Care2.com founder Randy Paynter started his online community in 1998, and it is now the largest online community of users — more than 14 million — focusing on living green and making a difference in the areas of human rights and animal welfare. “I had the feeling that people didn’t believe there was anything they could do to make a difference,” Paynter admits. “Or they felt that it was beyond them or they didn’t know what to do. We’re trying to make it simple and give them the information they need to make the world a better place, and trying to develop an amazingly engaged community.” The site is divided into three different focuses: information sharing, provided by news posts, blogs, information on causes, tips and recipes; community, which helps users connect with others around the world that share their eco-passions; and taking action, which spreads the missions of more than 500 nonprofit organizations to Care2 users.