Today, John and Mike interview Ron Gonen, the co-founder of RecycleBank, a program that focuses on the economics of recycling and diverting waste from landfills. RecycleBank allows residents to earn reward points based on how much material their household recycles, and then redeem those points for rewards from stores such as Target or Sears. Listen in to find out how you and your community can join the other 100 communities in the United States and Europe already utilizing the program and earn both personal and environmental rewards with this innovative initiative.