On the second half of the show, John and Mike chat with Jim Keefe, Publisher of Recycling Today magazine. Keefe says recycling is so easy that everyone can do it — the most important thing to keep in mind is remembering that recycling makes future consumer goods, saving the consumer money without compromising quality. “If you want to purchase recycled products, think about what you’re putting into the recycling stream, so the cost to reclaim and reprocess that material can stay on a par with virgin materials,” Keefe says. Recycling Today has been around for decades, main reason being that the publication continues to evolve with the improvements in recycling practices.