Helping Company Workers Live Green with Green Nurture’s Derrick Mains

May 21, 2010

Derrick Mains, CEO and founder of Green Nurture, joins “Green is Good” to talk about sustainability and how it encompasses his day-to-day life. The basis of Green Nurture is quite simply to help company employees learn and live sustainability-fueled lives. Green Nurture, which acts as a “sustainability consultant” to companies of 10 more employees, empowers workers to find ways their company can become more green and save more money. The program is set up like a social networking application, and provides incentives through RecycleBank for employee use beyond simply greening their operation. Mains cites cost savings; brand recognition as a green, desirable brand; and increased productivity and profitability as reasons companies are looking at Green Nurture as the platform to take them to a higher green plateau.