Bob MacLeod co-founded Kiss My Face after simply being inspired by a generous bar of olive oil soap in Upstate New York in the late 1970s. After a year or so of making natural soaps, earth-friendly lotion followed, and the company began an unintentional eco-revolution starting in the early ’80s. Fast-forward to today, and Kiss My Face is selling a couple hundred products all over the world while operating out of a solar-powered 1929 feed store in Gardiner, NY. The operation creates approximately 60% of its power, and employees are encouraged to commute via rail trail or bicycle. “It starts with the ingredients that we choose,” McLeod says, before continuing, “… and the ingredients we don’t choose. We leave out things like dyes, fragrances and the like. It has to work. It has to be wildly effective.”