It’s been a busy year for Honest Tea’s “TeaEO” Seth Goldman since he last joined “Green is Good.” Coca-Cola has exercised its option to buy the full rights to the company, the line has completed a lengthy switch to fair-trade tea varieties and it is introducing a few new products, including a cocoa-infused beverage and a zero-calorie organically sweetened lemonade.
Honest Tea has grown by leaps and bounds in its 13 years, yes, but its original commitments as a company remain very much in place: working to make healthy, environmentally friendly drinks that skip the sugar and focus on all-natural ingredients. Still, even with its growth, Honest Tea’s focus remains to “tread as lightly on the earth as it can.”
“We have the potential, over time, to be wherever Coca-Cola products are sold,” Goldman explains. “That’s an opportunity to take our mission to a much deeper level.”