Paige Pederson manages the identity theft educational programs at Tempe, AZ-based LifeLock. Pederson joined the company back when it was a start-up in 2006, and it has since blossomed into one of the biggest identity theft protection companies in the U.S. That is significant, since identity theft is the fastest rising crime in America. The average identity theft victim spends approximately 30 hours tending to their case. LifeLock’s protection helps to minimize your risk level, and proactively resolves any issues that do occur. “There are many points of contact throughout the day, the month and the year that you give your personal information into the hands of a potential bad guy,” Pederson says. “We’re trying to put safeguards in place to help you not be a victim in the first place.”

Listen to Paige Pederson’s segment here.