Becoming a Green Pioneer with Molson Coors’ Barton Alexander
April 23, 2010
In this show, John and Mike welcome Barton Alexander from Molson Coors. Alexander, Global Vice President of Alcohol Policy and Corporate Responsibility for the company, proudly states that Molson Coors has long had the makings of a green pioneer.
The basis of Coors and Molson products is the astoundingly pure water. Molson Coors signed the CEO Water Mandate a few years back, proclaiming a commitment to sustainable water, further solidifying its undying quest to be green while maintaining a reputation for excellent products.
“We have energy reduction targets across [Molson Coors],” Alexander says. “We think a really key part of all of these environmental areas is disclosure. What we’re doing is transparent, not only to environmental groups, but to investors and consumers around the world.”