EcoNatura CEO Jama Russano’s personal allergies to beauty products led her to create a product line that caters to women interested in all-natural products that work. “The important thing is to have a product that doesn’t have these ingredients, makes you look good and is safe,” Russano explains. Once she purchased the company in 1999, she spent six-and-a-half years perfecting the entire line of gentle, earth-friendly products. Today, the company sells its line of all-natural, organic skin care products, as well as Peter Rabbit Organics, which caters to the delicate skin of babies and toddlers. You can find these products at any Whole Foods Market.