Evan Bailyn, SEO expert, author, entrepreneur and founder of First Page Sage, speaks to “Green is Good” about his unique marketing talents, which he particularly utilizes in helping green businesses reach their full potential. Bailyn, who claims to have “cracked the Google code,” utilizes search engine optimization, social media and viral marketing within his company to spread the word about his clients’ businesses. “Years ago, you used to be able to do a little research and understand how SEO works,” Bailyn recalls. “Now, Google believes it should be a natural, democratic process to be at the top of search results. It is through natural linking that I have found such great success.”