Derrick Mains, CEO and founder of Green Nurture, joins “Green is Good” to talk about sustainability and how it encompasses his day-to-day life. The basis of Green Nurture is quite simply to help company employees learn and live sustainability-fueled lives. Green Nurture, which acts as a “sustainability consultant” to companies of 10 more employees, empowers workers to find ways their company can become more green and save more money. The program is set up like a social networking application, and provides incentives through RecycleBank for employee use beyond simply greening their operation. Mains cites cost savings; brand recognition as a green, desirable brand; and increased productivity and profitability as reasons companies are looking at Green Nurture as the platform to take them to a higher green plateau.