Getting to Know the “Father of the Juicing Age” with Jay Kordich

December 30, 2011

Listening to Jay Kordich on “Green is Good,” it’s hard to believe he is more than two decades past retirement age. A lifelong athlete, Kordich pioneered the juicing craze that has gained popularity in America over the past 60 years. Even as a collegiate playing football for various Navy squads, Kordich would pack fruits and veggies to juice. “I take care of my body first and foremost,” Kordich explains. “I’m not a genius. I started reading, and I was only on natural juices from natural plants — where life comes from.” Now known as “The Father of Juicing,” Kordich has created a juice empire — from juicers, to juicing literature — and its benefits are obvious. Just look at Kordich: at nearly 89, he is as vibrant as he was in his college days.