Creating Road Maps for Green Homes and Businesses with Green Irene’s P.J. Stafford and Rosamaria Caballero

Ecopreneurs P.J. Stafford and Rosamaria Caballero founded GreenIrene.com in 2007. The pair were attempting to give their own home a green makeover when the light bulb went off — why not help others green their homes?

Just a few years after launching, Green Irene is already the largest green consulting firm in the country — numbering 600 people in 48 states. Stafford and Caballero chose to focus on finding quality, passionate greenies who really take eco-living seriously. Now they are taking it a step further, introducing a line of green wares, including cleaning supplies, LED light bulbs and other products geared toward green-minded businesses.

“We implement a well-regarded green-business certification,” Stafford says. “We act as the ‘chief sustainability officer’ for small businesses [that] want to develop a road map for operating more sustainably.”