Improving Environmental Standards with Timberland’s Betsy Blaisdell
April 30, 2010
In this show, John and Mike talk with Betsy Blaisdell, Senior Manager of Environmental Stewardship at Timberland. Timberland, which operates in more than 20 countries all over the world, has long engaged in improving environmental standards in its operations and manufacturing. “[Timberland] has this great outdoor culture, because we’re in the outdoor industry,” Blaisdell says of Timberland’s naturally green sensibility. “We recreate outdoors, we design products for consumers who love the outdoors.” The company has a corporate-social responsibility ambassadorship program that focuses on environmental and community service initiatives, is pursuing LEED certification in its stores and is designing labeling information on materials used in its products.