Promoting Company-Wide Sustainability with Lipton Tea’s Michiel Leijnse
July 25, 2009
John and Mike speak with Michiel Leijnse, the global brand development manager for Lipton tea, about bringing the sustainability mission to Lipton. Michiel discusses Lipton’s plan to extend Rainforest Alliance certification to all Lipton tea bags globally by 2015, in order to continue enacting and promoting such principles as water and ecosystem conservation. Lipton has already planted over 700,000 trees at estates in Kenya, and the company generates the majority of electricity through hydro power. Even international brands like Lipton that dominate global markets are working toward a sustainable future and rewarding commitment to green issues.