John and Mike welcome Rich Littlehale, founder of YouRenew.com. Rich, a student at Yale University, saw an opportunity to build and grow a digital e-waste empire with green incentives. “I had always wanted to do something in the greenspace,” Littlehale says. He credits summers spent at camps for his love of the environment. “There are a lot of ways you can make an impact responsibly using and recycling e-waste. We created a simple, convenient, easy process with a monetary incentive to trade in your electronics.”