In the wake of the Vancouver Olympics, Brian Scudamore of 1-800-GOT-JUNK, the largest privately held trash company in the world, talks about his humble beginnings in British Columbia. Scudamore’s green entrepreneurial success has expanded his business across the world. Scudamore started the business before college in 1993, and it has been fueling a green waste revolution since then. Currently, 61.3% of all materials picked up are recycled. Scudamore’s goal is 75% by 2014. “We will come by, a customer points and says, ‘Here’s what goes,’ and they know that we’ll take those things to the proper facilities out there,” Scudamore says of the simple process. “We call ourselves a junk-removal company, but we’re much more of a junk-recycling company.”