In this show, Michelle Price, Hewlett-Packard’s Manager of Worldwide Environmental Strategic Marketing, Imaging and Printing Group, discusses the company’s longstanding green practices and how it is staying on the cutting edge of the green technology movement.

Price says H-P has focused on the environment and sustainability for more than 50 years. H-P was one of the first technology companies to instill a recycling program way back in 1987, and today has recycling capabilities in more than 50 countries around the world.

Price, who is currently writing a book called “The 42 Rules of Green Marketing,” points out the environmental standard program the company implemented in 1991 to help advance energy-efficient technologies at the company.

“We know consumers want to hear our environmentally responsible stories,” Price says. “Consumers want to make the right choice, but you have to make it simple for them. [H-P tries] to make it really easy for customers to go green. Price and quality and performance are the number one purchase drivers [for consumers]. Environment is still behind those, but it is a tie-breaker.”