Clean Ingredients Nothing Artificial with John Brenkus

John Brenkus has spent the last decade studying and popularizing the unique characteristics of the world’s greatest athletes. A co-founder of BASE Productions, he co-created the groundbreaking series Fight Science for the National Geographic Channel, the on-air host, co-creator and executive producer of ESPN’s Emmy Award winning show Sport Science.

SPORT SCIENCE has appeared in and produced over 1200 segments that have been featured on ABC and ESPN’s enormous sports platform. He’s been featured in coverage of The Super Bowl, Monday Night Football, the NBA Finals, Sunday Night Baseball, and The Masters just to name a few. Through SPORT SCIENCE, Brenkus has appeared before 80 million people annually for the last decade, has won 6 Emmys, and has written a New York Times Best Seller “The Perfection Point”.

His expertise in analyzing the performance behind all things sports science-related has landed him national endorsement deals with Ford, Nike, Adidas, Under Armour, Gillette, Nerf, Coors Light (with Ice Cube), Taylor Made, and many more.

John Shegerian: This edition of the Impact podcast is brought to you by the Marketing Masters. The Marketing Masters is a boutique marketing agency offering website development and digital marketing services to small and medium businesses across America. For more information on how they can help you grow your business online, please visit the marketingmasters.com.

John S.: Welcome to another edition of the Impact Podcast. I am John Shegerian. This is a special edition. We have with us today a six-time Emmy Award winner and the CMO of Kill Cliff, John Brenkus, with this today. Thank you for joining us today in the Impact Podcast, John.

John Brenkus: Hey, thank you so much for having me.

John S.: You know, John, I am just a relative rookie in this podcast world and to have you on, a six-time Emmy Award winner, I am going to tell you that is rare and I have never interviewed– and I have had over thirteen hundred interviews in the last ten years, I never interviewed a six-time Emmy Award winner. Before we get talking today about the important work that you are doing at Kill Cliff, can you share a little bit of the John Brenkus back story? How you came to win six Emmy Awards? What work you were doing then and what you are doing now, then we will get into them, what you are doing now at Kill Cliff, and some other great things too.

John B: I am best known as the host and the creator of a property called Sports Science that was on ESPN for a very long time. I did eighteen hundred different episodes, ran for eleven years. I was fortunate enough to win a bunch of awards and bring the New York Times best-selling book, but that really just came from the fact that I own a production company that had a Sport Division and a Science Division, and we created a real niche in the market. We saw that people really enjoyed learning about the human body and what humans were capable of, entertaining fashion, so we carved a little niche for ourselves and sort of taking it to the next level now with the involvement with Kill Cliff.

John S.: Well, now that you have joined on as the Chief Marketing Officer of Kill Cliff, I am so intrigued because Kill Cliff is a great brand. I am actually sitting at my desk here in Fresno, California today. I love your products. I am drinking this morning before I went to the gym and post-gym, I am drinking the Gangsta’s Berr-Dise. I love it. I have all of them, though. I always buy the mix pack and enjoy all of them. The thing I love most is not only does it give me a charge in the morning, but also it does not affect my sleep. I am a big sleep guy and I do not want anything affecting my sleep. Coffee messes my sleep. Other energy drinks mess with my sleep. This does not. Can you share a little bit about why you joined and why you so believe in the mission and the product at Kill Cliff?

John B: Yes. Kill Cliff is a clean energy drink. Literally, before joining Kill Cliff I drank water and water. So it took my own research and my own exploration to really arrive at the conclusion that Kill Cliff was truly different. Now, there are energy drinks in space like Red Bull and Monster and you know the other sort of big boys in that space, but they are full of synthetic caffeine and sugar, and quite honestly, they are just not good for you for lack of a better word. Many people refer to them as toxic energy drinks. Kill Cliff is defining a new space. Nothing artificial, nothing fake, sugar-free, it is a clean energy source. You have B vitamins, electrolytes, and all clean green tea caffeine. So what is interesting is that a lot of people who have used Kill Cliff over the years say exactly the kind of things that you are saying. It is like, “Yes, I get a boost of energy but I do not feel a lot of my mind. I am not lying awake in bed.” It is a drink that is good for you and gives you that little extra energy that you need. We have an energize and recover drink that has 25 milligrams of clean green tea caffeine, and we have a drink, a line of Ignite that is 125 milligrams. We also have a CBD drink. So we are the best-selling CBD beverage in the country. Not only are we the best-selling but were the fastest-growing. Joe Rogan is probably our biggest ambassador. He is a real believer in the product. When you look at all the things I have been exposed to, with sports science, what I am able to arrive at the conclusion, just like Joe Rogan did, on our own, it was not a matter of being approached and coerced into some kind of job. It was a real adoption of a product and then just being a great fit for the DNA of the company that is founded by Navy SEALs and run by Navy SEALs. It really fits the core beliefs that I have, not only in a company but in the product.

John S.: It is interesting, and by the way, I have never tried your CBD drink, but your recovery drink is also delicious and never spikes my sugar or my carb intake. I am very careful about that stuff. I have been a vegetarian for forty years, a vegan for twelve and a half years, and typically intermittent fasting to go through my week. I am very sensitive when it comes to these issues. You started parsing though, one thing I want you to explain because you are a science guy beside the physical side of this thing, you are a science guy. You are known for science. People hear the word caffeine, John, and they think all caffeine is created equal. I could say that that is not true. I am not a science guy like you. I know I love the taste of coffee. If I drink two espressos I am done that night. I could drink it at seven in the morning, I am still done at midnight. I am up wide awake. Meanwhile, when I drink Kill Cliff, I am totally chill. Last night, I had drunk two Kill Cliffs yesterday morning and I slept eight and a quarter hours and my aura ring tracks it all. Explain that to our audience, the science behind caffeine, and how all caffeine is not created equal, please.

John B: Well, it is not even that all caffeine is not created equally. It is that all ingredients are not created equally. If you think about things that are genuinely artificial, things that are synthetically made, they just do not, for lack of a better description, they do not fit into our systems as easily. They just take more energy to actually digest and to absorb into our body. So when you have synthetic ingredients and a high amount of sugar, I mean everybody understands there is a difference from naturally occurring sugar and high fructose corn syrup. They are absorbed differently into the body because it just literally takes more energy to do something with them. There is also, without getting too technical, but as you are breaking things down, you are thinking about where is that energy being stored? How is it being used in my body? When you think about something that is a naturally-occurring source of caffeine that does not have the interference of other synthetic ingredients, artificial ingredients, or anything that is fake, your body is able to do something with the ingredients. That is what is so brilliant. When you pick up a can of Kill Cliff, you say, “Oh my God, this has fifteen calories. How is that possible as opposed to another energy drink that will have two hundred calories?” Well, it is because it is all naturally occurring, it is sugar-free and it is just better for you. So your body can absorb it in a much more efficient fashion.

John S.: Got it. Hey, for our listeners out there, we have got John Brenkus with us today. He is the CMO, the Chief Marketing Officer of Kill Cliff. To find that great product, please go to www.killcliff.com. John, you joined on in January of this year if I am not mistaken, and you have already started taking all of your experience in production, all of the great episodes you made back at ESPN, and all the knowledge you have in science and physics, and you applied it to Kill Cliff. Explain a little bit about how you brought a whole new approach to innovative ad campaigns and raising the visibility of Kill Cliff.

John B: Because of my experience in creating television, movies, and commercials spots, and I literally have created thousands of episodes and ad campaigns and pieces of media prior to joining Kill Cliff. What we really wanted to do is to build a media company and to say, “Okay, well, we will have our own streaming platform. We will have our own proprietary programs, we will be able to recruit some giant personalities and to really support our audience not only with entertaining content but with content that we really can get behind and believe in. We are essentially building a network. If you think about the different players that are out there in the space, it is very challenging, but having been there and done that, when you have the backing of Kill Cliff and the ability to reach giant audience, evolving into being a media company in addition to an energy drink company is something that is really exciting.

John S.: That is awesome. Can you share a little bit– One of the really exciting things that I was so taken by with your company compared to other companies, the whole issue of circular economy sustainability, environment, and social governance is becoming a huge deal now, not only in the United States but obviously around the world. What I love about your company is not only is it a great brand and it is so much better than everything else, a cut above, but you have a mission that is literally undeniably something that sets you apart from all of your competition. Something I have never heard before. Can you talk a little bit about the founder story and how you guys give back to the Navy SEAL Foundation?

John B: Yes. Kill Cliff was founded by Todd Ehrlich who is a former Navy SEAL and it is run by John Timar who also is a former Navy SEAL. The purpose of the brand was to not only provide the audience, our customers, with a quality product that is good for them but also to generate a revenue stream that can go back to the Navy SEAL foundation. So it is incredibly important to the mission of Kill Cliff to give back from where they came. It is really an honor. I mean every time that we see sales growth happening in the company, we just feel so great because we know where we came from, we know who we need to give back to, and we know where we are going as well. So there is nothing but blue skies ahead and we certainly are honored to be able to provide the Navy SEAL Foundation with significant money.

John S.: That is awesome. So far, I am on your website now, and for our listeners out there, go to www.killcliff.com. Over eight hundred and thirty thousand dollars to date have been donated by your company back to the Navy SEALs and the Navy SEAL Foundation. Can you just frame that up for me a little bit, John, and for our listeners, over how long of a period is that?

John B: Yes. I mean it is even probably more than that. We just had a giant fundraiser that went really well. So we were given well in excess of a million dollars which will go to the Navy SEAL Foundation. Obviously, we are not stopping there. We will just kind of continue to grow and continue to give.

John S.: I love it. John, like I said at the top of the show, six Emmy Awards. I mean, I have never had the honor to interview anyone with your level of success and experience. What I love about you as well is you are one of these multifaceted people. It is just not enough to do one thing and master one thing. Besides being the Chief Marketing Officer of Kill Cliff, you now have an AR series called Soul and Science which you have just launched with Intel. Can you share with our listeners what Soul and Science, the new app, is and what you are trying to accomplish there?

John B: Yes. We were able, through Sports Science, to give people an inside look into the world of how athletes do what they do and why it is possible, and what Soul and Science have done is to take that to sort of the augmented reality space. We got some of the world’s greatest athletes to come in and shoot underneath the dome that as over a hundred cameras are shooting at 8K simultaneously. It is essentially bullet time on steroids. It has been a real honor to be able to work with some of the greatest tech minds and combine that with the greatest athletes in our production expertise to create something that is really unique.

John S.: Are you taking– is that meant to inspire others to follow the hacks and other tricks of the trade so everybody can up their game, to be better at what they do like those elite athletes?

John B: Certainly in terms of inspiring, I always want to be involved with stuff that inspires people to raise their game, whether or not it is a physical game or a mental game or spiritual game. It is certainly everything I do is geared towards trying to help people just become better however you define that. I always like to say, “Be the best version of you.”

John S.: Let us talk about that for a second. John, we are still doing this interview. You are in Georgia. I am in California. We are still under the cloud of the COVID-19 tragedy that has hit the whole world. One thing I have seen is a lot of people talk about science winning, the vaccinations coming, and us getting back to a new normal and I feel new normal is almost the white flag. When people talk about the new normal it is almost like a diminished version of ourselves. I like to say to our company, my colleagues, and other people that I am around, when we get through this thing which we are going to, when we get to the other side, let us be a new better. What I have seen with a lot of people is during this period they have emotionally eaten a lot, they have not taken care of themselves. What can you say to people out there that maybe do not even have their gyms available, and their regular creature comforts, whether it is their CrossFit Studio, their Soul Cycle Studio, their gym, the whole country is disparate and how they are managing their public places for people to get their typical workouts and other things. What words of wisdom for people, when we get to the other side, how can they be more of a new better and better themselves using the science that is out there when it comes to nutrition and physical exercise, and not just go back to a new normal which may be a diminished version of themselves?

John B: The most important thing to recognize is that the only thing that is constant in life is change, and change is something that sometimes it feels good, sometimes it feels bad but change always is happening. Sometimes it is more obvious to us what that change actually is. What I like to say is if you do not like where you are, if you feel like you are in a rut, if you do not like the thoughts you have in your head, if you do not enjoy the habits that you have created, if you do not like where you are, move. Moving forward is the way forward. Now, you can move literally and change up your entire environment. You can move figuratively where it is like, “Hey, I am just going to think differently,” but mental loops and thoughts, loops are very real. When we are dealing with the situation that we are all sort of confronted with in the world today, Loops are created more easily because you are just thinking the same thing over and over and over. Breaking your patterns, breaking your thoughts is really step one to freedom. Realizing that you are free to do what you want. You are free to eat better. You are free to consume better drinks. You are free to exercise. You need to understand that you need to seize the day and to harness that freedom and turn it into something that is great.

John S.: I love it. We are going to leave it at that, John. It is really beyond an honor to have you on today. He is John Brenkus. He is the CMO of Kill Cliff. To buy Kill Cliff and learn more about all the great things they are doing, their great products, their CBD product, their recover product, and their Ignite which I drink every day, go to www.killcliff.com. Also, support their great mission in giving back to the Navy SEAL Foundation. John Brenkus, you are making the world a better place. You are definitely making an impact every day. You are an inspiration to me. Thank you for being on the Impact Podcast today.

John B: God bless you. Thank you so much.

Advocates For Innovation with Walter Alcorn

Walter Alcorn is Vice President for Environmental Affairs and Industry Sustainability at the Consumer Technology Association (CTA). Walter manages legislative initiatives impacting consumer electronic product recycling, design, and repair for CTA. Prior to CTA Walter co-founded the National Center for Electronics Recycling and was a nationally recognized consultant for public and private sector clients supporting development of state and corporate electronics recycling systems. Outside of CTA he is also very active in his community and was also elected 2019 to the Fairfax County, Virginia Board of Supervisors.

John Shegerian: This edition of the Impact podcast is brought to you by Trajectory Energy Partners. Trajectory Energy Partners brings together land owners, electricity users, and communities to develop solar energy projects with strong local support. For more information on how trajectory is living the solar revolution, please visit trajectoryenergy.com.

John: Welcome to another edition of the Impact podcast. I am John Shegerian, and I am so honored to have my good friend with us today, his Walter Alcorn, he is the VP of Environmental Affairs and Industry Sustainability at the Consumer Technology Association. Welcome to the Impact, Walter.

Walter Alcorn: Thank you, John. Thank you for having me on today.

John: Yes, and this is a special edition. I am in Fresno today and you are in the Washington DC area and this is still the Covid-19 pandemic era broadcast, but it is just really great. Even though we are not together in person, like we have been so many times over the years. It is great to be together over Skype and over technology and able to share some time together and I am really honored that you are here today because you have such a great story to tell on all the important work you are doing it the Consumer Technology Association, but before we get to that, please share with our listeners who have not met you yet before. A little bit about the backstory of Walter Alcorn, how you even got here and how you got into this position and why you wanted to do the work that you do today?

Walter: Wow. Well, thank you John. I appreciate that. Boy, that is a great question to get us started. When I was first getting out of college, I went into local government. I went to work for Fairfax County and I have kind of a generalist position. Back then, I guess, I realized that I really needed to learn something really well. In order for me to have a career and figure out what I was going to do when I grew up, I needed to really learn something well. So a few years out of college, I went to work at SAIC which has grown a lot since then, but it does a lot of government contracting, at the time was doing an awful lot of work for the United States Environmental Protection Agency. So I work at SAIC and did all sorts of contracting work regulatory support on hazardous and solid waste contracts. For those of us in the business, rick rop. Really did a lot to learn about how the regulatory structure works, how it is implemented and also as new regulations were developed and there were a lot of them going on back in the 90s, learned a lot about the system. So out of that, I really branched out into a couple of different areas. I did my dot com thing at the time. I had my brush with that and ended up focusing on electronics recycling. That is an area where I started working way back in the day, this was 2000, 2001. I was working on a couple of government grant projects where gave me the opportunity to work with folks in the manufacturing industry on electronics recycling questions. So that was my foot in the door. At the time, I was really getting up to speed. I have maybe a couple of years of experience in doing consulting work relating to electronics recycling but this was the great opportunity that presented itself and I jumped on it. Really ever since then, I worked very closely, it is funny John, you are going to laugh but some of them are the same people.

Twenty years later, I mean, some of the same personalities that you and I both know.

John: Right.

Walter: Are still there and good people too, good people to work with. Through all that time, I really had to learn my stuff and prove my value and I did consulting work on various electronics recycling issues back then. One of my clients that I picked up– and I did both work for the private sector and public sector at the time. One of my clients was a trade association called the Consumer Electronics Association. They were a great client, Parker Brube at the time was my contact there and in 2010, actually 2009, Parker moved along, went and took a job at Best Buy. His old job opened up and I applied and was fortunate enough to get that job in 2010 and been there ever since. So 10 years at CTA still working on, many of the same issues we have certainly seen an evolution in terms of how the manufacturing industry plays and how the manufacturing industries involved in the recycling of electronics. It is funny that some of the people are still the same folks and that is great. I love that part of it. It is wonderful to be able to really get to know folks and really understand what it is they need and how you can work with them and get the most out of these systems.

John: I agree with you and makes the journey that much more enjoyable because of the consistency of relationships that so many of us have had together during this journey and that is why I wanted you on today’s show because I know that since you took Parker’s job, what a brilliant leadership job you have done with your clarity of purpose at the CTA and made such a big impact, not only in the electronics recycling industry just in terms of the environment as a whole in sustainability as a whole. For that I am grateful and that is why I wanted you on today with us because I want our listeners to hear about that. So Walter, you are just one of those special people. Before we get going though, can you give a little bit about– now, you give a little bit of background about yourself. Can you share a little bit about background about the CTA itself and for our listeners just to hear about the evolution, where it started and where it is today as the Consumer Technologies Association.

Walter: Well, thank you for asking that. Obviously, there was a name change a few years ago.

John: Right.

Walter: As I mentioned Consumer Electronics Association is the old name. They were actually earlier iterations of the organization before then, but I cannot talk about GTA without talking about CES. We are probably best known as an organization as the producer of CES. Some people still remember that as the Consumer Electronic Show. It is the event in every January that is the primary meeting place for people in the technology business. It is a giant trade show. With Covid, we are looking to try something completely different this year. We are going to have CES 2021 be wholly online and that is a new step for us. John, I know you have been through a lot of CES over the years. It really is, you know, you cannot talk about GTA without really talking just a little bit about CES. It is such a wonderful gathering place, a place for technology innovators to come and show off their new stuff, to try new things, to have those conversations, to look, to see how the industry could be moved forward, and how consumer devices in particular can be more useful and more helpful to folks in society.

Now, CES has grown a lot more beyond just the devices that you and I talked about a lot. We have seen a tremendous, tremendous diffusion of consumer technologies into other industries. So for example now at CES, if you come to CES, you will see quite a few automobile manufacturers. You will see companies that do 3D printing. You will see drone companies. You will see all these different I would say industry sub-segments that take advantage of the technology and are putting them to use in some very interesting ways. So that spark of innovation, that spark of entrepreneurism is inherent in the DNA of CTA and it is one of the main reasons I am still there. It is a wonderful place to work.

John: It is so funny you said that, because Walter, I go to a lot of conferences every year and every time I come to your great conference, I just have such pride that we are still in so many ways the innovation nation. The fact that we get to host that event you guys to get put that on in Las Vegas, it is literally the most fascinating event of the year for me to go to and just the people you get to meet in one place and the new technologies that you get to see and where the world is going to be going directionally on the technological basis is just, it could not be more enjoyable. I think you guys do a great job and that is going to be a challenge, but I am sure you guys are going to pull it off and do an amazing job. To do a virtual CES this year, I think it is going to be probably just as wonderful as it in person in many ways.

Walter: Well, we certainly hope so. We just announced recently a partnership with Microsoft, whose going to be helping us do virtual CES 2021 and we are very excited about it, it does give us an opportunity to do some new things, to look at how we have done CES over the years in new ways, and provide some opportunities and I think we if we do this right then perhaps we are going to reach an even more broad, a broader audience than we have even with the tremendous success we have seen with CES over the years in Vegas.

John: For our listeners out there to find, Walter and his colleagues are all the great work that he does at the CTA with his colleagues, you could go to www.cta.tech. It is a great website, I am on it right now. There are tons of resources there, you could join the CTA on the website and there are lots of other information that is necessary to learn more about all the great work and impactful work the CTS does on a regular basis. Walter, we are having this discussion today during the– hopefully, the final stages or late-innings, just like say since this world series time of this pandemic hopefully science is going to win, God willing, and his going to– and we are going to get back to some sort of new better next year. Talk a little bit about though, beside going virtual for CES which is fascinating unto itself. How do pandemic has affected your work, your colleagues work in the companies that you work with?

Walter: Yes, it is a great question. In a lot of ways there are so many of us that work in these industries that have had to relearn the way that we do business and it is a blessing in many ways that many of us can do remote work. We can actually work from home or at least do a lot of what we used to do in an office at home. It does contrast itself with so many folks out there, so many essential workers, so many folks that work in the hospitality industry that do not have that luxury. What it is really done in a lot of ways is underscore how important this consumer technology is to not only the functioning of the economy in normal times. In times like the pandemic, it really, really has been a blessing for so many people and now we are seeing in many parts of the United States and globally but especially in the US, these technologies being used for education. We have got a lot of folks that are not able to get their kids into school physically and are having to rely on laptops and modems. Well, modems did not anymore.

John: Right.

Walter: To rely on this technology to get the basics of education and get the most out of that, so I think what it is in many ways its highlighted how important it is for us to have this technology infrastructure available. Not only to those that can– that had the blessings that many of those do that have done well, but really for all of us in the country.

John: That is a great point.

Walter: It is so important right now to have that distribution in a way and that access to technology because it is become even more important during Covid time.

John: So technology as you are saying becomes the great democratizer when it comes to making sure everyone gets an equal chance to get educated in this country.

Walter: Ideally, that is exactly right. I would say we are not living up to that ideal right now, but hopefully we are moving in the right direction. I think with Covid it is gone to underscore how important it is for this technology to be accessible. Now the great news on that is as you know, the technology we have this crazy thing in the technology world called Moore’s Law and not only the tremendous increases in that chip technology, but we also have innovation and improvements in technology where we see tremendous decreases in the cost the technology. So we really on the right path to get the technology into the hands of just about everybody and I think we have seen that during recent years with smartphones. We pretty much have gone from a time when having a mobile phone was something that the one percent maybe did, maybe the heavy break. It is also a way that you could work your muscle on. The one were more than ninety-six percent of the population has and uses those. So fantastic improvements and accessibility and I think there are some lessons there that I hope that we can use going forward and particularly as this technology becomes so critical for certain for just performing critical functions in a time of the pandemic.

John: It is a great point. I did not think of even that part of it, but that is such a critical element. With regards to all the major electronic manufacturers, you and I both count as you said over many years now almost two decades, many of these people as are good friends and their colleagues of ours and so many of them are visionaries on their own. Earlier this week I got to interview one of our colleagues and a great guy, Jonathan King, leader over a TCL. Can you share your vision, your take on the manufacturers and their environmental commitments during the recent years and where do you see that evolving in the years ahead, Walter?

Walter: That is really what gets me excited about my work at CTA. It really is. It is such a fascinating thing and I have learned a lot in these 10 years when I– as I have worked for the association. I work with folks like Jonathan that you mentioned and many others. There is an interesting confluence of things going on right now, not only in the industry but more broadly in terms of increase environmental awareness. I think one of the things that is driving at is certainly concerned about climate change. That is become very high in the consciousness of society and not only government policies but also, in terms of private action and private decisions, private sector decisions, and that really has driven many of these discussions from what I would call more of the compliance activities into the board rooms, into the C-suites, and what that has done is, it is really brought a whole new dynamic to many of these environmental commitments that companies have taken. It is fascinating to me to watch really the variety of commitments that different companies have made not just on climate and reducing emissions, but also on solid waste reduction.

John: Right.

Walter: Recycling and closing the loop.

John: Right.

Walter: To get the materials back and use them a new product, and water conservation, energy conservation, there are a whole string of things that major brands and companies, electronics and technology industry have come out and committed to. Some of these are being driven by customer demands. There is no doubt about that. It is a little different, John, on the consumer side because on the consumer side it is such a different market place. It is not as easy to pick out one thing and say, “Oh, that is driving sales on the environmental side.

John: Right.

Walter: That is been kind of a holy grail that certainly I have worked towards that and looked for that as many, many others have over the years. How can the sort of latent demand amongst consumers drive better environmental performance? It is there but it is still, I do not think companies have fully– at least in the technology industry, have fully captured that and had that drive to these commitments. It is something else, John, that is going on, that I do not think it is gotten a lot of discussion but one of the things that I began to see a few years ago as I saw companies making these some of these extraordinary environmental commitments particularly around carbon neutrality and energy efficiency. It seems to be now a competitive issue for the recruitment and the maintenance of talent. So what used to be an external issue, it used to be an issue for public discussion, used to be an issue perhaps for customers who are interested in environmental performance is now and many cases being driven by the employees of these companies.

It is fascinating it to me as we have seen the competition hit up for the extraordinary engineers, that the computer engineers, the scientists, the brilliant folks who do marketing and advertising, a lot of these professionals are in significant demand, but they also care about the environment. With a number of these companies have figured out is if we actually make these commitments, it makes our employees both current and prospective employees feel good about where they work. As you know, John, you and I have been doing these things for a long time.

John: Right.

Walter: There is really nothing more important about having people work in an organization that they feel good about and they have confidence and they can be proud of. It really to me has become and this has not really been discussed the whole lot, I have not really seen anybody do any studies on this, but a driver, unspoken driver almost is how this plays into a talent issues.

John: I really think you are right. I really think that is a great point that I was not even considering but it makes a lot of sense. Walter, I am feeling more hopeful than ever before, do you feel the same hope? I mean, when I see last fall, what Jane Fonda every Friday in DC holding her march and she is such an icon over the decades of our life and still out there doing it and rallying the troops to get involved and do more. Then you have, on the other side of the spectrum, a young brilliant lady on another part of the world, Greta Thunberg. It seems like sustainability and circular economy as you point out in closing the loop, is coming to America to stay now, whereas you and I have seen it the wax and wane a little bit, pre inconvenient truth, posting convenient truth. In Europe we know they got it long ago and it is been decades in their culture 50, 60, 70 years because of the size and geography of their countries same and South Korea, same in Japan, but it seems like it is taking hold here now and this time it is for real. Is that the same sense you get to with all the great manufacturers you get to work with?

Walter: It is. It certainly is. It is coming from a lot of different places. You know, I talked about coming from the employee.

John: Yes.

Walter: It is coming from the larger market and it really is the establishment in my mind that it is what I am saying is the expectations have changed. That companies, the expectations are that companies will perform environmentally responsibly. The really exciting thing that we are seeing in the tech industry in particular is it aligns with business models that are based on constant innovation and technology improvements. So we have seen, and John, I know you are very aware of this, but we have seen a lot of the older technologies fade away and no longer be hot in the market that had much bigger environmental impacts. I am thinking it is something that you and I know very well, those old cathode ray tubes.

John: Right.

Walter: The big old heavy tube TVs and monitors, remember those.

John: Yes.

Walter: We know those well, right?

John: Oh, boy, too well.

Walter: Right.

John: Right.

Walter: We have seen much more efficient technologies on the consumer electronic side emerge and go into practice. As those technologies evolved and come online, there is a real awareness and expectation that they will be not only better in terms of providing a better display and using less electricity, but on other environmental attributes that they will be superior. That is just built into the expectations of the industry because if it is not, then guess what, everybody knows it is going to be a problem and people are going to hear about it. The employees are not going to like it and the customers are not going to like it. So that new expectation, John, I think will provide some more permanence in the United States to these environmental things that as you say have kind of waxed and waned over the years here.

John: Walter, you shared a lot with us today, I want to give you the last word. Is there any last things you want to say or any plugs you want to give on your great organization the CTA before we sign off for today, but we are going to have you back after the virtual CES conference and talk about all the wins that happened there, but any final thoughts today before we have to say goodbye.

Walter: Well, the only thing is, you mentioned it is a World Series time when we are taping this.

John: Yes, talk about it.

Walter: I got to say my Washington Nationals did not make it to the playoffs this year even with the expanded format, but I have to say, I am in a group with a season ticket holders have been going there since they came to the area in 2005 and the—John, I had one of the most fun experiences of my life. Game 7 of the World Series last year 2019, my wife and I decided at eleven-thirty PM, the night before game 7 as the nationals were winning game six to use some frequent flyer miles and take care– you take advantage of StubHub and went to Houston and met a couple of friends there and it just, it was a magical moment. As a long time baseball fan, John, you just do not– again, I feel so blessed to be able to have experienced that and it just, it is a special moment and it is something that I know other baseball fans maybe once in a lifetime get that chance and I hope others can do that as well.

John: Well, I am going to give you my once in a lifetime magical moment in during the World Series. I am so [inaudible]. I am so old that I was at Shea Stadium, the night that Mookie Wilson hit the ball between Buckner’s legs in the World Series. It is 86, I am going to tell you, how bad where I was.

Walter: Yes. I remember where I was. I am watching it live. Yes.

John: Okay, so it was the game we…

Walter: I see it on TV.

John: It was right. The game was so far gone that when you tell that to people who are baseball fans like you and I, and they are actually a Red Sox fan or a Mets fan, they will say, “Oh, I was there too.” I say, “Really? You were there, huh.” Do you still you remember what was on the billboard on the scoreboard what the Mets posted on the scoreboard before Mookie came up to bat and they go, “No. What was on the scoreboard?” “Here is how far gone it was. On Shea Stadium scoreboard, they posted, Congratulations 1986 World Champion, Boston Red Sox.”

Then multi hit the ball and history changed. I know what magical moments are as well and I am a long suffering Mets fan. I get to live it through people like you, who just had it a year ago and I am back in 86 and I, we cannot even change owners with a good transition in New York. We have so many problems, so for there with the Mets.

Walter: Pay should. Pay should, you know. Well, goes around, and comes around in baseball.

John: Oh, my gosh. I mean, I am such a long suffering fan, but I love the world sees. I love and that is another great. We talked about the democratizer of education being technology in this country and it is. Besides democratizer so much other information flow, but it is also great. With all the problems that we have, Walter, it is just to have friends like you a, and be able to connect with them over a Skype or phone today, I feel more normal. After having this conversation, I feel like we are getting back to our selves again, the more I connect with all my good friends, number one, and number two, to be able to share sports. Sport is another one of the things that makes this one of the greatest countries on the planet even among all of our problems which are well-known. This is still one of the greatest places on Earth and to be able to talk about the Nationals or the Mets and share our joys and our disappointments is always just as a great thing just as fellow Americans.

Walter: I could not agree more, John. I could not agree more. Hey, next year, let us imagine the…

John: Next year that is the fun part about sports.

Walter: NLCES, okay, let us see those.

John: Okay, that would be great. Hey, for our listeners out there, again, this is just been a joy for me to have Walter Alcorn on. He is the Vice President of Environmental Affairs ad Industry Sustainability at the CTA. You can find Walter, all his colleagues, and all the important and great work they are doing, and the impacts are making at www.cta.techwalter, your gem of a human being, I wish we had more of you in this world. You constantly make an impact on the environment and you make the world a better place. Thank you for joining us today on the Impact podcast.

Walter: Thank you, John. I really appreciate it. Look forward to talking with you again.

Players For The Planet with Chris Dickerson

As a high school, college and professional baseball player, Dickerson understands what dedication, hard work and a drive to win means off and on the field. Drafted as a senior in high school by The New York Yankees, he decided to go on to college instead and spent the next three years at the University of Nevada, Reno until he was drafted in his junior year by the Cincinnati Reds. He made his major league debut with the Reds in 2008. Dickerson’s MLB career spanned 8 seasons and teams including the Cincinnati Reds, New York Yankees, Baltimore Orioles and the Cleveland Indians.

Although playing professional baseball was always Dickerson’s dream, his passion has always been the environment and trying to find solutions to the damage. The huge amounts of plastic cups used at every major league game, prompted he and fellow baseball player Jack Cassel, to team up to address the devastation of plastics on the environment by establishing Players For the Planet, an organization that brings professional athletes together to inspire communities and build awareness of the growing environmental crises we face globally by participating in major recycling and clean-up programs, as well as sponsoring educational seminars.

John Shegerian: This edition of the impact podcast is brought to you by the Marketing Masters. The Marketing Masters is a boutique marketing agency offering website development and digital marketing services to small and medium businesses across America. For more information on how they can help you grow your business online, please visit the marketingmasters.com.

John: Welcome to another edition of the impact podcast. I am John Shegerian and I am so honored to have with us today Chris Dickerson. He is the co-founder of Players for the Planet. Welcome to the impact podcast, Chris.

Chris Dickerson: What is happening, John?

John: Hey, Chris. You are making the world a better and greener place with Players for the Planet, but you were first a baseball player. I want to talk a little bit about your journey growing up, who are heroes, how you became a baseball player, where you played, a little bit about your career, and then we are going to talk about all the impacts and great things you do with Players for the Planet. Can you share a little bit of your background and bio growing up and becoming a professional baseball player?

Chris: Yeah, for sure. I appreciate you having me on the show. But just to correct you, I became an environmentalist before I became a baseball player.

John: I love it. That is great. Tell me why. Tell me how.

Chris: I did not really consider myself a baseball player so I was like a junior in high school. It is just not something that I really would super passionate about. I played other sports and I was far more interested in football, baseball, basketball. I started playing hockey. Those were my main passion. So, if I could have really sort of rewind on, I definitely would have chosen– Actually, I would not have chosen, I actually quit soccer because nobody cares about soccer in the U.S. in 1998, 1999.

John: Right. True. It is true though. Well, where did you grow up, anyway? Where did you grow up in the United States?

Chris: I grew up in Southern California and grew up in Los Angeles.

John: Oh, you were?

Chris: [inaudible].

John: Okay.

Chris: Yeah. My first love was football and soccer, but it was through playing football, baseball, basketball, soccer, and hockey, all this stuff is that you understand the importance of the environment around you being in kind of these green spaces. Number two is being in L.A. you understand how our surroundings impact sports performance, whether you are going surfing or you are going bodyboarding, whatever. There is toxic runoff because we are being idiots about how we manage the waste from shoreline development. Then that is an issue, that is something that you have noticed. It is not hard to because when you go into school the next day with your buddies and they get really sick from being in these environments. You know where the stuff is happening. It really throws up a flag in your head and it is something that becomes a constant notice. Again, when you play outdoor sports and kids are not able to show up to practice because of high smog alerts and they have asthma, that makes you look into it a little bit more. Then, when you go on field trips, you are going out to these mountain ranges, to these open parks and conservation places. You understand what conservation is, what the importance of habitat restoration is, what is the importance of the relationship between humans and city development in these natural habitats, and what the effect these habitats have on our livelihood. Far before I was a professional baseball player, I felt like I was an environmentalist being able to have access to so much biodiversity and such a vast spectrum of typography, and just what Southern California is.

Chris: So, I think that was the biggest thing for me. Then as I got older and I got into college and then got into professional baseball, with one particular year that I happened to get really sick and I had the flu for New Year’s so I just stayed home and watched documentaries. One of those documentaries was an Inconvenient Truth, and that was the one that sent me on the warpath.

John: It is a great movie. Great, great documentary. Were mom and dad environmentally minded? Do you remember anything in the house–

Chris: Yeah, my dad was the best. Basically, I would not say he [inaudible], it was pretty solid. It was a well-put-together contraption for sorting out glass, newspaper, regular trash, and plastic products, and this is 1994.

John: Wow, dad was early on this game.

Chris: Yeah, early, but you also know that before being in a very progressive state, one of the few that introduced the multi-use recycling bins. You have your black bin, you would have your blue bin, you would have your green bin for compost that was not like a thing to do back in, but put grass clippings in. Then, you had your yellow bin for an old newspaper. So, we had all that, and then we have that internally in the house. My dad had put together this whole waste sorting kind of contraption in the kitchen made of PVC pipes.

John: That is awesome.

Chris: That is how it started. I always thank my dad for instilling that because it is one of those things where when you have that type of access and experience with it, you understand the importance, and then from there you can choose how to build on those lessons learned and that is exactly what I did.

John: Is dad still alive?

Chris: Yes.

John: He must be so damn proud of what you are doing now with Players for the Planet. We are going to get into that in a second.

Chris: Yeah, my dad is a Trump supporter. He is drinking the Kool-Aid over there.

John: All right. Well, that is okay. That is okay. We are going to give dad a pass. He was all into recycling early so we are going to give a pass on that one. That is okay.

Chris: Yeah, exactly.

John: You know what I mean but talk a little bit about evolving as an athlete, and then, I guess choosing baseball is where you are going to focus your energies on and what that led to?

Chris: Yeah, and it was basically, I always say that baseball won by default. I told you I quit soccer after going through the whole Olympic development program and club soccer. I got cut from a national team U16 regional try out for the national team. I said, “Hey, listen if there is that many people that are better than me at sixteen in the state then what is the most that I have to look forward to, what is the MLS making thirty-five thousand dollars a year?” So, I moved on. I decided to put my focus solely on baseball and football and unfortunately, I had a degenerative issue or orthopedic issue in my knees that soon kind of cut football short. It started around thirteen years old and it progressively got worse. One summer, I had a bone lesion in the middle of the joint, and that was a major, major surgery that put my entire career at risk. It was basically stated by the doctor if this was not a successful surgery that likely that my involvement in organized sports at that high level would be severely diminished and probably would not be able to play past the age of twenty-one due to arthritis. The surgery went well, but it is just something I battled through. His main concern with my excessive pain tolerance. The fact that I was able to get to that point given my condition.

Chris: Then, what preceded that was throughout my professional career is just being able to be extremely resilient with coming back from injuries and playing through pain. But ultimately, once I had to give up football and that was a tough thing. Our high school coach, Ben [inaudible] athletic director, we had a good laugh at it when I came back. When I would come back to visit the school because he was notably and visibly upset that I would quit football and it was not till years later that he finally apologized and told me why he was so disappointed because he thought I could have been an all-time great State wide receiver. So, that was a tough one to give up. It was just one thing that summer I just happened to come into my own on the baseball field and had a tremendous summer and started getting heavily recruited, started getting letters from MLB Scouts throwing out that question or just kind of going through that process. Then, sure enough, my senior year, I got drafted by the New York Yankees in the thirty-third round but decided to go to college.

John: That is pretty much every little boy’s dream, though, getting drafted by the New York Yankees. Come on, that is pretty cool.

Chris: Yeah. It was pretty cool. My mom is from Brooklyn. My grandparents live in Queens. My grandfather took me to my first Yankee game when I was ten years old at the old Yankee Stadium. So, yeah, it was pretty special. Even more special to have it come full circle, end up playing for the Yankees for two years.

John: Wow, that is incredible. I love it. When you were growing up in L.A., what team were you? What were your favorite football and baseball teams?

Chris: Oh, Dodgers and Rams. [inaudible] with the Rams back in the day and Dodgers, one hundred percent Bleed Blue. I broke out my 1988 World Series with the cartoon characters on the front and people lose their minds.

John: [inaudible]

Chris: [inaudible], I was in Cub Scouts and we were on a camping trip in Elysian Park around Dodger Stadium. My dad who is a die-hard Dodger fanatic. He is that guy who has got his Dodger cushion. He is on the radio, 790 KABC, listen to Vin Scully on his handheld radio. He is keeping score, and so he was dialed into this game. Just absolutely dialed into this game in ’88 when we are on this camping trip, and we were in a trailer for a dessert party kind of get-together. I remember we had this big peach Cobbler party and we are in there and the game is on TV. There is like seven or eight-foot clearance on the ceilings, and under the panels and my dad is six-foot-four.

John: Oh, my God.

Chris: I remember Gibson hitting this home run. He jumped through the panels and the panels came crashing down.

John: Oh, my gosh. That was a heck of a moment when Kirk Gibson hit that ball and just made the rounds of the bases and hobbled through it. That is one of the most iconic memories in all of world series history and all of sports history, frankly.

Chris: [inaudible] all sports history.

John: All sports history. I mean, that is incredible.

Chris: He had a torn hamstring and like a meniscus tear, something like that. He could barely swing the bat and he basically said, “I have one good swing in me.”

John: You were a Lakers fan also growing up, I assume?

Chris: Yeah, absolutely.

John: Then you are having a great year right now. Even though it is COVID and everything else, I mean, Dodgers, Lakers– And the Rams are playing heads up. I mean, you are having a great sports year right now.

Chris: Yeah, they are playing well. It was nice to see the Lakers get that title, obviously, been a tough year for Lakers fans. So, yeah, it was pretty special. Obviously, luckily it will not be like an asterisk year like baseball.

John: Yeah.

Chris: They did their trials and tribulations and pause the season, but they played the full boat. So, pretty special for them. Obviously, was not the same as watching the world’s best [inaudible] game, tucked away on that bubble with no fans.

John: I agree. Hey, listen. You get drafted by the Yankees, two years with the Yankees. For our listeners who just joined us, we got Chris Dickerson with us. He is the co-founder of Players for the Planet. You could go to www.playersfortheplane.org.com. All the great work Chris and his colleagues and other players are doing to make the world a better and greener place. Chris, talk a little bit about Yankees two years, where did you go from there as a professional baseball player?

Chris: Yeah, so from there, I went to Baltimore. Baltimore ended up being a really special place for me. Being with Adam Jones and some of those guys on that team, it was a different vibe. You kind of get back into that team vibe but it does not feel like it is just a bunch of individuals that are– They are playing for a team goal, but there is a difference when you have a group of guy that interact, hang out, and go to dinner. There is more of a team vibe. It is different. Everybody is sitting around after games and eating dinner. In New York, it is one of those things where the guys have their private chefs and they can even go home and eat at home. It is like, “All right. Well–Everybody else is sitting at dinner in our dining area and these guys are– the big guys are walking out to go and do their own thing.

Chris: That is where those teams are built, essentially is at the dinner table sitting around, playing cards, long after the game is over. Having these kinds of opportunities to spend time outside, actually in public, and being as big as those guys were, they rarely have the opportunity to do that. They were just too recognizable just to go out, to have that opportunity. One of my favorite and first Derek Jeter stories is he is getting invited to go get coffee with [inaudible] and Posada, walking down the street with our team security and seeing the reaction from people to Derek, that is when I knew– I was like my first or second week with the team, I knew that he was just a different level of superstar that I never experienced before.

John: It does give you a whole feeling to understand what the Beatles and The Stones and all the great rock stars, baseball, and football stars of the world must go through, and basketball stars too, by the way.

Chris: Yeah, that is exactly it. When people ask me they are like, “Oh, yeah, [inaudible] with the Yankees,” and I was like, the only way I can put it is like playing baseball with the Beatles.

John: Right.

Chris: [inauidble what I say because any Stadium, anywhere we go, there are five hundred people outside the hotel. Every state that you go to, there are more Yankees fans for batting practice in, and then there is homestand. People chasing Derek down the street and Mariano, these guys are just next-level superstars, hall of fame, icons of the game of baseball.

John: Mmm. So, you were in Baltimore, and where did you go from there?

Chris: Baltimore. I went to Pittsburgh and then ended up getting traded to Cleveland. Then went on to– Where did I go after that? The team starts piling up at this point.

John: The Big Red Machine. Was it the Big Red Machine?

Chris: No, that is where I came up with that– No, I came up with [inaudible] and then went to New York.

John: Oh, they [inaudible] in New York. Got it.

Chris: Yeah, and then went to Toronto and I had major shoulder surgery. I completely tore my rotator cuff and I thought that was going to be it. So, I rehab for a year and missed part of the 2016 season and that is when I want to start making my transition into sports broadcasting. It was fortunate enough to get some early opportunities that the MLB Network as a studio analyst.

John: That is great.

Chris: I continue that for about a year while rebuilding what I had built with Players for the Planet now that I had all this time and that is about at the same time that this was happening. We did our first beach clean-up in the Dominican Republic as a result of the plastic wave video that came out on CNN. The insane amount of plastic that was being washed ashore in the Dominican Republic. We were able to go down and get some of the support from some of my ex-teammates like Robinson Cano, Nelson Cruz, and all these other great Dino Dominican stars to come out and be involved with that. That kind of put us back on the map and that is when things really started to pick up. But that 2016 when I went to go to see Baltimore when they came to L.A. to play and went to go see Adam Jones. He was on the field. He left me passes for field level. Buck Showalter tell the manager that time invited me to come like under the rope and hang out by the batting [inaudible]. Two weeks later, he called and he invited me back. He asked me if I was ready to go and my talent could be reused going into September and going into the playoff run.

Chris: Basically, I came out of retirement, started to do rehab, and started to get back in shape. I mean, it is something– I never really get out of shape. So, that was kind of a really easy transition. It was just doing baseball work. And sure enough, in 2016 I was right back in Baltimore Orioles uniform.

John: Wow.

Chris: I came back and I stayed with the team until 2017 when I retired.

John: What year did you found Players for the Planet?

Chris: In 2008.

John: Wow.

Chris: Which is my rookie year. But I actually started doing this as a result of an initiative that I did while I was in the minor league. I was in AAA and I was just tired of seeing the amount of plastic that was being used in the clubhouse. So, I brought it upon myself to reach out to a reusable water bottle company to send me fifty bottles for the entire team and staff to see if we could cut down on the amount of plastic, and sure enough, it worked. You have these great bottles that everybody was carrying around and it said in big bold red letters, “I AM NOT PLASTIC.” It kind of stuck with people and it got up a lot of attention from espn.com and mlb.com. By the time I got called up, I had seen the attention that it got because people had these fan club signs with the recycling symbol. So, it was something that I saw was being admired and that people were looking for solutions to make the world a greener place and to start making changes. I thought as an [inaudible], I could use my platform to encourage and inspire other people to do so.

John: Now that you are officially retired and you have time on your hands, you are back in your hometown in L.A., where do you want to take it from here? What can you do with Players for the Planet? How many players have become part of this great organization? And how big can you take this now, Chris? Now that you are very young, you have got lots of connections, you have got a great career behind you, but all this white space in front of you to make the world a better place. What is your vision and your dream now?

Chris: I mean, I think the vision as it stands now is kind of coming to fruition. It is more just kind of keeping your ear to the ground and understanding what is happening in the world and whose concerning themselves with what issues and how best to speak to those issues and find a way to integrate these values into sports, connect with professional sports teams and professional sports athletes. To not only use their advice as to how to engage people but how can we do it at a league level to where we are starting to do widespread initiatives that can create massive change. And one of those things that we saw was developing our first E-Waste event in Cincinnati, where we recycled over two hundred and fifty thousand pounds in three days. That event became a staple in Cincinnati over the next eight years and then kind of branched out to Texas and Kansas City. We had a similar response this year going to 2020 and having six or seven teams on board to get involved with E-Waste.

Chris: It was from there that I understood that we can really make a difference and provide opportunities for these teams that do not know or looking for community engagement and to address some of these issues because they are rapidly expanding, unfortunately, but there are things that we can do to mitigate some of this consumption and some of these issues that we have created for ourselves and E-Waste was a big one. Now, moving into ecology and getting guys like Brent Suitor who have a passion for conservation and reforestation and to be able to speak to that. It is been one after another and I think I am very fortunate to have these types of athletes that are out there and that can be able to identify with specific causes that we can speak upon, really expand, and truly become innovators in the space in how we integrate some of these innovators and how we change the role of the professional athlete in the environmental space and being an environmental activist and offering these professional sports teams and leagues innovative ways to integrate some of these more sustainable practices on a major, major level.

Chris: You know that these sports arenas and stadiums are their cultural centers. So, the more we can push, innovate, create opportunity, and create change with these massive amounts of people that are on these games and look up to these athletes, I think we are only scratching the iceberg of what is possible. Another one of those is when we did twelve hundred bottles with the Seattle Mariners in Tampa Rays this past season to try to cut out all plastic from the clubhouse by providing them reusable water bottles from every player, from the lowest minor league to the big leagues.

John: Chris, kudos to you for choosing E-Waste as one of your initiatives. E-Waste is the fastest-growing solid waste room in the world and they are so much extra out of it. So, good for you on that. Talk about the stakeholders, the players, the teams, and the leagues. Are you finding it a bigger mountain to climb than you thought to recruit players, teams, and leagues? Or is everyone now sort of have– Originally, when Inconvenient Truth came out, there was all this excitement, but that is sort of died down for a while. Now, both the iconic Jane Fonda, original activists considered in America. She is one of them and she is back at it again. You have the new young generation, Greta Thunberg and it seems like every generation in between which would be you are really now into the environment. I mean, one of my best friends from childhood who lives down in [inaudible] Hills, last night texted me a picture from his balcony, “There is fires going on in Irvine. These fires up here in Fresno, right close to us here in the Sierras.” I mean, our state’s on fire. The climate change is for real. Talk about the stakeholders a little bit. Are they into it? Are they making your life easy? Or is it a harder sell than you thought it was going to be?

Chris: No, it is probably the easiest, I think that is why we have been able to have the success that we are in the adoption that we have had because you have teams that are there– They are hiring from within, they have sustainability of departments, they have much broader sustainability initiatives. So, having some of the programs and now having the athletes to support and spread awareness to these is what particularly valuable to them. It is almost like I created a Rolodex of athletes for these teams to look and see who is into this and who can we utilize to garner support and spread the word, kind of be the face for some of these initiatives that these organizations are doing. It is unfortunate that is how it works because I have said before and in many interviews, I did this in 2008 when it was not a cool thing, and going green was just basically a buzzword.

John: Right.

Chris: Buzzword. Buy these, take your plastic bags, conserve this, and do this. Go green, go green and there was not really a whole lot of action and that is only going to do so much in the grand scheme of things, especially at the time when going into the UN, the climate passed in 2009. You have the three-fifty plan and that was to not exceed three hundred fifty parts per million for carbon because once it is over three-fifty that is when we experience the temperature change. Sure enough, we shot right through that. The red flags were there, we just denied and ignored it. So, here we are ten years later where we are in basically, climate peril. Now, people are just starting to notice and take this seriously, and with that comes an increased narrative of what people can do and how these larger organizations can get involved in really to try to do their best, to create sustainable practices at such a high level. Because of that, it is been nice to go to that so many teams are doing different initiatives that we can collaborate on or that we can get our players involved in. The same thing goes for the young kids, this next generation of athletes. Essentially, they are going to be the ones that are the most affected by this.

Chris: Just like my daughter when she is older, this is going to be serious issues that she is going to have to face. But for these kids that are nineteen, twenty there at colleges are the most vocal about it. They are the ones that are reaching out looking to make their impact. They are the ones who are emailing and offering to sign up and wanted to get involved in every event that we do. I just added three more players today. One of them is an international tennis player, one AVP volleyball player. We just started our student-athlete program for these NCAA student-athletes that want to come on board. We have created an intern group that meets every Tuesday. It is kids from Michigan, from the University of Notre Dame, from Texas A&M, from UCLA, from Berkeley, from Vanderbilt, from Haverford. They are all student-athletes that are kind of in this environment of space looking to make a difference on their campus and through sports [inaudible].

John: So, this goes way beyond baseball, Chris. This is any type of athlete, student-athlete, or football player, tennis player, basketball player, anyone could become one of your player ambassadors and partners with you. This is not just for baseball players.

Chris: Yeah, absolutely. One of those things where it just so happened that we had so much attraction after those clean-up events. When you have that type of word of mouth and you have these players of influence that are going down and you see them working and cleaning up in their own country. You see that, especially through social media. Your teammates follow these guys and they are curious as to how they can help and it becomes kind of a word of mouth type of deal. We have really expanded in the baseball community because of that because we have had such influential individuals that being a part of this. Originally, when I started this, we had NHL, we had MLS. With MLS, AVP, NFL, NBA players, it is hard to identify players in all these sports that are outside our particular sports networks. That is been kind of difficult to find but as we have kind of got more notoriety, we have started to get more attention from around the sustainable sports world through word of mouth from, “Hey, go check out this group. Just check out this group.” “Hey, I heard you on the podcast. I heard you on green sports alliance global summit.” Now, we are getting back to expanding out of baseball.

John: That is wonderful. How can people take action? Your website is great. I am on it right now, playersfortheplanet.org. People can donate and do other things, what other things you want people? What calls to action do you want to put out there for our listeners to get involved and help your great organization grow?

Chris: Yeah, I mean, we would love for people to sign up and we are going to be launching a newsletter at the end of the month to keep people in the loop on any activities that we are going to be doing, whether that is going to be in the Dominican or the next E-Waste event in a participating major league city in their city. Then, just to see who is coming on board to offer tips from the plaster of athletes that we have, blogs and stuff like that. So, just to keep everybody posted. Then, we will always have tips. But the most impactful thing that you can do is we are living in the age of information where you can find five things that you can do on a daily basis, whether it is just taking a bike rather than driving a car or start a compost bin, switch to LED lighting in the house, or get mini solar panels to do provide power to some of your lamps and lighting in the house. There is action and then we want to be there to help create opportunities and education for people to change their lifestyle bit by bit.

John: I love it. Chris, I am going to give you the last word before we say goodbye for today but we are going to have you back on to give updates on your great organization. Do you have any final thoughts for our listeners out there before you and I sign off for today?

Chris: Yeah, check this out. Check the website out. As you said, I mean, the biggest thing is we want people to be a part of our community. We want people to be a part of this experience. Sports is the great unifier and everybody’s got a sports team in their town and continued building this message on how we can help educate and how we can take this to different individuals whether they are high school kids, middle school kids, college student-athletes, we want to be able to bridge the gap between all of these and provide sustainable resources for kids and every level of play and throughout their life cycle into the workforce. That is our biggest factor.

John: I love it.

Chris: A lot of that support comes from everybody to provide opportunities to create these programs.

John: Chris, that is awesome.

Chris: That is it.

John: And we are going to have you back on again to keep giving updates on all the great work you are doing. For our listeners out there, again, to find Chris and his colleagues and all the great work they are doing and to join on and become part of the solution and take action go to www.playersfortheplanet.org. Chris Dickerson, you are making a huge impact. You are making the world a greener and better place. For that, I am grateful. Thank you for being with us today on the Impact and thank you for making the world just a plain better and greener place.

Chris: Thanks, John. I appreciate it.

Safeguarding the Planet and People from Toxic Waste with Jim Puckett

Jim is the Founder and Executive Director of Basel Action Network, where he provides strategic oversight, implements and expands programs supporting global environmental justice. As an activist for over 30 years, his work on toxic waste and toxic waste trade has helped save lives, prevent pollution, and safeguard fragile ecosystems from bio-accumulating toxins, and protect the world’s poor from health hazards, and reuse the Earth’s limited resources. He has been a chief proponent of just and sound international policies within the United Nations Basel Convention since its inception in 1989. As the only person to have attended every Conference of the Parties meeting, he supports delegates in drafting, approving, and implementing policies that protect people from the global trade of toxic waste. His work was instrumental in creating the Basel Ban Amendment banning the export of hazardous wastes from developed to developing countries which is now international law. He has traveled the world researching, speaking, writing, and producing films. He was the first to investigate and expose the export of electronic waste (e-waste). BAN’s 2002 film,Exporting Harm: The High-Tech Trashing of Asia, was the first to shine a spotlight on e-waste trade and transformed an unknown dumping practice into a well-recognized, global issue. He has since overseen creation of the e-Stewards Certification Program, which certifies electronics recyclers to the industry’s gold standard for environmental and occupational health and safety protection.

John Shegerian: This edition of the Impact Podcast is brought to you by ERI. ERI has a mission to protect people, the planet, and your privacy. It is the largest fully-integrated IT and electronics asset disposition provider and cybersecurity-focused hardware destruction company in the United States and maybe even the world. For more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com.

John: Welcome to another edition of the Impact Podcast with John Shegerian. I am so honored to have my good friend, Jim Puckett. He is the Founder and Executive Director of the Basel Action Network. Welcome to the Impact Podcast, Jim.

Jim Puckett: Hey John, good to talk to you.

John: Hey, Jim we have been friends for a long time. We are big supporters of your great organization. But for those who do not know you, for our listeners who have never had the pleasure of meeting you, or learning yet about your organization. Can you share first, the Jim Puckett back story? How you even got here?

Jim: Wow, I am another one of those tree harbors I guess, I am an environmental activist. I have been that way for a very long time since I was a kid. Lived growing up in Southern California. I really had an affinity for nature, and then our backyard in Wilson Hills, we have these hills and I would scramble around on those. When people started building houses on them, I got really annoyed with that. Started hiding the surveyor stakes, and that was one of my first direct actions, as I would take the surveyor stakes out and I did not want them to build those, bulldoze any more hills. That is how I got my start. I have always had that strong bones for the environment and for justice, and been that way for a long long time.

Back a few years ago, I went to work for Greenpeace, after studying film at the University of Oregon. One of the books I read, while I was at Greenpeace, was the Circle of Poison. This was an interesting book about toxic trade, and that really directed my career. What that book was about is that, we would in this country, realize that something was causing environmental harm of pesticides like DDT, and we would ban it, prohibited, but then we would allow its manufacturer to carry on. Then we would export that very dangerous product to the developing countries. To me, that seems really outrageous, hypocritical, and the Circle of Poison that we discussed, then that DDT would come back in our food from the developing world and poison us anyway. Then I started thinking, I said, “So wow, how much is this going on?” I started really researching it, doing Freedom of Information Act Requests. Then I thought, “What about toxic waste? Is the United States exporting any of that?” and, “Oh my God.” I got a Freedom of Information Act Request and that really opened my eyes. When I saw a lot of our waste going to Mexico, et cetera.

So I got very involved in that, and while I was at Greenpeace, that led to us having a Waste Trade Campaign because what started happening in the late 1980s, is that many actors, unfortunately, realized they can save a lot of money on hazardous waste disposal cost, by loading these hazardous wastes upon ships and sending them off to Africa or Asia or Latin America. These kinds of trade got to be a real epidemic in the late 80s and a lot of stories were coming down the pike about this, and Greenpeace launched a campaign which eventually led to a treaty, which is now called the Basel Convention. It was signed in Basel, Switzerland. And that is where we take our name from the Basel Action Network because we promote that treaty and our watchdogs of it at the same time.

John: And what year did you start the Basel Action Network?

Jim: That was in 1997. Worked with Greenpeace from about ’86 till then and worked on pesticides and worked on toxic trade, and waste trade. We wanted to promote at the Basel convention that there would be a Prohibition on this type of export. That you would not be, the rich countries would not be dumping their hazardous waste on the poor countries and that ban prohibition has finally happened.

Many years later, it happened last year in December, where we went into Force of International Law. So I have been working on that for a long time. But in the midst of all, that the nature of waste that was trading changed a lot. It moved from being factory waste to being our own waste. Consumer waste like electronic and now more and more plastic waste is being traded in a really unsustainable exploited way. I have been kept very busy, especially after we discovered in 2002, we discovered that most of the electronic waste was going to China and nobody had ever gone to China and said, “Oh, wow, what is going on there? What does that look like? What is that?” People are saying, “Do not worry. It is recycling.” So we went there and we documented it for the first time with western eyes seeing what was going on there. It was quite horrific and we created the film called Exporting Harm which exposed exactly what was happening with all our electronic waste damaging communities’ health and the environment in an area of China called Guiyu. That was an eye-opener for the industry.

John: You were also the first to bring 60 Minutes to China with you and do an expose on this as well.

Jim: That is correct. When we first founded, I will be running to 60 Minutes. I said, “We have got a story for you.” It was not until six years later that they decided to do that story, but I am really glad they did. So we were trying to wake up the world about this by going to industry conferences and getting the local newspapers. We did get it in the New York Times initially, but it was not until 60 Minutes showed that situation over there that things really started to get some traction. Policymakers started to get very nervous, and globally we made a lot of strides less so in the United States. With our dysfunctional Congress, they have never yet banned this type of trade or really properly control it. So it is still going on from the US. We have diminished it quite a bit to programs that are market-based with voluntary programs, certification programs, that sort of thing. But globally we have got a really good job. Europe has banned this type of trade. China now has said, “No.”, finally. Hong Kong has said, “No.” Thailand just last week said, “No, we do not want any electronic waste.” So we have made real strides and we are looking at all the other different forms of exploitation with toxic materials that just work against the right thing which is, to start solving the problem at the source.

John: Jim, for our listeners who just joined us, we have got Jim Puckett with us today. He is the Founder and Executive Director of the Basel Action Network. To find Jim and his colleagues, and their great work, you could go to www.ban.org or www.e-stewards.com. Jim, I have known you now for fifteen plus years. The work you have done has been tremendous and incredible at the same time because you started this before there was Inconvenient Truth, and as you and I know, Europe was decades, a generation or two, in front of us when it comes to sustainability and circular economy behavior based upon the geography and the landmass of each country. They have to get more green and more sustainable just by culture. So they have grown up and that is been in their DNA the same thing with South Korea, the same thing with Japan, but somehow, it never made it to America. You started banging the drum before this even became cool or the right thing to do, because we are the Big Land of the Brave and the Free, and you all if we use it, “Just truck it out.”

It has been a fascinating time to be a good friend of yours and a colleague of yours because I have seen Inconvenient Truth come and go, and make its mark, and excitement built around it and post. Then things die down, but I sense without just my anecdotal census, watching Jane Fonda did what she did last year back in DC, and now the new book that she has come out with, the icon Jane Fonda and now Greta Thunberg and that generation and having children who are in the 30s and their late 20s myself. I feel that we have hit some sort of tipping point in America. And even though there are only 24 or 23 states with landfill bans on electronics, that your work is even though it is your 23, 24 years into it, you have reached the tipping point and an IT moment that everyone wants to listen to and be part of the solution. Is this sort of true or what are your what is your sense about where we are going?

Jim: No, I am really optimistic. And unfortunately, there is a pendulum that swings back and forth on these kinds of issues. I really feel the pendulum swinging back big-time very soon. But while that pendulum swinging, we are steadily making progress. This mark of change, that so many activists talk about it is real. We are changing the world. Sometimes does not look that way because the pendulum swings one way wildly. Like in our country, you mentioned that Europe is way ahead of us. I actually remember a time when the US was way ahead of Europe when I first started working on hazardous waste, for example. It was the US that started making it very expensive to dispose of it and realized how dangerous it was. Started the Superfund legislation and RCRA. All of that was groundbreaking for the world and Europe copied it. Unfortunately, we went to sleep and Europe now dominates the environmental agenda. They really do. And even China is ahead of us which is shocking and a little disturbing, but they are making strides where we are being left in the dust.

So I know that this is going to turn around really quickly because it has to. If you look at any issue. Even jobs or human health that you do not think are environmentally related, they absolutely are. If we are going to turn this world around economically, we have to do an all-new engine of doing things clean and doing things green. That is where the economic engine is going to be in the future. I think every political party is going to get on board at some point and it is shifting really dramatically. I feel it and I think we will catch up with Europe and maybe take them over. But we need leadership on the environment and it needs to come from the West again clearly. It is sad, that our politics has gotten so dysfunctional. We can not even do anything really and we have to sit on our hands, or the states have to make moves or industry has to make moves. But the federal government has been really dysfunctional. I think we can all agree to that.

John: Yeah, that is true. You created years ago the e-Stewards Certification process. Can you explain your vision behind that great Certification program, Jim?

Jim: Yeah, so when we did Exporting Harm, we showed the world what was happening in China with all this electronic waste, or the first thing you think of is, “Well there has to be a law. Right?”

John: Right.

Jim: We said, “Well, there is the Basel Convention. Let us get the US on board.” They had not ratified it and there is a law called the Basel Convention. The US did not ratify it and they still have not ratified it believe it or not. There are only six countries left in the world that have not, and those are countries like South Sudan and Haiti, Grenada, it is pretty ridiculous the company was in there. All the developed countries of the world have joined the Basel convention, but we could not get that to happen. We tried, so we said, “Let us sort of that. Let us have a national law.” And we could not get that to happen either. The Committees in Congress would not even give us a hearing. In lieu of laws, to go to the next brilliant idea, which is to move the market. We created a market-based program certification of the good guys. The recyclers that are going to be called out for doing the right thing, caught doing the right thing so to speak. That is not exporting their hazardous waste, not exposing the public’s data, and not poisoning workers or the local environment. Not throwing things in landfills, not incinerating them, but recycling them properly and fairly and safely. That is what we have created.

We have about 50 companies, yours is being one of them, that are in this program now and are certified, audited, inspected, checked by GPS trackers to be shown doing the right thing because there is still a lot of skulduggery and shenanigans going on with trade you truly to load up containers and nobody knows what is going on. So we have had to do things like actually put GPS trackers and do unannounced inspections to keep the industry honest and to keep our gang especially the e-Stewards honest. Then the rest of our job is trying to drive the market to these good guys. So we have an Enterprise program in e-Stewards that get companies like Blue Bird, Bank of America, Samsung, LG, Sony, or those on it. We are the companies that want to hold up their hand and say, “Okay, we will do it. We will do the right thing.” They have made a pact with e-Stewards that they will always make best efforts to use e-Stewards Certified Recyclers so we drive the market to these good guys. So even when it may cost a little more on the front end, they will be rewarded by large clients and a good amount of business. So that is what we have done in lieu of having a law, and indeed market strategies can be very very effective. And we think the e-Stewards program is a great one. We are asking all consumers to use it, look out for your e-Stewards recycler near you, or use Staples, which is a retailer, obviously, that will only give their material over to e-Stewards recyclers. So if you do not have a recycler nearby, you probably have a Staple store and you can bring your old equipment there and be sure that the right thing is going to be done with it.

John: Jim now you created the e-Stewards program and when I met you e-waste was the fastest-growing solid waste stream in the world. Fifteen, sixteen years later, It is even bigger. It is more. When we met there was no iPhone. There was no iPad. There was no such thing as robots or cobots. That was part of our vernacular. There was no Alexa or Internet Of Things.

Jim: It is scary.

John: And now cars are basically computers on wheels.

Jim: Exactly. And this Internet Of Things, there are some people that do not know what that is. That sounds very benign, the Internet Of Things, but that is a lot of Hardware that is embedded in everything. It is going to be embedded in your clothing, and your furniture, and your walls, in your car and your car parts. There are going to be little circuits everywhere. So circuits become waste. And how are we going to collect all of that and will it be a toxic waste? Can we at least get the toxicity out of it? Because so much of our electronics, why this is a real crisis at all, is because A. this stuff is hazardous. It is a hazardous waste. And B. we are creating mountains of it and we really do not need to. We need to have products that last a lot longer that are repairable. It is quite possible to make electronics that are toxic-free and upgradeable. But it does not serve the bottom line too often with companies. So we got a long way to go there.

John: True. I agree with you, but when done responsibly as in e-Stewards, just say that is the highest level of responsibility possible, e-waste even though it is still full of hazardous materials, Beryllium, Lead, Arsenic, Mercury, Cadmium, I have learned all the great lessons you have taught over the years, is still a zero-waste, zero-landfill, zero-emission proposition. All of the materials that come out of electronic which in descending order, steel and plastic, obviously, the old CRT glass takes precedence over everything, but let us put that aside for a second, that can even go back for beneficial reuse. But the steel, the plastic, the aluminum, the copper, the lead, the gold, the silver, the palladium, all go back and gets repurposed and reused. I feel although it is been cast as hazardous waste for all these years when done under your e-Stewards Certification program, which means the highest responsibility, it is one of the great untold or unknown environmental reuse, beneficial reuse stories in the circular economy.

Jim: Yeah, what you say is largely true. It can be done well, but I still argue strongly for getting the toxins out and the reason why–

John: I am not saying you are wrong at all.

Jim: But you are right. we can do so we can go really long way with proper recycled. But what too often happens is a lot of these materials will get sent overseas for reuse. When it goes to Africa for reuse, that material is going to poison people because what is traditionally done in Africa, after you give it a second or third lives and they are very good at reusing it. but after it reaches that endpoint where they can not get any more life out of it, they throw it in their local landforms and burn it. I have had these conversations with the manufacturers they go, “We would never accept terms of thousands of our computers be burned.” I said, “Well you better accept it.” because that is what happens. They are going to burn it eventually and even though you do not like that. I just assume that is going to happen. I have been on these burning fields and it is a nightmare. So many carcasses of old computers and TVs.

So much of it goes to the global South and I have had these conversations with the manufacturers. They can do a toxic-free computer. They are afraid to because they do not want to, if they have their next model is going to have some toxicity to it, they do not want to tie their hands to say that all of our SKUs, all of our products are going to be absolutely toxic-free. They can do it now and they just not got enough of a will to do it and not enough push from the public to do it. But yeah, absolutely, you know recyclers do not want all this toxicity because it is not a great market for arsenic. They want to have clean stuff that they can recycle and refurbish if possible, and you know that you are in that business and so much of this stuff could be designed for proper recycling. Part of that design for recycling is to make these things toxic-free.

John: True, but I do not want to overlook what you have done. When I met you there were no landfill bans. There are now twenty-four so in America, unbelievable, and although you and I know that is a major accomplishment. It is incredible that there is not a landfill banned in every state, true or not true?

Jim: Yeah.

John: Right. So therein lies a fascinating issue. Jim, I am the president of your fan club. You already know that and I want my listeners to hear that. But how do you balance your success, massive success with still the ideological vision you still have? To become a toxic-free manufacturing process and also balance business and their needs both on the recycling side and the manufacturer side and on the retailer side with good environmental practices. Is it not hard to balance? And I give you all the credit because I am pitching you a question that I know is not easy to be on the seesaw that you have to gently balance.

Jim: Well, it is really not that hard because if the industry is nimble and smart enough, which they usually are, they will realize that environmental regulation is a goldmine for me. The whole recycling industry would not even be viable really, based on just the intrinsic value of things. There is more and more. It is a service to society to be a recycler. Once society starts saying we need things to be recycled and mandate that. And mandate how things are designed for they can be recycled. Then there is a huge opportunity for Industries like recyclers to jump in green design companies et cetera will jump in and make a boatload of money. So the industry of greening the world in climate to toxicity to everything, it is huge. It is a massive growth area and clearly, you do not have to worry about a balancing act when that is the case and that is the case. So often we have externalized costs. The ledger sheets of Industry do not really compensate for the damage done. If you were to have to pay those costs you think, “Oh my God, I will never make a profit.” But what if you are profiting from actually internalizing costs and there is a whole market there. I do not see it as an environment versus industry. I just see it as industries. It is got to be nimble enough to figure out, “Wow, I can make a lot of money on saving the planet.”

John: For our listeners out there who have just joined us. We have got Jim Puckett. He is the Founder and Executive Director of the Basel Action Network. To find Jim, his great work, and his colleagues you could go to www.ban.org or www.e-stewards.com. Jim, we have a lot of listeners not only in the United States but around the world, so many of them are young. And either want to become the next Jim Puckett or want to also understand that e-waste is a problem and how do they take action? So what are your thoughts on consumers, young consumers, older consumers listening to this kind of show, hearing there is a problem with regards to e-waste that it is hazardous if it is mishandled or thrown into landfills or shipped off our shores? How do they get involved and do the right thing and how do they help become part of the solution and not the problem anymore?

Jim: Yeah, thank you. So there are two times in the life cycle of your electronics that we all have electronics. I am staring at one right now. My laptop is right in the face. And we all have it and there are two places we can really make a difference. One, when you buy something and then when you go to get rid of it, that is obviously, even if you do not want to become an activist or expert, that is where you engage and you can do it intelligently. It is not always that easy. So many of the life cycle questions, we could spend the whole term in school researching these issues. But we are trying to make it easier for people and for buying equipment, I would refer people to the EPEAT website and there that is the program, EPEAT, that was created by the US government, you are aware, you are familiar with it, which grades all of the electronics and they did it for the government procurement.

But anybody can use it and it grades them on energy consumption, toxicity, end-of-life practices et cetera. And there you can say, “Well, I need this type of computer.” And you type in the specs and they will spit out a gold, silver, bronze recommendation of which one to buy and that seems like a huge message. For example, if we had a company and I wish someday one of these, oh, youngs will stand up and say we are going to make everything toxic-free. But if we had a company that said that, “Wow.” And they started getting rewarded by consumers by getting sales going up massively. That sends the best message of all. Let us say even faster than even the law would ever do it.

So that is important. Vote with your wallet on which products you buy. Buy the greenest electronics you can on the EPEAT website is the best tool I know about. And then at end-of-life, if you are in the US, use our e-Stewards program. We have a few of them overseas but listen those were in the US and again if you can not find any e-Stewards recyclers going to our e-Stewards website, there is a Staple store near you and you can deliver it there. More and more, we are getting convenience. We are working with Amazon now and other outlets to have convenient access to e-Stewards. I hope that really takes off so that e-Stewards becomes the way forward for everyone. It is a certification. It is audited, inspected, checked and these are the folks that are not going to do the wrong thing with your electronics.

It is too risky just to say, “Oh, I had it recycled.” Because that is a passport to many of the steps just getting thrown in a container ship and sent offshore, overseas when they do not take care of the environment or human health.

John: Jim, it is just I always learn from you. I have learned so much from you over the years. I want you to have the last word on giving our listeners some hope for the future. Hope for the planet Earth. That we hear so much bad news. We see the fires here close to where I am here in Fresno, California. And all the climate change issues that are happening on a regular basis in the United States. Any hope that you want to share and words of wisdom for our listeners out there before we say goodbye for today?

Jim: Sure. Well, I would say, you know we are humans. And humans have the problem that we do not really move on things until we really have to. We are very reactive. We are not long-term thinkers usually. So, “Boom. It is always darkest before the dawn when we go. Oh my God, this is really bad.” And that is what is happening with climate change and people are now going to wake up. The good part of humans is that when they wake up, they usually do the right thing and they work together to do it. That is when people join hands and say, “Okay, we have got to solve this problem, the boat is sinking. Let us get bail and start bailing the heck out of this thing. We will plug that leak.” That I absolutely believe is going to happen. The worst thing about humans we are slow to do it. The great thing about humans is that we can do it, and we will do it.

John: I love that and Jim, I want to again thank you for our friendship and our partnership over the last fifteen or sixteen years. Like I said, “You are one of my great mentors.” And I have to just say to our listeners out there go to the Basel Action site www.ban.org. If you are so committed, you could donate, you could support Jim’s great work. At least learn about it all and share that with all your friends and relatives and support e-Stewards recyclers. You go to www.e-stewards.com. Jim Puckett, I thank you for all you do. This world needs more of you. I am grateful for our friendship and thank you for making the impacts you do on a regular basis and making the world a better place.

Jim: Thank you John for this opportunity. Take care.

Breaking Stereotypes with Sarah Spain

Sarah Spain is an Emmy and Peabody Award-winning radio host, TV personality and writer. She’s the co-host of “Spain and Fitz,” airing weeknights on national ESPN radio, host of the “That’s What She Said” podcast, a writer for espnW.com, and a regular panelist on “Around The Horn” and “Highly Questionable.” A graduate of Cornell University, she was an English major and a heptathlete and co-captain of the Track & Field team.

John Shegerian: This edition of the Impact podcast is brought to you by Engage. Engage is a digital booking engine revolutionizing the talent booking industry, with hundreds of athletes, entrepreneurs, speakers, and business leaders. Engage is the go-to spot for booking talent for your next event. For more information, please visit letsengage.com.

John: Welcome to another edition of the Impact Podcast. I’m John Shegerian. And I’m so honored and excited to have Sarah Spain. She’s a radio host, TV personality and writer at ESPN. Welcome to the Impact, Sarah.

Sarah Spain: Thanks for having me.

John: Sarah, I’ve been a huge fan of yours for years but I’m even a bigger fan now when I was preparing for this show. I learned more about you than I ever imagined was even possible. And I’m just going to tell our audience here. Usually, I let the guests share their bio but I need to share your bio with our audience because I need them to know who you are.

Sarah: Okay.

John: Emmy and Peabody Award-winning radio host, TV personality and writer. Of course, we all know you as that co-host. It’s not enough for you to have one podcast. You’ve got Spain & Fitz airing weeknights on ESPN nationally and also That’s What She said. You’re a writer for espnW which we’re going to get into a little bit later, and also a regular panelist where I came to know you on Around the Horn, Highly Questionable. A graduate of Cornell University with an English major. You were a heptathlete there, a co-captain of the Track and Field team. And, by the way, a 4.0 student. My gosh, who are your parents, Sarah Spain? Why don’t they have a book on how to raise perfect children? This is incredible.

Sarah: Well, if I tell you that they’re both lawyers, but that they’re not the stereotypical. I know when people hear that, they assume certain things but, yeah, I know my parents are amazing. I try to bring them up as often as possible when people ask why I felt like empowered to do the things I do and not worry about rules for gender roles or anything else. I always point to having a really amazing mom and dad who raised me right.

John: Obviously, there is just no way they — it’s just — you just, people, kids don’t and great people like you don’t plop onto this planet without great parents. So, I mean–

Sarah: That is really nice.

John: I am huge fans of your mom and dad. Please, tell them I’d love to have him on the show. We could do a whole show on how to raise great children. And I promise you–

Sarah: I would love to do that. That would be fascinating.

John: –I will give them so much airtime and publicity on this. They deserve a book. They need a book. Anyway, this is really great. I was sharing with you offline a little bit. I’m just honored to have you on. I’m the CEO of your fan club. Been that way for years but to have a great woman leader doing what you do, being a father of a daughter who is now a lawyer herself, a woman’s rights attorney now having a — my first grandchild being a daughter. To have leaders like you out there kicking butt, taking names and just really knocking down all the doors and breaking all the ceilings is just incredible. You are an incredible story in so many ways.

Sarah: Thank you.

John: And I wanted to start with–

Sarah: But you’re super important too because, honestly, as much credit as women breaking down barriers get, we need male allies that are here for it and want it because the problem is the men who are intimidated or frustrated or trying to push down women who are trying to excel. So, I love to hear from guys who are into it and supportive because we need that.

John: Well, definitely got that here. And again, I’m just so thankful for your time today. Let’s talk a little bit about that, sports, women, sexism, where — we have a little — talk about a little bit me too and what’s going on right now. Are we in the — we just finished a World Series so we’ll just use the baseball analogy. Are we in the top or the second or the bottom of the seventh now when it comes to women and sports and the sexism that might or might not still exist?

Sarah: What I said to someone the other day that I think is pretty accurate is that the ceiling is higher than ever, but the basement is the same. And by that, I mean we’re seeing women in so many places that previously felt untouchable, color and play-by-play and analysis. My colleague who I love who’s so fantastic, Mina Kimes, is on NFL live right next to former players breaking it down and doing X and O’s and it’s just as assertive and believable and knowledge-worthy. And so, that’s awesome. And then, the basement which is every woman who tries to enter this industry at the lowest level that doesn’t have agency or power within whatever company she’s at is the same, right? So I can say, now, well, I’m not getting sexually harassed anymore. That’s because I’ve been in the industry for a decade and I’ve established a voice and also because I have power. You try to mess with me now, you’re in trouble, right?

John: Right.

Sarah: But when I was just coming up and it’s still the same unfortunately, you look at the Washington Football Team.

John: Right.

Sarah: And the stories coming out of there. It’s 50, 60 women, many of whom had to sign NDA’s because they knew on those women’s way out that what they had done and how they have treated them was wrong. So I think that the ceiling is high and wonderful and the conversations we’re having are so much better than they ever used to be. People are calling it out when they see it. People are taking a stand but, unfortunately, I don’t know how to combat what happens to women just getting started when they don’t have the power and when they’re working for somewhere that maybe doesn’t have an HR that cares or doesn’t have a leadership that cares because who do you go to then? You don’t really have anything other than to just try to plow through it and keep working your way up. And that shouldn’t be the case fill.

John: You’re a writer. You’re a radio host. You’re a TV personality now, which really sounds so fun that you get to do, exercise so many forms of creativity and share, truth telling in your voice. Is there one or another of the different roles that you play as a storyteller that you love more than others?

Sarah: I love that you pointed out I’m a writer after I use the word knowledge- worthy, which is not a word instead of knowledgeable, but I got really excited about Mina Kimes, and I just combined words. It was a portmanteau that I unintentionally did. All of them and it’s not a cop-out to say that I was a heptathlete which is Jack of all trades, master of none, right? You go to practice every day, you have seven events. So you never get bored of running sprints because one day, you’re throwing and the next, you’re jumping and the next, you’re doing hurdles. I feel that way about my career. Like when I’m doing radio, I love that it’s extemporaneous and immediate and that the majority of the work is done on the air, right? We do have an hour or so prep but then it’s two hours or three hours of the actual content where I’m engaging with the audience and my co-host.

Sarah: TV is a little bit of hurry up and wait because you have makeup and prep and then it’s maybe, for Around the Horn, 22 minutes, right? And you got to get those quick sound bites out but it’s really fun because you’re interacting and you involve your body and your face and all the other stuff. And then writing, by the time you’re done, hopefully, assuming your deadline wasn’t too quick, you prepared yourself. You have the exact product you wanted. You went over it and edited it and honed it down to the very word that you wanted to choose for that. And so, the presentation is more specific and ideal than maybe what comes out of your mouth in the midst of a radio show, but it takes so much time and it’s lonely and you’re sitting in a chair for hours by yourself trying to pull it out of your head.

Sarah: So I think if I did just one of them, it would be tough but because of that mix, a lot of it is, especially as a total extrovert getting the energy from other people and then when I go to do the writing, that’s a couple hours I can spare where I’m alone in a room and ready to shut it down and work.

John: One of my favorite stories you covered was Runs In The Family.

Sarah: Yeah.

John: I’ve watched it three times, cried three times. Are you constantly curating topics or stories that you want to cover in the near future and distant future? Is that part of the process of what you do?

Sarah: I wish it was more. I find the thing — if anybody ever asks me, what do you want more of in life, it would just be time. I don’t have time to be as creative as I would like. A lot of creativity comes from observing and sitting and thinking and letting your mind wander, and I don’t have time for that. And those long-form stories come from deciding you want to do a deep-dive into something that makes you think. And with that story, it came to me because a friend of mine, really good friend, was teammates with Deland McCullough back at Miami of Ohio, so that story was about. And he said, oh my God, this is insane. He was in the room with him and Sherman Smith at the time, and he’s mind was blown. He said you got to take this to ESPN, because I’m his friend, he comes to me and I’m not giving that story away for a second, right, that’s mine. But going out and seeking new story, they’ve have reached out to me about this longform podcast storytelling that they’re doing. I love doing that stuff. It’s just a matter of when do I have the time to sit and say I’m invest in this and have the time because that’s another thing. That product ends up being so beautiful and you could watch it multiple times and learn new things and cry about it, because it takes months, right? You’re flying all over to do all the interviews. The amount of stuff left on the cutting room floor that you don’t use but that helps tell the story and influence you is so much a part of it, but the investment in those is huge. So I would like to say I have more on deck. I’m hoping something like that comes along and slaps you in the face again where I say, all right, we’re making the time. I’m going to figure out when to do it because it’s that good.

John: For our listeners who’ve just joined us, we’ve got Sarah Spain with us. To find Sarah and all the great work that she’s up to, you could go to www.sarahspain.com. Sarah, you mentioned being heptathlete. You were a high achiever, in both high school, college, 4.0 GPA, where does that drive? Is that something that’s a DNA hardwired thing or did you have external forces, forces outside of you driving you and mentoring you and pushing you for that kind of high achievement, both athletically and also academically which is rare?

Sarah: Yeah. It’s tough to say. I sometimes try to talk to my parents and try to figure out how much of it was — I want to say the majority of it was do what I say — or do what I do, not as I say, but I mean they said it too but so many parents think they tell their kids what to do. That’s what they’ll pay attention to but they’re really watching and my parents had incredible work ethic. They’re super curious and knowledgeable. I used that word right this time. And they are invested in learning, and so what we talked about at home and watched and all that other stuff. My parents aren’t really sports fans which is interesting. We grew up playing sports. We were active. We played tennis and golf and out in the backyard, throwing around the baseball or softball or whatever, but they didn’t sit around and watch.

Sarah: And so, I think I curated a whole bunch of interest, I was all-state and band and chorus. I was like doing all the things.

John: Oh my God.

Sarah: But I think they just had a great example of what it means to work hard and also to time manage, right? If I wanted to do all the things that I wanted to do then I didn’t really have a lot of time to like mess around and do nothing. And so at my age now, even I sometimes have a little trouble just relaxing because I feel guilty just like sitting, watching TV when there’s other stuff to be done. But I do think they set a great example of what hard work looks like. And then, we just are, kind of, a competitive family. My sister went to Lehigh and we went to her graduation and there was a party at one of the houses that the kids lived at. And all the parents were there and we started playing beer pong, and my family ran the table like, no, and we wouldn’t give up the tables to some of the guests. And we eventually just said like everyone’s getting a little too tipsy because no one –we’re playing over and over that we had to like give up the table to two new challengers. We have a very competitive family and my sister was a college athlete as well. She actually played in the women’s NFL for a couple of years, Tackle Football League.

John: Come on. Oh my gosh.

Sarah: Yeah. Yeah. And she’s worked for — well, she just left HUD trying to end homelessness in Chicago. She went to law school. I think we’re just a competitive high-achieving family. But what I always say is they were not oppressive or strict or judgmental. There wasn’t a lot of like it wasn’t if you don’t do this or get this, you’re in trouble. It was almost like inherent and I don’t know what tricks they pulled if they pulled some tricks but they didn’t need to like yell or be strict. They just were extremely supportive and like you want to do that, go for it. You want to try this, go for it. Yeah, it was pretty amazing.

John: American needs more parents like that.

Sarah: I haven’t fought with my parents since eighth grade and that was because I made the finals of a USTA tennis tournament and it was the school dance, and I didn’t want to miss seeing this boy I had a crush on and my mom got mad and said, “You have to play in the tournament because you won and you beat other people and took their chance to be in the final. You can go to the dance late.” And I hate you, “I’m really so sad.” I went and played and then I went to dance, everything was fine but that is legitimately the last fight I’ve gotten in with my parents my entire life. So, they’re pretty awesome.

John: Unbelievable. I mean, literally, they have a book in them, at least one book. I mean, they’ve got to come on up. They’ve got to join me here. American needs to hear this — how does this not even possible? I mean, it’s just — I mean, is your sister younger or older?

Sarah: She’s older by just a couple years.

John: Got it. Got it. She’s still out in Chicago then? You guys are close?

Sarah: Yeah. She’s in the burbs. Surprisingly, we switched roles. She used to always say she was the edgy one and I don’t think I need to have kids to get married. Now, she’s married with two kids and I’m the old spinster with the dogs. I’m married but just have many dogs and she has a much more sort of traditional, I guess. But, yeah, we used to not get along that great. We were very similar but we thought we were different but the similarities I think is what causes the fight. And then now, in our adult years, we get along great.

John: Social justice has become a big thing while you’ve been reporting on sports, and especially, in these even more modern times during this COVID-19 tragedy, talk a little bit about the role of social justice athletes. I grew up, I’m much older than you, I grew up in the Muhammad Ali era so to me, it’s not that weird for athletes to stand up for what they feel is right, but I think people have mixed opinions on that. Where do you feel this is going to fall out as we evolve here in the months and years ahead?

Sarah: Well, one thing I’ll say is that I don’t deny that there’s an understanding of people who say when I’m spending all day maybe hearing about COVID or the civil unrest or other issues or dealing with a loss of my job or other things like I do want to use sports as an escape or entertainment escape. So, I get that.

John: Right.

Sarah: But I also think it’s very selfish to expect human beings who once they walk off that court or field are subject to the inequalities and the oppression and the fear that comes with the racial issues in our country, to expect them to go out there and entertain you and then have to deal with what happens to being a person of color once they’re not protected by being on the stage that they perform on.

John: Right.

Sarah: And so I think you can acknowledge that you’d rather that the world wasn’t a place that required this and then you could say but I understand why and I’m okay with it and I’m going to balance what I want with what’s right for our country, the influence that these people have and the work that they put in to achieve, the agency that they have to like have a platform. I also think that most of the time, the people who say they don’t want to hear about these things, they don’t want to hear about things they disagree with. They don’t understand that paying leagues, to send out a veteran on the field to get a standing ovation, which is paid for by our military out of taxpayer dollars is an act of politics as well. They don’t understand that. Military flyovers are technically political because they’re so ingrained and because it’s things that they agree with, the idea of patriotism and honoring veterans and no one’s going to, yeah, I’m fine with that but they have to understand what’s going on behind the scenes to present those things and to associate them. There was no natural association between the military and sports until very recently.

John: Good point.

Sarah: And not a lot of people question it but they’re willing to question other topics that cross over mainly because it threatens their sense of what’s right and wrong and progress and what’s dangerous in terms of changing viewpoints, all the other stuff. So, I can accept that people would rather just watch basketball but I don’t think it’s up to you what your personal preferences. Particularly, when we do see someone like and this really went vastly under-covered like Thabo Sefolosha literally missed playoff games because of police brutality. They broke his leg. He couldn’t play. And we’re supposed to just accept that if you’re a basketball player, you don’t get to talk about this.

Sarah: One thing, I remember I had Chelsea Handler on my podcast and she said the idea that someone who has been really successful doesn’t get to talk about something outside of what they were a success at, it’s to ignore entirely whatever qualities they had that made them so successful. Not everyone who’s a great athlete is going to be a great speaker. But just because you are a great athlete does not preclude you from being a great speaker. And so, people need to understand that a lot of the voices that they’re hearing from are very successful at one thing because they are bright and articulate and curious and intelligent and all the other things and qualities that made them a great comedian or writer or whatever can also be applied to understanding and caring about activism.

John: That’s a great point. Really well said. For our listeners out there who just tuned in, we’ve got Sarah Spain with us. You cannot only find her at www.sarahspain.com but also listen to her two great podcasts, “That’s What She Said” and “Spain & Fitz”. As an overachiever, why two podcasts? Tell me about why did you choose two different platforms and what’s the mission of both podcasts so our listeners can get a taste of what you’re really up to at both of those platforms?

Sarah: Yeah. Yeah, so different. So “Spain & Fitz” was actually — Jason Fitz was my co-host couple years ago and then he got moved to morning stuff and it became “Spain & Company” and now, Fitz is back, which I love. I love working with him and he’s an interesting cap because we’re not traditional, right? So first, you have a woman into sports radio which is still super rare and then you’ve got Fitz who’s spent most of his life as a musician. He was at Juilliard when he was 11. He was in the Band Perry for eight years. He’s a multi-time Grammy-nominated musician and he makes the switch to sport. So it’s not going to be your standard two old white guys fighting over the Mount Rushmore of Chicago sports, right? It’s a bit different vibe but that’s on weeknights 7 to 9 p.m. Eastern on the ESPN Radio, nationally and terrestrially, and then it goes into a pod if you want to listen to the show and you missed it.

Sarah: “That’s What She Said” is just a podcast, no terrestrial radio. And that is totally my baby, technically under ESPN but no one really tells me what to do with this. So I have Saturday night lives’ cast members. I have neuroscientists. I have musicians. I just had Stone Gossard from Pearl Jam. He’s going to be if that’s going to get published on Tuesday. But, yeah, anybody that I find interesting, who wrote a book about habits and how to change them, who does neuroscience, who is anyone I find interesting. So that’s like a good hour of just, to my listeners, trust me on this. If I’m telling you you should listen to this person and sometimes it’s someone amazing and it’s Charles Barkley or whoever that they know.

John: Right.

Sarah: But sometimes, they kind of, “I love to get the messages although I wasn’t sure I was going to be interested in this and then this person was so interesting.” So, that’s totally my space to scratch the itches of things that I wanted to do outside the sport’s world, but sometimes it is the forte as well.

John: That’s awesome. To have the ability to do “Spain & Fitz” as part of your general career approach in terms of sports and reporting but then to also have something where you get to really exercise even more of your creative juices sounds really, really like a great one-two punch of creativity of two podcasts.

Sarah: Yeah. Well, and also, I took this, I tried to, I did it as well as I could within the time constraints but there was a free Stanford online class on creativity maybe six or seven years ago. And I took it in part because I had found myself getting to be so one note because of the time required to do my job. If I’m hosting hours of radio every night, I got to know every trade and every acquisition, every injury, every play. And so, I end up spending a lot of my day before the TV I’m doing or the radio at night just listening to radio or podcasts or reading about sports. And so a lot of things that I was really passionate about, music and poetry and literature and stuff, has I don’t really get into that nearly as much as I used to. So I tried to take that class to remind myself of the idea that like you end up sometimes just repeating and following the through lines of other people’s thoughts if you don’t separate yourself from them and then reengage from a different angle. Sometimes creativity comes from restriction really. If you’re given parameters with and you have to do something, it suddenly changes the way you look at it and you see it totally differently. So, I try to scratch those itches enough that I don’t become the person who sounds like everybody else doing sports radio because the thing that makes me different is actually like the benefit for me.

John: Well, you opened the door, you mentioned you have on “That’s What She Said” Saturday night live guests, people who are–

Sarah: Yes.

John: –on Saturday night live and I learned about you which I didn’t know about you while I was preparing for this podcast. And I’m always, always loving when you, Katie Nolan, Mina Kimes, all start cracking each other up with Dan or somebody, two guys or whatever. So I learned that you were actually a graduate of Second City Improv.

Sarah: Oh, yeah. Yeah. From a very young age, I wanted to be on Saturday Night Live, I still do and that would be the dream. I would quit everything right now to do it. I remember, it was probably like fourth or fifth grade project was just presenting something at school and instead of presenting it like a normal kid, I made it the “The McLaughlin Group” which was an old sketch with Dana Carvey. And I asked my classmates to answer things and I go, “Roll.” And I was 10, right? I would turn a presentation in class into like the valley girls from SNL. Yeah, so that was always–

John: Are you deep with your husband or with your colleagues, Jason Fitz or with the “Highly Questionable” folks, are you always trying out little bits? And do you still love that creativity?

Sarah: I still do as much as I can. The “Around the Horn Halloween” show is one of my favorites where I get to be a character. I was Freddie Mercury so I did the accent. I was Gardner Minshew. I made a whole character around him. I was Melania Trump and the Progressive Girl and Adele. I can’t give away this year’s yet but I will be on the “Halloween” episode this year with another character, another accent.

John: On “Around the Horn”.

Sarah: And then Fitz. Yeah, “Around the Horn”. Yeah.

John: You got to tune in.

Sarah: My co-host Fitz is also an SNL fan. We both separately, before we met each other through “Saturday Night Live” birthday party so that challenged what we are. So he and I are always going back more than that.

John: So you’ll be watching an episode at home on “Saturday Night” with your husband and just be thinking either out loud or to yourself, “Man, I wish I was on that show.”

Sarah: Yes, every time. Even recently when it’s been a little uneven. We sometimes DVR because we actually sometimes have plans on Saturday the last year or so. Yeah, but I still love it and I love all the old ones and I just think the concept of it is magic. It’s so cool.

John: So who is your favorite male and female comedian?

Sarah: Eddie Murphy. Even though some of his old stuff doesn’t age that well, he’s actually owned up to it and changed, which is part of the key of evolving. He was like 19 when he did “Delirious” which I think is still the greatest stand-up special of all time. So I’ll afford him a little bit of time to mature but Eddie Murphy’s my all-time favourite for guys. And then I’m sort of torn because I’m a total Tina Fey and Amy Poehler like obsessive and their improbability and just quick with and everything is up there for me as some of my favorites, and Mindy Kalin. What I also love about those women is not only are they amazing comedians but they’re like showrunners and directors and writers, like they’re doing all the things.

John: Tina Fey was the first head writer on Saturday Night Live.

Sarah: Head writer, yeah, female head writer. Yeah.

John: All those three of those you just mentioned are all just super incredible people, well, how talented are they in everything they do.

Sarah: Yeah.

John: Imagine following up Saturday Night Live with 30 Rock. I mean like hello.

Sarah: Yeah, right? So I’ve been trying to do the quarantine thing where instead of introducing myself to new characters when I’m anxious enough already, I just go back to things that make me feel happy and 30 Rock from the beginning is going to be one of those. I just need the whole Parts & Wreck, which was incredible, of course.

John: I totally agree with the feel. This is the time not to be watching anything other than comedy.

Sarah: Yes. I don’t need new people and I definitely don’t need murders or terrible things.

John: No.

Sarah: Just give me The Golden Girls and I’m good.

John: One of the things I’ve been totally loving right now on showtime, there’s a whole series on The Comedy Store. I highly recommend it. The documentary.

Sarah: I’m too into it. My husband has not gotten through Episode 2 yet because he’s busy and I am waiting for him to get in through, I’m like, “Hurry it up. This is so good. I want to get back to it.”

John: How great is that? The whole documentary on how the whole system worked back then?

Sarah: No, and especially the people I didn’t really know. Yeah, because I, of course, have heard of Freddie Prinze but I’m more of a Freddie Prinze Jr. in terms of age. So I just thought, “Oh, yeah, his dad was an actor or something.” And so to watch that was just mind-blowing.

John: And how he was minted literally from there to Carson, to chica with a friend.

Sarah: Yeah.

John: And when he passed, his net worth was something like $5 million. Do you know how much $5.72 million was? It just was a systemology and literally the geography of The Comedy Store to Burbank’s and Carson Show and how Mitzi was literally anointing you to become the next, the whole thing is just–

Sarah: But remember how you’d always tear that, right? If you got to go from doing stand-up and they invited you to the couch, that was like the endorsement. It was just such a cool like old-school traditional feel about that. Yeah.

John: I mean just the whole of it. We’re going to switch from Comedy now back to women in sports. I don’t want to glance over, I want to do a deeper dive with you on you were the co-host I think the last week or two weeks ago on espnW, the virtual sports conference. Talk a little bit about how that was and what it means to you and what actually occurred during this conference.

Sarah: So, what’s too bad about it is because of COVID, we were virtual but the good thing about that is we do end up getting to so many more people. I know our one in the spring, we had over 19,000 people streaming it. I don’t know what the number was for this one. But usually we’re in Southern California at this beautiful resort for two or three days and you really get to interact with all the people there. So that’s sort of lost in the virtual but the content was still fantastic. This was the 11th, I want to say, Summit. So espnW right from the start when it was first hatched at ESPN a little over a decade ago, started doing these summits and the idea was to bring together women in sports, athletes, coaches, women in leadership roles and major companies and sponsors, et cetera, and just have conversations with a bunch of people that are all trying to further the idea of — sometimes it’s not straight sports. Sometimes it’s just leadership in general but the line-up this year. We had Natalie Portman who is one of the co-owners of that do new NWSL franchise, Angel City. Jennifer Garner, Jessica Chastain and Uzo Aduba, Serena Williams and her husband and daughter, all that. And then we had Chelsea Clinton who just did a sports version of her book. She persisted in sports. I had Glennon Doyle and Abby Wambach who are both owners of Angel City but we didn’t really talk that. We talk about all the challenges facing women and leadership and traditional gender roles and how do we push past that.

Sarah: So the conversations what’s fascinating to me as having been a part of it for 10 years is even 10 years ago, it was how do we get women in the broadcast booth to call a game or can women have it all, what’s it like to balance motherhood? And we stopped asking a lot of the dumb questions and we got onto let’s stop playing by the rules that society has told us and stop having conversations about scarcity and two women hate each other and start really addressing how to move past some of that stuff and get to the real nitty-gritty and the importance of. And the announcements every year are incredible, right, because it goes from a woman hosting NBA pregame to now Doris Burke is on the call for a final’s game, on the call not setting it up as a host. And so that’s been really cool even just to track — we always do a sizzle reel of highlights from the year in women’s sports and to go back to the beginning and then look at this year and see the incredible strides. It’s pretty awesome. I always say afterwards, I feel like the Kool-Aid man which is definitely a dated reference and showing my age, but I’m always like, I want to like run through a wall and just start kicking up and doing everything.

John: The Kool-Aid man. I know you’re a foodie also. So if you and your husband, this is your last night in Chicago and you’re never coming back and you are going to eat at one restaurant, where do you, guys, going to eat tonight?

Sarah: Okay. So, it’s my last night in Chicago. That’s a tough one because there’s this amazing Peruvian place called Tonto. And I had never even knew that I liked Peruvian until I went there and it’s so different and magical, and you can’t repeat it. But, on the other hand, so I’m never getting back to Chicago, I feel like I have to go to Lou Malnati’s and get a deep dish.

John: Yeah, that’s true too. How about LA? I know you spent some time in LA. Where would you go in LA? One night only?

Sarah: Well, so there’s an amazing place called Crossroads and the last three years or so, I’ve been vegetarian.

John: Yeah.

Sarah: So, Crossroads is one of those where you don’t miss the meat at all. It’s amazing food.

John: That’s right.

Sarah: And then, I also love this place Katana that was on Sunset. I don’t know if it’s still open but it was this beautiful and it was so LA, right? It’s on Sunset. It’s got these big white steps leading up to this gorgeous building, very sceny. I remember my girlfriends were visiting me and we were all broke as hell and we’re like our one nice dinner. We’re going to go to this place Katana. We sit down and this guy comes over and goes, “I’d like to buy you, ladies, all your dinner. Here’s my number. I’d like to take you out but I don’t want to bother you, I’m going to go back to my table. I’ll just tell the waiter to make sure to take care of everything and hopefully you’ll give me a call.” And they were, “Ella is awesome.” It does not happen every night. So that was like a delicious meal but also had that vibe of, “I’m really doing it. I’m doing it in Hollywood.”

John: And I’m going to put you in my movie too besides take you out.

Sarah: Exactly. Exactly. And then I tried to call the guy, “I don’t think I’m going to go out with you though. Thanks for dinner.” If he seems like a nicer dude, I might have given him a shot but he was a little weird.

John: That’s so funny. That’s such an LA story though but I do know what Katana is.

Sarah: It’s so LA.

John: And I know Crossroads. Crossroads is a great place. That was a great choice as well.

Sarah: Good, yeah.

John: I want to be cognizant of time, Sarah, and again for our listeners out there who have joined us along the way, we’ve got Sarah Spain. You could find her at sarahspain.com. And, of course, listen to her two podcasts, Spain & Fitz, That’s What She Said. Read what she’s writing. See her on TV, Around the Horn, Highly Questionable. I want to ask you this. During the pandemic, we all really enjoyed the Last Dance.

Sarah: Yeah.

John: And at the end eighth episode was the only time that Jordan broke, last three minutes of the eighth episode where he got emotional. And he said, “Leadership has a price and winning has a price.” And, Sarah, you are definitely one of the key woman leaders not only in sports but in television, in writing. You’re a leader and you’re proven winner over and over again. How do you take away from that, the price that winners and leaders pay to achieve what they need to achieve?

Sarah: Well, I thought this was such a fascinating conversation piece in this. And I remember the Monty Jones said something and we started texting back and forth. And part of it was there were absolutely aspects of Jordan that were not ideal. If you were creating the perfect person, of course, you would have a punch that you made or be a bad dude at times but there was also a really mark a difference in my opinion between the people who hated him for it and the people who said sometimes that’s what it takes if you’re going to be the greatest of all time. And the difference, and this was the money I talked about, are you usually the person at your job that’s working harder than everybody else or are you the person who shows up on a group project and kind of coz a little? Are you usually the person that is one of the stars of your team or were you always like a sub? And it’s not a bragging moment. If you’re always that person showing up the earliest, leaving the latest, working the hardest, being the best, you get it when you’re watching Jordan, that that’s what it takes.

Sarah: And if you’re not that person, then you’re used to being frustrated by whatever that passion is that somebody else has that maybe you don’t. And that’s not to say that there’s plenty of passion people that don’t have the skills to be the greatest ever. They’re working just as hard, they wanted as much. It’s just not meant for them. But I think you understand it better if you’re someone who’s willing to put in the work. And I do think also, there’s a moment in life where you decide, do I care the most about being liked or do I care the most about achieving the thing I want to do. And it’s not to say you have to be disliked or a bad person but, for instance, as a woman in sports, I made that pivot really early because when I was just update anchor on ESPN 1000 and I was sarcastic and funny and whatever, everybody, “I want to get a beer with Sarah. That’s my dream girl.” And when I started chiming in on hey, don’t say, throws like a girl or like, hey, saying that female athlete lost her fastball has nothing to do with her sport. You’re just talking about her looks and you aren’t talking about anything about women on this show unless it looks like, what, can we talk about something? Every time I started to chime in and make myself a voice for women in this industry and in general, that’s when people start to say I’m out on her.

Sarah: And that was the choice for me. I would much rather influence this industry and make it easier for women coming behind me and speak out about these issues than be the most liked. And so, I associate that with anything that you care the most about, it’s going to be really hard. And, actually, Glennon Doyle was just on that espnW Summit. There’s hard numbers in research that the more successful a man gets and the more power he gets, the more liked he is and it is the reverse for women. People do not like to speak. There’s something about a woman that is stepped into her own power is wealthy, is successful. It’s like Beyonce is basically the one woman that we let these super fierce and love her for it.

John: Right.

Sarah: And everyone else would try to tear them down. When Anne Hathaway was hosting the Oscar, let’s tear her down. When Amy Schumer gets popular, let’s say she’s filling all the guys’ joke. When Jennifer Lawrence becomes like the “it” girl, let’s tear her down. We don’t let women be great. And so women have to be self-deprecating and make fun of themselves and talk about what’s wrong with themselves. Screw that. If people aren’t going to like me because I’m going to try to set an example for what it is to be confident and to step into your power and to lead others do the same, then I’m okay with the people decided that they don’t like me anymore. I have plenty of insecurities. There’s a lot of things I don’t like about myself. I’m not leading with those so that you could feel more comfortable because I make you insecure. I’m going to shine and I want you all to shine with me. And if you don’t then that’s your problem. Figure it out.

John: That’s great. I love that. Before I let you go, as a reporter and a writer and a journalist in every sense of the word, who’s your dream get, who would you love to interview that you haven’t ever interviewed before?

Sarah: So, I used to say Michael Jordan, of course, because I was obsessed with Michael Jordan. But after the Last Dance, I think we got a lot out of him. And also, I still don’t know that he’s ever the person who’s fully going to just let it all down–

John: Come clean.

Sarah: –and be someone you can get to. That’s a tough one. I mean, probably Barack Obama.

John: That’s cool.

Sarah: I just think he’s fascinating. There’s so many though. I mean, there’s so many people that — there’s also that disappointment like there’s always that risk that you get with someone great. And then, they aren’t there. But, yeah, I mean Tina Fey and Amy Poehler and Mindy Kaling, those women who are like just beating down doors and doing amazing things. That will be pretty awesome too.

John: Knowing you you’re going to get to do those things. You’ve got a long way to go. You’re young and you’ve got so much going on. Again, I thank you, Sarah, for your time today. For our listeners out there, go listen to Spain & Fitz, That’s What She Said, that’s Sarah Spain’s two great podcasts. Go to sarahspain.com to learn the latest and greatest of what’s going on. And read her stuff on espnw.com. Watch her on Highly Questionable, Around the Horn, like I do. Sarah Spain, you do make an impact. I’m grateful for what you do because I’m a dad and I’m also a granddad to girls. And I’ll tell you what, you are a leader and a winner. And thank you again for joining us today on the Impact Podcast.

Sarah: Thanks so much for having me. It was fun.

When Life Gives You Pears With Jeannie Gaffigan

Jeannie Gaffigan is an actress, producer, writer, philanthropist, mother of five and all around comedic force. She is most well-known for the comedy empire she created with her writing, producing partner, and husband, Jim Gaffigan, and is a New York Times Bestseller for her book, “When Life Gives You Pears.”

Jeannie was the story editor on the two New York Times Best Sellers, Dad is Fat and Food: A Love Story. Jeannie’s New York Times bestselling book When Life Gives You Pears, a memoir chronicling her diagnosis, surgery and recovery from a Pear sized brain tumor, is available now wherever books are sold. She is also the director and a founding member of The Imagine Society.

John Shegerian: This edition of the Impact Podcast is brought to you by ERI. ERI has a mission to protect people, the planet, and your privacy. It is the largest fully-integrated IT and electronics asset disposition provider and cybersecurity-focused hardware destruction company in the United States and maybe even the world. For more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com.

John: Welcome to another edition of the Impact Podcast. This is a very special Thanksgiving episode, the 2020 edition of the Impact Podcast. We all need a little help this year to weather this difficult and tragic COVID-19 storm, so we invited a true angel who walks among us, mere mortals. Jeannie Gaffigan is a gift for all of us to learn from today, her own journey. We counted in her New York Times best-selling book, When Life Gives You Pears: The Healing Power of Family, Faith, and Funny People. Jeannie, we are so blessed and grateful for you joining us today.

Jeannie Gaffigan: Thank you, John. I am so grateful to be here.

John: Well, you are, of course, a writer, producer, author, two New York Times best-sellers with your husband, seven or so specials that you have co-written and produced with him, and also the author of this best-selling book. But most importantly, you are the mother of five beautiful children.

Jeannie: Yes, that is I would say that is the headline. That is the diamond in my tiara.

John: You are also the oldest of nine. Unbelievable.

Jeannie: Yes.

John: Like I shared with you before we started this, I have read your book. I heard your interviews. I followed your story when you were going through it. Like I said, this is our Thanksgiving edition of the Impact Podcast because we all could hear a little bit more about faith, family, food, fun, and funny people. Having you on today is really special. I have interviewed over one thousand three hundred guests on this podcast. I do not know if I have had someone as special as you for so many reasons why you are special. Thank you. Thank you for being here. Before we get into the book and your journey, talk a little bit about growing up. I mean, how did you, as you say, your husband says it as well, how did you become a Shiite Catholic? Was that just all part of your upbringing in the Catholic family?

Jeannie: I think those were the roots of it, but I did not really start getting into my faith and my devotion in a real meaningful way until my life got more and more difficult to deal with on my own. Do you know what I mean? For me, personally, because I had that basis, that kind of allurement of God from being a kid and having my mom always talking about God. “If God is here, God then will protect you. God is watching all the time.” God was just part of the daily conversation, and so even though at bedtime, I could not have told you probably what the Pope’s latest encyclical was or something, I still knew about God. As things got more and more difficult in my life, I started to really tune in to, “What do I believe?” and “Why do I believe in it?” or “Why do I feel so much magnetic attraction to it?” It was not like I was in some kind of ideological family where we were kneeling every five minutes or something, but I do think that that was sort of the root. Having a really strong, spiritual mother and also a father who is much more – I mean, he has definitely went to mass with us but he would be much more quiet about his faith. He is an intellectual. I sort of just described my life as sort of like the Newman. You know, the Catholic, the church in the university type thing. I grew up with this very diverse way of looking at the world, so I did not have two parents who are exactly on the same page with their faith, but they were on the same page with survival of having nine kids in modern society of nobody.

We knew some families that had huge amounts of kids. But normally, the youngest child was already like in college or in high school, but it was more of a different generation. Among my generation of kids, we were the largest family. It was kind of weird to be part of that, but now on the other side, I see how valuable. So much about life and probably about what the theme of our podcast is going to be today is that a lot of times when you are in something, you do not realize the benefit and the grace that you are going to get out of things that seemed difficult and troubling. I think that that is really the way that I have sort of been living my life, especially since the medical crisis that I had in my life in 2017 where I did not know if I was going to live. Ever since that incident and my recovery, I have just been really focused on this sort of in the moment when we feel something is insurmountable, that there is a grace that is going to happen sometime, maybe next year by a way. Having that perspective helped so much get through those crises, but I do want to say one other thing about having the nine kids in my family. My mother, who I have literally no idea how she did it with no nanny or housekeeper or those sort of urban ways that we deal the kids, do you see? Basically, getting help. And no grandparents or cousins or anyone around. So like, “Oh, can you take the kids while I take a shower” type of thing.

During this pandemic, when it has become another lesson to me, I said, “It has always been like a month. How did not everybody die?” Like, how did you not chew on a cord all the time? But during this pandemic when there are no babysitters coming in and out, there is no person next to me at all times saying like, “Oh, can you run this to the post office?” Like that kind of support system is kind of gone. It is really hands-on at this point. When I think of my mom having four more kids than I have, it is unbelievable, and many, many less resources than I have. So I am really impressed by my mom. At that time, of course, I thought she was nuts. I was like, “Mom, stop getting pregnant,” because I was the oldest, right? So I was like, “I could not have had a normal life, Mom. You get pregnant like every year. What is going on?” So what is the worst thing to do was to become a helper, right? Because in their first, I was motivated by selfishness. Because I was like, If I want clean blue jeans to wear to school, I got to learn how to do laundry, right? So, my mom was nursing and pregnant for my whole childhood. So I really started to appreciate that kind of absolute selfless giving. And so, then I look around the world and I see selfless giving, I recognize it and I want to emulate it.

John: Is that from your mom or is that where you picked up some of your organizational skills, such as I know the book and the story that we are about to get into starts in a doctor’s office where you literally set up. I have never heard this before but it is brilliant when you read it and think about it. You had set up your appointments for your children all at the same time so that they could all be organized and go to the doctor at the same time. All five of them. Is that part of what you learned growing up from your mom?

Jeannie: You know, I did not learn it from my mom exactly. I have more learned it in spite of my mom. I had loved, like my mom is unbelievable, but one of the things that she is not is the organized. Because of that though, and this is a very important lesson for anyone who has kids or is in-charge of someone, is that if you do everything for your kids, they are not going to learn it. My mom was not able because of her being pregnant, nursing, and having all these kids to do that. That was not her gift, right? I do not know if I have ever told this story before, but I have written pages and pages on this and never post it or anything. When I was a kid, there was an opportunity for me to, I think it was house sit/dog sit for a neighbor while they were on vacation or something. You would take these babysitting jobs and these little errand jobs when you were a kid because this was where you were old enough to get a work permit to get some pocket money. And so, I took care of the neighbor’s house. I remember just walking around their house stunned, stunned at the organization.

Let us say we are like drawn at the light and every cover was immaculate, and everything was facing the same way and every room had a focus and every piece of furniture was placed in a certain way. Everything was just unbelievable. I remembered just walking, I was watering the plants or something. I was just walking from room to room, and even the basement, like you could eat off the floor. It was crazy. I think, “Oh, my gosh. This would make my life so much easier to live in an environment like this.” It just all of a sudden, like all my sort of crazy tendency towards attention-deficit and all these little things that probably identifying as whatever sort of good problems in our kids. This is just the norm. Like, a lot of people have this kind of racing minds and lack of structure in their thinking. And I, all of a sudden got this wave of peace by seeing everything organized. My house was not like that. After I did this little excuse, I am dog-sitting, I said like, “I want to live in this environment,” right?

John: You made a mental note that when you have your chance, this is what it was going to look like.

Jeannie: Yes, but I took my chance right away because I am the oldest of the family. I was bossy and I said, “Okay. This is what we are going to do. We are going to move this bed here. We are doing this and sort.” Also, I am very kind of motivated, like I have high energy. I kind of like feng shui the whole house. My role in my family is I just am the role of the organizer. I just started organizing everything. I sort of learned this method of survival in a lot of ways, probably, in spite of my brain and in spite of a way that it was not taught to me. Right now, I had let go of a lot of it and we can talk about that “why” in the book. One is to hurt you and hurt your relations with people, It is not worth that kind of thing. But I still need a schedule and list, and I still need to check things off because that is just the way my brain works. when I said things like, “How the heck am I going to get all my kids a flu shot?” One has doctor -and this is the normal non-pandemic time -one has rehearsal and one has piano. It all just follows logically to put them all back-to-back-to-back-to-back. One trip, one and done because that is just the way I could sort of manage my approach to having a big family.

John: So you have got a huge career with your husband. You are at the doctor’s office with five children, and the book starts, this best-selling book, When Life Gives You Pears: The Healing Power of Family, Faith, and Funny People. Take it from there. You were in the doctor’s office, five kids, it was three years ago, and you start. Tell us what was going on. It was an issue with your ear, the doctor recognized it, the hearing issue. Take it from there, Jeannie.

Jeannie: I want to put in the story is my doctor. She is a caring human being. Actually, it was not just kind of make a buck or a lot of bucks, looks like it. But when she was talking to me about the flu shots, I must have believed full word and convinced me to getting. She said, “What is wrong with your ear?” That was where the whole thing started. It was that she noticed that and I felt like I cannot really hear out of that ear and she said, “When did that start?” So she started to do inquiries with me because I was ignoring it because I was so busy with all this organization and all these schedules. So she really took an interest and was like, “What the heck is wrong with Jeannie’s ear?” That started a series of visits for me because I was kind of concerned about where everyone else was, and I was going to be sat and I was a kind of mad getting my own things checked out.

Eventually, they could not find any really visible reason why my ear just stopped working like that. The ENT doctor, who was also a great guy, just said, “I want to just get you an MRI to rule out any kind of neuroma or anything that could be in your inner ear.” I was like, “Great. No problem.” MRI, I got that scheduled. I went to the MRI and that was when everything went crazy. I write about this in the book. I did not come into that MRI as a fit person with any diagnosis or anything, so the demeanor of the room… You know, read the room, right, from comedy was just fun like, “Okay, get an MRI, whatever,” and when I came out, I felt the tension in the air from the technician who obviously did not tell me anything that was going on. The radiologist just does the test and they see the results, but they send it to the doctor and then you have to meet with the doctor.

But I knew that there was something really, really wrong with the energy in the room. Within several hours, and this is all chronicled in the book, so I am just going to get to the main point. We found out that I had a mass in my brain that was quite scary-looking, and that I was not able to really identify what it was or why it was there. In the book, I talked about how just randomly – and this between you and me, I call this the Holy Spirit – but for some reason, I texted this childhood friend of mine who is now a neurologist in Milwaukee and he told me, “Send me the scan. Get the scan and send it to me,” because I was like, “I cannot read the scan in my computer. I have no idea what this is.” And I remember Dr. John. At this point, the ENT was like, “Here is the main. Let me know when you get the appointment but just outside of my scope, you know, my specialty.

Anyway, meanwhile, my friend looks at the scan and called me and is like, “You need to you get to a hospital today.” He was like, “It is compressing your brainstem.” He took a screenshot of his screen and sent it to me, and that was the first time I thought that I had a giant tumor on my brainstem that looked like a pear, so the title of the book is When Life Gives You Pears. But Dr. John, my friend from childhood, cannot believe that I was walking around and talking. Later on, when I met an amazing brain surgeon that day, which was another series of miracles which I will outlined in the book. That was not like I was watching what was inside of the VIP card. Like, I was walking off the street, basically, into a walk-in appointment from the series of miracles that happened. We got to the best neurosurgeon in New York City in his office because he had a random surgery postponed. It is crazy how this happened.

John: And at every inflection point in the book, you actually take a timeout to point out that if any of these things did not happen, you would not be here today, unfortunately. If you did not take your children in for their shots and the doctor did not care as much as she cared, if you did not have the childhood friend, if you and Jim did not walk into Mount Sinai and literally find the best neurosurgeon in the world for your type of tumor, and you literally point out that this was not just a bunch of dumb luck. I mean, there was a grace of God that went along with this series of dominos.

Jeannie: Yes, it was written. It was written. One of the other things that, just from a medical standpoint, which is also kind of a dangerous thing, what the neurosurgeon, Dr. Beaverson, said was that likely, this tumor was growing slowly and tediously for years and years and years, which would be the only reason that I could have something like this in my head and be running around, talking, walking, and just experiencing mild symptoms that I could write of as other things and with the hearing loss being the biggest symptom, right? So which could be a number of things. I also just wrote in the book about as he was asking me questions about different behaviors or different symptoms I had, they all came together. I was like, “Oh, how could I have not seen that?” because I had compartmentalized so many of the little things and excused in a way like allergies or fatigue. When the allergy, in context, are obviously symptoms of like a giant brain tumor. I also took a lesson from that to pay attention to that small voice in your head that says, “You know, it is not really right to almost blackout every time you stand up too fast.” Like, that is just not normal. So it is a lot of good life lessons that I learned that I feel might be valuable for other people whom I think are neglecting.

John: Yes. We are going to go over a lot of them because you have actually, in the book, made a list. I want to go back to that later on after we get through a lot of the journey in terms of lessons. I mean, if the world was ever given a pear, it is this year. I mean, like, this is the pear. For our listeners out there who just joined us, this is a Thanksgiving edition of the Impact Podcast. We are blessed and grateful to have Jeannie Gaffigan. She is the writer of the best-selling book, When Life Gives You Pears: The Healing Power of Family, Faith, and Funny People. I will let you take it from here. Now, you meet the number one neurosurgeon for your type of brain tumor. Take it from there.

Jeannie: Yes, and sort of remind me that I do want to get back to the pandemic because I do seek the value in this story.

John: We are going to. There is lots of value. The metaphor of the pear and pandemic is more than just a p-word.

Jeannie: Yes, exactly. So basically, he told me that although my friend who did– When I said, “Oh, well, maybe I will go in a Monday,” he was like,” No, no. Today.” The neurosurgeon was like, “I do need to catch the full story here, so I need you to come back in tomorrow. Just spend the whole day in MRIs and CAT scans and all this stuff so I can draw this kind of digital picture of your brain, so I can really figure out what kind of tumor this is. Like, how the surgery is going to go, and then you are going to have the weekend off, and then you are going to come to us on Monday and have a series of two surgeries. One was to embolize the tumor, and then the second one would be to actually do the craniotomy.”

John: Let me just ask you a question because was this not also Holy Week? Were we not going into Good Friday and Easter or there was something of that nature going on?

Jeannie: So that is what I was about to bring up. It is that the timing because it was kind of hard for me to… Like, if anybody gets news like your house burned down, your dog got run over, or worse, you have terminal cancer or whatever, that we, in our lives, are going to be faced with some really challenging things. And to put this into context, for me, which was part of my ability to process and survive this was the timing. Because the time stops and it does not matter. I said, “You know how it was with the pandemic.” You are like, “Is it Wednesday? Is it Thursday? I have no idea what day it is today.” But in this kind of sense, the reason why it was another little link from God was that when I went to look at my calendar or what I had to cancel the next day, it was Good Friday. I was like, “Oh.” This is like a really terrible time that was followed by a really amazing miracle, right? That is the kind of journey that I am on right now. I was able to understand it and cope with it on a metaphysical level that rose me, it brought me higher than the actual reality situation.

So very easily, any of us humans, there is nothing special about me. I am not an angel, I am not a special superhuman or whatever, but any of us could easily go down into the dumps or we could try to rise out of the fire stronger, right? So obviously, when we get something like that happening to us, that is all there because that is a human reaction. Having that extra kind of like “nudge” by God, being like, “Oh, yeah.” Right now, you know how this is the highest holy day of our religion and what it means and something. Christ has been reborn and it is very hopeful. Like, it just elevated the situation. Now, I cannot replicate that for anyone who is also facing a horrible thing or will face horrible things, but there is literally no way that they would be like, “You are going to have a childhood bestfriend who would turn out to be a neurologist. You are going to be on Easter. You are going to have a comedian husband. You are going to have a family with nine kids in it that they come in and babysit and take care of you, and be at the hospital and all this stuff.”

So I am very unique in a very, very unique situation. But what the experience told me was to recognize those things around us so that in our tragedy, in our pain, in our sufferings, are those things around us that are glorious, and are unique to our experience. And what held me then were not looking for them because they are there.

John: Or leaving yourselves open for God’s graces. You are so right. I get it. But your unique situation… But we are all unique and no one gets through this journey unscathed. It does not have to be as wildly difficult as you went through. I mean, you went through the highest level possible of difficulty. But everyone is going to face something, if not more than something. Leaving yourself open for God’s graces is really your message. Am I missing that or is that true?

Jeannie: No, it is absolutely true. And to not run away from suffering because if we are running away from what happened, you are putting [inaudible]. But when you have to suffer, you have to endure all suffering by now. We are all canceling plans, we are canceling trips with people. We miss our jobs. We are losing money. We are losing our ability to commune with other people. We have to find what is happening in us right now that is something that never ever were to happen if we had not been going through this pandemic. I think that as much as I am also frustrated over it and I see all the bad things that could come out of this, especially with the way people are getting so tribally divided over things because we are not face-to-face with each other, right? We do not have that compassion because we are just watching the news or going on Twitter or whatever. There also is our thing that instead of focusing on that and understanding that finding those unique ways in which we are being asked to grow, we are being given a gift. And that is where the gratitude comes in.

There is something that we are being given. Each of us is being given a gift in this pandemic, yet if we do not know what it is, we should look for it. Is it more time with our kid who was supposed to be in college? Is it a bit bigger? Even things that seem hard at the time like, is there something about marriage that has not been dealt with but can come out in the situation and then we are like, “Oh, there it is.” Now, we are going to have to deal with it, and then we are going to have a beautiful resolution to it because we are going to grow. It is like little things that are very difficult to see when we are just going, “Again?!” or as I am waking up like Groundhog Day and it is the pandemic again, that kind of mentality, and believe me, I am guilty of it and I have to stop myself because that kind of mentality will only drag you down in the dumps further and make you less open to what grace or to what lesson on a very secular level. Like, we are learning a lesson here, and we are learning about ourselves, and by opening ourselves up to grace, we are going, “Okay, how am I wasting this pandemic?” What am I supposed to be doing right now that I would never be able to do if after or getting on the plane every day, or whatever it was.

But what gift can we find in this? That is why I feel like for me, personally, because I was in my personal pandemic, when all of a sudden I can see people I love. I could not leave. I was in a room. It was like I went through something like this before that was like warming me for something like this to happen. And also, if you read my book, you will see that I disclosed several little things in my life that happened before that happened that were also warming me up for this big one. And I have no solution that there are no more big ones coming because it is like– And there are more big ones coming. I mean, I saw both my parents, my kids, thank God, are all healthy, but we have to be so appreciative of every second that we are alive, and that our loved ones are alive.

John: And at the end of the book, you said you were grateful for your tumor because it made you grateful for your life and so many other things that you took for granted.

Jeannie: Yes. I thanked my tumor in my acknowledgments at the end of the book.

John: Now, we are in the last part of this, and then I want to talk about some of the other fascinating lessons learned that will help people get through to the finish line of this pandemic, and get us over the finish line. Talk about what happens next in the journey here.

Jeannie: Okay. So what happens next in the journey is, and I am skipping details, but what happens next is I have an incredibly successful brain surgery. I am skipping the whole part of the fact that while they were trying to do the embolization, they discovered that I had a rare disease in my carotid artery that had nothing to do with the brain tumor that I wound up getting treated for it later, which would have been fatal to me had they not found it. That is another riddle. But there is another time for that. I had a wildly successful surgery even though the facial nerve that Dr. Beaverson was pretty sure was in jeopardy of not being– That I would have one set of my face paralyzed, which I really did not care at that point because I was like, “Well, I lived.” But even that got saved. So I was in–

John: Jeannie, I got to ask you this question because I looked for it three different times where I went through this section. I know you blessed the doctor’s hands as you were going into surgery, blessing the hands that were going to operate on you, but nowhere did I ever see any… And you did not get it; I am not even sure you were given it. What were the odds going in, just life and death, to this kind of surgery?

Jeannie: Well, he would not give me any odds. And I have to say that I think that the good doctors do not give up. Because even with my child work, I would always say, “What are the odds that I am going to…” and those kinds of mental pictures sometimes are not…

John: Helpful.

Jeannie: So he would just say, “You are going to live. You are going to live.”

John: That is great.

Jeannie: But after Easter Vigil, I did get the Anointing of the Sick because I was not sure what exactly was going to happen, and I had to be ready to face whatever it was.

John: And you said you felt that way. And you said that after the Anointing, you said in the book that you felt that way.

Jeannie: Yes, I did. I was ready.

John: I love when you blessed his hands. That was the… I mean, I was like, “This is just better than great.”

Jeannie: I asked, “God, bless the hand,” and then I also want the old machines to get blessed because I have realized that the hands were already blessed.

John: You said it was like NASA in there. You said it was like NASA, like a rocket was going to be launched.

Jeannie: Yeah. Those hands were… That was when I really was like, “Woah,” because when I touched his hands, the hands were already vibrating with like some kind of supernatural. Like, surgeons are really gifted people in this world and we all can help each other, right? We all have gifts that are meant to be given to each other and that is what they are for, to give to each other, right? Not to keep them to ourselves and bury them in the sand. You have a gift, I have a gift, the brain surgeon has a gift, Jim has a gift, my kids, each individual, We all have this really special thing and we can cultivate it, and if we use it, we do not let it die. So it was an amazingly successful surgery. Hence, everyone was super happy because all the things that could have gone wrong did not go wrong. There were a lot of complications with my newly found carotid artery to be those that are called fibromuscular dysplasia, which they discovered that I had, which would completely change the way they were going to do the surgery. Because the way they were going to twist my neck would not have been good.

There was a lot of challenges. Amazingly successful surgery and because of the location of where the tumor was on cranial nerves and the size of it and when it came out, my nerves from before, and this is too had found different pathways to work, not breathing, swallowing, things that the cranial nerve that was really affected two-fold were sort of distended, right? The nerve was not in its normal spot. When the tumor went away, the nerves got compromised. They did not get cut or ruined, but they were not functioning correctly and during the night – and no one really could have foreseen this – after the surgery, my swallowing and my breathing got conflicted and I breathe in a lot of my own secretions. Therefore, my lungs are full of fluids. I got double lung strep pneumonia and was moved to ICU and put on life support. To wake up to that after I had been like, “Yay! You are…” I remember when I woke and realized that I was alive, I was joyful. No, obviously, I was in recovery so I did not see my family but it did not seem like I was going to be in the hospital for that long.

Then the next thing I knew, I woke and I was in the ICU where I was rang around but things where beeping, then I had these big plastics down my throat and on my nose, and I had all these IVs and there was machines everywhere and I was like, “What is going on?” I could not move, but it was all there in my head. And so, that started really the myth of the book, right? That short [inaudible] of the challenge that I met the challenge up to there, but that is when I really was struggling. That is when I found it not so look on the bright side at all. It was bad and I did not react that great to it. I really was down in the dumps and I was terrified and not in pain at all, but I was furious. I was just so angry and I would say, “Why me? What is going on?” And then, I kind of realized, after like I do not know how, and the time was not… I cannot tell you how I had that feeling but I did realize that I was going into my own head and not allowing God to be there. And when I did, that is when things started to improve and I started to say, “God. I am not ready for this and I do not know… I know I told you I was ready for it, but I am not ready for it because, now, I just feel like I need to do more. I need to be around more. And I want to be able to show love to other people in a way that maybe I have not realized that I have not really been showing them.” And so I really had a heart-to-heart conversation with God. That is one the things that happen to people when they, [crosstalk] —

John: You were deal-making. You are cutting a deal.

Jeannie: [crosstalk] I will go in the east for six weeks and I am going to live in a tent with a shaman. I had one of those course on me, one of those [crosstalk] of [crosstalk] happen.

John: You cut the deal. If you let me stay here, I will… this is what is going to happen here. I am going to be…

Jeannie: Yes. I have really felt God was like, “Yes. Do not be dramatic. You are going to live, all right?” He is giving that. I am such a drama queen. I felt such utter confidence from God that it was not like, “Well, all right, Jeannie. If I will wake you.” It was not like that. It was like, “Yes, you are going to live. This is just a bumpy road. There is so much hope.”

John: Is it that not nice? And then you settled down after that? After you got that, you settled down? You got into a groove.

Jeannie: I mean I just started to feel like I could get through it. I cannot tell you it was easy. Especially because of the not eating thing. Because I am not even the one in my family who is like made a living and telling jokes about foods.

John: Well, wait a second. You wrote the joke. So you co-wrote those jokes about food?

Jeannie: I help with his point of view on food. He is so funny about food. If any time, I am the one who is like, “Slow down on the food.” I am like, “Okay. Let us go on a diet. Let us eat bread.” It was like that before.

John: Are you announcing to the audience that really Hot Pockets with Jim and was not you?

Jeannie: Jim had Hot Pockets before I even met him. That is how [inaudible]. And I have been with Jim for twenty years so Hot Pockets… Hot Pockets were like the key to little things. When I met Jim in 2000, he is big about Manatee and it is literally the funniest joke in the entire world. And I was like, “I was not even a comedy thing.” And I was like, “Oh, my Gosh. This Manatee thing is the best.” I mean 2005 because I remember I was pregnant with Jack. Jim did a comedy central special where he did the Hot Pockets joke and that Hot Pockets joke is what really changed everything and started to take us to the pit or some sort of some comedy club. So I never write Hot Pocket at all. I did nothing to do with Hot Pocket.

John: Okay. Again, humble and magnanimous of obviously goes right in line with Jeannie Gaffigan. I got it. That is cool. I got it. You are sweet. It is awesome.

Jeannie: Yes. I mean eat by the patio given a little [crosstalk] —

John: Oh, she is hearing that. [crosstalk] Couple of notes.

Jeannie: That is my ball.

John: Yes, I love it. That is great. So getting through and for our listeners here, this is the Thanksgiving 2020 Special with Jeannie Gaffigan who just wrote, not just wrote, it is about a year now, but it is a New York Times Best Selling Book, “When Life Gives You Pears,” And, man, we all got a pear this year in 2020. The Healing Power of Family, Faith, and Funny People. Now, you are in ICU and you are really starting this journey. I got to just say this, you give the greatest of all time. This should be actually up in every hospital in the United States, probably, around the world, the dos and do not’s of ICU. Can you just share with our audience a little bit of your dos and do not’s of ICU behavior for both guest and also for patients?

Jeannie: Yes. All right. This actually is not just ICU. This is the hospital. This is any kind of critical care situation. When you visit someone in the hospital. I mean, I am not going to go through my list because I still want people to read my book, but I will give you the gist of that.

John: Just give a couple of them, the greatest hits.

Jeannie: Okay. Well, here is a big one. Okay. When you go visit someone in the ICU or you got to the hospital, do not walk in like you are going to the funeral. Do not walk in with the puss on your face and the droopy dog and, “Oh, my God. I am so sorry.” Because that is the worst. You should come in with a big joke or a big smile or big blast, you know? A bit of hope. “Hi. Oh, my gosh. You look so great.” And then if they do not look great be like, “I think that that colored gown looks great on you.” You know?

John: Just be positive and hopeful. I love it.

Jeannie: Yes. The thing that is like great. I mean, for me, personally, for me I feel that way and people were like, “Yes. I agree.” I have been sick and people come in and they are like, “I am sorry.” Sometimes you might be crying while you are laughing, right? Because my sister, Michelle, she definitely burst into tears when she walks into the room, but my sister was laughing too, right? So another one is if the person is on a restricted diet, like they cannot eat or drink, do not bring put food in. You know what I mean? Like there is this kid who used to come out and on the front porch where I grew up and eat his dessert in front of the whole neighborhood. So he was one of those moms whose moms would make with the pudding in a cloud with the cool whip and the pudding and the cherry and we all just be sitting like, “Can I have a bite?” “Nope.” You do not eat in front of someone who cannot have what you are having. So that was something funny that I thought of, too.

And then also, just practically, because cannot get up on their bed and arrange their stuff, right? So when people bring in like cards. Like once I yelled, “By the way, you cannot have flower in the ICU. Lot of people do not now that, but a lot of you will bring flowers into the recovery room [inaudible] cannot flowers. There is a water for someone. When you come into the room, chances are there are flowers are going to be dead in the vase. Nobody wants to sit there looking at dead flowers. I mean, how not uplifting. I mean, I just thought it was so I am like, “Could someone change the water in my flower? I cannot talk here.” And would there be a set of cards that no one read to me and I go [throat clearing], “Let me just take that card.” So that was a definite do not’s. And then the do’s, I think like bring a book in and sit next to. Do not just be like, “Oh, I am visiting. I am here for this hour. I would just check e-mail on it.” It is like what is really wonderful is if you read aloud your book to someone who cannot read and they cannot… My brother would come in with all the latest podcasts. I remember I was listening to the… Did you ever hear the Richard Simmons one?

John: Yes, Looking for Richard Simmons. Yes.

Jeannie: Yes. It was so fun. It was just one of those things where it would just take out of my pain. To have my brother there with his laptop and to play the Richard Simmons thing and it was like time was not so brutal, you know? I make a list in my book about these dos and do not’s of the same people in the hospital and it was literally a list that my sister… [inaudible] because she got it, you know? She saw people come in and complain about how uncomfortable the chair was while I had a million tubes in every corner of my body and stuff like, “Oh, this chair sucks.” So my sister and I had a good laugh then we want to make your list that we feel we thought we never should have laid there and that I wanted to put in your book. So that was fun.

John: That is an awesome list and for any hospital administrators out there, please, post this list in your hospital. It is just so perfect. It is just the best list ever, I will tell you. I have read three time like, “This is the best list. I am going to learn so much from this and be a better guest from now on and, hopefully, not a bad patient either.” Now, you are in the middle of getting through this very, very unexpected and also difficult part of the recovery, the double pneumonia, in ICU and going through a rotation of family, friends, and of course, Jim, and being separated from your children for four months was it? Three and a half, four months?

Jeannie: No, it was like a month, but it felt like five years. As if it was like years, but it was horrible. Because every day felt like a year, right?

John: Yes, of course.

Jeannie: Every day was like a year. It was like so slow and I would think it will be the next day because I would be like, “Oh.” And never sleeping on a normal time so I would fall asleep and then I would wake up and I would be like, “Is it tomorrow?” And the nurse would be like, “No. It is like three minutes after you asked me if it was tomorrow.” So it was like that kind of time. I mean, for people staying in the hospital, it is not normal reality. It is like another little mini pandemic. It feels like we have been in this forever but yet we just started and we do not know. Like time is weird. Time is very weird.

John: And also, food which is a big deal to you, and Jim, and your family, and you were not allowed not only to eat food. you could not even sip water for fear of aspiration. Nothing. I mean, just that whole month.

Jeannie: Yes. For months. After I got out of the ICU, that was months because my swallower would put stuff in my lungs during meals. So in order for me to be safe and not aspirate and have pneumonia again and go back to the ICU, I could not have eaten by mouth so I had a food bag in my stomach when I got discharged. Because in the hospital, I had a nasogastric tube which is the one that gives you the nutrition up your nose, and down to your esophagus and down to your stomach. When I was to be released from the hospital, they did that surgery where they put the PEG tube directly into the stomach. So I had the tracheotomy. I had to breathe. I had the whole neck with the… I will show you in the tracheotomy before. So I was a beauty queen, let me tell you. I looked great.

John: Which, by the way, right before you were to leave, I think the day before you expelled that, it almost created a panic where you were not allowed to leave the hospital just when you were about to leave the hospital.

Jeannie: Yes, that is a big spoiler alert. That definitely is like. It was quite the experiment.

John: She got home and you were twenty pounds later than when you went in. And you were never a heavy woman so went in thin. You came at home twenty pounds later with a PEG tube and you said when you got home, that is when Jim’s funny bone kicked back in again. All of a sudden, he created almost like a cooking show around you in terms of a YouTube pegging show which I have watched which is just beyond hilarious.

Jeannie: Yes, that was. At a certain point, my optimism got kind of exhausted, right? Like I just cannot deal with the fact that I cannot eat and while I am home. Because when I thought about going home, I thought about making dinner. And then all of sudden, I am home and everyone else can eat but I am not part of it, so I thought badly. I felt like I was not really there because even though I got to be there, it is like part of food is like family, and feeding people, and like seating, and eating, and everything like that so it was really weird. And I started going down in the dumps and Jim just picked me. This is where another place where funny people come in, is that he just lifted my spirits when I will get down in the dumps and do these crazy things where I was like, “So?” Those eating thing was literally once I got off the machine. So I got off the machine and then what he will do is, when the machine is not giving you a steady stream of food, either machine at my house and into the PEG tube. But once I was able to do like direct food pegging with the food bag injector like the big syringe.

And also, I had a few people who were concerned that I was, I mean not to be against the medical but the formula that has been prescribed to me might have been creating a lot of like a mucus reactions and that is really, really dangerous so I started to look for… And people on Twitter, and social media would e-mail or comment when I was on the food PEG who had children who were fed this way reached out and said, “We have this great formula that is nutritious and it is healthy.” So all this time, the entire world of people who exist before all the time would kind of sort of opened up, and then we got this natural food, and Jim would mix them like a big cocktail shaker and do the videos on YouTube where he was like it was called Feeding Frenzy. It was like a cooking show, right? Where we are all that dinner, he would light a candle and if you came over to visit, he would be like, “Oh, you are going to be a guest on the Food PEG show.” And then, all of these people from the Food PEG community were like… And this speech swallow community who had disorders was going to be like, “Thank you so much for normalizing this because doing my life.” And so, it was just another grace, another blessing that came out off the pain.

John: And a miracle.

Jeannie: I needed to Jim’s mind, to like tickle when mine was kind of like put out.

John: Jeannie, today, three years post, you just said something really important. Your optimism when you got home is sort of worn out. And I could say the same about pretty much everybody, not in the United States, but everyone I talked to around the world is pretty much worn out from this pandemic. We are going to get to the finish line. We are going to get to the other side. It is science as one. We see already two vaccines. Many more coming that are massively successful. Let us look back a little bit, you know, your three years in the rearview mirror. Thank God. How are you today? First of all, how are you today and what are some of the great lessons? I do not want to give away the book. I want people to read the book When Life Gives You Pears. I am going to give away some copies of it to our listeners out there, of course, but some of your favorite and greatest lessons from this journey. And how are you today first before we go over some of the great lessons that are applicable for all of us that are getting through this pear of a 2020?

Jeannie: So everyone has their own little method but for me, first of all, you have to acknowledge that there is something bigger going on. This is what our reality is. We all have a different reality. We have a different way that we are dealing, and some people are by themselves, and some people are hold up in a tiny apartment with like twenty people. And we all have our own challenges and our own obstacle that we have to go over. But for me, personally, understanding that there is a bigger picture to this. That there is a God, right? I do not know what you want to call it. The force be with you, it is like that is the thing. And there is a reason. There is a reason why we are here, right? So we are here right now for a reason and there might be a big, huge global reason. There might be a humanity of reason. There might be a reason for a miracle, you know? I am a big revel, okay? So to put in context.

But also, we are here because we have a relationship with something that is bigger than us. We are being challenged to find what it is in us that could possibly bring us grace on the other side. What is it, right now, that is just unique? The light inside of me because I did not know any of you that are listening. I do not know you but you know you. So your unique gift that is being challenged. What is the one thing that you are finding about yourself that you never would have found if this pandemic has never happened to you and it is very easy to find the bad, right? Oh, I lost my job. I cannot see my fam. My kid, I paid all this money for college and now, they are home. Whatever it is, right? It is easy for us to list, and list, and list the bad things. Like what if it is this good and express gratitude for that, and then you are going to find that it is going to grow. That gratitude is going to grow, and it is going to be infectious, and it is going to spread to other people. The other thing that I kind of came out of this with is that the importance of goodness spreading, right?

And so, to me, that way is to show goodness to other people and to show good to young people. After young people put their solutions and their observation about what they would do with current problems. It might be like, “Oh, I would…” They may not have any idea what you are talking about. They are like, “Listen. People lost their jobs and there is always people that are starving in New York City and they are lining up the food pantry.” Like what should we do? And the kid might say, “Give everyone an ice cream.” And they are like, “No. That is not going to work.” But there is something in that idea that is what I see as hope. I see as fun. I see as extra. So it is like, what could we do with that idea? Like how can we grow that idea and how do we tell the kid that is a great idea? And let us do something with it. So that is why the Imagine Society which is our chair of organization that used to be in very small scale, were doing small projects and we are doing small programs. And then during the pandemic, rather than saying, “Okay. Programs are canceled and so the other side of that.” We were like, “What can we do in the pandemic?” And what we did was, ironically, there was ice cream vault. It was one of those amazing miracles where there was a gal in Brooklyn who had an ice cream factory, and it had to shut down and all those ice cream that she needed to donate, right? And I was like, “Oh, my God. We are are going to literally give ice cream to everyone at the food pantry. And they are going to be like, “Wow. Someone thought of us to give ice cream, too.” And ice cream is like so hopeful, right?

John: I love it.

Jeannie: Right? That is just one story.

John: Ice cream is comfort food. So for our listeners out there, theimaginesociety.org, Jeannie, how can our listeners get involved? How can they part of the solution by getting involved? Is it money? Is there a business opportunity to bring in these young people? What do you want our listeners to do to activate them and to take action?

Jeannie: I am really thankful to you for amplifying that and to ask that. I think that rather than the Imagine Society being like a just like another thing that you give money to or whatever. This is what I would say as Imagine Society, if you are on Instagram, follow @theimaginesociety on Instagram and just see what is happening, and obviously, you can go to theimaginesociety.org and go to the service page and see what the kids are doing to make other people’s lives better in the pandemic. These are the New York City-based thing but also, it is inspirational to think about ways that you could be part of the Imagine Society. The Imagine Society is more of an idea than an organization, so you will see that the Imagine Society is a group of people who want to help other organizations, right? There is like teenagers involved who are seriously depressed about their self getting cancelled, but instead of being stressed about it, they are like, “I am going to take that time that I would be going to that ball, and I am going to help design a way for these homeless kids that are born into a shelter in a pandemic to get book.” Right?

Then all these opportunities that we can find to use some of the the extra time that we have. And even if we do not have extra money, this is the other thing. A lot of people are suffering, right? But one of the things that we are doing at the Imagine Society is we are doing this program called Messages of Love, where if you do not have any money or whatever, you could draw a picture or put a photograph and a little thing and just uplifting, like “Things are only going to get better over that but there is sunshine.” And you e-mail it to [email protected]. Every Thursday, we get like a hundred of these things and we send to different organizations. We send them to nursing homes. We send them to food pantries where they print them out and they put all of them into grocery bags. We send them to [inaudible] Mission, and so the people who are in the show there, [inaudible] Mission, get a little note from a kid or an adult on their bed at night and they pick it up, it is like, “Thinking about you. Tomorrow is going to be a good day.” And so, it is not just about money, right? Although money is good, too, because there is several times where we… We are this program right now, where we are providing a healthy meal to cook together as a family. Not just prepare food but to cook as a family for like three hundred and fifty families at the Morningside Heights that are from the food secure. But the kids in all their different little houses made a cooking show to show how they make these recipes and the recipes go into bag. So it is this really wonderful little things.

John: It is about service. Doing good. Not just writing a check and forgetting it. It is getting involved, rolling up your sleeves and say. “I want to make this. I want to be a part of the solution.”

Jeannie: Yes, and also, there is people who are just happy to write the check. If you have done this, that was just fine, too. Like there is a lot of people who are working in the Imagine Society that need it. And because New York was the first hit, that is where the homeless problem is skyrocketing. That is where the food insecurity is skyrocketing. During the beginning of the pandemic, the way that started a Food for Fearless Program which we started raising all these money for to employ the production food trucks that we were aware would be the mobile unit that would go to like a movie set, and in a pool kitchen, and all those stuff. They would go to the hospital and we would get free meals for all the essential workers who are doing the ICU, and the ambulance drivers, and these people did not get a break for months. Now, we may be headed into it again but the New York was like a warzone for March, April, May. It was really something else and nobody could leave their house, the kids. All these little networks of youth groups needed something to do. So we organized this Food for Fearless Campaign and that is when the Imagine Society really skyrocketed. So now, I do not credit myself for having this idea. I think it is all God. It is just a creative way to help other people. So the credit is that the love in our hearts is for other people, right? It is for our family that our other brothers and sisters we do not even know we have. It might be that guy who is going down the street. Like he is a part of our family. And just like if we saw somebody in our family lounge suite, we got to think, “That guy, he is part of our family.”

John: For the grace of God go I. It is crazy and there is a lot of it out there right now, unfortunately. It is a lot of it going on more than ever. theimaginesociety.org. Write a check if you can but get involved. If you are a local in New York, in the local area, get involved, and be part of the solution. Do good. Be of service. Jeannie, how are you today? Physically, you sound amazing. You are brilliant, obviously. I have watched in an interview, you are such a warrior. In one of the interviews, I have watched as I was getting ready for today, you literally showed up in the studio and you had some sort of left focal cord surgery before you came, and did the interview. I think it was Jenny McCarthy or something, and you did the interviewer right after, “Oh, yes. I just got that tuned up but, you know, I am fine.” How are you now? Three years post-2017.

Jeannie: I will never be like pre-surgery, but I am so grateful for that. I do not think that, probably, I got much time shaped up my life which is amazing. I do have like the follow-ups like I have the long scans every six months. And brain scans every two months to make sure there is no regrowth, but the good news is that if the brain tumor regrows, they could get it with radiation. I am never going to have to have brain surgery again.

John: Well, God. That is great.

Jeannie: I still have a swallowing disorder, but it is under control. I can pretty much eat anything. There is no how I have to eat it. I have speech and swallow therapy for along time. It is just on pause right now because of the pandemic. You have to kind of do some things over Zoom. I still have a little bit of physical therapy for some of the loss of motion on my right side, but I am doing really, really great. I have to tell you that this pandemic has been extremely challenging for me, in terms of my “self-care” that I talk about in the book a lot. It is really challenging and it reminds me just you having five kids at distance learning and having that level of chaos in the house and that many people who are vibrant personalities. It reminds a lot of when I had a toddler and a newborn baby, and I was like, “Wait. Did I shower for the past three days?” Like there is a little bit of that going on. But at the same time, I have to say that I am being really gentle to myself because of that thing. Like, “Okay. Maybe my nails look like I am a background actor on the Walking Dead.”

But you know what? I got to be gentle with myself because this is survival mode, and there is priorities and the priority might be when I thought I was going to get some self-care in, my son may come to me and say, “You know what, mom? I am really confused with this science lab app.” And I am thinking, “Wow. What an opportunity because this kid would not give me the time of day when he was at school.” He was running to this lesson and this sports. And now, it is like, “Hey, mom. How do you read that movie about whatever. For my Zoom class I have to do a chess game and I was just wondering if you have any pointers for me.” So I am like, “Wow. I am having these relationships with my kids that I never would have had before.” It is like, Oh, maybe I was going to say, “You know what, this is the time that I am going to get a break. I am going to take a big bowl of bath, do my nails, you know.” There is not a lot of that going, and I say in my book, “Make time to do that.” And I still agree.

Also, when you are in survival mode, you also have to look at what other self-care. It is not a cheerful, tire-free, like giving care to other people while your back hurts and you need a bath or whatever. But it is also like you needed to cure your soul, too. And sometimes, it might just be sitting with your fourteen-year-old son and figuring out how to balance a chemical equation because you forgot how to do it, you know? So that is a gift, too. So I am doing really well. And if anyone is seeing a picture of me right now, and my hair looks like crap and my nails look bad. You know what? That is the way it is right now, and as much as I think self-care is important. Sometimes, you are in survival mode, and I feel like in this time, we have to prioritize, I would say, “What does God want me to do right now? And how can I do it great?”

John: Jeannie, I am going to let you have the last word. This is Thanksgiving Week. Thanksgiving is this Thursday. For our listeners out there, to learn more about Jeanie Gaffigan, go to www.jeanniegaffigan.com. Also, to get involved the Imagine Society, www.theimaginesociety.org. When Life Gives You Pears: The Healing Power, of Family, Faith, and Funny People. Jeannie, I will give you a last word, and then I will sign us off.

Jeannie: Thank you, John. I just wanted to say that for Thanksgiving, I want to say how grateful I am to have this opportunity to talk to your audience. I just wish that no matter how weird this holiday season is, just find the joy in it. Find something incredible about it and just remember that I love you and that we are going to get through this.

John: This is the Thanksgiving Special of the Impact Podcast. God bless you, Jeannie Gaffigan. We are grateful and blessed that you are with us today.

Jeannie: Thank you so much, John.

Greener Banking with Scott Beckerman

Scott Beckerman is a Senior Vice President and Director of Corporate Sustainability for Comerica, Inc. As Director of Comerica’s sustainability program, Scott leads the bank’s enterprise-wide strategy and commitment to conduct its business and operations in a way that enhances the well-being of people and the communities in which Comerica does business. Scott works with colleagues throughout the bank to develop and execute programs and initiatives that eliminate waste, capture operational efficiencies, improve environmental performance and demonstrate the value of socially and environmentally responsible behavior. In addition to managing Comerica’s environmental footprint, Scott is responsible for Comerica’s external disclosures on environmental, social and governance matters through Comerica’s Corporate Responsibility reporting.

Before becoming Sustainability Director, Scott was the manager of Comerica Bank’s Environmental Risk Management Group. He was responsible for evaluating environmental risk and transactional due diligence for a wide variety of real-estate-based financial transactions. Currently, Scott serves on the Board of Directors for EcoWorks and the Detroit 2030 District Detroit. Previously, Scott was a member of the Board of Governors for the Environmental Bankers Association, chair of the Environmental Affairs Committee of the Michigan Bankers Association, and participated in various regulatory advisory/stakeholder groups for the Michigan Department of Environmental Quality.

John Shegerian: This edition of the Impact Podcast is brought to you by Engage. Engage is a digital booking engine revolutionizing the talent booking industry with hundreds of athletes, entrepreneurs, speakers, and business leaders. Engage is the go-to spot for booking talent for your next event. For more information, please visit letsengage.com.

John: Welcome to another edition of the Impact! podcast. I am John Shegerian and I am so honored to have with me today my longtime friend, Scott Beckerman. He is the Director of Corporate Sustainability at Comerica Bank. Welcome to the Impact Podcast, Scott.

Scott Beckerman: Pleasure to be with you as always.

John: You know, Scott, you and your colleagues at Comerica are doing so much important and great work making lots of impact to the green world, to the environment with all the companies that your bank at Comerica and your environmental division, but before we get talking about that, I would love you to share a little bit about yourself. I want our listeners to learn about Scott Beckerman. How you even got here.

Scott: So, I like to say I am an engineer that has infiltrated the banking world. I come from an engineering background and I became an engineer because I just did not ever want to have to talk to people or write anything. I just wanted to be a tech or an engineering geek. But, of course, now all I do is write and talk to people. I learned that maybe communication is actually kind of important thing, after all. But, started my career as a Consulting Engineer working on environmental issues and got involved with Comerica as a client of mine, and then was able to join the bank way back in 2002 and work in their environmental risk group. As sustainability evolved as an issue in the marketplace and certainly for Comerica, I began transitioning over into that world and have been in the role for our Sustainability Director and had that privilege to be in that role for the last seven years now, so really lucky to be able to come to work every day and have impact.

John: That is so wonderful. For our listeners out there that want to find Scott and his great colleagues and all the impacts they are making in green businesses, you could go to comerica.com/sustainability. I am on there right now. They have a great video right on their landing page and then they have all the different things, all the different ways they are making important impacts in our world today and making the world a better place. Let us talk a little bit about this. I know because I am very close to Comerica, for our listeners out there, I just want to be very open and transparent about ERI. ERI is the company I am lucky enough to have started with my co-founders. I am the Executive Chairman. I met Scott’s team George Say and Matt Bright and all the great bankers in the Environmental Services Division in 2006 and 2007. They started banking ERI. They became our partners, our banking partners. I would never think of going anywhere else, and they are– and you are, Scott and your team, is one of the great reasons we became a breakout success in the sector that we are for recycling electronics. Now, this show is not about ERI. It is not about recycling electronics, but you bank dozens upon dozens of companies that make impacts in all sorts of other different sectors, and that is what I want to share today. You have almost a billion dollars in loans out to many, many companies, over a hundred companies that are making the world a greener place. Can you share a little bit about that?

Scott: Sure, absolutely. It is a great privilege to be able to work with you and ERI, and I appreciate your kind words. It is really our goal, it is to have that relationship banking experience at Comerica, but we track our reporting [inaudible] on green loans that we make. So we have fourteen different categories of things that we consider to be environmentally beneficial loans or companies and those ranges anywhere from what you might think about with renewable energy, wind, and solar, to a lot in the recycling space, to the landfill gas to energy space, and increasingly, we see a lot of industries that are supporting the green economy, whether it be consulting services or energy efficiency or advanced battery and electrification of vehicles coming from the Detroit area. We are seeing huge, huge shifts in consumer demand and what is going on with vehicles. So, Comerica is looking to be involved in those markets where it is good business sense and where companies and Comerica can align and we can support those companies that have an impact beyond just their bottom line.

John: Not all banks are like that. How did that evolve with Comerica and why did your banking institution decide to go all-in on the Environmental Services Division of the banking industry.

Scott: Yes, I think that is something that Comerica historically has done a nice job of is identifying industries that might be a bit underserved or where we see opportunities to come in and really develop a real depth of knowledge around an industry and find ways in financial solutions to help customers in those industries, and our Environmental Services Group is a fantastic example of that of identifying needs and developing the bench strength to go out and serve the industries in that category.

John: With regards to banking and sustainability, do you see more banks coming into this space because they see your massive success at Comerica?

Scott: I do. I think globally and certainly here in the United States. This is a growing business area. People are not involved in green business for purely altruistic reasons. There are very good financial reasons to be involved in this growing sector of the economy. So, as that becomes more mainstream, I think you will certainly see many banks participating there and different organizations may get involved in different industries and develop their different strengths based on their individual business models, but I think, across the economy, it is an area of growth.

John: It is not only about banking green companies and environmental services companies, you have led at Comerica, Scott, also initiatives for Comerica to be a greener company, a better corporate citizen. Can you share some of the goals? I have them up here on the website. For our listeners out there that want to find Scott and his colleagues and all the great work Comerica is doing in sustainability, go to comerica.com/sustainability. I have them up here in front of me. 48.1% reduction in GHGs, 33.3% reduction in water consumption, 30.3% reduction on waste to landfill, and 56% percent reduction in office copy paper usage. How do you get– how do you lead on those kinds of issues and get buy-in from a company that has multiple offices across the country, a diverse workforce in multiple states, and get such success in all these areas?

Scott: Yes. It is absolutely a team effort, Comerica, from the top of our organization down through all of our employees. We are really committed to reducing our impact as an organization and in the categories that you mentioned, greenhouse gas emissions and water and waste and paper, those are our big things, our tangible environmental impact. So we want to work to manage those and minimize them. We have got about over four hundred facilities across our footprint, and so we have made a lot of different investments, whether it be advanced building management systems or relighting our facilities both inside and outside of the facilities. We are even taking all of our Comerica signs, that familiar blue trapezoid and gutting the old insides of them and refitting them with LEDs to make those more efficient. So we are doing lots of projects at the facility level, and our partners in real estate and the folks that help us manage are just doing a fantastic job really driving down our electricity and natural gas consumption as well as our water use for things like irrigation, and making sure that we are using technology-enabled tools to make sure we are not watering the grass when it is going to rain the next day and things like that.

Scott: So, lots of individual products add up to big results over time and I think that is what we are able to demonstrate with our progress there, and we continue, we do not plan on letting up on those. We have managed to hit some of our greenhouse gas reduction goals, and we are well on the way to our next goal, which is 50% reduction by 2025, and ultimately, out to 100% by 2050, kind of in line with that climate science goal of keeping climate change well below the two degrees sea level. The last thing I think I would add there and how we are able to do this, we very intentionally work and engage with our employees on sustainability, and even through the pandemic, we are engaging with them virtually to help them learn more about sustainability, why these issues are important, and really how they can put the principles to work both in their personal lives and within their job and whatever that might be at the bank. So we have over five hundred colleagues participating in one of our education programs around sustainability and it is really a key to maintain that momentum.

John: I love it, and for our listeners also, what I love about Comerica is their transparency. Scott, you have done such a great job. Again, on that website, comerica.com/sustainability is literally the entire corporate responsibility report in terms of the highlights. I got to tell you, I look at a lot of different corporations, sometimes you cannot even find the cheat sheet like this if you spend an hour on their website. Yours, you click one button, the entire highlights come up and there are some very, very important things that I want to point out, sustainability, ESG, circular economy goes way beyond just being green. You have some great, great facts here. 65% of Comerica’s workforce is women, 40% of Comerica’s workforce are racial-ethnic minorities. You have gotten a top hundred ranking from Newsweek’s Baron and Corporate Nights on responsibility. I mean that is well-earned. They just did not give you that ranking, that is well-earned, and these tons of other facts on the highlight page of your corporate responsibility report of all the other things that you guys are doing in terms of your diversity on your board, how much you spend with diverse suppliers, all the volunteer work Comerica employees do. It is beyond incredible. So you are leading a very important direction at Comerica in terms of leading on ESG, circular economy, and sustainability issues that other companies can get inspired and actually follow your paradigm. It is very impressive stuff.

Scott: Well, we hope that is what they do. I mean, we do not view this as exclusively our intellectual property. We view corporate responsibility as something that all companies benefit from. The whole ESG issue, the environmental social and governance, and the company’s management of those topics are becoming so important and it is great to see others come along that path as well. One of the fun things that we do that I think is a great example of tying the environmental and social together and sort of that triple bottom line approach is our community shred days. So we do these in our bigger markets on an annual basis where we invite the community to come in, we partner with our friends at Iron Mountain, and people bring in their old documents so that they are securely shredded and recycled, and so it helps prevent identity theft which is one of the fastest-growing crimes in the United States. It supports recycling and then we collect donations to support local food banks in our community. So, last year, we collected nearly a million pounds of paper and provided nearly a quarter-million meals to those who need them in our communities, and we even collected used electronic equipment here in my home state of Michigan. We hope to expand that to other markets as well. So it is a great way that we can use our resources and support the things that matter in our communities and for our customers.

John: Eight hundred eighty-two thousand pounds of paper recycled last year. You are doing a heck of a job, Scott, on every level.

Scott: It is a lot of paper.

John: It is a lot of paper. Hey, for our listeners out there, if you are just joining us, we have got Scott Beckerman with us today. He is a Senior VP and Director of Corporate Responsibility at Comerica Bank. You could find Scott and his colleagues at comerica.com/sustainability. Scott, we are still having this discussion. I am sitting in Fresno, California, you are sitting in Michigan. Two great states, California and Michigan, and we are still living through this tragic covid-19 period in world history, not only US history but world history. Can you share a little bit about how this has impacted and altered how Comerica does business and how you guys have stayed flexible and adjusted so you can keep doing the important work of banking America’s companies for success?

Scott: Well, I think what you highlight there is the connection between all of these topics, the ESG and the idea of resiliency and resilient businesses and I have been so amazed and proud of how resilient my colleagues at Comerica had been and how strong our leadership has been throughout the pandemic, and certainly our hearts go out to all those who are affected by covid-19. At the bank, in many senses, it is business as usual. We have our colleagues working in the banking centers and in the front line serving our customers, whether it is customers coming into the lobby or more and more coming through the drive-through in our banking centers. We are doing that as we always have. We are adapting to new ways of doing business and certainly looking to leverage the government programs that are out there on behalf of our customers to see that they are getting the relief that they need to keep them going. Many of our colleagues are now working from home. I have been home since March, and the joke is that I, you know, calling from the sustainability bunker in my basement but it is just a new way of doing business in some respects, but it really goes back to our fundamental belief in the importance of relationships and finding new ways to continue to maintain those relationships with both our colleagues and our customers through different channels. So, things are different now, we are hopeful that we return to some sense of normalcy, whatever that might be in the future, but for the time being, we are committed to continuing to see that our colleagues and our customers have the ability to thrive throughout the pandemic.

John: Scott, this is definitely not a political show. I welcome everyone on this show. I love diversity, diversity of people, diversity of ideas, and sharing inspiring stories and inspiring companies that are making an impact in making the world a better place. You and Comerica definitely fit in both of those categories, but we are living in the wake of a fresh election. You and I both were talking off-air before starting to tape this show about what is going on right now in America and we do not know yet who the winner will be but share some thoughts that you have with regards to environmental issues, sustainability, and banking if either candidate wins, which one will win, what does that mean? Will there be any altered state of Biden wins versus Trump or Trump wins versus Biden or do you believe it will be business as usual and ESG marketplace will continue to grow in the sustainability, marketplace will continue to grow in the next four years ahead of us?

Scott: Yes. So much to cover and so much going on in that space right now, and a little bit of uncertainty as to how the elections will turn out, but at the end of the day, for me, it does not matter who is in the White House, who controls the house, who controls the Senate. What matters is that our stakeholders as a company, and stakeholders in all sorts of companies here in the United States and globally are really expecting people to make progress on environmental issues, social issues, governance issues in that ESG space, and so the election here in the US, I think, it will have some impact on environmental issues certainly, but in a large pack, that impact is going to be less a question of if something happens but when. So, I think, under a potential change in administration, you see an acceleration of the adaptation of ESG principles and incorporation of that into various policy initiatives, but it is no longer a question of if, it is just a question of timing. I have tremendous faith in business and that businesses are going to be responsive to the needs of their stakeholders, be that customers, or investors, or the communities in which they do business. Businesses really need to move at a pace that is a lot faster than the election cycle.

John: So true.

Scott: Yes, we cannot wait for a two or four or six-year political cycle. We need to be delivering business results every single day. At the same time, we have to have a much longer-term thinking to address topics like climate change and racial diversity that requires a much longer time frame than the typical election cycle. So, sometimes, moving at the speed of business is moving very quickly and nimbly, sometimes it is thinking very long-term. But, I think, for the financial services industry, I think a big development that hit earlier this fall was a report from some, you know, not something that everybody may have their radar on but the US Commodity Futures Trading Commission or the CFTC issued a report from their climate-related market risk subcommittee, which is a mouthful, but the report was a very long and detailed report on climate risk in the US financial system. It included numerous recommendations to address what they called the profound risk to the US financial system posed by climate change and a couple really key things to come from this report, first, it notes that in general, the existing legislation and policy frameworks are already in place for US financial regulators to be managing climate change risk in the financial system as it stands today. The second thing with this report is many people see it as a roadmap for future and future policy in regulatory changes, but certainly, the adoption of that road map or the implementation of that roadmap would be accelerated under a change of administration. So I think that the CFTC report is something that we will be keeping an eye on, many people in our industry will be.

John: That is so interesting, and Scott, I want you to have the last word here. I always want you to be able to come back on this show and talk about your journey and sustainability but before we have to say goodbye today, I want you to share anything else you want to share with our listeners before we break for today.

Scott: Maybe just a couple of things here. One of them relates to your comments earlier around the pandemic and working from home and practicing good self-care. I was cleaning out the garage earlier in the summer and came across a fishing pole that I honestly had not used since I was probably in high school, and I say, “Yes, I wonder if I get back out and enjoy some fishing out.” For the listeners, I am well past High School age now.

John: [laughing]

Scott: So I got out and I started fishing and not hitting the great lakes or anything like that but local small lakes and ponds and things and just getting out into nature and spending time, really cool moments. One day, I was fishing along the Huron River near Ann Arbor early in the morning, and a big heron wades by right in front of me, and I am pretty sure that bird got a lot more fish than I did that day, but it was great just to be there, to reset yourself, provide that sense of calm and harmony, particularly with everything that we are going through today and that relates back to sustainability. I want my daughters and all the future generations to be able to engage with the natural world in that sort of way, and that is, to me, a great example of what sustainability is all about.

John: I love it.

Scott: The last point I think would be that our stakeholders as I have mentioned, be those customers, colleagues, the communities in which we do business, our investors, our supply chain, all of them expect us to be making progress on ESG issues. That is what we are going to continue to work towards. The time is coming or maybe it is even here when companies would not be judged solely on their quarterly profits but how they are working to make the world a better place. I am proud to be at a place where we take those issues seriously and see it just as another way that we can raise people’s expectations about what a bank can be. So those are my thoughts on the topic.

John: I love it. I fully agree with you Scott. This is an opportunity during this covid-19 tragic period, personally and professionally, to not go back when we get on the other side, and we will get on the other side. Science will win. The vaccines are coming. When we get on the other side, not to go back to a new normal, but I think, if we take this opportunity and use it the right way just like you are with reconnection to the environment and fishing and just birds and fish and just all the things that make this great country and this world wonderful to be in. We can go back to a new better, in the new better there is a new better on the other side. That is what I am so hopeful about. Also, having great people like you that inspire me, that work with great brands like Comerica, and for our listeners again, to find Scott and his colleagues and see all the inspiring work they are doing as a company and as people at a company that are committed to ESG, circular economy, and sustainable behavior and leadership, please go to www.comerica.com/sustainability. Scott, I am lucky to have you as a friend. I am more than lucky and honored to be working with you and your partners that I have at Comerica. You are not my bankers. You are my partners. ERI would never exist in the form that it does today without Comerica bank, and the beauty is, not only do you create inspiring work at Comerica with all the green and sustainability behaviors that you do as a bank stand alone but with a billion dollars or nearly a billion dollars out to over a hundred environmental related companies like ERI, the impact that you are making on this planet is literally massive. It is almost you cannot even quantify it with all the different green and environmental services companies you guys are banking. So I just want to thank you for your great leadership, your inspirational leadership, for making all the impacts you make, and making the world a better place. Thank you again for joining us today on the Impact!, Scott Beckerman.

Scott: Oh, thank you so much. It is an honor and a pleasure always to be with you.

Small Changes Can Make an Impact with Rachelle Strauss

Rachelle Strauss is an award-winning zero waste consultant and founder of the annual awareness campaign, Zero Waste Week.

She works with forward-thinking businesses and organizations who want to reduce their impact on the planet but don’t know how to implement a successful strategy to preserve resources, stop wasting money, and improve their triple bottom line.

Through talks, workshops, pop up clinics, online courses and consulting, Rachelle and her team help people recognize and understand the importance and benefits of reducing waste, so they are inspired to take action.

Everything they offer is designed to engage, excite, educate and empower.

John Shegerian: This edition of the Impact podcast is brought to you by Trajectory Energy Partners. Trajectory Energy Partners brings together landowners, electricity users and communities to develop solar energy projects with strong local support. For more information on how trajectory is leading the solar revolution, please visit trajectoryenergy.com

John: Welcome to another edition of the Impact podcast. I am so excited to have my long-time friend Rachel Strauss. She is known as Mrs. Green. She is an eco-preneur and she is the founder of the zero waste week. Welcome back to the Impact podcast, Rachel.

Rachel Strauss: Thank you John. I cannot believe it has been ten years since we last did this.

John: We have been talking off the air and you and I both cannot believe it is ten years. It is great to hear your voice again, especially in these very strange and uncertain times; reconnecting with old friends and great friends that you have great memories with just makes it seems a little less strange.

Rachel: Yes, it certainly is strange times, but there have been some good times about it as well. As we were saying about pollution clearing up, animals coming back, blue skies and bird [inaudible]. With all of this, we have to just keep focusing as much as we can on the positives as well.

John: And we are going to do that today. We are going to talk about all the positives and impacts that you make in this world, to make the world a better place but before we get there, for our listeners that missed our first episode, I would love you first to share how you even became Mrs. Green.

Rachel: Okay, so I am going to take you to a little village in England called Boscastle in 2004, which is kind of where my journey began. I was there on holiday with my family and we were caught in flash flooding. It was a pretty traumatic experience to say the least because one hundred people had to be airlifted out of the village on that day. Fortunately, we were not in amongst those people but we were there watching the whole thing unfold in front of us. As you can imagine that was quite a scary thing to be part of and I reached a conclusion John – in that moment rightly or wrongly and it was the climate change was actually unfolding in front of my eyes right then. I thought it was going to be fifty years’ time or a hundred years’ time but witnessing all this trauma around me, I thought it is actually happening right now and I need to be part of the solution because I had a three-year-old child. As any parents going to tell you, you immediately think about them – about their future, what planet are they going to inherit? It needs to be safe and it needs to be beautiful for them.

Rachel: So for a while, I was thinking of what more can I do because I was just an ordinary person, actually doing nothing on the ecological side at all. I started to make a few changes in my life – swapped out the light bulbs and used the car a little bit less and that sort of thing. These ideas were kind of growing for me and then it was in 2008 when I thought, “I really want to kind of do something that has more impact.” I decided at the beginning of that year, I would start recycling more and start throwing less in landfill. So you might remember me saying to you about ten years ago that we were throwing away – oh gosh, can I bring myself to say this, two-and-a-half bins full of waste every week.

John: Oh, God.

Rachel: I have actually got my hands in front of my eyes. So everything – the glass, the tins, the paper, and the food waste, all of it was being thrown away. I decided, “Okay, that is enough. I am not doing that anymore. I am going to use my recycling and I am going to see what I can do,” and to keep myself accountable really, I set up a blog which was my zero waste.com and it was really there for me John, just to track my progress and to see what I could do to learn from my mistakes. What I never realized was that two months after starting that blog, I would have about 80,000 readers every month.

John: Wow.

Rachel: So they wanted to know what is moldy in the back of her fridge this week or what terrible purchase that she made that she now has to deal with. We had these readers from all over the world.

John: Wow.

Rachel: What I did in the September of 2008 is I challenged myself because I have been doing this a few months. Okay, I will see if I can throw nothing away at all for a week. I will have my own zero waste week. So I called on my readers and said, “Hey, I could do with a bit of moral support – I do not really want to do this by myself now that I have come up with the idea,” and a hundred people said, “We would love to join you.” So we started all reducing our waste little bit to see what we can do and there were comments every day and by the end of the week, there were two really interesting things that people had said the first one John, was that they had had fun.

John: That is nice. Fun and sustainability typically have not gone together historically.

Rachel: Exactly. So dealing with your waste is fun while [inaudible] it is. The other thing people said was, “Please, can we do this again?”

John: Nice.

Rachel: So I did it again the following September. That was the beginning of what we called Zero Waste Week and I think when I last spoke to you, I had either just finished or was just getting ready to launch the third one. So what has happened since then – [cross talks]

John: Yes, give us the last – catch us up to the last ten years.

Rachel: Yes, so I have been sort of wrecking my brain thinking, “What have I done since then?” I have got a few sort of milestone point. So when I did the first zero waste week, it was a hundred people and then the next year it was something like 1,500 people and it just started to grow and grow and so what I did in 2008 is I gave zero waste week its own website because it was kind of getting lost in the noise of the my zero waste website. So it had its own website and there is a mailing list so other people can sign up too and all the social media channels are linked into that.

John: Let me pause you for a second, Rachel. For our listeners out there, the website to go to is www.zerowasteweek.co.uk – I am on it right now. It is a beautiful website and you could sign up for Rachel’s newsletter right there. Go ahead, Rachel. I am sorry.

Rachel: Thank you. The one thing I will say that even though it is “dot co dot uk” is that the zero waste week has actually become international. So I have got people signed up in at least eighty-five countries that I know of – but the reach is potentially more because obviously I do not know what everybody that is engaged with the week. So it had its own websites in 2013. It has just continued to grow exponentially. It was in 2018, its 10th year, where it really seemed to explode and the week was actually given, I think you have the same scheme over there by the government called, ‘a point of light’, I do not know if you are aware of that. It is a government scheme that basically gives volunteers that are doing, as they say, outstanding things – this point of light award and I was given that in 2018 for the campaign.

John: Wow. Congratulations. That is wonderful. No, I have not heard of it. Actually, I have not heard of a lot of it here -no.

Rachel: Okay. So I have got my little certificate and my handwritten card from the prime minister. Actually, I got a Christmas card that year from her as well, which was quite amazing. It was Theresa May then we have changed prime minister since then. The other thing that happened in 2018 was the hashtag trended on Twitter, which was an exciting moment for me to actually see it in that list of all the hashtags that people click on; it trended for two days. Now, that hashtag reaches between sort of 45 and 55 million impressions every zero waste week.

John: Wow that is incredible. That is incredible. I mean, you have reached 40 – did you ever imagine that it would get this big?

Rachel: No, I did not and this campaign is still run from my dining table.

John: Which by the way, you were way ahead of the trend – the work at home. You were already ready for this whole crisis and pandemic and whatever this new trend that we are working from home. You were a forerunner, precursor to this before anybody else.

Rachel: Well, it is interesting you say that because a few years ago, our University student did her dissertation on zero waste week, and she wanted to know whether online campaigns could affect behavioral change which was a fascinating thing to be a part of. I remember her saying to me in an interview, she said, “What you are doing is cutting edge” and I am like, “Really? I am just using social media to see what sort of reach I can get with it,” but I think maybe she had a crystal ball or something because it would appear that maybe it was after all that now, we understand the power of working virtually with one another.

John: Right, right. Wow, well, obviously you have made – with those kinds of impressions, it is just incredible so keep going. So where are we now and where are you in the journey? Where can you take this this year and beyond when we get to the new normal, which I am going to say is going to be a new better hopefully like you and I were talking about off the air earlier.

Rachel: Yes. So the other big change then in the last ten years is when [inaudible] originally, I was speaking mainly to householders, to individuals at home that wanted to do their thing and what has happened as the zero waste week campaign is growing year on year and it has proven that it is here to stay because a lot of people set up campaigns and then after a couple of years, it is too much to do or they get tied up with other things and they die back. So I think when people realize in 2018 something like that, “Okay, this woman is here to stay.” I started to get a lot more interest from businesses, schools, universities and organizations who are saying, “How can we take part?” And so that has allowed me to go into business as I now work with a partner, Anna, who is brilliant at face-to-face stuff and doing inspiring talks and workshops and that kind of thing. So what she does throughout the year is she goes into businesses or at the moment, meets with them on Zoom and will hold lunchtime talks or all day workshops or pop-up clinics because what we are finding is that both employers and employees – they really want to get on board with this. In fact, I have got a statistic which I am just finding, which says that 59 percent of consumers expect companies to make a stand on climate and environment issues.

John: Wow.

Rachel: For employees, 65 percent of people say they would leave a job if the company that they were working for is harm to the environment. So that is interesting.

John: Yes.

Rachel: It is, isn’t it? So what companies are doing is they are understanding that even if they do not quite know what to do and what to tell their employees, their employees want to know and they want to be part of the solution. So we get called into this time last year, we were running workshops for their staff on just how to have a more sustainable Christmas or something like that or it might be that we go in half way through the year and they are running some kind of workshop or a waste awareness event of their own and they want us to go in and just talk to people about reducing plastic or reducing food waste – all those things that when people go home they have to deal with and it is causing them stress and the upside of it is that when the employees get fired up about it, they automatically then want to go and take what they have learned into the workplace. So actually it benefits the company because then they can start to look at their [inaudible] line, they are impressing their staff so they are going to get more loyalty and they are actually looking at their sustainability issues and they are starting to deal with them. So it is just a really nice way of getting good effects for everybody plus the environment.

John: When did Anna join?

Rachel: Especially two years ago, but she has been this amazing person. She was one of my blogging ambassadors actually so I get a team of ambassadors together, so that they share the message to their readers and she has been just one hundred percent behind me and has been phenomenal this year because to be perfectly honest with you, here is my little confession. I was thinking at the beginning of this year, I do not know if I have got the energy to run another zero waste week campaign and she came along, swept me up and said, “Come on. I will do half the work for you.” She was true to her word.

John: Wow. That is a real partner for you – what a great person.

Rachel: Absolutely. She really did reduce my workload and what we have done as well is we have put together some online courses, so that people can learn at their own paces if they want to and there is like video courses and audio courses, which that is another thing that some businesses or local authorities do. They actually buy ten or fifty or a hundred courses and they let their staff, all their residents do them. So that is another way that we can reach people.

John: So these are all on your website zerowasteweek.co.uk day?

Rachel: They are. There is a shop there and then there is a little filters that people can use to search for different things. So there is about four or five courses at the moment.

John: Wow, and how is it going? I know coronavirus has distracted everyone obviously – but prior to that, was the sell-through, pull-through from corporations in the UK and other parts of the world more than you thought it was going to be, less than you thought it was going to be or just about as much as you thought it would be?

Rachel: Well, that is a really good question. It is probably about what I thought it would be and what I have noticed certainly in the last ten years as when I originally spoke to you, I was a bit fringe, I was a bit odd and people used to look at me and think, “What is she doing?” and now it is not the case. Everybody does their recycling, do they not? It is just kind of normal and what is even more normal is people are looking at products in outrageous packaging and are horrified by it – so that is really good. I think it is filtering through into the workplace. I mean, there is certainly more interest than they used to be and little did we know what this year was going to bring and I was quite worried sort of during June and July, I have done all this preparation for this year’s zero waste week in September but is anybody going to be interested or have they actually got other things to think about like their health and like this crazy world we have worked out in. What I found was there was still a lot of interest and I was thinking, okay, why is this – and I am playing with ideas here, but I wonder with the whole Corona thing, it is completely out of our control. We cannot control it. We cannot do much about it. We just have to isolate, wash our hands – do those things. But with the zero waste week campaign, it is about putting control back to the people.

Rachel: So I am saying if we focus on food waste this year then that is in your control – what happens in your kitchen is actually up to you and I wonder if that is why it was still very popular this year because people start, “Oh yeah, this is something that I can feel empowered about after a very odd year where I felt very disempowered.” I do not know.

John: I think you are right. I really think you are right and like you said, a lot of people have time – we were talking about before we went on the air, Rachel, a lot of people have had time to think and hopefully reflect on what is going on right now in the world during this lockdown period, what is going on in their own lives and I watched a YouTube video, a few months back of Nelson Mandela. He was being interviewed about his time in prison and the interviewer asked him a great question. He said, “How did you survive your time in prison?” and metaphorically speaking, many of us feel like the lockdown, after having all our freedoms for all most of our adult lives and childhoods is a form of a prison and his response was, “I did not survive prison while I was there. I was planning for when I got out.”

Rachel: Wow. Okay.

John: As you said, you were the one who said, “Hopefully the signals and the information that people have reflected on during this tragic time will make them plan and prepare for a better world after we get out of this.”

Rachel: Yes, and I think I read a survey where people were asked that they want to go back to normal [inaudible] and a vast majority of people did say no, which is heartening to hear because there are aspects of me that, “Gosh, I do want to go back to normal”, but there are other parts of me that even being on the zero waste journey as long as I have been, I made big changes during the lockdown. When I saw what was happening, I got more resourceful with my waste. I grew more food in the garden and I preserved more food, maybe stuff that I might have the, “Oh, I just compost that or [inaudible] the chickens.” I was like, “No, actually it needs to go into a human stomach” and I have been doing this for fourteen or fifteen years, but even I made quite significant changes throughout lockdown preparing for as you say, a better future and wanting to hold on to some of the things that were good like the community spirit.

John: Right.

Rachel: All those things I think are all linked, isn’t it? When we use the word environment, I know I am focusing on the tangible environment; the earth and the water but it is about our community environment as well.

John: Perfect and I am like you – why aim for new normal when we can aim for a new better?

Rachel: Yes, let us dream big.

John: Let us dream big for all of us. We deserve it as just individuals, but we deserve it collectively as a community, as a city, as a country and as a planet because as we all learned, everything that we do environmentally is borderless now.

Rachel: Yes, and everything we do to the environment, we do to ourselves. That is the real key that I think people are starting to join the dots. Whereas before it, it is quite difficult to get that across to people that why does reducing waste help the environment and it is joining the dots even the fact that now – well, eating plastic because it is in the fish. People that eat fish, they are eating plastic because it is always in our water. So these are the reasons we need to be doing this stuff because for a long time, the environmental movement that says, “Oh we need to save the planet.” Actually, we do not need to save the planet. The planet is going to be fine. If it comes to it, it will shake us off like a dog shaking off fleas and it will carry on very well without us. We need to look after the planet so that we have somewhere for our grandchildren to grow up on.

John: That is really true and that is our responsibility. It is really our responsibility. Rachel, where do you want to take us now? Where do you want to take zerowasteweek.co.uk and your great tribe that you have already built over the last ten years, now, you have a partner, Anna, layout the next just three years for me and for our listeners, like how big can this get and is it going to be corporate, more corporate sales? Is it going to be just more individual activity? Where do you want it to go when you are visioning this out?

Rachel: Okay, so I noticed something happening that started last year when I was running zero waste week campaign and that was it has almost become its own identity. So prior to that, it was zero waste week run by Rachel Strauss and linking back to the website and all of that stuff. Now, it would appear that it is just out there in the wild which is fantastic. It is like if I think of a big brand, I can remember the name of the brand but I may not know who is behind that brand, so it is almost becoming the same thing. That is really lovely that it is almost like a household name and nobody really knows where it all started and I am okay with that. I can put my ego out of the way and that is fine. What I would love is we have created a course for householders to help them reduce food waste because actually if we can reduce food waste that goes a long way to helping with climate change and as a goal I have at the moment is over the next couple of years, I would love to be able to get local authorities on board to fund that course so that I can get it into every single household initially, obviously in the UK, but I would like everybody at home to have access to that online course and to be working toward reducing their food waste.

John: Now, I do not want to give anything away but did you not say for our listeners, if they signed up for your online courses with you because they heard it on the Impact, would you give them a discount?

Rachel: I definitely will. Yes, of course, 75% of any of the courses.

John: The coupon code is Impact75?

Rachel: Yes.

John: Wow, that is so generous of you and I am so grateful for that. Final thoughts before we say goodbye for this time but not forever, Rachel leave us with some final thoughts and I failed to tell our listeners in the beginning, you are speaking to us today. I am in Fresno, California and you are so kind to take the call today and do the interview from the UK. You are in the UK – some final thoughts from the wonderful United Kingdom and Rachel Strauss?

Rachel: Okay, so I am going to go back to a phrase that I use a lot. I have been told it has a lot of impact for people so when you go to throw something away, I would just encourage people to stop for a moment and ask themselves, ‘where away is?’ because it is always somewhere else. It is an incinerator. It is a landfill site. It is the bottom of the ocean or it is an animal’s stomach.

John: That is about as impactful as you get and thank you for that. For our listeners again, please go to www.zerowasteweek.co.uk to sign up for Rachel’s newsletter. You can sign up for an online course. She is so generous. She will be giving out a discount to anyone who signs up because they heard it on the impact podcast. You can use the coupon code Impact75. Rachel, I know it has been ten years. It feels like it has been a day maybe a week, maybe just a quick minute – I know your nickname is Mrs. Green, but I am also going to dub you and give you the nickname now Mrs. Impact because you are truly just a wonderful and special person making an impact on a daily, weekly, monthly and yearly basis. The world needs more people like you. You are constantly making the world a better place and thank you again for joining us today on Impact podcast. Thank you.

Rachel: Thank you.

Beneficial Uses of Psychedelics with Rick Doblin

Rick Doblin, Ph.D., is the founder and executive director of the Multidisciplinary Association for Psychedelic Studies (MAPS). He received his doctorate in Public Policy from Harvard’s Kennedy School of Government, where he wrote his dissertation on the regulation of the medical uses of psychedelics and marijuana and his Master’s thesis on a survey of oncologists about smoked marijuana vs. the oral THC pill in nausea control for cancer patients. His undergraduate thesis at New College of Florida was a 25-year follow-up to the classic Good Friday Experiment, which evaluated the potential of psychedelic drugs to catalyze religious experiences. He also conducted a thirty-four year follow-up study to Timothy Leary’s Concord Prison Experiment. Rick studied with Dr. Stanislav Grof and was among the first to be certified as a Holotropic Breathwork practitioner. His professional goal is to help develop legal contexts for the beneficial uses of psychedelics and marijuana, primarily as prescription medicines but also for personal growth for otherwise healthy people, and eventually to become a legally licensed psychedelic therapist. He founded MAPS in 1986, and currently resides in Boston with his wife, dog, and empty rooms from three children, one of whom is in college and two have graduated.

John Shegerian: This edition of the Impact podcast is brought to you by ERI. ERI has a mission to protect people, the planet, and your privacy. It is the largest fully integrated IT and electronics asset disposition provider and cybersecurity-focused hardware destruction company in the United States and maybe even the world. For more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com.

John: Welcome to another edition of the Impact podcast. I am John Shegerian and this is a very, very special edition of the Impact podcast because we have got Rick Doblin. He is the Executive Director and founder of the Multidisciplinary Association for Psychedelic Studies MAPS. He is with us today. Welcome to the Impact podcast, Rick.

Rick Doblin: Thank you, John, for having me. I am looking forward to our discussion.

John: Oh, yeah. I am so honored you are here today truly. I have enjoyed learning about your work in the last five or six years. I have studied up for this episode especially in a more impressed than ever before. I am going to share some of my thoughts with our listeners after you speak today. But before we get talking about this fascinating journey of what you have been working on, can you share a little bit about your background, Rick, growing up, and how you even came to found MAPS and started this journey thirty-four years or so ago.

Rick: Well, yeah, actually the journey for me started forty-eight years ago in 1972 when I was just eighteen years old. What really led me in this direction, I would say that I had exceptionally loving parents. They were very supportive. To give you an example of how supportive they were, when I was eighteen in my first year of college, I called them up. I have only been in college for a couple of months and I told them that I had got really interested in LSD, and I wanted to drop out of college. I wanted to study LSD and I wanted them to pay for it. I explain to them that this is also why I said that is that I am Jewish and was born in 1953 shortly after World War II. I raised on stories of the holocaust and that really scared me. It really oriented me towards psychological factors, how you can have all the food and shelter, all the money you have but you could still fall prey to this kind of victimization and genocide. It is so irrational. So, it made me understand and think more about psychological factors as being the most important threat to me. I saw a lot about that. It is on how do I avoid that happening again to myself and to other people.

Rick: I was a young boy during the Cuban Missile crisis. Today we know about how students at school go through active shooter drills and what will happen if somebody comes into their school and that is terrifying for kids. It was similarly terrifying to go through these drills, what if there is nuclear weaponry and nuclear war with Russia and the whole thing about duck and cover. Duck under your desk and cover yourself and maybe you will survive. It just was terrifying. It also made me think again about these psychological factors, how we could potentially destroy the world, and just mass murder because of political conflicts or other kinds of complex or leaders trying to show that they were tough. It just was really terrifying. The final step for me was when I was seventeen and the whole Vietnam war. I turned eighteen in 1971 and I had to do a lot of thinking about what to do about Vietnam. Now, it was these sort of fears and anxiety psychological factors that was my own country that I thought was making some terrible mistakes.

Rick: I studied up a lot about nonviolent resistance. I read Gandhi and I read Martin Luther King. I read Thoreau, Emerson, and Tolstoy, and all sorts of books about nonviolent resistance and how that can be very effective. I decided that I would not register for the draft and that would be the step that during the system of the most energy, I would end up going to jail. Martin Luther King has actually said– There is a great quote and I am sure [inaudible] a little bit but what he said was that the person that sees the law is unjust and breaks the law and willingly suffers the consequences in order to educate his fellow citizens that the law is unjust actually has the highest regard for the law. It was trying to reframe civil disobedience as not lawless writing or anything but as patriotic because you are trying to improve the rule of law by bringing to people’s attention the injustice of certain kinds of laws.

Rick: I decided I was not going to register for the draft and I would end up going to jail. They would come to get me and this is my thought at least. My parents were, “Well, that is a problem. We are sympathetic with what you are doing, but you are going to become a felon and you are never going to be able to have a real job, you will never be able to come to be a doctor or a lawyer because you will have this felony conviction.” I said, “That is terrible, but that is just the price I am going to have to pay.” Then I just was aware of how much hatred, anger, and violence are all there was in the world. I studied Russian in high school in order to learn about quote the other. Also, my great grandparents on one side were refugees from Russia and came to Chicago in around 1880. I studied Russian in high school and my parents actually sent me to Russia in the summer of 1970 with sixty other high school students to study Russian. When I was there, I went for a walk on the beach with the Russian girl and I was like, “Where is the horns on your head? You are not the devil.” “Why do I want to kill you?” “I thought Russians want to kill me.” This was the height of the Cold War. Again, it made me realize that these kinds of conflicts between countries could end up destroying the world that the people did not really hate each other. These were leaders that were trapped in their different power games. In any case, I decided that I was going to be a draft resister and then I thought, “Okay, I am going to have to figure out what else I can do with my life.” I do not know what kind of jobs will be open to me. But then in college is when I really started doing LSD.

Rick: I got these intimations of connectivity, of unity, of being part of this whole sweep of evolution of being this fundamental human being between life and death but connected to the cycles of life, connected to everything. Then that kind of unit of experience which early on I just got intimations of it because I still had a lot of emotional issues, letting go, being fully present with my emotions. But the sense that I had of if we can identify as part of the planet, as part of the web of life is connected to nature then that is the antidote to genocide and to environmental destruction. If we are part of everything then people who might have different skin colors or a different religion or a different nationality are still more fundamentally like us than they are different from us. We are part of the human family. I felt that the psychedelics could produce this kind of experience that had profound political implications and I looked at the ’60s and all the whole psychedelic movement there and the interconnections between people influenced by psychedelics and working on the anti-war movement or working on the environmental movement or the women’s rights movement or the Civil Rights movement. There is something about the psychedelic, the experience of connection of the unity that does have political implications and so I thought this is it. This is what I really want to focus on.

Rick: This is what I really want to focus on. So that is how it really began for me. I guess to add one more piece to that, I had a very difficult time with my psychedelic trips when I was seventeen and eighteen. I really did not have the ability to process them. And so I went up to the guidance counselor at my college. There is a couple of guidance counselors and I went to one of them and I said, “I need help with my LSD trips.” This was an era where I went to an [inaudible] Realms of the Human Unconscious: Observations from LSD Research by Stanislav Grof, the world’s foremost LSD researcher. Reading that it put together a bunch of different things for me. First off, it did talk about spiritual experiences. There is [inaudible] but it also talks about psychological factors and also confrontations with birth and death, various things like that. But what it was science looking at is spirituality and religion. That really reassured me that it was a scientifically relay and then it had a reality check to all of this, which is therapy. How do we use these experiences to actually help people be more alive to get over past traumas, to be more fully present, to be more loving, that it is not just theories and spirituality but it is this practical test? Can we use these experiences to understand how to help people make more of their lives while this short period of time that we are alive?

Rick: So what was so amazing was that– this was 1972 that I read this book and Stan did not publish the book until 1975. My guidance counselor knew Stan Brock had a manuscript copy of the book and then connected me to Stan after I read the book. I actually wrote Stan a letter when I was an eighteen year old kid and he wrote me back. I did a workshop with him in 1972, but it was this idea of the political implications of the mystical experience and the therapeutic implications of psychedelics and the fact that when I woke up to all this in 1972, it was after the backlash against the ’60s and Nixon and 1970 was the Controlled Substances Act and criminalizing all these drugs and wiping out psychedelic research. So, while I was waiting for the police to come to get me to put me in jail for being a draft resister. I just thought it is a crazy world. I will just do what I can and I will try to work on psychedelics and that will be my contribution to a better world. As it turned out roughly sixty thousand people never registered for the draft and nothing happened. Nothing happened.

John: I did not realize that.

Rick: We have got a president who had five deferments or whatever for bone spurs. I cannot even remember which foot it was then. We had people running away to Canada. We had people pretending to be crazy. We had people shooting themselves in the foot, doing all sorts of horrible things to get out of Vietnam. All I did was just not send in this little postcard to register for the draft.

John: With no consequences.

Rick: With no consequences. Then, Jimmy Carter’s first day in office, he pardoned all the draft resisters. That started making me think, my first identification as eighteen year old– I am a counterculture drug-using criminal and then once by a pardon for being a draft resister and then over time, I have gone to Harvard. I got the Kennedy school of government. I have my masters and Ph.D. from there and really now we are about mainstreaming psychedelics and turning it into something that is available to everybody regardless of their political persuasions, hopefully, covered by insurance. Now, we have a hundred people at MAPS and the public benefit corporation working in a non-profit way to bring psychedelic psychotherapy through the FDA. It is a long journey. It will be roughly now forty-eight years since 1972 when I was doing that.

Rick: Now, what would also lead me to Map is I had a very difficult time as I said with my psychedelic experiences. Basically, I did drop out of college. My parents did say that they would help me study LSD. I did whatever I could and I have the delusion. I think this is not an uncommon delusion that the more drugs you take the faster you will evolve. That it is this idea that I am just going to take more and more psychedelics and it will be good for me. I will just grow. I completely misunderstood the need to take time and integrate what happens if it is not just about going out to these other non-ordinary states of consciousness over and over and over. You have to put into practice in your normal state of consciousness in your life lessons that you learn and if can actually become harmful to keep doing psychedelic if you are not doing the work to integrate it. So, I realized that after doing a lot of different things and I end up spending ten years in the construction business to get grounded. So, I built homes. My parents had a home designed by a student of Frank Lloyd Wright which was just an incredible home that I grew up in. Then I did build homes at a construction company and after ten years of that, I felt grounded and ready to go back to school to study psychedelics. To make that sort of the forefront whereas before I was just sort of personally trying to get ready.

Rick: The very first semester back in school was in 1982 where after ten years of dropping out and I went back to the new college, the very first semester, Stan Grof was offering a workshop at Esalen Institute in Big Sur with his wife Christina, and it was called The Mystical Quest. It was a month-long workshop. I got to be at work scholar-organized stands papers in my other time which was a fantastic job also. While I was there at Esalen, I learned about MDMA. Now, again, it is 1982 and what I learned was that it was called Adam, it is when we used as a therapy drug in underground circles. It was kept quiet, even though it was illegal. Even though it was legal because of fear but was made public, it would become illegal. I learned about it as Adam. I learned there was this whole psychedelic underground psychedelic therapist, but I also learned that it had seeped out of that community and was being sold as ecstasy in public settings and bars. This was during Nancy Reagan’s time and it was the escalation of the drug war and so very much clear that MDMA was doomed. I thought, “Okay, I learned about LSD after the backlash. Now, I am learning about MDMA before the backlash and that means I can get involved and I can talk to people about it and I can even suggest they try at various psychiatrists and therapists and mystics and others. Because it is not illegal, they might be willing to do it. Then with other people that I met at Esalen and as I got more integrated into this psychedelic community, we started planning to organize to defend the therapeutic use of MDMA once the DEA tried to criminalize it.

Rick: I actually started a non-profit before MAPS in 1984 to organize the Psychedelic Community raise resources and then try to defend MDMA. In the summer of ’84, the DEA moved finally to criminalize ecstasy. They did not know what the therapeutic use but they said that they want to criminalize ecstasy and so we were ready. Once they moved to criminalize it, you have thirty days to file a public comment and ask for a hearing. We did have a big DC Law Firm working for free for us. I went to Washington and filed for a hearing and like day twenty-eight of the thirty days took DEA completely by surprise and we got the hearing. During the hearing, we were actually bringing these people that we had prepared, Lester Grinspoon, who was a professor at Harvard Medical School of Psychiatrist, very prominent. We had all sorts of people. We started winning in the courts and also winning in the media, winning in the courts public opinion. The DEA just freaked out and emergency scheduled MDMA in ’85 and then in ’86, the judge came out and said it should be a medicine. It should be scheduled [inaudible]. It should be illegal for recreational use but legal for therapeutic use. I was delighted but then the administrator of the DEA rejected the recommendation. It was already clear that the DEA would not make that let this happen. So, we sued in the appeals courts, and we won actually twice but eventually, the DEA lawyers figured out how to satisfy the appeals courts. It was clear to me that the legal method to keep the therapeutic use of MDMA was not going to work and that the only way to work would be through the FDA to do the scientific research.

Rick: In 1986 is when I started MAPS as a non-profit pharmaceutical company to try to work with psychedelics, particularly MDMA through the FDA. So that is sort of the origin stories.

John: Thank you Rick for that. And for our listeners who are just joining us, we have got Rick Doblin, the Executive Director and founder of MAPS. To find MAPS and to learn all about Rick and his colleagues amazing and breakthrough and great work go to www.maps.org. Right on the cover page, which I am on right now is Rick’s brilliant sixteen and a half minute or so TED talk, and I will tell you if you have not seen it yet, please go to the website and watch that TED talk. Also, in the store, if you click the store button, you can see the book that they have just recently written The Way of the Psychonaut, the book that is about Dr. Stanislav Grof, who is Rick’s mentor who said in his writings and papers, psychedelics are to the study of the mind with the microscope is to biology and telescope is to astronomy.

Rick: Wow, John. Thank you so much for that mention, yeah. So the book, The Way of the Psychonaut is by Stan Grof. It is a summary of his life’s work, The way of the Psychonaut: Encyclopedia for Inner Journeys, so it is just really an incredible resource for people.

John: Rick, I know someone like you who is just beyond brilliant and such a great evangelist for the use of MDMA.

Rick: Let me just interrupt for a second, John, just to say not that I am brilliant but I can learn from my mistakes.

John: That is a smart person, though. A lot of people do not learn from their mistakes, okay?

Rick: That is true.

John: But I got to say this, I have watched and listened to you for years and read your materials. Today, I have had over thirteen hundred guests and I told my family, I told my producer today, this might be the most exciting and important show I have done in the last thirteen years. Your work is about to change the world and it already has changed the world but I want our listeners to understand that you have become what Jonas Salk was to polio to the PTSD and brain world. I mean what you are doing with the use of MDMA to PTSD just one issue besides anxiety and other brain issues. I mean, I just see you as one of these people who are going to go down in history as a game-changer like Jonas Salk did. For that, I am grateful and for your time today, I am grateful. Can you tell us– and I know our time is limited today, but for our listeners out there, talk a little bit about where we are because we have all learned. We have all had a truncated education in the last seven months because of COVID-19 on FDA approvals. We have learned about this process. You have been now on this journey thirty-four some years through phase one, two. Now, you are at the end, hopefully, a phase 3, can you share about MDMA, PTSD, and where you are in this FDA journey and about to breakthrough?

Rick: Yeah. Well, I will share about Jonas Salk that he actually invented the polio vaccine. I did not invent anything. I mean, I learned about MDMA, other people have figured out it was therapeutic and had incredible potential. I just saw the value and decided to focus my life on bringing it forward. So that is one distinction. The other thing is just an interesting story I learned about Jonas Salk, which is that he decided that there was a moral imperative that the world have the polio vaccine he decided not to patent it and similarly, we are trying to do research with psychedelics in the public domain, in a non-profit context, were not patenting any of the uses or any of our process information of making MDMA. I just read an article that said that the patent on the polio vaccine was had an estimated value– Now, looking back on it at seven billion dollars and that was something that is [inaudible] in the public domain. So, to say where we are at though.

John: Yeah. By the way, again, you are a humble guy. By the way, I have watched every interview with you. I have watched your TED Talks. I have watched you on Rogan Tim Ferriss and everywhere else I could watch and learn all about you over the years. If I had your mom and dad on the phone today, I just love to know is this the real Rick Doblin? Are you this affable since you were a kid or is this an altered– and because if this is really an altered Rick Doblin, I think everyone’s got to get on board real fast here because you are just so friendly in every conversation, so I got just say that to you. Everyone loves you. You are so warm and clear and a great evangelist. Also, you are humble to the point where, “Yes, Jonas Salk invented the polio vaccine,” but you took something that existed and created a new application. That is a game-changer. So if the game changes, regardless if it is a new invention or new application to me, it is a game-changing thing that can change the world similarly to Jonas Salk. So, I just wanted to share that with all this. Go ahead and tell us where we are in your great journey.

Rick: Yeah. Well, also, our goal is mass mental health. We need humanity is now heading off a cliff. We are destroying the environment. We have all these energies of fears and anxieties that are irrational taking over a lot of people, rise of authoritarianism that the weaponry that we have. So, our goal is mass mental health and that means that we have two tracks of what we are doing. One is medicalizing, working through the science, the medicalized psychedelic psychotherapy. The other is drug policy reform to help people have access to these substances without becoming criminals that there should be a license legalization system. There should be an honest drug education. There should be pure drugs. There should be a harm reduction method. So we have a kind of a two-track approach. So, where we are at with the psychedelic drug development is that from 1986 when I started MAPS it took us six years to 1992, five protocols were rejected by the FDA. But in 1992, FDA finally said yes that we could do phase one dose-response safety study with MDMA. They open the door to psychedelic research. So that was the fun and when I look back now, that was the key decision that opened the door to where now we are in the midst of a renaissance of psychedelic research.

Rick: In 1999 and 2000, this when we started the first work with MDMA for PTSD. If people do listen to my TED Talk, they will see that in 1984, I did work with a woman who had PTSD and I saw through her recovery how much MDMA could be helpful for PTSD.

John: She is a therapist now, teaching people the use of MDMA for PTSD right now, right?

Rick: Yeah. She is one of our lead trainers just to watch her keep getting better over the year.

John: Oh, man. It is a great story.

Rick: Now, it just made me realize that, and also I just been texting with her this morning. She just finished a training program for training more therapists.

John: That is awesome.

Rick: Yeah. She is one of our lead therapist. I knew that MDMA was great for PTSD. In 1999 or 2000 is when we started working for MDMA for PTSD in patients. It took us sixteen years of what is called phase two studies which are pilot studies to develop your methods figure out the patient’s [inaudible] works with, who you exclude, who you include, what are the doses, what are your measures, all of this. November 29th, 2016, almost four years ago, we had what is called the end of phase two meeting with FDA. That is to present all your data and ask for permission to move to phase three. Phase three are the final large-scale multi-site double-blind placebo-controlled studies where you have to prove safety and efficacy in order to get permission for prescription use.

John: Right.

Rick: We have now started and finished our first phase three study. We have to do two phases three studies each with roughly a hundred people and we have to then look at the data and see if they can prove safety and advocacy. This conversation that we are having now is two days away. On Friday, we are going to find out if our first phase three study was statistically significant– [crosstalks]

John: Wow, congratulations.

Rick: It would have been successful when you combine it with the safety record. It was just a few days away from learning if our first phase three study was statistically significant. We have started our second phase three study. Things are going fairly slow now because of COVID. The enrollment is slower. What we think is going to likely happen is that by the year and a half from now, sort of early the first half of 2022, sometime in there, we think we will finish the second phase three study. Then we will submit the data assuming that this one, the first, and the second are statistically significant. We will submit the data to the FDA for approval and we think by early 2023 are late 2022, we should have, hopefully, FDA approval for prescription use. We are also starting research in Europe. We still have to do another thirty million dollar fundraising campaign to bring MDMA to Europe and around the world. We are training therapists in Africa, in South America, all over the world because there is so much trauma everywhere.

John: Everywhere.

Rick: So what we are hoping is that by 2023, we will have FDA approval by the end of 2023, early 2024 we will have approval in Europe, and then we will start going to countries all over the world to get approval there. What we are hoping then also is that we need to move from our current model which is– Well, not move from but supplement our current model which is treating individuals with chronic severe PTSD. That we need to start exploring group therapy. According to the Veterans Administration National Center for PTSD, there are eight million Americans with PTSD right now and many, many more than that, they have trauma that does not rise to the level of PTSD but is debilitating in different ways or colors their approach to life.

John: Anxiety, depression, all that kind of stuff that your work is going to be able to treat a lot of those things.

Rick: Yes.

John: Got it.

Rick: What our method is MDMA-assisted psychotherapy. It is really psychotherapy that is the treatment and the drug, the MDMA helps make it more effective and similarly for LSD or psilocybin-assisted psychotherapy. It is not just here as a pill and you are going to get better. It is here something that if you embedded in a therapeutic context, and you offer people sufficient support, the faith things that are often quite difficult for them to face that then they can make progress. We have actually worked with Vietnam Vets who had PTS and after forty or fifty years, they can still get better.

John: [inaudible] that up, you said about eight million people in America have PTSD, about a million or so, Vets have it, are not we losing about twenty Vets a day to–

Rick: Yeah. Yes, as of September 2018, there was one million thirty-nine thousand Vets receiving disability payments from the Veterans Administration for PTSD. We estimate and the VA has not put out the number but we guess based on past information that it is somewhere in the neighborhood of fifteen billion dollars a year that the VA pays the Veterans for disability payments for PTSD. Now, we have not got a penny from the Veterans Administration or the Department of Defense for MDMA research, even though the FDA declared it a breakthrough therapy for PTSD. It is been all [inaudible] because of the [inaudible] of psychedelics, but hopefully, that we are changing, the stigma is reducing. Other groups are working now with psilocybin for depression. They are making progress and we are close to getting approval to work inside a VA system. So, yeah, this feels like a moment of a lot of breakers, a lot of transitions into a new world. In particular, just in a couple of days when we find out if our first study was statistically significant, but also we are making progress in a lot of different areas and so we are very hopeful. Now, to switch to drug policy for it just to say on the ballot coming right up next Tuesday is the Oregon [inaudible] Cyber Initiative, which is an effort at a State level to create State procedures to trained and licensed guides who may or may not be licensed therapist to work with people with psilocybin legal according to the State. It will be not just for people with clinical conditions, but if people wanted for personal growth, for a [inaudible], what do I do if my life? For people who are just wanting it for couples therapy or any number of different things.

Rick: There is a good chance that that is going to pass. A bunch of cities has made [inaudible] the lowest enforcement priority or other plant psychedelics. There is a general disillusionment with the mass incarceration strategies that we have had with the whole war on drugs and prohibition being counterproductive. Also because of the financial crisis what we see with marijuana is a lot of governments are moving towards taxing, making marijuana legal, not just for medicine but for other any use, and then taxing it and needing the tax money. I think we are seeing progress in drug policy reform. We are seeing progress in the medicalization that the advantage of the medicalization route, even though it is so very expensive is that if we could obtain FDA approval then we can also hopefully obtain insurance coverage so that people can have psychedelic psychotherapy covered by their insurance. So that is what we really moving towards and also I think humanity as whole individuals were so motivated by fears, anxieties, past traumas, and that we need to really become more spiritualized and become more healing.

Rick: We hear a lot these days about carbon-neutral or net zero-emission, our long-term goal is going to be to have a year where it’s a net zero trauma.

John: I love it.

Rick: That is kind of our goal, trauma-neutral.

John: Rick, I mean, [inaudible] you are saying this, we are only two days away from hopefully some amazing news for you and your colleagues and the important and impactful work that you have been doing all these years. But really this year, I am finding the world has taken a shift and just here in the United States, the trauma that is going on just with the exterior pressures on everyone due to COVID-19, the political unrest, the social unrest, there is going to be some form of anxiety and PTSD I think for us coming out of this tragic period that I think your work is going to be very applicable too, am I overstating that?

Rick: No, not at all. And in fact, one of the studies that we did a small phase two study other than PTSD. It was with autistic adults, but it was for social anxiety. It was really treating social anxiety and their results were great. I think now because of COVID-19, so many more people have social anxiety not just about getting the disease, but we have kind of deemphasize public spaces and interactions and people are more isolated. There is more depression. There is more trauma. There is more suicide. There is more drug abuse. Everything that is kind of from this sense of isolation and stress and I do think that psychedelic psychotherapy and psychedelic drug policy reform can make a major contribution in helping people to cope with the challenges that we have. I am very much hoping for that.

John: If all goes well on Friday and it will, God willing. Then early in 2022 if that goes well, is the first three countries that are going to gain access to your great work and applications: USA, Canada, and Israel, do I have that right?

Rick: Yeah, you do because what we are doing– I was always raised to make a contribution to Israel. I never felt like moving there but I thought bringing MDMA therapy, bringing my work there could be a big contribution. If that will worked out well. For our phase three studies, we have– for our first phase three study, we had two sites in Canada, two an Israel, and eleven throughout the United States. That is why we will submit all of the data once it is ready to both the FDA, the health Canada, and also to the Israeli Ministry of Health.

John: Once it all goes well there, let us say the fourth quarter of 2022 and 2023, you are going to get to see your great work get socialized around the world then. It will quickly go to Asia, Middle East, South America, and Europe post 2022, right?

Rick: That is what we hope. It will depend on our fundraising. It depends on our therapists and data and how well we trained the therapist but we are very hopeful, yeah. I think that the long-term vision that we have is that there will end up being thousands and thousands and thousands of psychedelic clinics. Even though we are just working on MDMA, primarily, I mean, we are doing work with Cannabis, with a [inaudible], we have done the first study with LSD in thirty-five years we were able to get started for people with life-threatening illnesses with anxiety. The goal is psychedelic clinics and what we are finding is that the therapist that we work with they all want to be cross-trained with MDMA, with ketamine, with psilocybin, with other drugs that move through regulatory system. I think what we are talking about eventually is going to be this customized, personalized medicine, personalized psychedelic medicine where you go to these clinics where they have therapist trained in psychedelic psychotherapy and they will say, “Hey, let us start you with MDMA and let us give you psilocybin or ketamine.” Therapist will develop customized treatments for each individual and what they think is best.

Rick: We will eventually have probably eight to ten thousand psychedelic clinics in the United States and Canada. Large numbers of therapists really practicing this and then we want to globalize as well. We really want to embed this healing technology from psychedelic psychotherapy and the spiritual aspects of it into our culture as we face ever more challenges from dealing with climate crisis, climate refugees, and trying to work through the vestiges that the traumas that we have inherited and the prejudices that we have inherited from the past.

John: Rick, we are going to leave it with that today. You are a very special human being. I am going to have you back because there is going to be a lot of updates after this Friday and as we go into next year, there is going to be a lot of great updates. So I have so much more material that I want to cover with you and I want to hear about all the updates. For our listeners out there, trust me, Rick Doblin is going to go down as one of the great game-changers in this world and you have to go to his website www.maps.org. Please, take sixteen and a half minutes of your time, change your own life, and watch his Ted Talk video, donate if you are so inclined, and go to the store and buy the new book that just came out, The Way of the Psychonaut which was written by Dr. Stanislav Grof, who is Rick’s mentor.

John: Rick, you are making one of the biggest impacts of anyone I have ever had on the show with not the biggest, you are a game-changer. You are making the world a better place. I am so humbled and grateful for you being here today, and I cannot wait to have you back. Thank you again for being with us today on the Impact podcast.

Rick: Thank you very much and thank you for this opportunity for public education because I feel that now that we are doing the research, we are getting the funding that we need. We are getting the data that we need. The most crucial part of this now is the public education.

John: One hundred percent. You are going to come back and I am going to welcome you back when you have time and we are going to do this again and this time next time we are going to do it actually on the video broadcast because I want our listeners to see you and I want to see how– I want them to see how [inaudible] nice you really are and we are all going to get on board them and we all want to become Rick Doblin.

John: Rick, thank you again. Truly you are the Jonas Salk of the MDMA and the PTSD world and we are so grateful for how you are making the world a better place. Cannot wait to have you back and good luck this Friday.

Rick: Thank you. Thank you, John, very much.

Going Green On Broadway with Molly Braverman

Molly Braverman is the Director of the Broadway Green Alliance. She previously served as the Managing Director of Theatre Horizon, a non-profit professional theatre company in Norristown, PA. She has worked as a Stage Manager on Broadway, Touring Broadway, and regionally, having spent three years on the road with the National Tour of Wicked and continuing to serve as a substitute Stage Manager on Wicked and Hamilton. She founded the Philadelphia Green Theatre Alliance, a regional chapter of the Broadway Green Alliance, and is a trained Climate Reality Leader.

John Shegerian: This edition of the Impact Podcast is brought to you by the Marketing Masters. The Marketing Masters is a boutique marketing agency offering website development and digital marketing services to small and medium businesses across America. For more information on how they can help you grow your business online, please visit themarketingmasters.com.

John: Welcome to another edition of the Impact Podcast. I am John Shegerian and I am so honored and excited to have with us today, Molly Braverman. Molly is the director of the Broadway Green Alliance. Welcome to the Impact podcast, Molly.

Molly Braverman: Thank you so much for having me here. I am honored to be here.

John: Well Molly, I know today we are taping this during this COVID-19 pandemic. We are going to get into that in a little while. You are in the City of brotherly love and beautiful Philadelphia and I am in Fresno, California. So, it is so wonderful to have this great technology where we could connect and share your journey and story, and the story of the Broadway Green Alliance today. Before we get into all the important work you are doing there, can you share a little bit of your back story on Molly Braverman and how you even came to this very interesting and important position?

Molly: Absolutely. My pleasure. I love to share about how I got into the environmental movement because I think it is so important that we all talk about our unique ways into this work. Not all of us certainly woke up from birth and said, “Great! I am going to be a climate activist.” But the important thing is that we all find our way there. For me, I woke up from birth knowing that I was going to work in the theater. My parents joke that they certainly knew from the beginning. I was dragging them down into our basement putting on shows from day one. You actually had to buy tickets to get into my basement shows. My family, they will–

John: That is so cute.

[Crosstalk]

Molly: They will both love and complain about it.

John: That is the sweetest thing.

[Crosstalk]

Molly: I was destined for the theater.

John: Wow.

Molly: I am fortunate enough to have made a career in it. Always knew that the theater and activism were inextricably linked. As a theater artist, I am not the first to discover that. That has been done for generations from the beginning. Theater artists have always been on the forefront of change. I was working with that and using my art to make change. But it really was not until I joined the national tour of Wicked as a stage manager. That I discovered that I really had my eyes open to the environmental crisis in front of us and because through the national tour I started traveling the country. Right? I am an East Coast girl. We establish from Philly girl. I grew up and live my life on the east coast. Once I started traveling I started to experience more communities and more climates that were being impacted in different ways and in different proportions by the climate crisis. By experiencing these different places and by speaking with new communities, and new people. I started to see these shifts and these consequences of our actions in new ways. What struck me was as our show came through town, we did not change. We put on the same show. We have the same carbon footprint. We had the same actions in every place and we did not adapt to our environment. We did not change. We did not expand or contrast based on where we were going. It occurred to me that we are creative people. We are creative problem solvers and we could be doing this differently. We could be adapting differently. That is when I actually found the Broadway Green Alliance. Joined as a Green Captain which I can speak to our Green Captain programs and started getting involved in the environmental movement within the theater and actually how the theater was adapting already. My eyes were open to ways that we could make change within these communities on tools within the broadway community. Within regional theaters and college theaters. The theater was doing this work and I became active and involved and now here I am today.

John: When did you actually come on to the Broadway Green Alliance and when did you become its director?

Molly: Yes. So again, I started volunteering all the way back.

John: Right.

Molly: The 2000.

John: Yes.

Molly: Just about a year ago I assumed the position as the director.

John: Wonderful. It is so funny brought up Wicked because years ago, I want to say, six years ago one of your wonderful predecessors at the Broadway Green Alliance was giving me a backstage tour of Wicked. Wicked is so wonderful because there is so much green involved with this, the stage setting and all the props. To be over[?] with very green alliance leadership going through the backstage and seeing all the green things you do at Wicked was just such a delightful day. It is one of my funniest days ever I have ever had. Not actually sitting in the audience and in broadway, but in the backstage and realizing how much is being done and how much goes into making the great art that the theater artists put on everyday for the audiences on broadway. So, it is just great. It is so great to have you as a director and for our listeners out there that want to find Molly or the Broadway Green Alliance, please go to www.broadwaygreen.com, broadwaygreen.com. I am on the website now. There is so many great things on the website. We are going to get into that in a little while. But before we do, talk about a little bit of the genesis of the Broadway Green Alliance. As you said theater artists are always on the forefront of activism. When did leadership from broadway decide to come together and actually caught a fight[?] with an alliance and an organization such as the Broadway Green Alliance?

Molly: It is a great question and goes back to our favorite show, Wicked.

John: Oh. Wow.

Molly: I am biased. But to take it back a little bit, broadway and theaters around the country have been doing climate action long before my eyes were open to it. Certainly before even the formation of the BGA, the Broadway Green Alliance. But-

John: Right.

Molly: -in 2008, a town hall was called at the Gershwin[?] where Wicked is played on broadway.

John: Right.

Molly: So, Wicked is this linchpin[?] here-

John: Right.

Molly: -at the surface. At the Gershwin, the town hall was called[?] in 2008 to bring all these conversations together, where people were taking these, were making sustainable choices, and starting to make changes or have been making changes for a long time but in their own lanes. So, this town hall was called to bring these conversations together back in 2008. It was a fantastic town hall and at the end of it, it was concluded, “You know what? Actually we did not stop the climate crisis in this one town hall. We have to keep working.” That was when the BGA got it dark as an ad hoc committee of the Broadway League. The Broadway League being the organization that is the professional organization for broadway producers and theater owners and also the organization that produces The Tony[?]. From that we continue to grow and evolve and change and expand there.

John: So, now that we are here in 2020 and yes, it is during COVID. Like I said, “We are going to get into that in a little bit.” What does on a regular basis when we are not dealing with a pandemic? What does the Broadway Green Alliance do on a regular basis to make the world a greener and better place?

Molly: Great. So, we the Broadway Green Alliance serves broadway theaters.

John: Yes.

Molly: Serve all theaters around the country. As I mentioned, tours, regional theaters, community theaters, college theaters, and theater fans, theater patrons. They are just as vital to the theater ecosystem-

John: Wow.

Molly: -as those on stage. So, what we do is we inspire, encourage, motivate that whole group of people to adopt environmentally friendly or practices. We do that through a wide menu of options. One that I like to highlight is our Green Captain program. That is a program in which anyone at the theater and on broadway, we had a 100% participation. So, every show had a Green Captain. That is someone who volunteers, raises their hand and says, “I want to be the liaison between our show and the Broadway Green Alliance.” Help implement these practices at our show.

John: That is wonderful.

Molly: Exactly. No two Green Captains are alike, right? Because that person brings their own unique skills to the role and also customizes that rule to the show, right? The green need that at Wicked might be different than what was going on at 6:00. Then it is different than a play. Than[?] To Kill a Mockingbird. That is also different than the Green Captain’s role at a college university.

John: Ahh.

Molly: A college or university or off-broadway, right? The public’s Green Captain is going to be doing something a little bit different. The beauty of the program is that the role can morph and change all with the support and the resources of the BGA to help them succeed at their work. At making their theater or their show more environmentally friendly.

John: And just so I am clear, does every show is, I know what the genesis is with Wicked, but does now every show on broadway participate?

Molly: Every show on broadway participates. Correct.

John: Wow. It is so in this whole world I think we are learning more, more every day. It is hard to get alignment. I mean, where we have come in America with all this nonsensical tribalism to get everybody aligned on broadway to move the ball forward is really something special and it speaks volumes about. As you said earlier, that theater artists really are the activists because if they could get together and get over their differences because there is no way that husbands and wives have differences. Brothers and sisters have differences. Artists are as different as anything else. But to get over whatever differences they have to get a line to make progress, that to me says it all. That to me says it all. That is really truly remarkable.

Molly: Thank you. I think what is fundamental is with the climate movement and the climate crisis is, it is an issue that brings together different groups and different priorities because in the end we cannot move forward on other priorities if we do not have a planet.

John: Right.

Molly: So it is in the end and ultimate equalizer because when I say equalizer, not in that-

John: Right.

Molly: -environmental issues do no. They affect people-

John: Right.

Molly: -very differently.

John: Right. Right.

Molly: But we they bring together different movements and different causes because we are all have to fight for environmental justice and climate justice in order to have a planet on which to live. I think that because of that it can bring together these movements and people in a way that is is critical to move us forward.

John: And I agree with you. I think we are hitting us some form of tipping point now with the wildfires burning here in California. Actually, very close to where I am sitting right now. The hurricanes that we have already experienced this year. The other type of environmental tragedies that have just happened in the last four or five years. I think we have hit a tipping point. If I frame it up this way, Molly. Jane Fonda on one end and she is still an activist and doing amazing things. She has just written a book that sitting here right on my desk. Greta Thunberg and then other young brilliant leaders like you in between. We are now at a point where I think we have a consensus or growing consensus to what you just said. Everything else is moot[?] if we do not get our planet healthy because there is nothing left to talk about if there is nothing left to move forward with or disagree on even. If we cannot just come to agreements on the planet. So if that is the case, what I am hearing and what I am seeing is a lot of people of feeling overwhelmed. Yes, COVID makes it worse. But, even just on the environmental issues they feel that things have become spun a little bit beyond hopeless. How do we get people, our listeners engaged so they can make a difference themselves wherever they are with whatever tools that are available to them? How can people know where to start to take action themselves so collectively we could all become part of the solution?

Molly: That is a fantastic question because it is a hard one. This is hard but, I love a Glennon Doyle quote which is, “We can do hard things.” Theater people can do hard things. We get those shows up, at the eleventh hour, at the end of tech when it all feels impossible, we can do it. But when it feels overwhelming, the BGA talks about one of our core principles, which I love. Which I am going to talk about two of them. One is, it is impossible to be 100% green. So, sometimes taking a step back from the ledge of perfectionism, right? Which is if I am not doing it all. If I am not that vision of an ideal environmentalist. Whatever it is, you have conjured[?] in your head. If I have not done everything perfectly then it is all moot, right? Then–

John: That is so well said, Molly. So well said. You are saying do not worry about perfect. Just do. Just do.

Molly: Right.

John: Keep going.

Molly: We like to say you can only be greener. You cannot be a 100% green.

John: Right.

Molly: Although we like to make an exception for Elphaba or Shrek.

John: Right.

[Laughter]

John: That is so true.

Molly: Exactly. All we can ask of ourselves is to be a little bit greener tomorrow than we were today.

John: Got it.

Molly: [Inaudible] there.

John: Got it. Now, let us go into a little bit of the news that we are all dealing with still. COVID. I grew up in New York City. I, with millions of others now realize all of the wonderful idiosyncrasies and offerings at New York has. A very few great cities on this planet have the plethora of art and entertainment and museums and culture and history led by broadway. I never could have imagined. I am 57. In my 57 years that the lights would go dark for more than a day or two. We have lived through 9/11. We have lived through other tragedies and difficult times. How and what has COVID-19 done to broadway? Share a little bit of your vision on, what does the recovery look like?

Molly: Yes. No, I understand and it has certainly been heartbreaking for those of us who work in this field but not without hope.

John: Right.

Molly: We will return. Many of us, including the BGA are using what we call, our intermission. [Inaudible] maybe.

John: It is good. I like that.

Molly: Right. To think about how we come back and how we come back better. It is in a variety of ways including looking at social justice and racial justice and environmental justice. We can use this opportunity to not take a step back. But in fact to come back greener, right? And how can we think and do better. The the climate crisis has not stopped during COVID. So therefore, and in it of itself is a health emergency. So we have to look holistically at how we return in order to not further this health emergency in our return. I think there are a lot of great thinkers and a lot of great people doing this work right now.

John: For our listeners out there that have just joined us, we have got Molly Braverman. She is the director of the Broadway Green Alliance today with us. If you want to find Molly and her colleagues and the great work they are doing you could go to www.broadwaygreen.com. I love what you just said Molly because here at my company as the leader, I am constantly messaging and they look, my colleagues and employees look for the messaging. The words of hope you just gave is that, I really dislike when newscasters or other people that a rejust reporting and really well-meaning say, “Well at some point, we are going to get to a new normal.” I do not believe that. I like what you just said. I think when science wins and science will win here and we will get vaccinated and have herd immunity and good things are going to be. We are going to get. I think it should be our goal to what you just said. Let us get to a new better. Let us not get to a new normal. Let us get to a new better together. Like everybody else, we have all found ways to use our time. Our alone time. Our downtime during this quarantine period. One of the things I did is I went back and I looked at a group of interviews that I had viewed years ago with Nelson Mandela. One of my favorite parts of the interview was when the questioner asked Nelson Mandela. How did you survive? How did you survive jail? Because of that Nelson Mandela looked at him somewhat quizzically, but with assurance and said, “That was not my goal.” He goes, “I spent my time planning for when I got out.” He took that very negative what could only be. We were all complaining with all of our creature comforts in our homes or condos or apartments. Imagine being in jail and looking beyond. I think the same goes for us to look beyond and look for the better. Look for the hope. I think it is just- and I am so hopeful because I get to meet great people like you and I get to share your journey and your great organization with our listeners. That to me is a message of hope that there is lots of people working from so many angles because like you said Molly, “We cannot do this alone.” So, at BGA, what now as a leader yourself, what are you doing differently and messaging differently? When you come out, when we all come out of this period. How is BGA going to have evolved even to your new vision to do more, do better, and continue its core mission?

Molly: That is a great question. I think the BGA is not, and I am not alone and having learned how to adapt quickly in the meantime, right? I think we are learning the role of flexibility in 2020. Through that it teaches us that some of the things we thought were so important and so necessary and in the theater, we love tradition. Maybe are not so important. Maybe we can live without. Maybe as we are talking, and I love your messaging of rebuilding and keeping the hope alive for a different vision for tomorrow. I think we are learning how quickly we can build that. Things that we thought maybe we are going to take years or decades. We as humans are so clever and so creative and so able to adapt that we can do it faster. Frankly, our planet requires that of us. Certainly, I work with either people. I am a theater person and I have a passion for theater people. We, above all our creative, collaborative, and empathetic and when we use those tools and combine that with the adaptability we have learned in this pandemic now we can achieve so much. That is what I hope to take out of this time is the lessons of, we can bend more than we thought. Combine that with our fantastic tools, our [inaudible], our theaters, our love of applause of applauding people when we do great things. When we combine that, I think we are set to achieve a lot.

John: I am on your website. I love all the positivity and action steps that you offer. Really doors of entrance that you offer on your website. For our listeners out there. Again, it is broadwaygreen.com. Broadway Green Alliance’s website is broadwaygreen.com. Can you talk a little bit about, you talked about the Green Captain’s earlier. Can you talk a little bit about your #GreenQuarantine weekly learning session.

[Crosstalk]

John: Yes. Go ahead.

Molly: Yes. So, that is talking about, flexibility back in March.

John: Yes.

Molly: We quickly pivoted to online like many. We came up with our Green Quarantine learning sessions which are free and available to anyone listening both our live sessions on Thursdays and any of our past, currently, I believe 21 sessions which are available as you mentioned at broadwaygreen.com. They are, their skill up there. Their learning sessions about things that we can do as a theater artist. So industry-specific, but also how to compost at home or make a green garden at home. So, we try to intersperse to meet people where they are. We know it is hard right now. It is hard for me. It is hard. I am sure for you. It is hard for everyone.

John: Right.

Molly: So, therefore we try to make these green quarantines. To meet people wherever you are. I know for me that varies by the hour. So, we understand we all have to look inside and see what we can give and when we can give it. These green quarantines are there to help you. Help you find those skills and use them.

John: That is wonderful. Molly, before we say goodbye for today, we just had a presidential debate last night. I think what was clear to everybody, no matter what side anyone is thinking of supporting and that is what makes this democracy great. That we could all have our own opinions. But what was clear to everybody is that we have come to a point of incivility. How do we return to a country that was built on civil rights and on a country that aims for more civil rights? How do we get back to a civil discussion and discourse? So, I know one of the big initiatives at the Broadway Green Alliance is pushing, which I think is just the best, is getting everyone to participate. To vote. I know that it did not happen in ’16. I know we left a lot of people on the sidelines who thought their outcome was going to be the way they wanted. People did not go out and vote. Can you talk a little bit about the need for vote no matter, the need for voting now in this country more than ever when no matter whose side you are on or what opinions you have? But we have all got to participate. It is sort of our real duty and responsibility when we do not have a lot. We have a lot of freedoms, but not much is asked from up for us from us except taxes and voting really.

Molly: Absolutely. I think you speak to a great point, which is first of all, voting is our civic duty. We can start there but beyond that I think it is each of us remembering how much power we have in our vote and in our actions and not throwing that away. We certainly learned in 2016 that people who thought that their vote did not have power were wrong. I encourage people to remember how much power they have with their vote. How much power they have with their actions. Our co-chair of the BGA Charlie Joel tells a story about how he was sitting[?]. I am going to paraphrase how he was sitting at a lunch with a producer one time who said, “What power do I have to implement change? When I am just the producer. I am not out there doing anything.” Right? Of course you have power and I sit in conversations with with somebody who is on the crew who says, “What power do I have? I am not the producer making the change.” I feel like we spend a lot of time pointing fingers at someone else saying but they are the ones with the power. All we are doing is, and if we are constantly doing that then no one is left holding the decisions. No one is left with the power at hand. So, we are all so busy throwing away our power to someone else when in fact we are the ones who have it, who can use it. That is true in the rehearsal room with the green decisions. That is true when it comes to voting. So I cannot, all I could talk about this to the whole podcast, but I will leave it with your power. Your vote has power. They certainly would not be trying to suppress votes if voting has power. With that if you are interested and feel like you want to do more, we have on our website a voter resources page that is full of ways to get involved in helping mobilize more voters. If that interests you as an action point and that is certainly a climate action you can take. We also, this climate is an issue that you want to vote on. That issue is very much on the ballot. We have resources there in which you can research your candidates positions on climate and learn how to then hold candidates elected, elected officials accountable for climate once they get into office. So I encourage you to go to that page. If this is an issue that you are passionate about then learn how to vote climate.

John: Molly, thank you so much. Again, thank you for your time today. This, your message and your organization are so important to helping us all evolve into better, greener citizens. For our listeners again to find Molly or her colleagues at the Broadway Green Alliance, please go to www.broadwaygreen.com. Molly Braverman, you are the reason I do this show the impact. You are making a great impact. You are making the world a better and greener place. Thank you for all you do and thank you for being with us today on the Impact podcast.

Molly: Thank you so much, John. It was a pleasure to be here.

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