“Green is Good” welcomes Glenn Croston, author of 75 Green Businesses and Starting Up Green. Croston, whose interest in green businesses started simply with hopes of creating a better world for his children and future generations, is here to say that it is not very hard to start up a green business. Croston looks forward to a time when there are no green businesses at all, because all businesses will be green. “A lot of people think that going green is an expensive and hard thing to do, but it doesn’t have to be that way at all,” Croston reveals. “A lot of these things save money, and they’re good for you and for your kids down the road.”