Making Healthy, Environmentally Friendly Drinks with Honest Tea’s Seth Goldman

June 13, 2011

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It’s been a busy year for Honest Tea’s “TeaEO” Seth Goldman since he last joined “Green is Good.” Coca-Cola has exercised its option to buy the full rights to the company, the line has completed a lengthy switch to fair-trade tea varieties and it is introducing a few new products, including a cocoa-infused beverage and a zero-calorie organically sweetened lemonade.

Honest Tea has grown by leaps and bounds in its 13 years, yes, but its original commitments as a company remain very much in place: working to make healthy, environmentally friendly drinks that skip the sugar and focus on all-natural ingredients. Still, even with its growth, Honest Tea’s focus remains to “tread as lightly on the earth as it can.”

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“We have the potential, over time, to be wherever Coca-Cola products are sold,” Goldman explains. “That’s an opportunity to take our mission to a much deeper level.”