Sustainable Swag with Gia Machlin

Gia is the President & CEO of EcoPlum, Inc. She has a deep commitment to helping combat environmental issues through the social enterprise she founded in 2007. EcoPlum offers branded marketing solutions to help universities, businesses and organizations integrate sustainable values into their programs and practices. EcoPlum brands and customizes its curated Sustainable Swag® line of eco-friendly promotional products with clients’ logos, taglines or messages.

EcoPlum is certified nationally as a women-owned business by the Women’s Business Enterprise National Council (WBENC) and is a Green America “Gold” approved business. Gia and EcoPlum have been featured on ForbesBooks Radio, Crain’s New York, Inc. Magazine, and many other business publications. Gia is a 2020 Enterprising Women of the Year Award winner.

Prior to founding EcoPlum, Gia was President of MMC 20/20 Systems, Inc. In 1998, She co-founded Plan Data Management, Inc. (PDM) growing it into a thriving software and data services provider servicing Fortune 500 companies. A public company acquired PDM in 2006. Gia’s professional experience also includes management consulting at the Machlin Consulting Group and Deloitte & Touche, along with sales and marketing roles at Unisys and AT&T.

Gia serves as Board President of the Blue Card, Inc., a non-profit organization that provides cash assistance to needy Holocaust survivors living in the United States. She is a longtime member of the Women Presidents’ Organization and a founding member of the Columbia Business School Alumni Club’s Sustainable Business Committee. She volunteered for NYC public schools for 14 years.

John Shegerian: This edition of the Impact Podcast is brought to you by ERI. ERI has a mission to protect people, the planet, and your privacy, and is the largest fully integrated IT and electronics asset disposition provider and cybersecurity-focused hardware destruction company in the United States, and maybe even the world. For more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com.

John: Welcome to another edition of the Impact Podcast. I’m John Shegerian, and I’m so excited to have our friend, Gia Machlin. She’s back on with us. She’s the president and CEO of EcoPlum. Welcome to the Impact Podcast, Gia.

Gia Machlin: Thank you, John. I can’t tell you how happy I am to be back here. Thanks for inviting me back.

John: Oh, of course, and I’m so happy to hear your voice today. I know you’re speaking with me from the Upper West Side of New York City, and I’m in Fresno, California, and we’re living in definitely different times right now.

Gia: We are. That’s for sure.

John: I spoke with you originally when you were just about growing your business. It was pretty new, and now you are thirteen years into it. Before we get into talking about your great company, EcoPlum — and for our listeners out there that want to find it, they could go to business.ecoplum.com — can you share your journey leading up to the founding of it and why you even created this business?

Gia: Sure. I was in software, actually. I started a software company back in ’98 when my son was born, and we made software for insurance companies — health care insurance companies — so I had a pretty different kind of trajectory and sold that company, and although I found it very fulfilling to create jobs and start a company, I just personally didn’t feel like I was contributing as much to society as I really wanted to. At that point, I had young kids and starting to think about the next chapter in my life. In 2007, I said, “Hey, maybe there is a way to start a company that’s in sustainability somehow.”

John: When you were raised, was that part of it? Was recycling a big deal back when you were growing up, and was that part of your world, or was this something you learned about as an adult and it really catch your interest while you were evolving as an adult?

Gia: I think it’s a little bit of both. My mom was from Italy, and we had our own vegetable garden in the back and grow our own vegetables and kind of had almost like a farm-to-table sort of experience. So, there was some element of sustainability in my childhood, but in terms of recycling and waste and really understanding a lot of the externalities associated with business, I didn’t begin to grasp that until I was older.

John: Got it. For our listeners out there, EcoPlum is also a Women’s Business Enterprise and also part of Green America’s Gold Standard. Gia, who is very humble, won the 2020 Enterprising Woman of the Year Award. So, you’ve done a lot in these thirteen years. Share a little bit about starting the company, your expectations, and how it’s evolved since your start and now you’ve grown it now for thirteen years.

Gia: Okay, so first, let me just give a quick overview on what we do now, just so that people know, and then I can go into the evolution of it. At EcoPlum, we showcase your brand and its values with our curated line of sustainable swag products that can be customized with your logo, tagline, or message. We are a promotional product company that does only sustainable swag.

John: Wonderful. That’s cool. I’m ignorant on this. Is there a lot of competition in that space?

Gia: No, there isn’t. There are a few companies that do what we do, but very, very new space, so we’re happy to be a trailblazer in that space. So, how we got here is really interesting. As I was mentioning, I was looking for something to do that was in sustainability and started thinking about, “Hey, maybe there is a way to sell sustainable items online and get people to be excited about them and sell things that were just as stylish as non-sustainable products.” So, I started EcoPlum as an e-commerce company for consumers with sustainable fashion, jewelry, home decor, and beauty products, and our tagline at that time was “Sustainability Meets Style.”

Gia: We went live in the fall of 2008. So, our website actually went up in the fall of 2008, so you can only imagine the time was not the best time. It was during the financial crisis. We were bootstrapped, and it was a struggle, and we kept the company going. I kept it going for many years, but we really didn’t have the resources to scale, and we didn’t have a retail storefront to really scale this business to consumer-type business or enterprise. So, it was a struggle for some years, but during those years, we established a brand and an amazing team, and we all learned so much about sustainability and all the real issues facing our planet that they were really useful years even though the company was struggling during that time.

Gia: But then, one day, we were just kind of going about our business, selling sustainable fashion items, and we got an inquiry from a Fortune 500 company in the Midwest, asking if they could get a thousand of our reclaimed wood smartphone holders that they saw on our site, and they wanted their company logo on them. I said, “Yeah, no problem,” and sold them a thousand of those, and then the next week, sold them another thousand of those. I realized, wait a second, I got to get back into B2B. B2C is not my strength. It’s not my company’s strength. It’s not my team’s strength. We really need to be B2B with relationship selling, and it was going to be difficult to scale on the consumer side without having a lot of resources. So, we realized, “Oh, we can just do B2B again and reach out to organizations and businesses and universities and help them get their brand out there with a sustainable message.”

John: How has that been going?

Gia: It has been going amazingly well. Actually, one of our first clients was Columbia University right here, on the Upper West Side.

John: Wow!

Gia: They’ve been with us ever since, and we are really, really happy to work with them. But then, we expanded to other universities, companies of all sizes, mid-sized companies, Fortune 100 companies, small companies, and nonprofit. We trademarked the term “sustainable swag,” and so, we started using that, and we focused on unique and innovative and useful products that are sustainable in some way, made of reclaimed wood or recycled plastic or any kind of reused material or fair-trade or organic — something that is better for the planet than just virgin plastic, which is what most promotional products are made up. Now, we offer branded marketing solutions and sustainable promotional products to universities, businesses, and nonprofits.

John: What a great thing, because when you think about it, a company, they give out these products, whether they are t-shirts or hats or bags, and they have their logo on it. It really represents that brand, and if that brand wants to be marketing that they’re part of the circular economy, they’re part of the sustainability solution and not part of the problem anymore. What a great way of doing it by showing, by using your products, your sustainable swag, as their first touch on making the best impression with people.

Gia: Exactly. Swag stays with people, they carry it around, they have it on their desk, they have it in their homes, and it’s a constant reminder of your brand. What a better way to remind them of your values as a brand than giving them something that is sustainable?

John: For our listeners out there, to reach Gia and her colleagues and to reach her great company, go on business dot ecoplum, E-C-O-P-L-U-M, dot com — business.ecoplum.com. As a B2B business, do you feel that the upside, the ceiling is even much higher than when you first started the company as more B2C?

Gia: That could be a question. I do think so because you can reach pretty much any business out there. We work with some of the largest businesses. So, we are making an impact, and I see that it’s kind of the sky is the limit there. We focus on transparency, focus on our sustainability criteria and third-party certification, and that’s something that appeals to businesses that want to do the right thing.

John: Right, right, right. Recently, you’ve also created your application to become a certified B Corporation. I read about that a lot, and our listeners hear about that a lot in the media — what does that truly mean when you go from just a general regular Corporation to a B Corporation? Is that good? What does that represent?

Gia: So, we have been operating like a B Corporation for years but just haven’t had the time or the resources to actually do it formally. A B Corporation takes into account all of the stakeholders when it makes decisions. So, unlike a C Corporation or regular Corporation where they’re accountable fully to the shareholders, a B Corporation takes into account other stakeholders like clients and the environment, employees, vendors in the community, and we write that into our bylaw and say that we will take the environment into account when making company decision — and like I said, we have operated that way, but now we’re going to be held accountable for it. We’re in the process of applying, we haven’t received our certification yet, but we’re very excited about this next step, and when we do, we’re going to have a big party.

John: That’s awesome.

Gia: Yeah.

John: It’s going that be this year? Will that be this year?

Gia: We are really excited about it.

John: Will that be this year?

Gia: I hope so. I hope so. I got my fingers crossed in everything we’ll go through this year. It’s just super exciting. We’re going have to report on it as well and report publicly on our environmental, what do you call it, book.

John: Right.

Gia: [laughs] The markers.

John: Yeah, the data points of how you are doing everything.

Gia: Data points, yeah. It’s insane.

John: So, wait a second. Of course. Let’s go over this. So, how about if there are listeners out there that are listening to us today, and they have products that they think could fit in your sustainable swag selections, are you always looking to expand the product mix that you have? Are you looking always for new vendors? Since podcasts now go around the world, and there are people listening to us in China, in Africa, in Vietnam, and all throughout Europe, and in India, are you always looking to add to your selection of sustainable products?

Gia: Of course, we are always looking for new great products.

John: Cool.

Gia: To be frank, it’s quite challenging because there is a lot of greenwashing going on out there, where we’ll find suppliers that say that their products are green in some way, but when we dig deeper and we do our due diligence, we find out that, in fact, they don’t meet one of our sustainability criteria. We have twelve sustainability criteria listed on our site, and every product we sell has to meet one of those — and for that, we really have to do our homework. So, we’d love to hear from you. If you are out there, you’re a mom-and-pop organization, or you’re a fair-trade organization, or mission-driven organization, we would love to partner with you and get your product out there to big companies and universities.

John: Gia, you bring up a great point. So, as opposed to when you were just doing B2C, and now your due diligence and your investigative work on the products that you’re representing has to go much deeper when you’re doing now sustainable swag and you’re making sure that all the boxes are checked on your twelve-point list, and now you’re going to be reporting under the B Corporation certification structure, this is a whole new level of accountability — both for you, your vendors — and that you’re selling that trust and that accountability to your clients, is that now more of your structure than ever before?

Gia: I couldn’t have said it better myself. [both laughing] That’s exactly what we’re selling. We really believe in what we’re doing, and we don’t want to get more plastic out into the ocean and landfills. We’re trying to reduce that. We’re trying to reduce the amount of waste that’s out there. It’s just very important to us that we stay true to that mission. So, the more that we can find partners, both on the supply side and on the client’s side that share in that same vision, the better it will work for everyone, including the planet.

John: Talk about your biggest challenges running a triple bottom line company. You have now evolved your brand, you found probably a bigger opportunity, you hang in there during the lean years, a true entrepreneur, what is now? What keeps you up at night?

Gia: So, like we were talking about, finding suppliers that really are transparent, that can provide some kind of third-party certification or other types of guarantee that their products are in fact made of reclaimed or recycled or upcycled material or one of our criteria, so that’s quite challenging. It’s also challenging to get the companies who are buying this stuff to maybe pay the extra dollar or two that they might have to take into account all these externalities that happen when you make products. They want the two-dollar t-shirt without thinking about the true cost of making that t-shirt. Companies and universities say they’re committed to sustainability, but their budgets seem to drive their decisions rather than their commitment to reducing waste. It’s like they don’t stop and think about the plastic in our oceans that they’re ingesting or the kids are swimming in when they’re making their budget — and they should.

John: Good point, good point. Yeah, it’s so interesting, Gia, you said that. In our journey, I felt this, I have seen the same thing. Everyone wants to be green, everyone believes in the mission and believes in the circular economy, in living and making the world a better place, but when it comes down to writing the checks, sometimes, they stop short, and they capitulate. It’s really interesting you say that. I think that’s an ongoing challenge for all of us in the sustainability space but one that I’m glad you point out. It’s really important to say that.

Gia: Yeah. I think people really should stop and think when they’re making their budgets and not be in their bubble of the financial world around them, but that there’s a bigger world around them. We all have to live in that world. It just would be awesome if every business leader thought that way. There are a lot of business leaders that do, and I’m a proud member of the American Sustainable Business Council, and they’re a great organization. I was on a call the other day; Eileen Fisher was on and talking about how every corporation should be a B Corporation. Only then will we really be able to address our issues is when every corporation is held accountable for their actions.

John: It’s a great point, and it’s something to think about because people really do — companies and the decision-makers — they really do vote with their pocketbooks. If they really want to be sustainable, it’s a service, and there is more goes into it than just doing things willy-nilly in the throwaway society. They have to pay up for that, though. It costs more money. That oversight, and that quality, and your sourcing, and your due diligence on who you source, someone has got to pay for it. If they are going to get the benefit from it and be able to brag about it — and I get it. We live the same parallel lives in a separate industry but still all sustainable, and it’s all under the heading of sustainability, so that’s really great.

John: I think it’s just awesome that you’re doing the B Corp. That is just wonderful, and I couldn’t agree with you more about the Sustainability Council, the American Sustainability Council. They’re just great people and just doing great things — couldn’t be better. Couldn’t be better. I want you to have the last word. What message do you want to leave with our listeners out there? Again, for our listeners to find you, I want them to go to business.ecoplum.com to buy your sustainable swag for your corporation or the entity organization you represent. I’ll give you the last word before we have to sign off for today, Gia.

Gia: Thanks, John. I just want to say that we believe that an organization’s brand reflects its values, where our mission is to help these brands make responsible choices and align their marketing practices with the positive image that they want to project, and we are here to help you do that.

John: You know, Gia, you are the reason I do this show. It’s a mission for me to highlight great sustainability stars like you. You are making the world a better place, and I’m grateful for you and all the work that you do.

Gia: Thank you so much, John. Such a pleasure always to be here with you.

Evolving Relationships with Kathrine Bejanyan

I grew up in California. Growing up my parents were quite strict and very focused on education. I quickly learned education was my way to greater freedom and personal agency. I started college pre-med but soon realized I didn’t like the subject and regularly skipped class but I found myself more and more drawn to psychology which came very easily to me. I switched over to psychology and did a study abroad program in London, where I promptly fell in love with the city and vowed to return.

Seven years later after getting my Master’s I ended up in London doing a PhD focused on romantic relationships cross-culturally. I now run my own private practice in London. I work with individuals and couples on dating and relationship issues with a focus on building deeper intimacy, connection and authenticity in their love life. Outside of my private practice, I also have done consulting work for a high-end dating agency and taught university courses on social and cultural psychology

John Shegerian: This edition of the Impact podcast is brought to you by the Marketing Masters. The Marketing Masters is a boutique marketing agency, offering website development, and digital marketing services to small and medium businesses across America. For more information on how they can help you grow your business online. Please visit themarketingmasters.com.

John: Welcome to another edition of the Impact podcast. I’m John Shegerian, and I’m so honored to have with us today, Dr. Kathrine Bejanyan, she’s calling in from London. Welcome to the Impact podcast. Dr. Bejanyan.

Dr. Kathrine Bejanyan: Hi, John and hi, everyone out there.

John: Hey, listen, and thanks for, you’re doing. This is so nice of you, you know, Kathrine to stay up late, and do this interview. It’s in the afternoon Pacific Coast time here in Fresno, California, and you’re almost 10 o’clock in the in London. So thank you, for staying up late to do this interview. But I was so excited to have you on. And before we get, you know, going here and talking about your thriving practice, and what you’re doing actually in London. Can you share, a little bit of your back story and journey, leading up to how you became basically, a dating and relationship therapist?

Kathrine: Well, I’m sure, the listeners can tell, I have an American accent, but I’m confounded. So, I grew up in the States. And yeah, it was interesting getting to Psychology because I was always, sort of, focused on pre-med in high school. I was part of this, sort, of pre-med Honors Academy, and that was my focus. But when I got to college, I was Physiology, and like, Chemistry major, if I can recall correctly, but that was my aim to get into medical school. And what was interesting is, I noticed myself, like I would just skip out on classes, for literally any, any reason. I’d be like, ” Oh today. It’s a really sunny day.” And I’m in California, every day is sunny day, right? But I’ve used literally any excuse to skip class, and I just found it harder, and harder to make myself want to go down that route. And I think, one of the things, that was frustrating, it’s like, you know, the human body, no matter who you are, what background you come from, or what race, whatever, it’s the same in all of us, but with Psychology and the mind, every human being no matter how similar external factors are, it’s different, right? The interaction of various different variables create are each unique individual. And I was drawn to Psychology, quite a lot, and my minor was Psychology, but I was taking those classes for fun. And then, one day, after you know flunking on this Chemistry test. I just thought what am I doing? You know, my passion is Psychology. Why don’t I make this focal point for work? And that’s just kind of, it just took off, on its own. I ended up changing my major and one thing, sort of led to another. And I didn’t have a clear-cut plan because again, pre-med was always my thing. But, but it just, it just flowed, you know, and when you take to something and you really enjoy it, you’re also quite, aware of various opportunities that come up, and opportunities always present themselves as challenges. But again, when you love something, you’re willing to go through that process, and it’s not, it’s not perceived so much as a challenge. You’re just more excited about the possibility of making something of yourself in that realm. So yeah, so I just sort of went along with it. Step-by-step, after eight steps, something else presented to itself. And then, here I am, I guess, in London, with the private practice.

John: So, wait a second, all right, first of all, just for a little bit more context. I’m always fascinated by the backstory. And when you were younger, starting your journey in Psychology and really, you know taking a a great affinity to it, and doing what you had to do, to evolve to becoming, Dr. Kathrine Bejanyan. And for our listeners out there, who want to find the great doc. They could go to her website. I’m on it, now. I love it. It’s beautiful. It has tons of information. Go to www.kathrine, K-A-T-H-R-I-N-E, Kathrine Bejanyan, B-E-J-A-N-Y-A-N.com, katrinebejanyan.com. You know, were you a matchmaker, as a young lady? Did you like, to like fix up friends, or we’re friends fixing you up, are you fascinated by that, or that really wasn’t your thing as a young student, starting to fall in love with the art and science of Psychology?

Kathrine: Yeah. No, it wasn’t, like love wasn’t my area of focus when I was young. When I think, growing up, so I’m Armenian, but growing up in the States, from very young, and I think but I was fascinated by was these two cultural contexts, that had such clear-cut, like norms, and rights, and wrongs, that were often, to me, like quite opposing. And I was fascinated by that, and trying to figure that out, and integrate these two. Again, what felt to me when I was young, is like opposing rules, or cultural norms was quite a struggle. So, I was initially quite interested in Cultural Psychology. And you know, when I came here to do my PhD, it was romantic relationships within a cross cultural context, but that was that was my initial area focus when I started to look into Psychology, that was something that, and in that, I was quite interested, in how our minds, are really malleable to our external environment.

Right, how we grow up, what are the norms, within the context of how we grow up, that really shape who we are. And, in sometimes, we think, you know, this is me because I make these choices. And we don’t realize how much of that, of who we become is influenced by our environment, our parents, our culture, all kinds of things. And so, yeah, so that’s how I got into it. And then, when I was at, when I’m starting to do my masters, and we have to do, just like do, sort of, a practicum. I’m not sure, but I was just drawn, to like the domestic violence arena, and I, just female empowerment. So, culture is important and the female empowerment became more, and more important to me, as I got older. And then, so that, you know, and ending up in domestic violence. Then I was introduced, to really, sort of, toxic relationship dynamics, and that kind of, started to pique my interest, but the two hadn’t crossed yet, the cultural part, and the relationship part. And those two, really came together, when after, I was done with my Master’s, I sort of, decided I was going to move to Hawaii for a bit, and do my practicum there. But you know, why not? Write everything for vacation, why not go live there.

It’s brilliant, why shouldn’t anybody figure this out? So yeah, I ended up there and I worked for the military as a civilian, and I was dealing with, serve the same realm of domestic violence, sexual assault, and stuff. But I did seen, quite a lot of soldiers that would like, get stationed to different countries and then they would meet people there and fall in love. Butt then, when eventually, when they move back to the States, that relationship sometimes or often unraveled. I was curious, as to why that was, and initially, you think, well, maybe, you know, they just didn’t love each other, or you know, it’s was a quick courtship, or whatever. But after talking to them, it became apparent, that love is one thing, feelings are one thing, but relationships are, at the core of it, is having mutual values, and expectations of what, you know, husband, wife, or the dynamics of romantic partner, and what a marriage should look like. That those have to align between two people. And if they don’t, no matter how in love they are, if they can’t figure that out, then it starts to aggravate. And that’s where I was like, “Oh so, you know, relationships are so much more than this idealistic notion that we have of like, oh, you just fall in love, and then, like love solves everything.” Right? Then you end up the relationship.

John: Right.

Kathrine: And so then, that’s how I ended up in London doing sort of, a cross-cultural PhD in romantic relationships.

John: Fascinating. So, I’m on your website, and if I’m single, young, whatever, and I come to your website, what are the services that I’m coming to you for? If I’m single and I want a relationship, are you the go-to person to come to, to help, first, try to access who I am, and who would be the right match for me, or how does this work? This is all new to me. This is fascinating, frankly speaking. That’s why, I was so excited to have you, on today, as a guest. Explain what you do exactly, for the people out there, that might want to use your services.

Kathrine: So I get, either singles, or couples that come to me. So the single individuals that tend to find me, are individuals who have tried, as they can, on their own. But have done their best, but just seem to end up in these relationships that aren’t going anywhere. And after a while, they just go, ” I don’t know what’s happening anymore.” Right? So, that’s the point where they often pick up the phone, and find me, and call me, and say, you know, ” I don’t know what I’m doing wrong, but I am the common denominator here. So maybe, something about the way I’m presenting, or the people I’m attracting, or something, is off here, so can you support me in that?” And so, my work as a therapist, isn’t so much, like to solve people’s problems on an external level, like for an individual. It’s not like, “Oh, go here, and you’ll meet men and women.” Or you know, practical tips, or one thing, but really the work is more deeper than that. It’s sort of, deconstructing who you are and this individual, how you have come to, sort of, see the world, how you’ve come to understand love, and relationships. And how you are choosing certain types of partners, why you’re getting attracted to certain types of partners in doing the relationship, as you are.

So, you know, and I always say, because people go, “Well, yeah, I know, I want a good relationship, and it’s not so much the intellectual understanding, or desire. It’s the emotional aspect, right? Because when we’re attracted to someone, when there’s chemistry, it’s coming from an emotional space. It’s not an intellectual. We don’t take our that our list and go, ” Okay, you know, all the ten things are checked off. I’m going to fall in love with this person.” It’s just, we get a feeling, a spark, and that feeling and that spark is coming from somewhere. About who we are, as individuals, and how we’ve come to be. So that’s, what we do is, sort of, deconstruct that because everybody, you know, look if you take a hundred, fifteen, sixteen, year olds, and you go, ” What do you want, you know, in ten, fifteen, twenty years, when you have your long-term relationship, what is it going to look like?” They all, say the same thing. It’s going to be amazing. It’s going to be full of passion. And we’re going to have adventures together. We’re going to be, so in love, right. Regardless, of what they’ve seen in their family, everybody for themselves, want an amazing relationship.

John: Right.

Kathrine: And, in fact, what do we find after 20 years of checking in, with that group? That all hundred people, didn’t get exactly, what they said they wanted, right? There’s a very different outcome. Why is that? Why do we say, what we want in a relationship but end up, in quite a different state, often? That’s what my job is, to help my clients figure that out.

John: Kathrine, is it a little bit, since you’re in London, I’ll go back, to the famous poet Mick Jagger. Is it a little bit, like Jagger song, and of Stone song, “Sometimes you, if you can’t get what you want, you get what you need.” Is that, sort of, what a relationship is, practically speaking is like?

Kathrine: Yeah, and what we need, that’s the key, because there’s often, unconscious things that are playing out, right? So, if you, let’s say, have issues with feeling connected or loved, as a child or sense of abandonment, or whatever it was, that as a child you experience, not because your parents were abusive, or neglectful. But let’s say, they just were young couple, and they were just too busy trying, to like, stabilize themselves, like make money, or they just….

John: Survive.

Kathrine: … from country. Exactly. All kinds of things, and they just weren’t able to be fully there, and present for that child, well, that child, you know, because children are egocentric, right? The world revolves around them. So, everything that happens good in the world. It’s about them, everything that’s bad is about them. So, when something’s not, their parents aren’t quite available, the way that they need to. We all make decisions about ourselves, and who we are. And those, as you said that, me then, develops, right? So if I didn’t feel, like I got enough attention. As an adult, I’m going to be looking for a partner, that gives me a lot of attention, right? And that need, that neediness, sometimes is going to be driving my choices, but the kind of partners I’m choosing, that are giving me that all-encompassing presence might not, might have other aspects that aren’t very healthy.

John: Got it, you know, there’s always that person, or people in your life, that you get to meet, as you travel through this journey, who never seem to click with the right people, and they go from one bad relationship to another. And for our guests who just joined us, our listeners who just joined us. We’ve got, Dr. Kathrine Bejanya, on with us, right now, to find the doc who’s in London. You could go to www.kathrine, K-A-T-H-R-I-N-E, Bejanyan, B-E-J-A-N-Y-A-N .com. What I love on the landing page of your website, is the line from Albert Einstein, ” If you always do, what you always did, you will always get what you always got.” Is that, sort of, the , the line, that’s the cue for, why some people keep going back, and having bad relationship, after bad relationship.

Kathrine: Yeah. That’s exactly it. Again, it’s not an intellectual endeavor, right? We are trying to solve this problem intellectually, but it’s something about their emotional patterns, that are drawing in, certain types of people. And it’s my job, to uncover that, and unfortunately, with our emotional dynamics, they’re not visible. It’s not something, we just feel, right? We don’t, we can’t, you know, how sometimes, you meet someone, you’re like, “Oh, I feel so comfortable with this person or I feel like I’ve known them forever.”

John: Right.

Kathrine: Or other people, just immediately piss you off.

John: Right.

Kathrine: And it’s like, well, why do you feel that way? That’s my job, is to figure out why, why your emotions have certain patterns? And as a result, why there is spark, or attraction, within yourself, towards certain people. So, so when people come they go, ” Look, I’ve had one bad relationship, after another but.” And I go well, ” What are some, what are some patterns, we can identify?” And they always go, ” I don’t know. I don’t know what pattern.” Because each one was so different, right? And they’ll start to describe, like external factors that were really different. ” Well, one did this for a career, and the other one did this, and one was this tall, and the other one was this, and one was this race, and the other one was about race.” So, they’re looking for external fixes, from an intellectual level, and my concern more is what are the emotional patterns, that are being recreated, in this dynamic. So, so that’s that, and it will take…

John: So you help people break out of that negative loop, and negative cycle that they’re in, and try to find, you know, change the way, they’re doing things, so they could get a different result.

Kathrine: Yeah, yeah. And emotional patterns are form, so early on, because as soon as you come into the world and you have interactions and bonding experiences with your parents, that’s when the emotional patterns form. Before you even have conscious intellectual thought, right? You just have an emotional experience. And so, how you were held, how close were you held, how you were, you know, gaze that, and made eye contact. That’s the stuff that makes up our emotional, internal world. And it happened so early on, that it’s just normalize for us. It’s just normal. So me, as an observer, I’m looking for beyond, what’s on the surface, to understanding how this person is showing up, as an individual, in all different aspects of their life, but particularly in relationships, and trying to identify, and uncover those patterns that were formed so early on, that the person is unaware of themselves, right? It’s just, this is just who I am, people will say. And it’s like, no no. No, it’s not. It’s not exactly just, who you are. This stuff was formed at a very young age, and it’s getting in the way. So we have to undo some unhealthy patterns that were formed and recreate new ones.

John: How about changing the topic to know couple, couples counseling. Kathrine, what about couples, that everything clicked the first five years of their relationship, whether it was a marriage, or just a great love affair relationship. But then, as people evolved, they evolved differently. Some faster other than others. They change what they want. They change their goals. They change their aspirations. There’s, all sorts of, resets that people go under. How does a couple continue to stay together, and find the common bond to, not just, throw the other one away and sort of, keep going in a world where it seem though, divorce rates are higher than ever.

Kathrine: Yeah. Yes. Well, okay. So in terms of a long-term relationship, what we have to accept and understand is, who we are, when we meet someone, and what we experienced with that person when we meet that, is not going to be the same if we stay together, as you were saying in long-term relationship. You could be crazy in love for the first several years, and things changed because you’re changing. I think that’s something that we forget, is that, the relationship isn’t happening outside of you, right? It’s not like you found this person, and then you were like that, you fell in love with, and then you were handed this great relationship. It’s a relationship is a composition of you and the other person. You know, if we have two circles, one is you, one is your partner, and we intersect those circles, that the intersection is where the relationship is, what we are creating by lieu of who we are, and what work, how we’re coming together. We’re creating this relationship. So, therefore, as we evolve and we change, and that’s a given, right? Who you are now, is not who you were five, ten years ago. It’s not going to be who you are five, ten years from now. You are guaranteed to evolve and change, and they are as well. So, when we find this great love affair, when we go, ” All right, now, I want to keep it like this forever.” That’s impossible. So, either, you’re going to restrict your own growth and evolution, right? And feel confined enough in ship in an effort to keep things how it was, or you’re gonna lose sight of it, and evolve separately.

So, there’s a fine dance, where you have to continuously evolve the relationship ,as the two of you are evolving. Regularly pay attention, to how you’re growing, and how your needs are growing, and changing and how to consistently grow the relationship on that level. So, for instance, when you first, let’s say, me and you are in the dating phase, you know, you’re constantly texting each other every morning a hi, and you’re so wonderful and blah, blah, blah ,and you know, all these date nights, and stuff. But let’s say, five years from now, or even a year, or two, one of you is really invested in their career, and they are, you know, or developing a business. Now, that same way of showing interest and love for one another by texting and staying constant contact is actually going to undermine that person’s growth, right? Like, I can’t focus on my work and my business, because now, when I’m not texting you ten times a day, or having, you know, three date nights, a week. Now, either I have to do that, as we did, to reinforce the, ” love,” that we had in the relationship.

But I give up, this you know, this focus that I need in my career. One’s got to give, right? And so, instead you go, right? Okay, so we used to express our love and interest for each other in these ways, but right now, when my partner’s trying to grow in their business. So a loving acts now, is actually, instead of me, texting them and expecting response, five, ten, times a day. I’m going to give them, a lot of space and go, ” Honey, we’re going to do date night, only twice a month, instead of every week. And I’m going to take a little, bit more effort in organizing the dates, and I’m going to give you your space, and not expect these texts.” That would be, a loving act, that is, almost opposing, five, you know, couple of years ago, how we express our love. So, that’s how it has to evolve, but in order, for the relationship to grow, we have to be conscious of how each person is growing, and how their needs are changing, and how to consistently show up for them in the process of their growth, rather than insisting, ” We made this relationship a certain way, and this is how we express our love, and we have to keep it that way.”

John: So, if we don’t adjust, and evolved, and accept the evolution, at some point, we’re going to hit a wall, and that’s going to be more like, a revolution, at that point.

Kathrine: Absolutely.

John: I got it, you know, Kathrine, we’re going, obviously, the whole world, and of London, and in California especially, are under siege from this Covid-19 tragic period. But the world is also living through this very, very tough, and messy, tragic period. How is that, affected your practice, and affected relationships, with regards to people who are seeking your professional help?

Kathrine: This has been a really interesting time, as therapist. Like, I’ve sort of, seen the gamut of different expressions in people during this time. What’s been very clear is that, this period of time, has forced people into in introspection, whether they liked it or not. You know, we often talk about that we live in a world, where we are over stimulated, nowadays. And what overstimulation does, is it removes us from ourselves, right? The second, I feel, an inkling of loneliness or discomfort. I pick up the phone, really quickly. I turn on YouTube, I go out, and hang out. There’s you know, and especially in a place like big cities, like London and LA, there’s always something to do, right? And yet, with Covid it’s like, you’re forced inside in your home, in isolation. And whatever you feel about yourself, is just going to come pouring out, and has been coming. You know, and I often say to people, ” Look, if you can’t be alone with yourself. How are you, how someone else, supposed to be alone with you?” Right. And that, the realization people are getting is like, ” Oh, my God, like, all this schmuck that’s coming up within me.” You know, like angry voice to self-hatred. This like, all this is, this is what my partner has been dealing with, but I haven’t recognized it because I’ve just outsourced it, every time that feelings come off. I run off and done something, I’m trying on.

John: Right.

Kathrine: I picked up a glass of wine. I’ve called my friends, and they’ve told me, how great I am, and I’ve been able to like, dismiss that, those feelings, right? But it was an interesting process to see, as this time period, because initially, in London, it was like, you know, we had like, three weeks locked down. And it just kept getting longer and longer. And as I watched that process, it was like people really started to go deep, right? Because you can maintain it for short period of time, but after a while, it’s like, ” Okay, now I’ve been in isolation for a month or two. I really can’t get, I can’t do, anything else, to really get away from myself.” And a lot of deep-rooted core issues, started to come up, for people, and for couples, and for couples.

John: But as a woman entrepreneur, besides, dating and relationship consultant. Has this been, a boom time for your business because of this introspection coming to, bubbling up, and people not having, all their typical outlets to medicate themselves, and divert themselves, has this been a tsunami of business coming your way, say ” Hey, I need your help. I didn’t know, I need your help. But now, I really do know, I need your help.” Is this, that’s happened as an entrepreneur to your business?

Kathrine: Yeah, it’s been, it’s been two-fold, right? Because yeah, the economic ramifications of what’s been happening is also being [ inaudible] for people. So, there’s been financial, intense financial worries for some individuals. Particularly, you know, I have clients who are, you know, either as big here in London. So, they’re in the entertainment, theater business, or they were fitness coaches, and like, either, it’s where required larger groups of people, and freelancers, and like, people lost their jobs. And so, that’s, they struggled in that. So, there was that, there was sort of this, like two groups of individuals, ones, that like, just wanted to, sort of, save up every penny, gratefully so, because we didn’t know, how long this was going to go on. And it’s still, sort of, going on, right?

John: Right.

Kathrine: So, and sometimes, therapy feels like it’s a luxury, but then, you know, other individuals, who now have the time and if they had the resources and all their stuff came up. I had clients, go, ” You know, I don’t want to do, once a week. I want to do twice a week.” Sometimes, three times a week, you know.

John: Wow.

Kathrine: So, it was, yeah, it was two groups of individuals, one that were like, I can’t actually, A. There was financial or B. It was like, I just, I’m barely hanging on, I actually don’t want to dig any deeper, because stuff is going to come up, and I’m stuck alone at home, and I don’t want to deal with it. I just want to, I just wanted to try, to figure out a way to numb myself, as much as possible. Or, B. People who really wanted to engage and said, ” All right, well, let’s do this. Let’s sort of jump in, the deep end and let’s tackle this.” And it’s been, really rewarding, working at that level.

John: Do you have clients, besides London, from around the world? And do you do teleconferences with people, and consult with them, and advise them, just based on Zoom, or Skype, or whatever, other platform is of your choice? Or is it just London-based people, who have to come to your office?

Kathrine: No. No, I mean certainly, I was doing Zoom and Skype sessions already, before this happened because, yeah, you know, like it’s primarily through Europe, but also China, throughout. Yeah, and and now that like, we’ve kind of, because of this switched over, primarily to online. Yeah, I think that moving forward. I’m pretty keen on keeping things online, that specific, for that reason in that, I can reach more people. My primary base is London, just because, again, before this whole thing happened, I would be, I gave a lot of talks throughout the UK, you know, and I’d lectured quite a bit, on this topic. So, obviously, you know, people come to your runs. They see you, they reach out.

John: Right.

Kathrine: And that’s how I, sort of, initially, started to build my clientele. But of course, they tell each other and I’ve podcasting and such, and then you…

John: Right.

Kathrine: .. end up with a wider reach. So, I’m going towards that angle more of just being able to reach to, and that’s the beauty about technology.

John: Right.

Kathrine: It lets you connect with people all over, that’s yeah, the benefit.

John: Right. Hey, if so far our listeners out there that want to connect with you, no matter where they’re sitting right now. Whether, it’s Shanghai, Mumbai, Dubai, or New York City, they could all become your clients, if they need your help.

Kathrine: Yeah. Absolutely.

John: Got it. You know, Kathrine, you recently launched a meetup group called, ” Modern Woman, Modern Relationships,” with online courses and discussions as well as, real-life meetups. What does that look like? What was your vision and goal there, and how’s that going so far?

Kathrine: Okay. Well, I think there’s a lot going on between the sexes at the moment, and gender, and a lot of, sort of, tension and conflict, that I tend to see, creep up, as well in my sessions, these conversations. So my intent with this group is, I just keep getting women that are, in their, sort of, 20s, or 30s, or 40s, that are quite successful on multiple levels and their careers. They’ve put a lot of effort and focus and believe in that idea, of like, just you know, work hard, get your education, build a career, and prince charming will eventually show up, right? And it’s…

John: On a white horse, on a white horse?

Kathrine: Hopefully, that’s what, that’s what, yeah, that’s what we’ve been keeping the lookout for, and he hasn’t, he hasn’t come. And so, I keep hearing the same story and I have quite, a lot of women, that are going through, you know, egg freezing and such. And it’s just certain topics, that are related to this demographic, over and over again, that comes up. And so, my intention with this group, was to take women that are high functioning, and competent, and kicking ass, in a lot of areas in their life. But for one reason, or another, this isn’t working out, or they’ve kind of feel, like they’ve been sold a lie, right? Be great, were super women through this and he’ll just, it’ll just happen.

John: You’re appear.

Kathrine: It’s just not it, relationships don’t work like that. You know, it’s not in the movies where he just, you know, you’re walking one day, and he pops up from the corner and then you live happily ever after. So that, I just wanted, you know, and I have on that website, that this is not, we’re not going to have politically correct conversations. It’s a real conversations, because matters of the heart are not politically correct, right? And sometimes, I think, our emphasis on using the right terminology, and phrasing things correctly, actually covers up the real true emotions were feeling underneath. And I wanted to have real conversations, where people can express real pain, real struggles. And they can be feel safe, and honest, and respectful, enable to uphold people’s truths.

John: And share journeys, and see the similarities, etc.

Kathrine: Yes.

John: Good for you. And is it going well, has it been to your vision, in application? Has it been successful? And you have, you had a lot of people join upand become part of this?

Kathrine: Well, I’ve, I’ve actually just launched it.

John: Okay. Got it.

Kathrine: Yeah, I’ve just, so I previously, I did workshops, but it wasn’t an ongoing group and the workshops resonated so well, that I was like, no I want, and you know, and it, but, and then, they’re also, the workshops are also pricey. So, I wanted to figure out a way, to like, make it accessible to larger groups of women, regardless of price point. and such. So this was, yeah my intention of doing that. So, I thought, okay, I’m going to launch this group, but it’s just come out of, again this whole Covid situation, to say, you know, what? Yeah, we can do this online and we can reach everyone, around the world.

John: Kathrine, you know, I would love to hear your opinion of, or take on Tinder, Bumble, and those kind of technology platforms, because technology, as you and I both know, can offer, so many great opportunities, and democratizing information democratizing, you know, people can access you, wherever they sit in the world. And find help, and that goes for doctors around the world, and all sorts of, other great advisors, and thought leaders. is Tinder and Bumble a plus, or minus, in terms of you know, good for the people who started it, in terms of entrepreneurs, bravo to them. I always cheer on entrepreneurs, but is this helping tear apart the fabric of relationships because the options are almost seemingly unlimited. And I’ve never had exposure to these things, never seen it, never worked it. I’ve been married, 37 years, and I’m 57 years old. So, obviously this was not part of my generation, just to be clear. But I see so many young people on that, and it seems like, they have limitless opportunities, in front of them, and they live that way. Is this an undoing of our relationship structure and is sort of, why people are running to great people, like you to find help, because that’s really, it turns out, not to be the answer?

Kathrine: Yeah, so online apps. What they’ve done is, they’ve expanded our reach, so lot of quantity, but diminish the quality of the experiences.

John: Got it.

Kathrine: But like everything else, when it comes to technology, you have to use it, rather than letting it use you.

John: Right.

Kathrine: And so, if the ultimate goal, is to create something substantial and significant with someone. But sometimes, people get into the bind of just matching, matching matching, going on date, after date, after date. Because it’s a dopamine here, it’s exciting. [inaudible] You know, but what that does, is it it trains your brain to see people as expendable.

John: Got it.

Kathrine: And that’s what people unconsciously, without realizing, end up training themselves. And to forget about the experience of being in a relationship, and the experience of creating something with someone, versus what online offers is, you know, if you stay there long enough, you’re going to find, you know, Mr. or Mrs. Perfect, with all the bells and whistles, and then, you’ll have your happily ever after. And that’s just not, how a relationship works, and you know, when you’re on this thing, forever, and have gone through a thousand people, and you finally find, ” Oh, I think this is it.” You know, this person seems to have everything, you missed again, the point of a relationship, which in, its the challenges that you face together, the imperfections that come up, and what the two of you choose to do with that. That actually, deepens the connection and the intimacy, right? Because what kind of a relationship is it, if I think I’m, you know, you look at me, and you go, you’re perfect for me, and I look at you and you go, you’re perfect for me. And then, as we all, are human, and imperfect, infallible, then something comes up in me. That’s like, ” Oh, she’s not going to like this. He’s not going to see this.” Right?

John: Right.

Kathrine: Now, all of a sudden, I have to fear that. I have to hide that, it creates insecurity. It creates, like loss. I don’t want to go back out there and go through another thousand matches, right? So I think it does help in that, you know, we have busy lives, especially as individuals get older, and you know, have a set pattern in their life. They go to a certain workplace. They hang out in the same places. They have a certain group of friends. They’re not coming into contact with new people. So use it for that, to expand your search, but don’t let it draw you into this, like shallow surface level, looking for the perfect partner, thought process because ultimately even if you ate it, really makes that search just exhausting, right? It’s like looking for a needle in a haystack. But even when you do find that person, there is no room anywhere anymore for actions. There’s no room in you, at showing up in your humanity, and the other person, doing that, in their humanity, and then us through our mistakes, and our, you know, and our imperfections coming together and loving each other through that process. You’re expendable, right? I can now go.

John: It’s so fascinating, you know, Kathrine. I have a story to tell you, from last week, and my daughter is a successful entrepreneur, like you, she’s a lawyer and she works in Los Angeles. Basically, an employment lawyer, and doing women’s rights work is also very important, very similar to your generation, has that, that’s really taken up this very important topic of abused, and other type of woman that have been put in a bad position. So, she just had a baby recently and I drove to LA to visit her last weekend and my wife was staying with her. And we were just visiting, on the couch and they said, “Well, we’re going to put on some TV dad, do you know any, of recent shows?” And I said, ” Yeah, I’ve been totally mesmerized by this new show.” And they said, ” Tell us about it.” And I told them about it, and they said, ” Well, let’s put it on and let’s watch it.” And it was a show on Netflix called, ” Indian Matchmaker.”

Kathrine: Oh, yeah. I keep hearing about it. It’s like poor choice and not his choice.

John: Have you seen it yet?

Kathrine: I have not seen it.

John: Oh, I’m dying to but one day when I have you back on Impact and we’re going to talk about it because my daughter, and Bruce, and my wife, and I watched the whole series, all over again. We’re mesmerized by it, but it’s, but how it sets up is that the leading Matchmaker in India, a woman who was 54 years old, they follow her around, and matching different families and different young people. And it’s fascinating, and I would just love one day, after you’ve seen it, hopefully, at some point, to literally have you back on just chatting about it. Because it’s just culturally, just fascinating, to see what’s going on. Just different, just different. I’m going to leave you, with a quote that I read recently. I love your website, and for again, for our listeners, you could be anywhere in the world. And if you need help with dating, relationships, or to find out more about yourself, please go to the doc’s great website, Kathrine, K-A-T-H-R-I-N-E, Bejanyan, B-E-J-A-N-Y-A-N.com, katrinebejanyan.com. You can become her client and get helped, wherever you are in the entire planet. And there’s a great quote on your website, from Winnie the Pooh, ” As soon as I saw you, I knew an adventure was going to happen. ” That’s such, a great quote. And for my listeners out there, if you want a real adventure, I’ve been through therapy. I just think it’s great to learn about yourself. You know, we’re too complex to figure out on our own. So if you need help unraveling yourself, there’s going to be an adventure there, if you get in contact with Dr. Bejanyan. I’m going to leave you with a quote, I recently read, Kathrine. I’d love to hear your take on it. This is from the late comedian, Garry Shandling, Judd Apatow, was a great friend of his, and he put together, all of his notes, from all of his journals, into a book and I was reading his book a couple of weeks back and here’s the quote, I got out of it. ” Give more, give what you didn’t get. Love more, drop the old story.”

Kathrine: Doesn’t that, just summarize everything we talked about, so perfectly?

John: That has stuck with me, and I just memorized it. And I just repeated in my head, every day as a mantra. Like, ” How come I couldn’t have gotten this wisdom when I was 21, it would have saved me so many mistakes and so much pain.” It’s so good.

Kathrine: Yeah. Exactly, yeah. Anyway, out of your old patterns, is to do more, of what you want to be given to you, you know, you want more love, figure out how to give back. And that’s eventually, you’ll break through that old story. Yeah.

John: Doc, you also, besides dating and relationships, do you do, some matchmaking, as well, is that part of your consulting business.

Kathrine: No.

John: Okay.

Kathrine: I used to work for a high-end matchmaking agency, but I would do, like the initial interview process. It was like a five hour interview, before we accepted someone. And so, it’s a very deep, sort of, psychological stuff. And also, if they were struggling during it, we would, I would, sort of, support them through it and go through some of their relationships, or patterns, and stuff. But I’m no longer with that a group.

John: Got it.

Kathrine: This took off, funny enough, those clients started to ask me, more and more, to see them separately. And that’s how I, actually ended up, starting this, I didn’t really intend on opening a therapy practice. Butt they kind of, pushed me into it. And so here I am, now with the therapy practice. But having moved away from that.

John: Got it. And you know, listen, doc. This has been great. I want to have you back, as time goes on, anytime you want to come back on Impact. This is a place for you, to keep sharing, all your thoughts on relationships, where things are goin,g how your practice is evolving. You’re the reason I do this show, because you’re making an important impact on this planet. You’re helping people find out more about themselves, and when they become better people, and learn more about themselves, they interact better with others, including in their personal relationships. That’s important work and not talked about enough, quite frankly. For my listeners out there, to find Dr. Bejanyan, please, again, go to her great website. It’s really, really helpful and it makes it easy to contact her, Kathrine, K-A-T-H-R-I-N-E, Bejanyan, B-E-J-A-N-Y-A-N.com. Find, Dr. Bejanyan, go on adventure, learn about yourself. Doc, you’re making a great impact. You’re making the world a better place. Thank you, for joining me today on the Impact podcast.

Kathrine: I appreciate your time and your listeners time, John. Thank you so much, and a happy, healthy love life to everybody out there listening.

Hitting Home Runs with Jessica Mendoza

Olympic Gold and Silver Medalist and trailblazer Jessica Mendoza joined ESPN in 2007 and in 2015, became the first woman to serve as an analyst for nationally-televised MLB games. She has since become one of the leading voices in ESPN’s Major League Baseball coverage.

In 2020, Mendoza serves as an analyst in ESPN’s exclusive English-language KBO League coverage for the 2020 regular season. In the 2020 MLB season, she becomes the first woman to serve as a solo analyst for a national package of MLB game telecasts including weeknight games and holiday baseball. She appears regularly on ESPN MLB studio shows including Baseball Tonight, SportsCenter, Get Up and First Take. Mendoza will in 2020 become the first woman to serve as a World Series game analyst on national radio as she joins the MLB on ESPN Radio team for the World Series.

John Shegerian: This edition of the Impact podcast is brought to you by Engage. Engage is a digital booking engine, revolutionizing the talent booking industry. With hundreds of athletes, entrepreneurs, speakers, and business leaders. Engage is the go-to spot for booking talent for your next event. For more information, please visit letsengage.com

John: Welcome to another edition of the Impact Podcast. I am John Shegerian and I am beyond excited and honored to have with us today, Major League Baseball analyst and Pioneer, Jessica Mendoza, welcome.

Jessica Mendoza: I am excited to be here. Thanks for having me.

John: Yes, and Jessica, I am not doing you any sort of honor by just saying, “Broadcast Pioneer”, you are also a Superstar Athlete, you have won a gold medal, silver medal your World Cup Champion, USA Softball Athlete of the Year, part of also now inducted into the National Softball Hall of Fame. When I say I am beyond honored, not only as a sports junkie but also as a dad of a young woman, and also a grandfather of a young little grandbaby now, a girl. You are such a unique and important person in the Sports World as a woman, as an athlete, as a broadcast pioneer, so I am truly honored to have you today. And so thank you for being with us today.

Jessica: No, thank you. I appreciate the kind words.

John: Yeah, it is all true. So, you know Jessica, let’s talk first about your journey. Growing up in California, how did your youth direct you toward softball, and the superstardom you had at Stanford, and beyond in the Olympics. Who were your heroes growing up? Why did you choose sports as your outlet and not other things, and why softball?

Jessica: Well, my dad was a football and baseball coach at a local Junior College where I grew up and so, there was no option. We are playing every sport, I also had a lot of energy as a kid. So my parents got me involved with pretty much every sport possible from a very young age. But when you have a coach as a father, he is rolling balls at you when you were five months old, and teaching hand-eye coordination. And you are lifting weights growing up, and you are taking BP every day after school before dinner. It is just a part of your routine. So, sports were all I knew, I mean I grew up in dugouts of called baseball fields, and football sidelines being around my dad. So, that was definitely just ingrained into our family culture.

John: And when you were growing up and also getting good at sports, who did you look up to? What sports did you watch on television, and who were some of your initial heroes?

Jessica: I watched actually watched a variety of different sports, but from track and field and Jackie Joyner-Kersee, which was not even so much my era growing up. But I remember hearing and watching her run and being able to see Doc Richardson, who has won the Gold Softball Player who was in the first Olympics. And I also remember what actually attracted me to Stanford in the first place, is I remember watching Jennifer Azzi, Stanford Point Guard when they were on their run of National Championships Stanford Women’s Basketball.

And just watching Tara Vandeveer at the home of that program. And I remembered, to be honest seeing Women’s Sports on television, was such a rare opportunity. Like it was maybe a handful of times a year that you could turn on the television and actually see a female athlete doing her thing. And usually, that was the Olympic Games or a National Championship Game. So that’s when I really started to realize like, “Wow, there’s women out there doing amazing things”. And that was probably early high school and also, I am a big advocate of local like, we can talk about the big superstars that you do see in magazines or on television, but from here, I will never forget being in Junior High and idolizing our local Varsity Shortstop.

Her name is Julie Borchardt, and I played with her younger sister. And I remember her coming out to practices to pick up her younger sis and I’d be like, “Oh my gosh, there is Julie”, and it might like small world, but she was the Varsity Shortstop that was like a huge deal. So she was a celebrity that I could actually touch and feel, like see her. Like she is right there, it is not some person on a TV or magazine that never seems real. This is a real-life person that lives in my hometown, going to the high school I am going to go to.

And I think that is important to have big stars that you follow and see. But also locally, because those are the ones that you can actually interact with. Ask questions, get to be around the same teachers, and people that they are around and it becomes much more real.

John: That is really cool, actually. I was just recently watching a documentary on Wayne Gretzky and I was not a big hockey guy growing up, but it was fascinating to watch him discuss his childhood. He said between the ages of eight and ten, he would sit with his dad in front of a television set and draw on a piece of paper, the hockey rink, before each period. And then he would watch the game, and keep the pen on the paper, and literally draw where the puck went during each period. Then he’d study the paper after each period, and especially after the game was completed. He was so into it, he want to see where the puck was going the whole entire game and was trying to really understand how a game flowed.

Were you that into sports at that young of an age, because I realized the greatness you achieve later, and other great people like Gretzky and others. They got so into it, so young. Was it more natural for you? Or is that something you were nerd about as well? I never realized all this nerdiness that these great athletes have had until I started watching some of these recent documentaries.

Jessica: I was not really necessarily. I had a coach for a father, I know I said that but I had a different for studying. He was filming every single one of our BP sessions. There was like every minute of every backhand on a ground ball was articulated thoroughly with exactly the science of when to get the short hop, and when to plant your feet, and so there really was not a whole lot of room for freedom of “I am going to go explore this”. I basically had the coach all the time.

John: So you were technically on point because of Pops?

Jessica: Yeah, and I honestly I was not super talented. I was a bit on coordinating. I really long skinny legs for a lot of my childhood. So when you look at a lot of the younger videos that I have of me, I am thankful that I had my dad. Because I was not that athlete that just you know how the people, those girls, boys takes a field and they are like there is the jock, just the way they move. My sister actually was more that way. She was incredibly athletic, just naturally she could pick up anything and just do it.

I had to work but I am grateful because I knew that. I knew that it would take me longer. I had the right tools that my father would provide, and being able to do the things, especially hitting with softball. It is something that is very difficult especially if you do not have all the right toolsets to be able to do it.

John: But maybe not the right physical tools, but talk about the mental side of your evolvement. With your father, and then onward to Stanford, and to become an Olympic Champion. How did you then mentally overcome which was not what, as you put it now in retrospect, God’s gift on the physical? How did you mentally then overcome that and push yourself forward?

Jessica: I feel like it was a balance of, I think everyone needs to balance of some humility, but also the confidence. The humility came for me with like, I just did not feel like I was good enough. And so, I constantly worked hard. I was the first one at the gym, I was the one running shuttles when no one else was, I stayed after practice. And a lot of that came with that insecurity of am I good enough? And so when you work harder, it helps feed that of, okay, but I am getting better, I am getting better.

I do think there is an important balance though, of this is where the mental game is different for everyone. But then when it is game day, when it is go time, when the red light is on, and everyone is watching and here we go. There needs to be a part of you that is like, “I am good enough, I have put in the work and you know what? I am gonna do exactly what I have set out to do. Whether that is go three-for-three, crush this pitcher, make this play, whatever it is”. I believe that I have the skills to do it, and that took me actually a long time.

I was pretty good at the humility, lacking confidence. Part of it, which honestly drove me to get stronger, bigger, tougher, faster. But then, it would come to game time and the doubt would still remain. And I feel like I really did not enter into the next best phase of my career until post-college when I had a few moments where I was like, “You know what?”. Then game time would come and I would not perform and it was a lot more to do with the mental side than anything physically.

John: As I read at the top of the interview, I mean your superstar achievements; two-time Olympian, Gold and Silver back in old for and alway, Softball Athlete of the Year, USA Softball Athlete of the Year, National Softball Hall of Fame, Women’s Sports Foundation Sportswoman of the Year. The list is beyond impressive for any one person in one lifetime. Recently, during this COVID Tragedy, tragic period that we are all living through, not only in the United States but around the world. They played the last dance on television. I assume you watch it or watch parts of it all of it.

Jessica: All of it, yes.

John: And the thing that I came away with it, was at the end of episode eight, where it was the end of that episode with Jordan was sitting and he got emotional. And he said winning has a price and Leadership has a price. How do you equate that to your beyond winning life, in everything you have touched, you have been a winner. How does that equate and what does that mean to you? What do those words mean to you?

Jessica: Well, I think it comes with sacrifice and that can vary for a lot of different peoples. Interesting with MJ because, he was so competitive and focused on winning that, he distance and separated himself from a lot of friendships, and teammates. But like in a way that, I do not know, when I was watching it, I am like, “I do not think I would change that”. It was the reason why he was so great, and even though he was an amazing teammate. He was separating himself like, “I am better and I am just going to focus on me”. He was not afraid to let lay in the guys and just tell him how it was, and at times what seemed to be like almost annoyingly hard on them. Because that is how he was not himself.

For me, I feel like sacrifice came more from just more of the social stuff, more of the opportunities, that knowledge to go study abroad. Because for me, I always wanted to be more than just an athlete. Like I loved playing sports, is incredibly passionate about it. The reason I chose to go to Stanford because I did not want sports to define me. I want to be someone that had the degree, had the ability to go into this world. Not with my bat in hand, but actually with my brain, with the things that I knew I could provide from outside of the athletic world.

But with that came, internship, all the things that you were back in college. That all your friends are doing, they are traveling abroad, they can internships every summer to get ahead with different companies. And all that is honestly, when you look at the grand scheme of things, a lot of it seems kind of meaningless like, what is ahead? There was still that part of me that wanted to be more in the world, and not just on the softball field. And I tried to bring a lot of that in and I made sure our team, every Olympic year is an election year. So, I made sure our team was always a hundred percent registered to vote.

We had political conversations on bus rides to create awareness, and not just talk about opponents and what we are going to do on the field. But actually talk about what was happening in the world. I mean think about two-thousand-four and everything going on then. You represent this country, should also represent a little bit of what is happening. So that is the stuff, I guess like there was a constant yearning for more but I could only do so much because our training and expectation was pretty much full-time.

John: You could have done anything, after your gold medal, after your silver medal, after Stanford, and not only just getting an undergraduate degree, you went on to get a master’s degree there. So, literally the world was your oyster. Why journalism, and why, you really become a broadcast pioneer in baseball, and I think this year is even your first year where you are going to be broadcasting the World Series, God willing, we have a World Series, why did you choose becoming a broadcast pioneer, where anything was possible for you, in front of you?

Jessica: It is funny, I didn’t really choose it. I get kind of, chose me for wanting. I got my master’s and social sciences and education, and had plans to work on educational reform and get into politics and re-build a lot of our structure, education-wise within our country. That was kind of where I was headed, and I made it to the Olympic team and so, I just kind of kept way you never know when you are going to get cut. So, every year I would go after the same internship in DPP, and hope that I could come out there. And do and then I’d make the team and twelve years later, I still think so, but what happened is, I got approached after doing an interview.

We had done a World Cup game. We played against China, and I was being interviewed by ESPN and after the interview, I was approached by the producer of like, softballs becoming more and more popular, especially on television. And ESPN’s going to broadcast a lot more college games, would you ever be interested in doing games? And I kind of laughed because I had no journalism background. I did not major in anything even close, and so that was like something that for me, I always thought you had to prepare a ton to be able to take those opportunities. And thank God I had some really good people in my life that were like, just say you are not ready, so you did not have a background, so you do not have any clue like what this space is. What is the worst thing that could happen?

When you say no, you already know that that is never going to happen. But if you say yes, and let’s say you go and find out. Okay, I should have studied more, research this, or whatever, or it opens up something that you never knew was possible. And it takes like some courage, a little bit because it is hard to walk into an audition room when I have no clue about that world and you have not taken a class, you have nothing and it is scary. I will never forget it because I thought I knew everything I wanted to do and then that day, kind of changed everything when I auditioned and ESPN hired me after that. And what was college softball, like she still do college softball, the Women’s College World Series, which is an amazing event.

I recommend everybody watch even just a day. The Women’s College World Series when it is back because it is amazing. But I ventured in a college football’s a sideline reporter then start doing sideline reporting for college baseball, and then Major League Baseball, and then ended up in the booth. Which it was kind of a progression from one to the next.

John: Does the same mindset take over as it did when you were mastering softball, in journalism? In terms of I have heard it referred to for the great ones, and we are putting you, obviously you have earned your way to be called one of the great ones. I have heard it referred to by social scientists and others who study great athletes and high performers as a form of Mastery rage. Is the same thing happened when you transition to a different career? The same mastery rage take over and you are constantly examining and self-examining yourself, and your performance, and your skillset and just honing it and honing it until you get into a groove that you are really happy with?

Jessica: People ask me all the time, like when I retired from playing if I miss thirty years of my life of playing something. And to your point, I do not and I think the reason is, is because I transitioned all of that obsession, honestly, the adrenaline rush. Sink or swim the fact that failure is right there, on a pressure that is placed on you. A lot of what I enjoyed about playing the game was the pressure, was the amount of work that it took to do something. And then you get to be one of few that is doing what others cannot. Because you have worked hard because you have put yourself in position, but also knowing you could fall flat on your face at any given moment. And the way your heart pounds, the way you sweat, the way that red light goes on to me was like bottom of the seventh in the Olympics. It has that feel.

John: It is the same feeling, so you see really you have transitioned to something where the feeling has not gone away, really?

Jessica: No, it stills scratches that same itch. It was like what I, because there is a lot of things about playing for that long, too that I do not miss. And it was nice to be able to kind of have the freedom for once in my life to somewhat dictate my own schedule. Never before that, you are always having coaches tell you, you cannot have any alcohol. You cannot stay out past ten at night. You cannot do this, you cannot do that. You got to be here and it has been especially now that I had children at the end of my career. I had a son and say, “Gosh, I want to go get a beer”.

There is something refreshing about retiring from a game, where I do think in women’s sports, there still is a lot more control of treating women like girls. Whereas in men’s sports, they are men, there is a transition from boys to men that I see all the time. Whereas I see a lot of female athletes still get, treated very much like they are young girls and need to be, you know told where to be and what to do.

John: So switch hats now to a broadcaster. Does that hold that same depiction of boys to men and women and girls hold in the journalism world?

Jessica: It is a great question. That is actually a really good point because I definitely feel like a woman as opposed to a girl only, because of some of the looks that you will get. I mean, if I was a girl I would not get that same reaction, if that makes sense. It is very clear that I am a grown woman. The fact that I am a female, girl, woman and different is very apparent. I have never been so aware of my gender in my life. That walking into a clubhouse or sometimes even just sitting in a manager meeting and they will drop an F-bomb and then immediately look at me. And it is me and like ten guys in the room because they look at me. “Oh my gosh, darling. I am so sorry”.

The part where I am like, and I want to just throw it right. It is okay what men’s ears can hear bad words but women’s ears, and I guess to your point maybe that is part of the girl or woman. Because I mean you go to certain places in our country and it is still like do not smoke the cigar, or cuss words around women, like women cannot be around bad.

John: Let us take it one step further. Do they give you extra credibility as a Woman Pioneer Journalist in sports because of your sports superstardom, and the Olympics, and it is Stanford, and all the awards that you have won including being inducted to the Hall of Fame? Do you have a leg up over some of your other woman colleagues? Who do what you do, and do it well like you, but does your street cred because of your achievements in sports give you an inch or a foot higher?

Jessica: When the people I am dealing with, I will never forget being one of the first clubhouses with the Dodgers, and Dee Gordon, who is with the Dodgers at that time. He came up to me, he approached me and was like, “Oh my God. Can I take a photo with you? My sister has your poster above her bed. She is such a huge fan”. And at that point, I was in the clubhouse for the first time. I was so nervous, I did not know how to approach players. I mean, they are changing there. Such an awkward place to be, especially the first time, and here he comes up to me, which I would think most women in that situation, do not get that opportunity where the player recognizes the person.

And he came up to me and was like can I get your photo? And I was like, totally and he was like, “Sister’s going to love this” and he was like, “What are you doing here? I cannot believe we went like Olympian here”, and I was like, “I am actually doing my first game”. He said, “No way! Have you met Andre Ethier? Come on here.” And he took me around at every main Dodger player and introduced me as like, “Hey, she could play better than you”. This is just composed and I am not saying obviously like most players have that knowledge or background, but that is definitely happened more times than not. Where it could be a daughter, I could be anything.

But they know my back, so there is that respect and it means a lot to me because I am not trying to say there is anything better than the woman I work with maybe does not have that background, but it is who I am. And if I am going to go up to Mike Trout and talk about what his back leg is doing on a sinker that is running back over the plate away. Like, I want him to have some kind of understanding that I have done there. That I am not just like repeating something I read but I am actually coming in, because I know what it is like when my back leg is trying to reach a bit.

John: Since you brought out Mike Trout, talk about to date and you are still young and you have got thousands more in front of you, but to date who has been your favorite interview? If you were to call out one or two favorite interviews, and then I am going to flip the story on you and say, who is you looking forward? If you could, who is your dream get in the future?

Jessica: A favorite probably without a doubt was Hank Aaron. It was last year, we had him on Sunday Night Baseball, her braids came and he does not do this very often. So, it was that much more special, but he joined us in the booth for like half the game, and oh my gosh. I do not know if there was something nostalgic about my father. Because there is something generational about Hanks generation of the way they talk about the game. The way they talked about in Hank’s case, just how ridiculously poor he was. My father being a minority growing up Mexican-American, did not have shoes, did not have a glove.

And I did not realize Hank Aaron got on the train to go off to pro-ball literally wearing his sister’s shoes. He had no shoes and he did not have a glove, he talks and greet and there was a photo of him going away to get on this train, and he was clearly wearing a female gesture. And he did not have a jacket, he was going to Indianapolis and he had never been in a real winter and he got there. Just retelling those stories, yes, he was ridiculous hitter. You can get in especially now with the race stuff. There is a million different directions to go with Hank, but who something sitting next to him for a length of time that I just wanted to reach out and like hug him. And it reminded me so much of my dad in a lot of ways and it is a generation, to be honest, that just it does not really exist anymore, John.

I feel like you talked to so many players and yes, there are some that had to come through a lot, but there is a different purity that Hank experienced of just loving the game, and having five bucks to his name, and not knowing if he will even get to six. There was no million dollars in the peripheral or idea of it. It was literally just, I want to go and play baseball.

John: And I was a little boy when he was still hammering Hank and I will tell you what. He was a mythical and amazing figure in American Sports. And like you said, it is almost of a bygone era to your point. I feel that your four hundred percent right, Jessica. It almost does not exist anymore. It really doesn’t. So, now who is your dream get in the months ahead or year ahead? Who do you really want land?

Jessica: Yeah, I do not know. That is a good question. Because I feel like the best news I have ever had happen because I have built a relationship. I am not that big star person, if that makes sense. Huge names in the game, and then Athletics, and it does nothing for me. What it does, is when you get to know a player, get to know a coach, or get to know a person. And then all of a sudden, that is to me when it builds. Like when behind, the name is a ridiculous, like a Roberto Clemente type like, they just do it all. And then if I could get them, and that is so much so I can interview them, but just so that the world can hear what I am hearing right now.

That is more of my goal, is the conversations that you have to try to bring those to television so that people can feel like they are sitting on a couch with Hank Aaron, and listening to him tell a story, not listen to me ask a question. But more of just creating a safe space to where they just go. I do not even need my voice in there but they just go, and they go in a way that allows viewers to really get inside. Because for all the super famous people that are out there like same with you, we have been around them. Nothing for me, especially more times than not, they disappoint.

John: For our listeners out there who have just joined us, we are so honored and excited to have with us today, Jessica Mendoza, the MLB Analyst but she is also a Broadcast Pioneer. And now we are going to talk about something else that she has done. She is also, you are also an author, and I have in my hand your beautiful book. There is No Base Like Home. I have given it out already to at least twenty people as gifts. I have put one aside for my granddaughter who is now three months old, and I am going to read to you a little passage that really struck me as really important here.

Says, “My sister Alana and I wrote, There is No Base Like Home to give all young girls more confidence to stay true to who they are. We hope they make better decisions from it and ultimately stand out to become the strongest, smartest, and most successful versions of themselves”. This is I mean, it is a gift and there is not enough of you, and your sister, and other American icons, leaders and, achievers. And this book is truly a gift, and for all our listeners out there, I highly recommend it. If you have a daughter or a young woman who is growing up and meet some great influence. This book is just chock-full of just so much inspiration. So, talk a little bit about what had you and your sister, what was the epiphany moment where you both said, “Aha, we are going to do this”, and how the journey been as an author now?

Jessica: I will probably have to be my last question because I have to go get back to my kiddos, who are literally yapping the door. This was a dream, just because I love reaching that age. Both my sons have read the book as well. So, it is not just that girls are the only ones that can read this. Anyone can, any age but the target really was Middle School-aged girls. Even like really just like ten to sixteen, and to be able to just provide a example that the peer pressures are there, the pressures of trying to figure out your own identity within a popular girl space, within a sport space, within all these different things that pull at you of, “Who are you?”, “What makes and defines you?” Because I will tell you what, there is a ton of pressure out there.

With movies, and social media, and even photos that tell you what you should look like, and what you should say, and who you should be. And that, I just wanted to show in the eyes of Sophia, who is our main character, of just the struggles that she was going to and just kind of figuring out her who she was, and that that is okay. But then also stay confident and true to who you truly are. And right that was my sister who was pretty magical.

John: Well, for all of our listeners out there. It is called No Base Like Home. It is on Amazon and other great book stores around the United States. I highly recommend it, I think the book is amazing. Jessica Mendoza, you are truly an American icon, sports icon, a gem of a human being, you are making a huge impact on all of us here in this country. You are still so young and have so much to do, and I just thank you for making the world a better place, and thank you for joining us today on the Impact podcast.

Jessica: Thank you, John, for having me. It was a joy to have this conversation.

Cooking Up a Storm with Ara Zada

Born and raised in Los Angeles Ara spent most of his younger years skateboarding and snowboarding though he always had his heart in the kitchen. He attended culinary school at Le Cordon Bleu and built a career as an Executive Chef specializing in recipe development and food styling. He has worked with Jaime Oliver Food Revolution, Food Network, ABC, CBS, NBC, Breville, Gelson’s and a range of others. He has had multiple TV appearances most recently on No Passport Required with Marcus Samuelson. His first cookbook Lavash was released October 29th 2019 with coauthors Kate Leahy and John Lee. He is a bow hunter, triathlete and fills any available time he has training parkour.

John Shegerian: This edition of the Impact Podcast is brought to you by the Marketing Masters. The Marketing Masters is a boutique marketing agency offering website development and digital marketing services to small and medium businesses across America. For more information on how they can help you grow your business online, please visit themarketingmasters.com.

John: Welcome to another edition of the Impact Podcast, I am John Shegerian and I am so excited to have Chef Author, Ara Zada on with us today. Welcome to Impact, Ara.

Ara Zada: Hey, hey John. Thank you so much for having me. I am super pumped to be here.

John: This is a very special edition of the Impact Podcast because this is the first time you and I were chatting off the air a little bit. This is the first time, I have ever had a chef on Impact and better yet an Armenian Chef, so this is a total honor and for all our friends in the diaspora and back home and highest on put in highest on, so happy to have you today, Ara.

Ara: Yes. I had thought of, thank you. Thank you so much. I like being first, my kind it is always fun. It is always a good thing. It is [crosstalk] a private, right.

John: It is always. It is a great thing and before we get talking about this unbelievably wonderful book called Lavash, that is sitting on my desk and I have worked through the last four or five nights and gotten hungry. Every time I have gone through the book, it is always a chat full of wonderful history on all the Armenian foods in Armenia itself, but every picture makes me hungry. It is such a well done book in terms of photography.

Ara: Thank you.

John: It is delicious. This book is delicious that I recommended it for everybody, but I really want to go into the book and before we do that, let us talk about Ara Zada, your journey. Growing up, where you grew up, how you decided, food was going to be your art, food was going to be your craft, share that part of the journey first with our listeners in America and around the world.

Ara: Awesome. Okay. So I was born and raised in Los Angeles. I came from immigrant parents. My mom is Egyptian-Armenian and my dad was 11, his Armenian but he was born in Israel or Palestine depending on which hour of the day that was. Son is Armenian and I was born out here. I grew up skateboarding, snowboarding, surfing. I am just like a typical LA kid and I always kind of gravitated towards the kitchen. Honestly, one of the main reasons why is I just wanted to kind of play with the knives. I thought I was Peter Pan. I wanted to flip the knives around. My mom would only let me in the kitchen and playing with knives if I was doing something, so I started kind of chopping up salad. She had hand me a knife and then she taught me how to do it and my salads turned from a regular garden salad to really tiny small Persian salad because I just kept chopping everything smaller and smaller.

John: Wow.

Ara: That was kind of my intro into the kitchen and oddly enough, I mean, not oddly enough, I fell into the family business like everybody else does which is printing. I was a printer on more or less after high school, and I found myself going home and just hating the family business. I hated going to work being with the family coming home talking about what work. It was just everything was about work, and I decided that– I realized actually that I would come home and I cook. I cook to kind of just get away from it all. So I realized I need to start cooking professionally. So I went to culinary school. Again, my families vary– they just did not want me to go. So then there was. I went to culinary school, there like, there is no career in cooking. You know what I mean? There is no work in there. They had not stuff in business and they just like, they did not want to see me start from nothing and in a business that typically it is a grind, it is difficult. The cooking world is hard. I parted my ways, I had very– a lot of confidence in myself. I went to culinary school and did really well. Out of school, I started taking jobs everywhere, doing a lot of things, excelling what I did. I always kind of had a knack for developing recipes and that is kind of something that would do. I would come home, create recipes, write them down, standardize them. I fell into a lot of TV stuff, like kind of one obviously being in LA, I wanted to get behind the camera. Actually, so I wanted in front of the camera, but I got behind it and started doing a lot of food styling. Food styling is kind of– we are kind of the Unknown Soldier back there. You are making all the food look pretty and so people can eat it on camera. You are just kind of cooking, making everything look fantastic. It is what you would see on photo shoots or on TV. We do things like, you weed through like five heads of lettuce to find six perfect leaves, so that on TV everything looks great. I did that for a while and eventually got some on camera stuff. Also, mix it in with some recipe development jobs here and there and then I landed a job doing for this company developing recipes for some pretty big grocery store chains around here and some Vegas hotels. So that was kind of my nine-to-five mixed in with TV stuff. I kind of cross my way through the culinary world, you know, diving into a lot of different aspects. I have done the restaurant thing. I have done the food styling thing. I have done the front of the camera thing and I always would write as well. I kind of started doing a few things for a few websites and I started writing for a hunting website because I am an archer. I do archery hunting and I am all about food from start to finish. So I would go and I would, I had hunt animals. I butcher the animals, I bring them home. I turn it and I had go from peel to plate. So I started doing that and kind of fell on this Armenia journey somewhere deep down the line and that is kind of where the book came about it. It is kind of a weird story. I went to Armenia very recently. I do not know you want to dive into that right now.

John: Yes, I do. You are a humble guy. First of all, as a little back story, we did not even talk about this in the pre-production stuff, but you and I are both sons of printers.

Ara: Well, that is amazing. That is amazing.

John: We both grew up in the printing industry. I did not realize that that was your family business.

Ara: Yes, it was.

John: Then, I just also want to say to our listeners a couple things, you are very humble. You just did not go to cooking school. You went to Le Cordon Bleu. Could you just share? I mean, I am not a chef. I just love to eat and I am so I enjoy the work of great chefs like you, so for our listeners out there, to get some perspective on your classic education. Le Cordon Bleu is the Harvard of culinary school, right?

Ara: Pretty much, yes, yes. It is one of the top culinary schools out there. It is where they treat, they teach you French classic techniques and that is kind of where I aim for a lot of the food world is based off of French classic techniques. Even, the great Italian kitchens are based off French classic techniques, and that is kind of what they teach you. It is a fundamental the basics of cooking through every different avenue. Going to that school, I was fortunate to be able to go. It is not the least expensive school out there.

John: You made the most of it and look at what you are doing all this fascinating stuff. So let us get talking about your book. When did you have that as entrepreneurs call it the aha moment that, I have got to take some of what is between my ears and get it down. When did that happen? How did that happen? Where was the inspiration coming from?

Ara: I mean, in my household, my parents were separated. I grew up a lot with my mom and my grandparents. We were mainly, my mom was born in Egypt. My grandparents were born in Egypt. They are Armenian and everything was– what I thought was Armenian was kind of mixed with Arabic, Egyptian, Lebanese, and I did not know that growing up. Probably around 7-8 years ago, seven years ago, I believe 6 years ago. My mom was like, “Hey, do you want to go to Armenia?” I was like, “Yes, let us go.” I have never been. I have been to Egypt before. So I went to Armenia and I was shocked. I mean, I did not know any of the food. I was kind of very confused. Where are these dishes that I grew up with? Are these Armenian? What are they eating here? I guess very confusing. I mean there was lavash staple out here at Western Armenian, now are eating a lot more lavash than they did when I was growing up a lot of pita bread was going down out here. There was like this void that needed to be filled and I kind of went on a little journey trying to figure out what there was there in Armenia. When I came back, I kind of had this– I mean, I had an idea it would be cool to just kind of deep, deep, deep dive explore into Armenia cuisine and I got reached out by– I reach to by a company called Tumo and I do not know if you are familiar with Tumo. Tumo is pretty much the world’s greatest after-school program for Armenia.

John: I have been there. I have been in there and I have gone for the tour. It is one of the most greatest experiences about going to Armenia and feeling so proud that we are doing something as huge and is successful and as important as Tumo. Could you go ahead and tell the story? I want to hear it.

Ara: I got reached out to and I did not really know what it was. When I was in Armenia, I never visited Tumo, but I had some– people talked to me about it. Then the director, Marie Lou was– I had a conversation with her and she wanted to start– they wanted to start kind of cooking school or they were starting– she had so many different ideas and she had an idea of doing an analog version or they were in the works of doing, essentially an analog version of Tumo. Tumo’s mainly digital, photography, music production, everything that has to do with the digital profile. They wanted to start analog version which would be more craft to hone in on the crafts of Armenian that are kind of getting lost. Like, the people that ma– the woodworkers, the sculptors, the jewelry makers. Nobody growing up really wants to carry that craft, once is going into tech. So they want it to kind of hone in on this and she flew out here to have a meeting with me about possibly doing a workshop for the analog version which is called Tumo’s studios. At that dinner, she had invited a friend of hers who did a photography workshop at Tumo. His name is John Lee and Marie Lou is just a kind of a mastermind of doing things like putting people in the right place at the right time. She knew John had gone out to Armenia and done this workshop, food photography workshop and John is a Taiwanese- American. The first time he would ask to go, there you have to Google what Armenia was. He had no idea. He had a friend that was Armenia. So he went out there fell in love with the country and just he had the idea about writing a cookbook. He is like, nobody knows what this stuff is. So when Marie Lou met with me, she brought John along and kind of, put us in the right place at the right time. She had us talk about this book, John ended up reaching out to me after the fact. In the meantime, while that was happening, I went to Armenia to cook and teach of the first workshop at Tumo’s studios. So I taught 10 kids basically Armenian. It was a supposed to be a twist on Armenian food, a new appetizer version of old classics. So I flew out there and did a 10 day workshop with them and then John had reached out back to me saying, I have this idea of writing a book. He has a friend of his that she is written several cookbooks. Her name is Kate Lahey. Oddly enough, she is Irish-American and she grew up next to Armenians in San Francisco. She did her college thesis paper on the identity of Armenian-American cuisine or something along those lines, oddly enough. So they had the idea together to write a book. They reached out to me because they are Taiwanese-American, Irish-American, there is a missing link somewhere, let us find this guy as Armenian-American chef and maybe he will be the missing link to their book idea. When they reached out to me about it, I was a hundred percent on board. I had already been to Armenia a couple times. I had this idea already in my head and we made this beautiful trifecta. So John, he is a photographer. He is written a couple cookbooks. I am the chef and I am Armenian. It is kind of like a funny start to a joke, Taiwanese-American and Irish-American and Armenian chef walk into a bar. An Armenian folks like.

John: Right.

Ara: So we have this concept and we worked on our deal. We said, we need to get an agent, we got an agent and we worked and kind of shot it out to a bunch of publishers. Our first concept was Armenia the cookbook and we are like, it is going to be 10,000 pages long. Everybody is going to be yelling at us. The Lebanese- Armenian it is going to be that is not dolma. The Russian-Armenians say that is not how dolma is made and this is not this, this is not that. It is like, everywhere we go, I mean, you guys are going to get yelled at, I am going to get yelled at because I am the Armenian. Because everybody has their own way. I said, what is the only way this book is actually going to work and we can go and get it to the– the book was not written text before Armenians. It was written to bring Armenian food and Armenia to the masses, to the general public. To show that there is a country, there is a cuisine. So the only way this is going to work is if we go to Armenia, we go village to village and we just find dishes that they are cooking in Armenia today and they have been cooking there forever. That way we bring it back and nobody says, “That is not in Armenia.” Well, you know what? We went to Oconee and that is what cooking there. We were in Goris and we got this served at some lady’s house and she taught us the recipe. You know what I mean? So there is no question.

John: Right, right.

Ara: You cannot question. So we did it. We got a book deal.

John: Unbelievable.

Ara: By chronicle books, we sent this out to everybody. Every major publisher, they did just give us a hard no, they did not give us the LA no where they just do not answer your calls or anything. Everybody kind of sends us a nice letter saying, we really liked this project. We like the idea maybe now is not the right time. Chronicle took a chance with us, Chronicle out of San Francisco and they gave us a deal. We were more than fortunate to put it all together and pack our bags and head to Armenia. We did this over a few different trips, scouting trips with the help of Tumo and Marie Lou through their connections as well out there. Getting us going from village to village and the one of the best things is when we were explaining this or I was explaining it to Kate, one of the co-authors. She had never been to Armenia. She likes, “What is going to happen. What are we just going to go knock on somebody’s door and they are just going to hand over their recipe?” I said, “You have never been to Armenia. They will not only hand their recipes, they will bring you into the house. They will feed you, make you sleep over, they are the most hospitable people in Armenia. They will have nothing. You walk into a village, you do not even know the village named.” You barely speak– my Armenian is choppy. I can communicate. I am more or less of Armenian.

John: Right.

Ara: I mean, you do not even have to speak Armenian. You can walk into a village and all of a sudden, you will get invited into somebody’s house. They put out a spread, they put out everything that they have for you as a guest. This was a very common thing from one place to another and it is something that nobody ever can actually wrap their brain around. No matter how much we bought on our book tour and told people about that is kind of why we have this idea of doing, kind of like a part two, kind of like a video aspect to really show the world. I mean, there is no way you can explain to somebody. You can literally knock on somebody’s door and they are not going to be like, “Go away from my door, get off my property.” They are going to, “Hi, how are you? Where are you from? What are you doing here in this village? Come on in.” It is just almost immediate.

John: Right, right.

Ara: I mean, we walked around, we went to one of the last recipes we found was Matnakash. Matnakash is a very– it is a leavened bread. It is basically mat is fingers. Akash is a polish, it is fold with fingers and you can see that in the bread. We went into a bakery, up in Gyumri. It was a functioning, full-function bakery and we walked in and we are like, “Hey, your Matnakash is great. Can we have the recipe?” They are like, “Surely, but why do you need the recipe. Just take us back to with you to America and we will make it for you every day at home.” We are like, “We were joking about it.”

John: Right, right.

Ara: They brought us back there and they literally gave us their recipe. The only thing that safe makes, they gave us their trade secrets. [crosstalk]

John: That is incredible.

Ara: [inaudible] rip. Yes. It was fantastic.

John: Ara, wait for a second here. For our listeners out there who just joined us, we have got Ara Zada with on us, with on Impact today. He is a chef. He is an author. He is the writer of Lavash The Book. You can find it www.lavashthebook.com or on www.arazada.com, Z-A-D-A or another great book stores or an amazon.com. Ara, keep going, go ahead.

Ara: So this is a good. When we were going to write the book, we went on a couple of adventures out there and we kind of sorted everything out and we had an idea of going on April 24th, the Genocide Commemoration Day.

John: Yes.

Ara: The idea was we go there on April 24th so that we can document the march that happens all the way to the genocide more. We wanted one or two pictures in the book. So we kind of planned our big data gathering tour around this event. We end up landing there at the beginning of the Velvet Revolution. Oddly enough, it just happened to go that way and my co-author, John Lee, he was there a couple of days ahead. He wanted to get there early and he ended up– well, I will say that. We land there, he goes, “Oh, there is Revolution going on.” We are like, “Oh, we do not really know.” It takes 24 hours to get there. We knew things were brewing and when we landed, his like, “I got to tell you guys a story, just wait till you guys get here.” If you ever been to Armenia, you always land in Armenia at like two-thirty in the morning. I do not know why. They do not have flight in the afternoon landing. It is like, early in the morning, I do not know what the deal is. Like, the flight does work. You land there and it is early in the morning and I cannot wait you guys, I got story to tell. We are like, “All right.” We show up to her apartment that he had rent out and he opens the door in his underwear, huge gosh on his legs. His like, “I got blown up.” We are like, “What? What are you talking about?” He ended up. So John is a very awesome photographer. He used to work for the Chicago. Tribute his worked, his been to several different wars, as a war photographer. He is been all over the world shooting and he is never got hurt. He got into like his war mode instincts. While Niko was marching, he got in front of him and was taking pictures and this is the beginning of the revolution. When they went and they captured him and the way they captured Niko as they threw flash grenades out. John with his war like instincts as just there being his war photographer right in front of Niko, and low and behold, tink, tink, tink, between his legs boom, a flash grenade goes off and bust his leg open. These guys been around the world several times and never got hurt. His the only…

John: Goes to Armenia.

Ara: …the casualty in the Velvet Revolution, writing a cookbook.

John: To Armenia. In Armenia.

Ara: In Armenia. One of these countries in the world, disgust on his leg. I mean, he went to the hospital and got stitched up. They took care of him. Everybody oddly enough in the hospital was extremely apologetic to him. Everybody takes Armenia so seriously. In Armenia that it was an insult to them that something like this can happen to a guest in their country, at the hospital. You know what I mean? Like every day.

John: Right, right.

Ara: So we ended up going and we were in get it on for a couple weeks and he had a little bit of struggle with his leg obviously taking pictures. He did all the photography. I did this food styling for it while we were out there with Kate’s help as well. There was some little bit of hindrance while he was trying to– you know, it is messing around with this camera because he was injured but we got through it. We ended up basically saying yet of them for a couple weeks and then we took this massive road trip. We rented a car, me, John, Kate, one of my good friends who ended up moving out there. He came along with us and then we had we hired a translator as well. So my good friend help with the translation for me and then we had a translator to help but Kate and John and we went on this road trip literally all the way around Armenia, down through Oconee to Goris. We went to Artsakh up through Sevan, to Olivetti, De Guille Jan [?] Olivetti around to Gyumri with all the stops on the way. So we circled the entire country stopping everywhere. It was part of a massive journey and we got stopped, so for those that are not familiar with the Velvet Revolution, they would do– the way this all kind of started was through the youth and they would do civil disobedience, but their civilization obedience was roadblocks. So they would just stop traffic. That was there. That was a thing. They said if we just stopped traffic would stop the entire network in Armenia and then they would have to listen. So this was a common thing while the roadblocks became roadblocks for us while trying to write a cookbook. There was someone…

John: How long was the road trip?

Ara: About two weeks the road trip. We would go and we would be coming up on one of the biggest roadblocks that we hit was coming back from Artsakh in through Sevan all of a sudden we pass through this little mining town where it is just this two lane road and the villagers just we are stopping traffic. We stayed there for hours and hours and we talked to them and they were just like they were like, “No, we are not going to let anybody through.” The locals would have people come they drive up the other side of the roadblock, they literally switch cars and go on their way. We were kind of stuck and we basically were just not letting us through and after hours and hours, we kind of found the car. We got back. We kind of gathered our thoughts were like, how are we going to get through this like, we have places to be. We need to we need to continue writing this book. We kind of have appointments with people more or less. So Armenian appointment, so it could be like anytime but then [inaudible].

John: Right. To show up at some point. Right, right.

Ara: Point to be there. Well, I am like, we do not want to sleep this little mining town right now or on the side of this road. We are like, what if we are international journalists and we are here covering the revolution. We are like, this could work. We are like, John, put on all cameras. John put on every single one of his cameras around his neck and you could just imagine him, right. The Taiwanese-American guy, just cameras all over him, he is our photographer. Kate, she is like the perfect journalist. She is got her notepad. She is ready to go. We have the translator. We are pumped and me, I am the driver, unfortunately.

John: Right, right. Well, someone is got to do it, so, we will shoot this.

Ara: No one will going to do it. After about hours of this and I do not know why it did not down on us. We are like, let us do this. We bust out we walk right up to the main guy because there is just one guy he decided I am in charge now. They just start talking to him. We are here covering the story, John is taking pictures. Everywhere, all this stuff and they are like, okay, the after about 10 minutes, we are like, look we need to go cover the next village and see what they are thinking. They are like, absolutely, absolutely going cover and they literally just open the way. So they block it with bars and we bust it through and this became a regular thing for us. So now we know, we saw a roadblock, we jump out of the car. Like, we are ready to go. We stopped dead in front of every roadblock, all four doors, fly open, we run up, we are international journalist. We are trying to figure out what is going on. Also, what kind of crops you guys grow over here? What do you guys eat for dessert?

John: Right, right, right.

Ara: Yes. Then, what kind of dessert you guys having later? Any chance we can get a recipe or to, so it became pretty fun and we just kind of understood the league of the land at that time. It is not like that no. I got the opportunity to after the revolution things have changed a lot. Armenia has come a long way. I got the opportunity after the book was published to go out there and I went around and gave a book to everybody that helped us.

John: It is awesome.

Ara: It is kind of the thing we wanted to do and most people out there will not be able to afford the book. It is just the way the money goes over there. So I went out there and I gave a one book. I handed a book to every single person that gave us recipe or gave us a hand out there and it was a super nice thing that ended up happening and they were super grateful and appreciative.

John: Well, the book is gorgeous for again our listeners out there. It is called www.lavashthebook.com I have got it in front of me. The photos are just they make you hungry and they also make you feel like we are there with you on this tour through Armenia, they are just delicious photos. If that is the right adjective to use but can you share with our listeners for someone who wants to buy this book? Whether they are Armenian or not? What can they expect from it? Because I have been through the book I page– I have gone through every page. I am not a chef but I mean, I have looked at all the recipes, the history of food that you have put in here very carefully and then also the photos that go with it. Can you share what our listeners out there who want to buy your book can expect to get from it?

Ara: So the book when we were writing it, we wanted it to be a little bit small history lesson of Armenia. We want it to be photo journalism/recipe book. We wanted it to be able to live on a coffee table to where anybody could pick it up and start browsing through the book and be entertained. It is not something that lives in a kitchen that just has text. We have a little bit of back story of Armenia. We have photos. We have little head notes that tell you where each recipe is from the recipes themselves. Armenia is very green, heavy grain, heavy– there are meats and there is a lot of other things that you might not have ever heard of, that they do make in Armenia. There are a few recipes in there and I kind of got away with a few things that are little more western. One that is near and dear to my heart is chee kofta. I grew up and for those who do not know, chee kofta is like the Armenian version of tartare, meat tartare and it is a phenomenal dish. I am in love with it and it is a very, very Western Armenian thing. It is near and dear to my heart and to the point or there is video of me, when I was five years old and my birthday just walking around calling people, chee kofta. Are you at chee kofta? I love it. That is in the book. If you go to a little village in Armenia, you might not find it, but in Yerevan, there is a lot of more Western Armenian that I have moved in a lot more Syrian-Armenian. So in restaurants in Yerevan you can find chee kofta. Everything there you can find but that is one– that is a little more western than it is Eastern Armenian that is in the book. Out here in LA for those– Armenians in LA, everything is a lot meat heavy. It is a very hard of us your– it is just heavy kind of meat dishes. In Armenia, it is a little bit lighter. Actually, there is every dish or every table has lavash on it. That is another reason why we ended up calling the book lavash. Lavash is the center of every Armenian table. It is on the table every single time, every dish there are dishes that are wrapped in lavash. [inaudible] you lay the lavash on the bottom. There is a dish called Bonifas, which is just lavash cheese and water which turns into Armenian mac and cheese. It is the center of every Armenian table and so we decided to call the book lavash itself, but you can expect at any given table in Armenia, there is a mix of greens so they called it [inaudible], which is just mixed greens. Essentially, you can buy this at any grocery store. It is a bouquet of herbs and I wish they would do this out here. Honestly, it looks like a flower bouquet and it is time purple basil, parsley, cilantro, tarragon sometimes summer savory in there. You basically chop that up and it is on every almost every dish and it is on the table mixed with some fresh cheese that comes from different regions in Armenia. In Armenia, the cheeses are kind of wines in France and Italy there are not named by the cheese, it is name by the region where they made the cheese. So Lori cheese is a very famous one and it is a great cheese. We were actually up in the Lori region and we visited at cheese farmer. He had a cow, obviously a dairy farm and he gave us fresh cheese at eight in the morning with vodka shot is which is normal out there.

John: Right, right, right. Oh, my gosh. Wow.

Ara: Yes. In the book, if you browse to the book, it is just of like ways and the way we set it up is there is feasting, there is around the 20 in which that with the chapters do not have like chapter names. They are not just chapter 1, it is basically around the 20, there is all the baking stuff. There is feasting which is our normal every table is a spread or many cuisine is not like, you get a plate of food. It is everybody shares 30 plates of food. We have to like really capture this and when you make dishes from this book, you do not want to make just one and you want to make four or five of them, kind of all go together. We kind of get suggestions in there as well. Everything is relatively simple in the book that. It is easy to make, there is nothing that is super, super technical in our book. In Armenia cuisine, there is a few dishes that might take a little bit longer. Pastirma, Pastirma in the book and it is pretty easy to make, you just need about 10-15 days.

John: You have basma, you have lakma, German-Armenian pizza. You have Armenian desserts like, baklava, lots of others. There is something for everyone in this book, that is the way I look at it. Am I right, Ara?

Ara: A hundred percent. A hundred percent is something literally for everyone and there is something for everybody skill level as well. There are certain things that look a little bit more intimidating and one thing I can say about this book and I do kind of we pride ourselves in this, we did a lot of research and we did a lot of recipe testing. We brought all of these recipes back and we compared notes between Kate and I, because everything in Armenia is done Utski [?] shop, which means by the eye. So we are in somebody’s house, the lady is like and you just add some of this. Like, oh shit, how much was that? Was that a tablespoon? Was that a cup? Did you see that? All of a sudden, take a video, did you see it? You are like, no, no. Then you would be talking and you blink for a second, you would question like, “Did you add salt?” She is like, “Of course, I added salt. Well, you did not say that. Did you add this? Of course, I added this.” So you have to kind of catch up of what they were doing. We walked all of this back and we tested it in an American kitchen with ingredients that are readily accessible to everybody. We give supplements. In LA we are fortunate enough to have certain ingredients that they would have in Armenia, but in the middle of Wyoming, you might not have a certain spice or a certain dish so we gave alternates. So everybody can cook and what we did was we took every one of these recipes and after we were very confident with them. We sent them out for recipe testers, professional chefs, home cooks, a complete amateur and we had them tested out and right kind of notes on it and send it back to us so we can find out how we did. Because certain things make a lot of sense to me because I am a professional chef, but if you give it to an amateur and they just look at it a different way. So we wanted to write it in ways that everybody could understand and the outcome would be the same. So we are very confident in the outcome of each one of these recipes if you follow it correctly.

John: For our listeners out there that want to change paths in life or just start a new path that they never really thought of before and they want to become the next Ara Zada. Can you share like, what some advice that you have for the next generation coming up who wants to become a chef for as a professional?

Ara: So this is my kind of live by this. There is something inside of me. I realize it is recently that I hate failing more than I like winning. It is driven me to do a lot of things and career changes, new adventures, new hobbies, everything I do I try to do to the fullest because I do not want to fail at it and I just do not like losing. So I will do the research, I get super involved with every aspect of everything that I do and I think it is important that people are scared a lot of the times to try and do something different. There are so many opportunities and so many fun things that if you find something that you truly enjoy, you truly love doing. You are not doing it because you are being forced to. It is a cliche thing, but you find do something you love, you never work a day in your life, but the truth is, you are working hard at what you are doing, but you thoroughly enjoy that. Once you do find those certain things, I feel like it just becomes easy. You just guided in there, you just got to take that small little leap of faith.

John: I agree with you, and thank God you did, and left the printing industry like I did. You went on to become a wonderful and important chef and doing just great, great stuff. For our listeners out there, again to find Ara and just connect with him, you could go to www.arazada.com, arazada.com or two buy his wonderful book, which I just think is delicious and it would make a great gift for mom, dad or anybody that you know, go to www.lavashthebook.com Lavash, L-A-V-A-S-H, the book.com. Ara Zada, you are just a delightful wonderful inspirational chef, making a great impact and making world a happier and better place. Thank you for being a guest today on the Impact Podcast.

Ara: Thank you so much, and thank you so much for having me. This is awesome.

Harnessing Creativity with Nir Bashan

Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity.

John Shegerian: This edition of the impact podcast is brought to you by Engage. Engage is a digital booking engine revolutionizing the talent booking industry. With hundreds of athletes, entrepreneurs, speakers, and business leaders, Engage is the go-to spot for booking talent for your next event. For more information, please visit letsengage.com.

John: Welcome to another edition of the Impact Podcast. I’m John Shegerian and I’m so honored and excited to have Nir Bashan on with us today. Welcome to the Impact Podcast, Nir.

Nir Bashan: Thank you, John. It’s a pleasure being here, a very, very cool show. I did some research, listen to some of the episodes and I’m deeply honored. I hope I live up to your guests’ level.

John: You’re going to kill it today because we’re going to be talking about one of my favorite topics and what you’re an expert on. You are a world-renowned creativity expert and you’ve literally taught thousands of leaders and others around the world on the issue of creativity and you have a new book coming out called, The Creator Mindset. I pre-ordered it on amazon.com. It’s called, 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability. I want to get into that. But before we start talking about your great new book that’s coming out in a couple of days, I want you to share the Nir Bashan backstory of leading up to you becoming a creativity expert. I have a feeling that wasn’t what you started off and went to college for.

Nir: No, no. Thanks for having me. Again, it’s really cool.

John: Of course.

Nir: My first job was really going door-to-door washing cars in Los Angeles in the ’80s. I was nine years old and we had some ready supplies. I had a bucket that had a hole in it and we use dish soap. We didn’t have even the right kinds of soap and we go door to door knocking and asking people for five bucks to wash a car and the things that I learned while doing that, are still things that I practice today, right? So I learned that most people will not give their car keys out to a nine-year-old who knocks on their door in their Pontiac 6000 that they love, that they saved up for. Was not going to hand over the keys to some kids at the wash.

So what I learned then and there was that, really, sometimes when you deal with customers and in customer service, you need to be really really creative in terms of what you offer that person because you know, you and I are both– we’ve led companies and you have a very impressive resume, John. You know what it’s like, I mean, you sign a master services agreement and then you go through and you sign a very detailed statement of work and you kind of execute on that and what I learned even at that early age that is we’re not creative in how we deal with customers than we’re basically leaving revenue on the table and walking away. So I learned how to be creative in terms of what I was willing to do and auxiliary services that I was willing to provide to get the sale and to move forward.

So we ended up cleaning trash cans and we ended up sweeping a front porch. We did anything that we could do that wasn’t part of our mission statement of car washing and it set off a lifetime of looking at any business, any product or service, or any career and finding where the creativity lies in that particular vocation and trying to inspire it and trying to grow it.

John: Got it. Got it. So when did you start becoming a world-renowned creativity expert that you would start coaching people and advising people on creativity to what you have learned?

Nir: You know, it was, sort of, I kind of fell into it, right? So, I run a few companies for other people before but I really have been a serial entrepreneur my whole life. Jumping from idea to idea, from company to company, learning the hard way a lot of times, you know, kind of burning things to the ground and going, “Whoops! I shouldn’t have done that.” I’m sure you’re listeners can relate to that.

John: We all can relate to that.

Nir: If you want to go there, I’d be happy to tell you my awful awful story, those lack of success and just running into a wall over and over again. But what ended up happening was, you know, I started helping friends of mine and out of word-of-mouth, it spread and it got to the point where I sort of had a process and a protocol that I would use over and over again and a few editors in New York got kind of a hold of it and they are like, “Listen, here, you got to write this down so that everybody can practice, learn how to practice this Creator Mindset and apply creativity to business.”

John: Got it. And, in your new book, The Creator Mindset, for our listeners out there that would like to buy it, A, you could buy it on amazon.com, Barnes and Noble, other great book stores coming out August 4th. But you could also go to www.thecreatormindset.com. What you have done in this book is you’ve codified creativity. What do you mean by codified creativity?

Nir: Part of the reason why I decided to write this thing and get it out is because at several points in my career, John, I looked for books that would help me become creative, and all I found were books on why you should be created. Why should we be creative? And I would read it and just sitting on the edge of my seat, just like, “Okay. Cool. Yeah. Why? Okay, cool. Now, how? And these books would be very short on the how. And so, literally, I decided to write down the recipe – the 92 Tools and literally, it’s tool after tool of how to be creative. There’s a little bit of why in there, I think, the first ten or fifteen pages are the why but then we get right into the meat of the situation.

I wanted to write a book that helps business owners and professionals be able to execute on creativity today. I didn’t want to write a philosophy book. I’m not an academic, I’ve taught, and that was a wonderful thing. But as a serial entrepreneur, I know what I needed was actual items that I can use today. I wanted to give my highlighter out and circle stuff. You know, I don’t have to tell you that, John, you read what? A book a week. You know what it’s like. You want to absorb this knowledge and you want to execute on it. And so that’s kind of how this book came about and really it is a dive that people can use to execute creativity today.

John: For all our listeners out there, do they all have the ability to tap into their creativity? Is it sitting within all of us or is it like when we’re watching a great concert or seeing a great piece of art and we say, “God, I wish I could play the piano like Billy Joel or I wish I could sing like Barbra Streisand or I could paint like Basquiat, I mean, is it like that, or do we all have some latent superpower within us that your book and it’s codification of creativity can help us unleash?

Nir: I believe that we are all born creative. An amazing scientist helped me in the book and they did studies on babies and found that before even language develops, creativity is there. It’s there solving problems for you before you even know what you’re doing. So it is literally part of our DNA and it’s what made us survive, John, over, 50, 60, 70, 80 thousand years. And so, you know, of modern, modern human.

So what basically I found is that as we get older, we stop listening to that creative voice of telling us what to do. Now, I worked in Hollywood, okay? I worked on music. I work with famous people in both fields, and I promise you, they are not doing anything that you or I could not do. Yes, you know, it does take a gift to have a bit of a voice but you and I both know pop stars right now that don’t really have a good singing voice and they’re making a killing. So, what it really is and what I’ve learned, John, through going through that process and sitting there and working on albums and movies, you know, I had a business even refinishing furniture at one point, which is completely not creative but I cherry-picked from all of these fields and I learned that, as long as you have a process – and the process can be your own. But as long as you have a process, you can instill creativity in anything that you do no matter what business from manufacturing to medicine. And it is incredibly important to rely on that blatant creativity that’s just waiting to bust out. It’s waiting to help you solve problems in your business, it’s waiting to help you solve problems in your particular marketplace or whatnot. Sadly, most of us don’t listen to that voice. We shut it off. So the book is really about real waiting through a process creativity so that you can go use it at your office the very next day.

John: What I love is that you’ve broken it down into 92 tools, but I want to go over some of the ones that really interest me that are in your book that I want you to expand upon a little bit more. Like one of them in your toolkit processes the virtues of listening. Can you share more on that?

Nir: Yeah, so the virtues of listening is an incredibly important creative tool. It is basically the art form of really shutting up and listening because when you listen, you awaken a sort of portion of your brain that is completely different than the portion of your brain that’s in charge of you talking, right? And this is weird for me, John. You know, I’m a consultant and that sort of thing. I generally do not talk this much. Unless I’m delivering a keynote or something like that, this is me, kind of, going more than I usually do. I’m a really really good listener. Why am I good listener? Because there’s so much creative potential from listening to what your staff is saying, listening to what your customers are saying. But I mean really really listening and taking a moment to have a bit of empathy and understand where it is that they are coming from because in that is literally unrealized revenue that you can sort of tweak and adjust whatever business you’re in, to capture in terms of real dollars on the table, that you can capture if you’re only willing to listen in the first place. And I feel like we’re all too busy trying to talk these days instead of really really doing some deep listening and seeing what beauty is there when somebody expresses themselves.

John: You talk about the importance of little victories, Nir, talk a little bit about that. Expand on the importance of little victories.

Nir: So, little victories are a big deal for me. When I started, you know, when I had my first company, I just set goals and they were huge goals. And when I didn’t meet them, I felt like a failure. I felt like I wasn’t succeeding but what I really found was that the small goals along the way are far more important than the big goals. Listen and I talk about this in the book but there was an ice cream machine salesman who sold a bunch of ice cream machines some years ago. His idea was volume. I’m just going to sell a bunch more, right? Volume is an analytical approach, not a creative approach. Volume is literally the epitome of analytics. So he decided, “The way that I’m going to get ahead and sell more and more and more machine.” But then he wasn’t selling a lot of machines and his business began to falter. And so, you know, you got a particular order, went to that place where they were ordering a bunch of these ice cream machine, and found that he ate the best burger in his entire life and it was then and there that he decided to change, right? He decided to use creativity, to change his big victory into now a new and slightly different victory, which was, “Hey, maybe I should be in the hamburger business.” And that was Ray Kroc and his product was McDonald.

So I want your listeners right now to think what are the last two or three little victories that I had, right? And is that pointing me in a slightly different direction than that main goal that I’m trying to get to and if so, why not go down that road?

John: I like it. The importance of making mistakes you talked about in the Creator Mindset, share a little bit more on the importance of making mistakes.

Nir: I think we’re too busy in our day to day lives not just professionally but in our private lives too, we don’t want to make mistakes, we want to pay other people and use apps and technology to just cover up our vulnerability and our human nature, but what ends up happening is we literally cut and kill creativity from even generating because we’re so busy trying not to make a mistake in the first place. I’m sure your listeners would agree with me, out of making those critical mistakes, and sometimes losing companies and having the fire employees out of those mistakes and the seedlings. It’s literally like a forest that burnt every few years, but that burning is necessary in order to germinate new seeds of growth and the human mind and the human condition is exactly the same as that for it. We need to burn into the ground a few times in order to create an environment that is ripe for creativity to take hold and grow.

John: The difference between art and egos and how they interplay, can you share a little bit with our listeners about art and egos?

Nir: Big time. So a lot of people think creativity is about art, right? That’s how we’re introduced to creativity. But really it is just like one percent, even less. So imagine, you know, you’re listening to this podcast right now, right? The mention of a big sort of pie chart. Just imagine it in the mind’s eye and then take a 1% wedge, okay? Take a 1% wedge out and let’s call that art and music and all of this stuff, right? 99% of that other circle is creative potential. Listen, we’ve totally developed, over develop, triple overdeveloped the analytical thinking of our brain. That’s what MBA schools teach. That’s what colleges and high schools and all the way down to elementary and kindergarten, they teach analytical skills. Skills that can be derived into numbers. If something can be quantified, we think it’s a good thing. I’m not saying it’s a bad thing, but I’m saying that that’s only half of the equation. I mean, you know, how many times, John, have you hired somebody and they look great on paper, right? You’re like, “Woah, what a great resume.” And they get in, they’re a real dud, you know. But the paperwork says they’re going to be great, the analytics says they were going to be great but there’s something a soft factor there, right?

There’s a bit of an unknown there that separates good people from great people and that is the ability to fire up the creative side of the mind. So what I want your listeners to do is to understand that we don’t need another person, you know, helping people get analytical skills. You can pick that up anywhere that is part and parcel to the human experience and it’s been like that since day one. What I want to do is to help your listeners develop the other side of their mind, the one that they’ve been ignoring, that gut that’s been telling them, “Hey, you should really do this. This would be great.” And for me, that’s really where the Creator Mindset lives in the balance between the analytic and the creative.

John: I love it. There is another very important element here that you have in your book on character. Now, when my wife and I went to Berkshire Hathaway’s annual event, it was a few years back, Warren Buffett was asked how he chooses leaders of his portfolio companies and he said he looks for three elements. He looks for brains, energy, and character in all of his leadership members. He said if they have the first two but not the third they will kill the company. It will kill the leadership ability. Please share your version of why character counts, Nir.

John: I agree with him 100%, it’s a pretty good recipe. You know, for me, character is really about understanding that the ship is going to take on some water and really what you do when that happens. I think a lot of us, listen, look around today, right? We have a generation of people who’ve never had hardship. I wrote an article about it. I can’t remember who was CEO world or one of them, one of the publication literally about how there’s been a generation of people that have never seen a hard time and you see people freaking out left and right, hard times will come, it’s not a matter of ‘if’ it’s a matter of ‘when’ you know, when will they come? Soon. And for me, character, when looked at creatively is the ability to take on water and understand how to then sort of dissipated and I go through a few tools in the book the kind of help you strengthen your character and understand when you need to kind of turn it on in order to benefit others.

John: The next issue that I read about in your book is self-doubt and you call it the self-doubt monster. I don’t know anybody that’s great at anything that doesn’t fight self-doubt on a regular basis and always perseveres and pushes through the struggle. Can you share what you mean by the importance of the self-doubt monster and how to overcome it?

Nir: Yeah, so the self-doubt monster for me is the most powerful tool that humanity has ever developed, right? You want to talk about powerful tools, people generally talk about war or I don’t know, an atom bomb or something like that. But far more powerful than that is really the negative and detrimental power that every man, woman, and child has on Earth, which is that ability to spell edit. So while we’re all born with creativity and that that creativity is trying to get out our whole lives, our self-doubt is trying to force it down and trying to turn down the volume on the side of the mind that is trying to get creativity out into the world. And what we end up happening, what we ended up seeing happen, John is that we could have easily have cured cancer by now. We could have easily have landed a woman on Mars but there are different industries, the worst self-doubt happens to be very very big. I would say it’s in all industries. Particularly in medicine with cancer and particularly in aviation and aerospace with getting an astronaut out there into a different planet.

We constantly have those people that engineer that has a brilliant idea, you know what we’re going to do? We’re going to design the capsule this way and we’re going to push a solar wind and it would take us all the way there and then they self doubt it because they said, “You know, what? I’m worried about my reputation. I’m worried about what people might think. I’m worried about, you know, I spent years and people think I’m an authority what if I come out with a bonehead idea?” But for me, I like to look at that question from a different lens and I’d like to ask, “Well, what would happen if you don’t do it?” We all suffer and I’m really on a mission, John, to help people in business, no matter what they do, understand that they need to take these creative leaps so that we all benefit. We’re all going to benefit from that scientist working on a cure for cancer who’s going to go out there and be a little loony and be a little out there and take on an idea that is so damn creative that nobody thought of before and they’re going to go through and follow through with it in order to benefit us all. And that is really what I talk about in the book and I talked about a few tricks and tools about really how to take that self-doubt and to turn it into something useful.

John: I love it. For our listeners who just joined us, we’ve got Nir Bashan. He’s a CEO and founder of the Creator Mindset, but he’s also the new author of The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability. You can buy that book on amazon.com and other great book stores near you including at www.thecreatormindset.com. Comfortability – we have a society that is grown used to being really comfortable, Nir, and I’ll tell you what, it’s a little scary and I have a friend named Jesse Itzler who said those who get used to being uncomfortable but being comfortable while they’re uncomfortable are the ones that are going to succeed the most in this journey. Share your version of the interplay, and the importance of understanding comfort and creativity and how to make that work in our favor, that equation.

Nir: Yeah, so I agree completely with your friend. I think it’s spot-on. Basically when you look at it from a Creator Mindset from a creativity-mindset, you’re basically looking at comfort as a very very bad thing. What does comfort do? It leads to companies just kind of arriving and getting complacent. I go through in the book with some case studies of various companies from Toys-R-Us to Pan Am Airways, Kodak, just different companies that literally felt like they were at the top of the year. They were done. They didn’t need to innovate. They need to grow. They didn’t need to change their processes and they literally convince themselves that what was working yesterday would work tomorrow and there was nothing, literally nothing, that is further from the truth than something like that. So for me, comfort is one of the most damaging portions of the human condition when it comes to creativity because what comfort does and technology enables this to a staggering degree. But what comfort does is that it takes that human element of actually needing to tweak change and develop in order to grow, it takes that element out of the equation and we just kind of as companies especially or even in our career, we just kind of arrive somewhere and we sit down and we protect our little molehill and feel like nothing will ever change. And that is a recipe for disaster.

Every business, every product or service, every career only exists in a certain band of time and it is our duty to extend that band of time for long as humanly possible, John. I believe that the work that we do in the enterprise is some of the most important work done in all of history. And that work is done today. Now, why do I say that? I say that because I have seen throughout the world and I have charts in the book that back it up. The level of prosperity around the world being listed, there’s never been a better time on earth for humanity than there is now and I know that that might seem controversial, right? We got a lot of stuff going on and I’m not saying we’re perfect and I’m not saying we’re where we need to go but the free enterprise has lifted more people out of poverty than any other system ever. Yes, it’s not perfect. Yes, it’s not the end-all-be-all but it’s the best we’ve got right now, John, and that system enables so many people to come up that I feel like it’s my duty to go to you, to manufacturing companies and different people in waste management, whatever business you’re in and help you sort of inject creativity into every facet of the enterprise of your business so that we can continue as professionals, as leaders of companies and so on and so forth, to raise the quality of living for everyone on earth.

John: I love it. One of your other points in your book in your toolkit is the center of the universe is not you. Now, I’ve read the bestseller by Ryan Holiday, Ego is the Enemy and I love his book and I love what he writes about stoicism and about egos. Share your version of the center of the universe is not you.

Nir: So I think a lot of people are going to be disappointed when scientists figure out that they’re not the center of the universe. I mean, it’s one of those things. Listen, the ego is a real killer of creativity because it gives us a false sense of knowing anything and I’ll be the first to tell you that there is much that I don’t know. I would say mostly things are in that realm for me. I just don’t know and I think as leaders and even somebody in their career having the ability to admit that it is credibly valuable because you start learning and you never stop learning and we are so adamant that you know, “I’ll fix it. I’ll figure it out.” But sometimes it’s okay to say that you don’t know and I would like more people in business today to say, “You know what? I don’t know and I need some help.” For me, that is really where the ego comes into play when it comes to creativity because why? When you say that you don’t know and you say that you might need help or whatnot, you’re really inviting different viewpoints in and in those different viewpoints the potential of amazing creativity to come out and it might even spark an idea inside you to be able to solve a problem in a way that you never saw possible.

John: And we’re going to end the synopsis of some of your great tools in the Creator Mindset tool chest that’s in your new book, The Creator Mindset. It’s coming out on amazon.com and at a bookstore near you on August 4th with what you call the complacency conundrum and with so much of us working from our homes now, in our sweats, unshowered, it’s easy to get a little complacent during this COVID-19 tragic period of time that we’re all living through and I’d love to hear from you, Nir, and how you propose that all of us break through any complacency or the conundrum of complacency that some of us put ourselves through on a regular basis.

Nir: Yeah, for sure. There’s three flavors of complacency that I see over and over again and it’s one of those things where I’ve seen it so much when I consult that I decided even kind of write it down. Now, are these the only sort of things that make us complacent? No, there’s a bunch of them, but the ones that I see over and over again, right?

John: Okay.

Nir: The first one is what I call the early warning and it is basically a signal coming from somewhere or someone or something that shows us that the product or service that we’re offering is starting to not do well. It can be the latest sort of a quarter three report. It can be some customer survey that can be looking on Yelp and seeing a couple of bad reviews and most people when they see that early warning they just kind of shift in on it’s amazing instead of gearing up to, “Okay, let’s solve this problem.” Most people say, “Oh, they’re idiots.” Literally, I’ve seen it happen. John, I’m sure you have to. “Oh, they’re idiots. They don’t know how to review our business.” “Yeah, you know, quarter four is going to be better. It was better last year.” So on and so forth. And that early warning is something that we need to pay attention to so that we don’t get complacent.

The second thing that I see a lot is the exploitative sale. An exploitative sale is a complacency tool that I never want people to use, right? It was just like the first one that we just talked about the early warning. I want people to recognize early warning, not ignore it. The exploitative sale is basically when a product or service starts to make money off of people’s backs really in a way that makes them kind of resent the brand. A lot of credit card companies are in this case. I talk in the book about the Columbia House. Do you remember them where they take a penny and you stick it to a thing and send it off and they send you DVDs and CDs and all this stuff and then you were in a contract for like ten years?

John: I thought it was a lifetime. I’m still on that contract from when I was a kid.

Nir: Yeah, exactly. Yeah, you know–

John: I remember that well.

Nir: Something like 2015, and you know, there was like this internet, forms that popped up and people just rejoicing because that was the only way they could get out of their contract. They were still under contract for CDs in 2015.

John: Unbelievable.

Nir: So, there’s a lot of products and services out there that still use it. Maybe not to that extreme. But I have seen it many times, you know, people in the software business saying, “Well, we’re the only software that can do this. F the consumer or F the business to business that we’re offering this solution for. Nobody else can do it.” And that is the recipe for complacency. What ends up happening is people, you know, people just stop innovating, they stop growing, they stop creating and things kind of end right there.

The last thing that I see over and over again is a paralysis of choice. This is for a business that had some creativity at some point or a visionary leader or so on and so forth and they have so many idea that they don’t know what to do with them. That’s what I call the paralysis of choice and the complacency conundrum. And that is something that’s really bad too because you have too many damn options that you haven’t done, sort of, some weeding out. And so, you know, you’re overwhelmed by what you have to do instead of following a path of what you really do need to do. So that’s kind of the explanation of a bit of a deeper dive into the complacency conundrum.

John: I love it, Nir. Nir, I wish we had more time today. I would love to keep going through the book, but I want our listeners to buy the book, read the book, use some of your great 92 tools which help you unlock the secrets to innovation, growth, and sustainability. It’s called – The Creator Mindset. You can buy it at www.thecreatormindset.com, amazon.com, or other great book stores near you. Nir Bashan, you’re making a great impact on all of us, you made an impact on me today. You’re very inspiring. Your book is going to be massively successful and helpful. I can’t wait until my copy comes. Thank you for being a guest today on the Impact Podcast.

Nir: John, I sure appreciate it. Brilliant questions, really. I mean, I get so excited when people are into it and they get it and I really really thank you for having me.

Transportation of the Future with Mark Russell

John Shegerian: This edition of the Impact podcast is brought to you by ERI. ERI has a mission to protect people, the planet, and your privacy. It is the largest fully integrated IT and electronics asset disposition provider and cybersecurity-focused hardware destruction company in the United States and maybe even the world. For more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com.

John: Welcome to another edition of the Impact podcast. I’m John Shegerian, and I’m so honored and excited to have with us today Mark Russell. He’s the CEO and president of Nikola Motor. Welcome to Impact Mark.

Mark Russell: John, thanks for having me excited to be here.

John: Oh, man, you are the hot guy. You are the guy that everybody wants. We are so honored to have you today. I know how short time is right now for you being in high demand to give what’s going on with Nikola Motor and there is some great announcements you’ve made in the last days or so before we get going into that. Can you just share a little bit of the Mark Russell Journey? How did you even become the CEO and president of Nikola Motor? And how did that all come about?

Mark: Well, it is a kind of a long story but it goes back to the beginning when– I am a lawyer by training actually. I practice law for a while back in in the 90s and it was not until I had a client who challenged me to take a non-legal role that I even consider doing something else.

John: No kidding.

Mark: I took a look on legal role about 24 years ago and I have never looked back. I’m sorry. Never became a lawyer, you know and I saw that is taking a big risk at the time, but I thought you know, what’s the worst that could happen? You know I could fail and I go back to being a lawyer. And my first exposure to what I call the entrepreneurial proposition, which is what is the worst that could happen and if that is acceptable why not try it, you know. And that’s the entrepreneur proposition and I have been following that entrepreneurial proposition now for 24 years and is taking me further and further to the utility cutting-edge. So and now you have to say I never dreamed it would go this far as it has that now we are on the you know, we are on the cusp of having a legitimate shot to change the world and help create a brighter future for all of us.

John: Well, you are definitely the cool guy, you know, we do cool things here at ERI, but all my young employees that work here that make this brand so cool. They just– they heard about you coming on impact today and they were so excited. They just were blown away that you were coming on to tell the story of Nikola Motor. I’m on your website now for our listeners out there to learn more about your amazing Badger and all the cool things you’re doing they could go to www.nikolamotor.com. Mark, you became the CEO president in February of nineteen, but things are happening in the last days in the last months, can you talk a little bit about you know, really what Nikola is about and your company and your mission.

Mark: So the roots of Nikola go back to before the founding. Trevor Milton and I started working together back in 2013. coming at, you know, coming out of the recession and I guess it was 2014 that we actually purchased a company that Trevor had found previous to Nikola. He founded a company called DHybrid systems. It made natural gas systems for heavy trucks. Natural gas fuel systems for heavy trucks. His company before that which didn’t end up lasting for the long haul was just called DHybrid. And then he did a DHybrid systems. DHybrid was just about blending natural gas into a diesel engine and then DHybrid systems was about a pure natural gas system for a heavy truck. And he started buying pressure cylinders from the company I was working at and helping to lead previously which is company called Worthington Industries, and they even– one year became my second-largest customer for those kind of heavy heavy-duty natural gas fuel tanks were onboard fuel storage for natural gas vehicles. And I said, “who are these guys?” and they said, well they are small news new company out west and they don’t need system. It’s really gaining market share.” So I said I’d like to meet him that’s when I met Trevor seven years ago and a few months later, we bought that company and then Trevor not too long after that said what I really want to do now is help create the commercial transportation system of the future, the truck of the future and if you are smart, you will back me but either way, I’m not working for you anymore. I am going to start this other company. When I met him, he was–he was had a start-up going already and then we bought that from him and then he started Nikola right after that and we have wheels back him. So he pulled– he plugs some of his money in from the previous transaction, we plugged a little bit in and provide some incubation services and then we were Off to the Races and it’s been an incredible ride.

John: Go ahead and let us hear about it.

Mark: It continues to be an incredible ride because it gets– from the beginning, it was a big dream, an ambitious idea. But it’s gotten just even bigger than that. We now believe that we have got a legitimate shot to be a significant producer of battery electric vehicles in the heavy trucks big commercial transportation. And now in the passenger vehicle space with our pickup truck the badger. And then in the grand scheme of things, helping to solve one of the toughest parts of that equation, which is the heavy long-haul business. The heavier something is, the party you have to haul, the more a challenge it is to do that with just a battery powering electric motor. So that is where we came up with our fuel cell system and the hydrogen fueling networks that we are starting to build to fuel it and this bundle decent heavy truck where we provide you with a truck, we give you the fuel, we give you the maintenance. If you have got a driver and you have got a load of something to haul a long distance, then we can provide Freight as a service to you almost and that is really super exciting and we have continued to build a new kind of an ecosystem of partners and suppliers. That is one thing that from the beginning has been a loadstone for Nikola is we were looking for partners. We are looking for help. We are trying to team up with people and so even our competition.

John: Yeah.

Mark: On the stands for the fueling infrastructure for the hoses, the nozzles, the receptacles. We have teamed up with our partners to come up with a standard. We are talking about companies like Toyota and Hyundai, Air Lockheed, and industrial gas. Shell on the petroleum side Energy company. We have teamed up with those folks and may inform the Consortium to standardize things worldwide so that you can, you know, you have a standard way to fuel hydrogen fuel-cell heavy-duty vehicle around the world. We agreed on a standard in December with those folks and we all agreed to go that same direction and companies we teamed up to help develop our technology like Bosch and Wabco and Nell and Mala and Meritor and now General Motors. General Motors and being the most recent one we partnered up with to do all this and there’s a lot of things..

John: and I want to come, I want you to go into that a little bit more of– talk a little bit about that culture. This is something you have learned and evolved in terms of– you have publicly announced your collaborative and partnership spirit in every public interview you have done which I loved because it just shows how open you are and it’s not all about just you and it’s just not all about Nikola, how you love to collaborate. Is that something you brought to Nikola from all your other Ventures that you’ve led in the last 24 years since you walked away from lawyering?

Mark: Well, certainly something that I’ve learned and I have to give great credit to my former company Worthington and where I worked for 12 years. Worthington does a great job with joint ventures has– have a number joint ventures that lasted a long time, and gotten very significant. There’s a several of them that are really notable and that helped teach me the power of partnership and as far as Trevor that you know, that’s the founder here. He has a great gift in, you know, in being willing to take an entrepreneurial risk, but also in creating Partnerships and collaborations. He’s really unique that way, you know, every entrepreneur has to have a vision of the future that motivates them to take a risk and to persist in the obs– you know obstacles and even temporary failure. Trevor has that. But he also has the self-awareness to know that you’re more likely to succeed as a team than you are as an individual.

John: Right.

Mark: And particularly when you’re trying to change the world. You’re trying to change the world. That’s a tough lift for one person. You know, you can– Archimedes said I could lift the– I lift the whole world if you give me a not long enough lever and a place to stand but he didn’t mention that it that by himself. He still would move it very far with that kind of length of welcome.

John: I love that quote. I love it. I love it. It’s just great to be so collaborative. And that’s just a great lesson for young entrepreneurs that are getting inspired by you. I mean, I already know that you’ve captured the minds and the hearts of all the young people that work for me. And obviously that goes way beyond that because of all the publicity you’re getting and the fact that you’re so open about that. I think that’s just a great lesson that you’re teaching the Next Generation behind us.

Mark: Well, and how cool is it that we get a chance here to help create the world of the future that could be sustainable, you know, and we use batteries to store renewable electricity and move things around and we use the breakdown of water. The store electricity and move things around how– that’s really an elegant solution by the way. You take water and you break it into its parts to store energy, and to get it back you just make water again. It’s really elegant that you can repeat it a million times no problem. And if that turns out to be a key for the future sustainable clean economy, then how cool is that to be part of making that happen and do it with cool products along the way.

John: Listen, I’m like, yeah, it’s not like I cut you off earlier. I want you to go into the amazing announcement you made yesterday with GM?

Mark: So this was really a really a cool thing. So the– we actually started talking to General Motors about fuel cell technology long before we ever started talking about doing a vehicle together. And because they have a really neat fuel cell collaboration that they have been doing for several years now with Honda. Honda has been working on fuel cells a long time. GM’s been working on fuel cells along time. They brought their technology together into a joint venture and they have a really cool fuel cell system that they’re about ready to mass-produce. And because of that and we’re looking for you know, everybody who’s good at this around the world. We want to compare notes with them at the very least collaborate if it makes sense and so we went to them and said, “Hey, let’s talk about fuel cells”, and they gave us a fuel cell to test, a fuel cell stack we could put on a test stand and test or anxious to do that with anybody who will let us. Their fuel cell stack tested out really efficient and long Live. And we started talking about fuel cells and then in the middle of all that, Tesla came out with their cyber truck. Which a lot of people love the Cyber truck and we wish Tesla every success.

John: Right.

Mark: We think they’ve done great things to help move the world toward a sustainable future and we wish them every success. People want to make us Rivals, but there is room for both of us to succeed and many others frankly. It really change the world. But that– a lot of people love that cyber truck. They had a lot of you know, they had a lot of orders for it. But I– you know at first I didn’t like it. I’ve been driving a pickup truck since I was 16 years old, I grew up in the American West and I’m a pickup truck driver. I have one today and I said I said, “that’s not a truck I would buy”, and so Trevor said, “hey, we’ve got the design guys have come up with a concept for a pickup truck just for fun: and said “let’s just throw it out there.” So we threw it out there and said, “hey, here’s a pickup truck you could build”, and in the Tweet, Trevor even offered a deal on and say “you can have this if you want. We’ll build a pickup truck the people think looks cool.”

John: Right.

Mark: Actually, some people think the Cyber truck looks cool but kind of in a futurist.

John: Right. I get what you mean.

Mark: Yeah and ours is much more traditional looking more like an advanced version of the cool pickup trucks that are out there today. People kind of went crazy over it so much so that we got I think almost 90,000 people raising their hand and filling out a form online on our website. We have put a fill on the website said people so interested in we put a form on the website said that ” if you’re interested in this thing, fill out the form and we’ll keep you informed of what we’re planning to do” and we had almost 90,000 people just do that real– in a fairly short amount of time. I think we had– it was really fast that we got many that many people and that caught the attention of a number of OEMs who said, “hey, we could build that for you” and we said, “well, that’s interesting because we probably– we’re not going to do this on our own. Our primary business is the heavy truck and the fuel cell system and the Hydrogen supply chain”, and we said but we– did somebody helped us we probably built us– build it, you know back to the partnership idea and that point, you know GM start saying, “hey, we could build that for you. We’re going to– we’re tooling up to build electric vehicles and we’re going to have them, you know, we’re committed to having the best batteries in the world, the best fuel cells in the world and the best production fuel in the world for these things and for passenger cars, and if you want to, you know, let’s talk about building the badger”, and so we added the badger to the equation and we were talking about their battery systems that they’re doing with LG. The bullets interesting. Both of these things are Partnerships that we are really interested in likewise. We’re interested in the Honda GM Tech for on the fuel side. We’re interested in the LG GM Tech on the battery side. And then we’re just collaborating how right on manufacturing of the pickup truck the badger.

John: Wow.

Mark: So all this card coming together and we start adding up the value that it would be to us to do something truly and as a partner here. And they added up the value of you know if we had given them increased scale and increase volume and give them a share in the company that– so we ended up, each of us getting you know, several billion dollars more value than the actual stock that we trade in change hands here. And so that’s how that ended up. We talked to lots of different OEMs. But in the end, GM was by far the obvious choice because we have the additional Synergy of their collaborative partnership on fuel cells with Honda and the additional Synergy of the collaborative partnership they have with LG on batteries. It was really exciting and cool.

John: And what is also cool is that you’re the hot company? You’re the cool kid on the Block and you get to work with a hundred-year-old iconic legendary brand and bring them into the future with you now.

Mark: Well, and isn’t it cool that we get to do that we go further together. You know, they have a lot that they bring to this party and what they lack, we can bring to the party and it is just exciting because it helps them it helps us. It’s really really exciting.

John:I know you also– I read about five or six weeks ago about your really cool partnership with Republic Services. Can you share with our listeners about your partnership with Republic Services as well?

Mark: Absolutely, so that one started because the– one of the cutting edges of zero emissions and carbon emission reductions is the waste industry and that’s because people you know, this industry operates in urban and Suburban areas where lots of people live and people have been demanding through their elected officials that they that they stay clean up this process. They don’t want smelly dirty diesels in their neighborhood and smelly dirty noisy. They want them to be less smelly, less dirty, less noisy, and less and more sustainable. You know that people are more recycling more than ever and they want this to be part of the recycling Loop and to not be part of the political. So the segment of the heavy truck industry that has been leading the march away from carbon emissions and pollution generally has been the waste collection industry, you know, they’ve come they converted almost all of their vehicles and most of a lot of the major metropolitan areas around from diesel to natural gas, which is cleaner burning and is more efficient and better for the environment. And their goal so going to lead in the change from natural gas to zero, you know, using using batteries or maybe in some cases yourself within batteries award for most of these applications because pick– because trash trucks can return to base overnight and charge slowly there with a battery. So and they don’t need to go, you know hundreds and hundreds of miles during the day and they stop and start a lot which is a great application for regenerative braking for batteries. So we think that that we thought that that was going to go batteries and since we and since we came up with a really cool battery-electric heavy truck that is already, you know, it’s sister or rather predecessor design as the Iveco S Way. There’s a version of that vehicle and its predecessors that is used for Waste for collection and so in many parts of the world, so there’s already an existing application of that same platform to the waste collection industry. And since we collaborate with our partner there Iveco, and coming up with a battery-electric vehicle that was based on the same parts bin as their Iveco S Way which was just came out last year in July. New– one of the newest diesels in the world and probably one of the last new diesels in the world because nobody’s going to be working on new ones of those going forward that it make just perfect sense to go to the waste industry and say, “you know, if you want to go from– you went from Diesel and natural gas, if you want to go from natural gas to to our right zero, then we can provide a solution for you” and Republic which happens to be headquartered here in the same city that we’re headquartered in here in Phoenix, Arizona that we just got to know those guys really well, even on a personal level and they have such commitment to this.

John: Yeah.

Mark: That it started to just make powerful sense. And I said look if we partner up on this so that you help us then we can kind of come up with a solution that could be the model for the rest of the industry, rest of the world frankly of being able to make refuse collection zero-emission and sustainable and they embrace that with such enthusiasm and with such commitment that it was just a no-brainer to say let’s convert. Let’s convert your Fleet and let’s come up with a plan to do that. And then you can also help us design the truck and so that we can get a design that we know will work in this industry really well And so that’s how that came to pass that Republic had such a commitment and enthusiasm for doing that and leading the way and we had the beginnings of a solution that was close enough that once we started collaborating, it was clear that we could do that quickly and relatively simply and together. So we’re looking forward to showing the world how you can convert, you know an entire city to zero emissions and all of their recycling efforts and waste collection and in cooperation and partnership was Republic.

John: Another great company, another great brand and you’re collaborating again. Mark, I would ask questions. One, you know, I’m on your side again for our listeners out there. It’s www.nikolamotor.com. Nikolamotor.com the motor singular. It’s a great site, tons of information and I– makes me want to like get behind the wheel of the badger. Well, how long until– give me a little bit of a crystal ball? How long until I’m sitting behind the wheel of a badger? Is it a year? Is it two years? What’s your– what do you foresee?

Mark: We think we could we could get you a badger in 2022.

John:Oh, that’s going to be so exciting that’s all..

Mark: You know, you have to wait a little bit. But if you’re willing to wait and you want to go in and and by the way with the announcing what you brought the reservation price, the price down to a hundred dollars so you can you can get your place in line right now with $100 deposit. The cheapest way to do it before it was 250. I hire graduates and you know, we have higher versions of that and we also let out a thousand reservations at 5,000 a piece for people who wanted to be VIP treatment in the queue.

John: That is awesome.

Mark: So that’s also, at Nikola World, we’re going to unveil the badger at an advance and if COVID allows, it will be on December and those folks are going to get a special behind-the-scenes pass to that. But you can reserve your place in line for a badger for 400 bucks to go on the website. You can do a real quick. It doesn’t take very long and for a hundred dollars, we will put you on the list and we’ll get you a badger as soon as we possibly.

John: Hey two things Mark. I hope I get– I would love to come to Nikola World whenever you have it whenever it makes sense, and we’re allowed to have those kind of events. I’d love to come there and with two minutes left, share with our listeners the future. You’ve already told us about two amazing Partnerships with GM and Republic Services. Can you share a little bit about what the future years ahead look like for Nikola?

Mark: Well, in the near future, I think what you’ll see us do in line with our philosophy and culture is what you’ll see as partner up with somebody in the hydrogen infrastructure space. We have a huge challenge ahead of us to make sure that if you have a hydrogen fuel version of the badger, the home built and we’ll put you on with a battery or of with a fuel cell into a hydrogen the hydrogen one will go twice as far, it’ll be more expensive and then you have to also make sure that there’s a place for you to fuel and that’s what we’re focused on is make sure our customers have places to fill these vehicles up with hydrogen and we’d like it to be clean hydrogen, you know made from renewable electricity. So we have a huge challenge ahead of us on that front. We’ve already built a station here in our headquarters and has the ability to dispense up to a thousand kilos of hydrogen a day, that makes it the largest dispensing station that we know of here in the Western Hemisphere. There’s one that is slightly is slightly larger Mark,000 tons a day. We understand is in southern China but ours is the biggest one in the Western Hemisphere and the next one we build will be even bigger than that. Bigger than anything out there and we have a lot of building ahead of us. We’ve developed a station design and infrastructure that can be mass-produced now standardized around the world. And anybody, anybody’s vehicle should be able to fuel there will be standard infrastructure that we’ve agreed on with the other industry players that we’ve consorted with and we we you know, that’s a that’s an area where we think it’s right for partnership. So I think you’ll see us announce that we’re going to do something in partnership with somebody to build hydrogen stations and infrastructure for distribution of hydrogen.

John: Wow.

Mark: So that’s coming up. From there, you’ll see us finish up our our Factory conversion in Germany. We are just about done converting the factory we’re using in Germany to produce Vehicles. It’s in the city of Om between Stuttgart Munich and that that that’s an existing facility that we’ve converted for– to produce electric and Fuel Cell Vehicles. That’s almost done and we’ve just broke we just broke ground a few weeks ago on our facility in Henering, Coolidge Arizona that is Southeast of phoenix that the green filter sylheti where we’ll be producing Vehicles there and then of course, we’ll be announcing along with our partner John motors, which me, which facility that would be a facility that that is in the General Motors footprint today that will be converting for for producing the Nikola Badger. So those are that’s a series of things that are coming down the pike for us and if we think about gigs to gets us on the way to what we’re really trying to do which is help save the help save the planet make it a sustainable place for our for our descendants.

John: You know, Mark, you have so much going on. Please promise me that as these announcements come out in the months and years ahead that you’re going to join us again on the impact and keep sharing with our listeners all the great things yo are doing.

Mark: Happy to do that and consider yourself invited at Nikola World. Hope to see you there and would love to come back on and talk. Thanks for the great service you do and helping spread good ideas and get people connected to good ideas around the world.

John: Listen, he’s Mark Russell. He’s a CEO and president of Nikola Motor. You can find him at nikolamotor.com. Mark, with the with me sitting in the middle of California and fires burning to the north, the East and the south of me. There is no greater time than to have a really nice person and it’s really nice for our young entrepreneurs out there to hear how nice guys can finish first. To have you during this very busy time while you’re scaling this company and being dragged in a lot of directions to make public announcements and be on major media networks for you to come on the impact today. This is exactly why I do this show, I’ve been doing it 13 years. It’s with total honor and gratitude that I say thank you for coming on today. Thank you to making the mission of transforming the transportation industry and improving the lives of all of us and making the world a better place. Mark Russell, you are making the world a better place with Nikola Motor and I’m just so grateful you came on the impact podcast today.

Mark: John. Thank you so much for inviting me. It was a pleasure.

Gaining and Losing with Anthony Lolli

Despite Anthony’s external success, he was struggling. Growing up, he was always a bigger guy, but when he achieved business success, Anthony felt like it was time to focus on what really matters – his health. After numerous failed attempts to get fit: trying the latest diets, working with the best trainers and jumping on the new trends; Anthony wasn’t seeing results. On his 40th birthday, Anthony’s daughter looked at him and said “Daddy, you’re fat. I don’t want you to die.” That was the push he needed to radically transform his body and health.

Less than one year later, Anthony had lost 125 pounds and decided to commit his life to helping others in the same position. Unlike all the fit trainers and health coaches you see – Anthony’s just like you. He learnt the key skills needed to alter his daily habits to produce real, permanent changes; discovering simple techniques that anyone can follow, to help you lose the weight for good and feel amazing.

So now Anthony is putting what he has learnt on his fitness journey into practice. He has teamed up with James Hergott, the producer of Radical Body Transformations, an Amazon prime docuseries, to create the next season and build a community of people desperate to radically improve their health. Lolli Brands Entertainment has released a full length documentary about Anthony – ‘From Fat Lolli to Six Pack Lolli’ to share his story and experience with the world.

Fast forward to the present: Anthony’s happier, healthier and performs better in life, not just in business. He has since won physique and body transformation awards, going from fat to six pack fit. He has committed his life to helping others achieve success in their professional lives, it only makes sense that the next step is to help others achieve success in their personal lives, starting with what matters most – their health.

John Shegerian: This edition of the Impact podcast is brought to you by Engage. Engage is a digital booking engine revolutionising the talent booking industry. With hundreds of athletes, entrepreneurs, speakers and business leaders, Engage is the go-to spot for booking talent for your next event. For more information, please visit letsengage.com.

John: Welcome to another and very special edition of the Impact Podcast. I’m John Shegerian. I’m so honored and excited today to have fellow New Yorker, Anthony Lolli. Welcome to Impact, Anthony.

Anthony Lolli: I thank you for having me.

John: You know Anthony, I was so drawn to your incredible movie. That’s right now on Amazon Prime and all over the place getting talked about from basically how you went from being someone who was obese to how you radically transformed your body. But before we get talking about the movie and everything else that you’re doing right now. Can you share a little bit of your incredible entrepreneurial journey growing up in New York City as an immigrant wanting to become, have a piece of the American dream and where that led you?

Anthony: Oh man, absolutely. So, I started off, my dad was from Italy and a World War II veteran. My mom was from Ecuador. My mom immigrated to this country, lived in an abandoned building, worked in sweatshops and then eventually worked in beauty salons and became home care person taking care of the elderly and she met my dad who was a World War II vet, public school teacher who moonlighted as the evenings doing photo with the parrot. He would put a bird on his shoulder, go around Manhattan and take polaroid pictures of tourists. Put the bird on their shoulders, couples having dinner and charge them $5.00 for a polaroid picture with an exotic bird. That was my background and I didn’t know we didn’t have much money. My dad retired early. He had a small pension of $200 a month and we lived in a rent-controlled apartment.

John: Wow.

Anthony: There was a moment in time when I wanted my mom to buy me this gift because she would go on to Saks Fifth Avenue try on mink coats, expensive clothes, and never by anything. You put it back on the rack and walk right out. In one of those journeys, I saw a waterproof watch on display that I had saw commercials for in the Saturday morning cartoons. I begged my mom to buy me the watch. It was 12 bucks. She cried with tears in her eyes and said we can’t afford it and it was at that moment I said, “mom, one day we’re going to be so rich. I’m gonna buy a white mansion with the white limousine and a chauffeur and you can go and eat and shop and do whatever you want.” We never talked about that moment again, but that was embedded in me and the fire in my belly that made me want to transform my family’s financial situation.

So fast forward many years later, I was going to Kingsborough Community College. I was taking a Business Administration courses and a buddy of mine, dad got into real estate and started making money. I said, “man if he can do it, I can do it.” So, I got my real estate license. I was in the classroom where the instructor was raving about how much money you can make in real estate and then I said, “Excuse me, can you tell me how come you haven’t made a lot of money in real estate?” And he said, “Well, I’m going to talk to you after class.” So after class, he said, “You know what Anthony? That’s a very good question. I actually own this real estate school and if you do the math, you see, I make about a $1,200,000 a year.” I did the math and I said, “No problem, sir. I’m going to pay attention. I’m going to ace this class.” It was at that point in time that I created my goals and aspirations and my dreams. Those were to not only ace the Real Estate school exam, pass the state exam, get my real estate license, but I said, “I’m not only going to sell real estate, but I want to own real estate.” I said, “I’m not going to just rub elbows with these owners and landlords and multi-family building management companies and not learn anything. I’m going to learn the tricks of the trade because I want to be an owner. I want to be a developer. I want to do that.” I also want to start my own brokerage. I want to hire my friends and family to come work for me. And then I said to myself, “Guess what? I’d like to make $1.2 million a year by owning a real estate school, too.” Fast forward, many years after that maybe less than five years I became a multi-millionaire. At the age of 23, I started a brokerage. I called it Rapid Realty. I’ve recruited a lot of friends and family. This was after working for a lot of small mom-and-pops getting ripped off left and right by broker. Learning the tricks of the trade on my own, I started my own company and then simultaneously I started buying real estate and then I started a real estate school that became the second largest real estate school in New York City. We licensed over 40,000 people–

John: Wow.

Anthony: –to get into the real estate industry. We had television commercials. Then eventually I started a billboard company where I had 72 billboards around New York City and then I established that company and sold that company. Eventually, I sold my real estate school and I fully focused on becoming an investor and then I decided to franchise my real estate company and grew it from one small mom-and-pop location to over a hundred locations nationally.

John: Wow.

Anthony: And then, at the same time, I was building my portfolio and then I sold that company and wrote a book called it, The Heart Of The Deal. And that book became an international bestseller. But, beyond that, before that throughout my entire real estate career, I became a public figure. One of the top 10 most sought-after people. I was in the press and the media over 3,000 times. You couldn’t turn on the channel and not see me on Fox, CNN, ABC.

John: [Crosstalk] I see you many times.

Anthony: [Crosstalk] [inaudible] real estate topic.

John: Yeah.

Anthony: They would write articles about it or ask me my opinion about the trends and what was the latest thing. That was an awesome experience and I even had a story that went internationally viral. Over a 105 people that works for me out of the 2,000 tattooed the company logo on their bodies. That story alone went internationally viral. They wanted to know what kind of culture? Who was the CEO of this company where the people were so compelled and so passionate? That they tattoo the logo on their body.

John: That’s awesome.

Anthony: So that will slide apparently quite an experience. Like I said, I continued buying real estate, becoming an investor. Somebody bought my company and I basically retired and then started a brand new chapter of my life.

John: So, wait a second. Now, growing up in New York City myself, I understand that when someone like you becomes as massively successful as you became. You lived already more than most people live in five lifetimes in terms of your success of Rapid Realty and your billboard company in your public speaking you live five lifetimes as a very young man. So I saw my father and other successful people in New York City and all it is, is business lunches and business dinners, which led then to you being at that point massively successful, but overweight.

Anthony: For every million dollars I made I gained a pound to 5 pounds. That’s really how I look at it because–

John: [crosstalk] That’s interesting.

Anthony: –the reality is I ballooned up to 315 pounds.

John: Wow.

Anthony: It was insane. Media after meeting, dinner after dinner. And then I ended up buying a Rolls-Royce and then forget about walking. Asking for a Rolls-Royce you’re driving everywhere or you have a driver. It was just that. The most walking I did was walking on stage to give a speech or just walking to the car or walking to the restaurant. The more successful I became, the less I actually had to be at work because they built a phenomenal team and staff. I didn’t even have to be involved in the day-to-day activity. It was just the pounds were piling on and then I was unstoppable. Then I kept trying to lose weight. But I really didn’t have a need to lose weight because I had everything. I had met the love of my life. I have a beautiful wife, I have beautiful kids and everything was hunky-dory. Of course, I had some health scares. I had sleep apnea of anytime you start getting over 300 pounds. I don’t care what your genetics are. You going to start feeling the effects of it. So I had set a goal. I said, “I’m going to be fit at 40. I’m going to be fit at 40.” On my 40th birthday, I was the fattest I ever was in my life and I said, “Anthony you can achieve so many things. How come you cannot conquer this one aspect that means so much to you that’s so important? Why can’t you do it?” It wasn’t until I had this one moment because my wife and I, would I were at odds my children are eating healthy. She’s a healthy eater and my kids were wondering why I was eating what I was eating and they wanted to know if they could also eat it. They kept trying to [inaudible] the food. So I was no longer invited to eat at the table at the dinner table with the family because I was a bad influence. So, one day I got fed up and I said, “I want to eat at the table.” Eating at the table and my daughter goes to reach to eat some french fries that were the greasiest and the saltiest fries you could imagine and my wife said, “don’t eat that.” My daughter’s name is Love. She said, “don’t eat that Love you’re going to get fat. She says, “Mommy. what’s fat?” And so my wife had been arguing with me for years and she knew what was going to get under my skin. My daughter was everything to me and so my might she said, “I’ll show you what that is.” She showed her a video about obesity in the beat. The video was showing what obese people are, what it is, and how you become obese. And she said, “Daddy you’re fat I don’t want you to die.” It was that dawn the next day I decided to take action. I hired a personal trainer. I looked and I started working out. I started losing weight. Then I knew I was going to hit a wall. So then I looked into nutritionist. I found a nutritionist to customize a diet for me and I flew him over from Ireland and I had him live with me and teach me everything I need to know because I wanted to cure my problem of obesity. But, I felt that I had a higher calling. I knew that I had made a significant impact in thousands of lives. I changed thousands of lives financially throughout my real estate career. I knew that if I did this transformation, I could save millions of lives around the world. So what I did is I purposely documented it. Not only that I know I was going to make it documentary but I also wanted a hold myself accountable. I knew that if I had a business goal and an ultimate goal behind my transformation, I would see it to the very end. I needed to attach that as an entrepreneur. I needed it to be something more important than just for myself. Besides my family, I also needed to sprinkle in a business aspect of it. So I did all of that. I filmed every single day of my transformation and turned it into a documentary and then turned it into a huge online fitness business called Radical Body Transformations. Now we have a reality show that’s in its third season. That’s also on Amazon Prime where we feature the everyday Joe, housewives, people that have been divorced, alcoholics, people that suffer addiction and obesity coming onto our show and we’re helping them transform themselves every single day.

John: For listeners who just joined us, we’ve got Anthony Lolli. He’s the co-founder and executive producer of Radical Body Transformations. You could find him and his team at www.rbtshow.com, rbtshow.com. I’m on the site right now and it is chock-full of information. For our listeners out there that haven’t had the opportunity to see the documentary that Anthony was just referring to, I’ve watched it twice. I’m probably going to watch it the third time. It’s so inspirational. It’s From Fat Lolli to 6-Pack Lolli. It’s on Amazon Prime. It’s literally so well done. You wouldn’t know if it’s being done by Spike Lee or somebody else. It’s so well done and inspirational. I highly encourage all our listeners out there to watch this documentary. Anthony, your daughter said “Daddy you’re fat. I don’t want you to die.” I saw it in the in the documentary. Your wife who’s also comes from immigrant roots Armenian and your mother. It’s so fascinating how you’re surrounded by all these loving and supportive women. Are they part of your transformation process? Your family unit. Family is so important to you, even though you had massive success in business and now in changing lives your family is still first. It’s just fascinating that the three women in your lives have helped you so much and supported you so much.

Anthony: They were keys[?]. Without them I wouldn’t be where I’m at today. Very simple because the kind of support you need and it isn’t easy because I talked about it in the documentary even my wife said, there were moments because we had just had our second child. When you’re training as much as I have, I’m not saying anybody needs to lose 125 pounds in nine months and look ripped. I was looking to achieve world record that was looking to really do something and show excellence because in today’s world people show failure too much and people start normalizing failure.

John: Right.

Anthony: Fail. Fail. Fail. It’s okay to fail.

John: Right.

Anthony: I want to- it’s okay to succeed. It’s okay to win. It’s okay to achieve. There are people out there that can achieve. So you can, too. Because there’s so many people showing you that it’s okay to fail at a diet, to lose weight. It’s acceptable to be obese. I wanted to show the opposite end of the spectrum because when I was looking for motivation, I kept following people that were doing their weight loss journeys. But if they would all stop and they would all fail. I was saying there’s nobody out there showing A to Z.

John: So true.

Anthony: Why not? What is it? Why can’t I do that? Like it was everybody would just say, well I didn’t really want that. The example I give is, there was a nightclub in New York City before my era[?]. It was called Studio 54 and people would wait on line for four hours just to get into the nightclub and the bouncer would reject you. So some of these people they would say “it’s all right. I didn’t want to go into your stinky nightclub anyway.” Yes, you did. You waited for hours on line. So it’s the same thing. I would see the obese people trying to lose weight and they say “it’s okay I don’t want to be vain. I didn’t want that six-pack anyway. I didn’t want-” yes you did. You tried for four months your heart out. You’re sweating. You’re pouring. You’re collapsing on the floor. You did. Something happened. I was a good starter, but I wasn’t a good finisher at this one particular area my life. I applied the same principles I did in business, and in my family life, to my health and I’m one.

John: You know Anthony, I was in the audience. I’m much older than you. I’m 57, and I was in the audience once. I love all these transformation stories and winners like you who provide constant sources of inspiration for all of us out there that want to be our better selves. I was in the audience once when Arnold Schwarzenegger was talking about fitness and he said, “beating obesity is almost harder and probably scientifically harder and keeping it off then beating cancer.” And you did it.

Anthony: Yeah.

John: You did it. It’s just incredible.

Anthony: Why? It’s harder than a drug addiction because you can’t pull out a drug in front of your friends and family on Thanksgiving dinner and do it at the table.

John: Right.

Anthony: At Christmas doing it at the table. But here at 7-Eleven, there it is. They give you a crack, addict in 7-Eleven there’s crack. You go down the street. You go to the strip mall. You go in the mall. Crack, crack all around you. How can you stop smoking crack and same thing with food? If everywhere you go, does it matter if it’s this bars[?], Snickers, a Kit Kat, M&M. It’s everywhere. So how do you curb your addiction when somebody else is eating it and looking thin and fit?

John: Anthony, people find excuses as you just pointed out a little while ago to fail. During the documentary again, for our listeners out there that haven’t seen it yet, From Fat Lolli to 6-Pack Lolli, it will in trance you. I literally watched both in one sitting. I watched it twice in one sitting each time. It just was amazing and it draws you in and grips you and you learn. I learned both times by watching it. You lost along the way during your journey of losing the 125 pounds. You lost your trainer. Very young man, Francisco de Leon.

Anthony: Yes.

John: You didn’t use that. But was fascinating to me is instead of using that as an excuse to quit, to fail, you used it as fuel. Can you explain how that worked in your mind and how you came to terms with that?

Anthony: Well, I had a lot of friends that had went through similar circumstances where they lost close people. He became one of my best friends. He was a very instrumental to my transformation. There’s a lot of mindset. There’s a lot of emotional moments when you’re trying to do exercises as a 300-pound man. These were private just me and him and my partner Carlos. There’s a lot of tears and and moments of struggle. There’s also a lot of moments of triumph and then you bond. I was seeing him twice a day and we were talking all day on FaceTime on the phone. We became really close friends. So for him to die out of nowhere and we had so many dreams and aspirations because everything that I talked about I actually made happen in terms of the fitness business. He was going to be a big part of it. He was also obese. I could identify with him and he identified with me. There was a lot of bonding and brotherhood created. When he died, I could have used that as an excuse to kind of set aside some time and sulk and be sad.

John: Quit.

Anthony: I did.

John: You could have quit. [Crosstalk]

Anthony: But you couldn’t cry like use that. I could have quit. I could have quit. This is a very routine thing. Anything can break your spirit at any moment. I was going through heavy dieting. I was going through heavy exercises and a lot of mental fortitude was needed and so anything could have broke your spirit. But if anything, I just looked at it like a video game. The closer you get to winning the game, the more challenges that are going to come at you. So I said “this is just another challenge and now I have to win for his name, and for his spirit for his legacy.” So I turned the negative into a positive.

John: That’s awesome. For our listeners out there to find Anthony and his coaches in to use and to book an appointment with Anthony or any of his coaches and get the whole plan laid out for you in terms of exercise, diet, nutrition. It’s all there on www.rbtshow.com, www.rbtshow.com. Anthony with living in this very difficult, strange period Covid-19. Every city around the world is under massive pressure and people are dealing with more external anxiety and problems than ever before. There’s a sad story but there’s a message out of it. I’d like you to deliver it during this Covid process. I know you tragically lost your uncle Wilson whose nickname was Poncho and your Aunt Rosa. Can you share since we’re all going through this together? Can you share the important message that you pulled out of that tragedy? With regards of the loss of your dear uncle and aunt and why that’s so important to go through obesity. Go ahead.

Anthony: Obesity kills. Obesity killed the facts are fact. The people that had suffered Covid that were obese, had a 90% chance of dying because it amplifies. Obesity in itself amplifies any underlying ailments that you may not even know about. Covid as we know amplifies that. Combine those two amplifications and you get death or near death. Obesity already was one of the top killers of humankind. Factoring Covid, people are more health-conscious than ever. So when I lost my uncle and my aunt, I said to myself this is a more of a mission for me to save lives even more now because it’s more prevalent than ever. That health is so important, immunity, being fit, lowering your BMI. It’s so important because more importantly is association. In order for me to lose weight, I needed to make association changes. I had to find new friends, new confidante and new people to communicate with the average of the five people you talk to every day. If you go into a fitness journey with the same old Joe bros who’ve already failed many times at fitness, they’re going to fail, too. It’s no different than real estate if you start buying real estate with other people that have failed in real estate. Guess what? You’re going to fail too. The blind leading the blind. I do go to basic principles.

John: For one of our listeners out there in anywhere in the world because our show goes around the world obviously, because podcast that’s how it works now with iTunes and Spotify and everything else. They come to your website. What can they find there? What are the tools and what are you giving all our listeners who want to be the next Anthony Lolli? Explain the process.

Anthony: Okay. The process is very simple. There’s do-it-yourself kits that we have for people that want to do it themselves and they’re working within a budget. There’s people that want communication with coaches. We assign a coach with them and everything can be done virtually. We can give them a customized meal plan. So just like your suit won’t fit me. My suit won’t fit you. My meal plan won’t fit you. Your meal plan won’t fit me. There’s millions of people out there trying all of these diets. All of these Beachbody and Paleo and this and that. Those are temporary things. Those really do not cure. It’s like kind of like these people that have drug addictions and they go away to some of those safe homes, but then they come back out, and they’re back on drugs. They weren’t really cured. What we do is we actually get into the psychological aspect of it and we create a menu and a meal plan and we show you how you can control your eating habits. Weigh your food. What the purpose of the food is. We give you customized workouts. We have an app that you download. It teaches you how to do every single exercise and we do face calls. We do coaching calls. We do online training. We even have trainers that will come to you or you can go to a gym that’s open during these times, but we make it happen. We make it work according to whatever your budget is, according to whatever your goals are. Maybe people don’t want to pack on muscle. Maybe this want to lose muscle. Maybe you’re thin and you just want to put on muscle. We have all aspects in all walks of life. Pregnant women, post pregnancy, all sorts of different scenarios we have.

John: It’s just incredible. Your real mission in life now is just changing lives, inspiring people, leading by example, that’s what you’re all about at this point. You’ve made your pile of money. Now, you’re going to change lives the rest of your life.

Anthony: I know is the real wealth.

John: It’s true.

Anthony: When you put yourself in those circumstance, that money that cannot buy you out of it.

John: I know.

Anthony: And you realize how important that is. Then you start putting that at the forefront. I was very lucky to catch it this early on. I firmly believe that if I didn’t lose the weight as active and as out as I am, if I would have gotten Covid I probably wouldn’t have made it.

Anthony: You start-

John: Thank God.

Anthony: Thinking about all these things when you have children and you have a family. You had people close to your family died from Covid and family members then you know that you made the right decision. I feel like this was my destiny. Anybody could have done a transformation. You didn’t need to fly a nutritionist over I just happen to be in a situation where I could afford to do those things. I could also, wash my own car, but I can afford to take to the car wash. I do my own taxes and I do use TurboTax. But I take it to an accountant. We can say that about him almost everything.

John: Right.

Anthony: I just use the best use of my time. The best use of my time was to understand this cure myself so I can cure others.

John: Wow, you know and you’ve made this a family affair now if I’m not mistaken. Your beautiful wife is now competing with you. Your children are working out. Even mom has gotten into the picture and mom is working out now.

Anthony: Yes. Absolutely.

John: You know Anthony during this Covid period they release the documentary, The Last Dance about Michael Jordan and I’m sure you watched it. You’re always, you’re in the middle of everything. At the end of the eigth episode, he was sitting down and it was the end of the episode and I thought he said one of the most interesting things from the whole documentary. He said “winning has a price and leadership has a price.” He got very emotional when he said it. It’s the only time during the whole documentary he was that emotional. Can you share what that means to you as a winner and a leader perpetual? You’ve won in everything you’ve done. You’ve evolved as a leader and everything you’ve touched whether it’s real estate money and finance and now in health. Can you share your perspective on that?

Anthony: The price of success is how much life you’re willing to give up to achieve it? Everybody has the same 24 hours in the day. When I give speeches that I often get invited to speak in colleges and schools and so fort. I’ll usually pick like a hit series. Like what’s the name of that series that’s on Netflix. I can’t even think of it right now, but it’s like in the barbarian times. Everybody was watching it. It’s over.

John: Oh, Yeah. I’m forgetting it now myself. Oh my gosh. I got you though. I know what you mean though. I know what you mean.

Anthony: Right. So, I asked him how many people have seen the show and then almost 90% of the people raise their hand. I say, you see that? That’s the time you could have used to invest into yourself.

John: Wow.

Anthony: Whether it’s self-education and social. It’s what people do with their time. What people do when instead of watching a movie or watching this or watching that.

John: Wow.

Anthony: Or staying on social media, they could invest in self-education. Listening to podcast like yours that introduce new people into your circle. What are you feeding your brain? What kind of nutrients? What kind of information are you feeding your brain? Who are you following on social media?

John: Right.

Anthony: What are they doing for you? So-

John: You meant Game of Thrones. You meant Game of Thrones.

Anthony: Game of Thrones. That is correct.

John: Yes. Yes. I’m with you know.

Anthony: That’s a long series and there’s a lot of people that binge watch.

John: Right.

Anthony: The things that come out too. You mentioned one of them now. But I like to watch biographies and documentaries because I feel that those are almost as good as reading a book.

John: Right.

Anthony: They’re very educational. You pick up a lot of points and a lot of motivation. Anything that’s motivational or inspirational, I’m all for it.

John: Hey, Anthony before unfortunately, we have to go today. I’m going to give you the last word and then I’m going to give a shout out to all of your social media and everywhere else people can connect to you. You have the last word and then I’ll sign off for us both.

Anthony: The last word is real simple here. This is the youngest you’ll ever be in your life. If you’re wanting to make that change and you need an example of, is it possible? Yes, it is possible. I prove that it’s possible that you can completely transform your body. But more importantly you’re going to transform your entire life. When you get fit, no matter what level of fitness you are in right now. Everybody wants to get fit, more fit. If your wealth increases, your friendships all of a sudden you’re like a magnet people are attracted to you. They want to know. People are attracted to excellence. You mentioned Michael Jordan. Why?

John: Yeah.

Anthony: Why are we attracted to watch because they’re excellent in what they do. We see in them something that we wish we could see in ourselves. So why not be that person? You don’t have to wish anymore. Do that with yourself. People renovate their cars, their homes, their kitchens, their bathrooms, their jewelry, their clothes. Why can’t you renovate your body? I made that possible.

John: Hey Anthony, you are just incredible for all of our listeners out there to find Anthony and his great team at Radical Body Transformations. Please go to www.rbtshow.com, rbtshow.com. Change your life, Anthony Lolli. You could also find them on Facebook and on Instagram. Anthony, you’re the reason I do this show because you’re making the greatest impact. You’re inspiring people. You’re a true role model, and I’m so lucky that you’re here today. Thank you for making the world a better place, Anthony Lolli.

A Mission for Sustainability with Leonard Robinson

Leonard Robinson is a proud father and grandfather, has traveled a very distinctive career path in his life. Currently residing in Atlanta Georgia, he has a successful track record in the private; public and non-profit sectors with over forty-five (45) years of experience in environmental management and sustainability. He has run the unusual path of wastewater treatment plants to superfund sites to steel mills to radio studios to working for Governors giving him a unique, holistic perspective in the environmental/sustainability field. When asked about his unique career path, he remarks, “I didn’t find my career…my career found me”. He is a much sought-after speaker; consultant; strategist; radio talk show host and lecturer specializing in the opportunities and challenges of a Circular Economy.

Currently, he serves as the Sustainability Strategist for the Archdiocese of Atlanta. He is entrusted with creating a Sustainability vision; mission and program for 103 parishes and missions, 277 diocesan and religious priests, 62 seminarians, 18 archdiocesan Catholic schools, 1.2 million Catholics in north central Georgia. He is also a partner with the sustainability consulting firm SEMCO with offices in southern California and the greater Atlanta area.

Mr. Robinson has served as an appointee for four (4) California Governors in Executive positions at the California Environmental Protection Agency (Cal/EPA) and the Colorado River Board of California. He was part of the Executive Team that created California’s Climate Change and Green Chemistry policies. Prior to his State service he was the Environmental/Safety Manager for TAMCO Steel, the only steel mill in California.

John Shegerian: This edition of the impact podcast is brought to you by Trajectory Energy Partners. Trajectory Energy Partners brings together landowners, electricity users, and communities to develop solar energy projects with strong local support. For more information on how trajectory is leaving the solar revolution, please visit trajectoryenergy.com

John: Welcome to another edition of the impact podcast. I am so excited to have with us today, Leonard Robinson. He is a longtime friend of mine, a personal friend of mine. He is also the sustainability strategist of the Archdiocese of Atlanta. He is also known as Enviro Bro on his own podcast. Welcome to the impact today Leonard.

Leonard Robinson: Hey John! Thanks for having me. We have been friends. It has been a while. We were just talking about faxes and Pony Express and carrier pigeons and landlines, you know, so we an eight track tape players we go back long. So thanks for having me on the show.

John: Of course. We might be able to do our own podcast together cold old school.

Leonard: That is right!

John: But you know, listen Leonard, I know because I have gotten to be great friends with you over a very long period of time and your background is fascinating. One of the most fascinating parts is you have been in an appointee and executive appointee under four different governors in the state of California. So before we get talking about all the cool things you are doing now in Atlanta with the Archdiocese of Atlanta and other things, please share your journey, your background, with our listeners who have not had the chance yet to meet you or get to know you.

Leonard: Okay. Thank you. God, I feel like I am giving my own obituary. However…

John: No.

Leonard: I can do that. What started me on my path was my parents. They always said leave your room in better condition when you leave. Then it was when you got there by simply decided to make this society, community, and the planet. My room, you know, the environment, my room and try to leave it in better condition. As you know John, we are part of that generation that brought toxic waste landfills, plastic, global warming, and high fructose corn syrup to society. At that time it seemed like a good idea but now we were part of the challenge but we are part of the solution. And as far as my path, very unusual man. I went from wastewater treatment plants, to super clean up super fun sites, to a steel mill, to radio show, to working for four governors. And it is kind of given me, now I am at the Archdiocese of Atlanta. So just you know, most people get one dream job in their life. I have been blessed to have this work. I am going at the Archdiocese of Atlanta for sustainability. I am loving it in with the same passion and the same energy. So I have kind of had a holistic view of everything in sustainability, in environmental, and it has just been very exciting. I love it. I did not find my career, my career found me.

John: You know, but talk a little bit about you know, some of the cooler things you have done in California under the four governors for instance. And also one of my favorite stories in your great history of successes is what you did with guns in California as well. People need to hear those stories.

Leonard: Well, it was interesting. I was working at Tamko Steel. That was the fat kid that started there in 89 and I get a call from the governor’s office, saying “Hey, the governor wants you to work in his administration.” I said “Okay, but we have to find something that is not a conflict of interest. So we would have went through about eight different appointments. We tried to waterboard. Nope. Got a permit there. We tried A, Q and D, nope, got a permit there. We tried therapy. Nope. Got a permit there. Tried Cal EPA the first time, that is a conflict because we have permits there. So finally, Governor Pete Wilson put me on the Colorado River Board of California as basically representing the public. That was my first exposure to politics. I really had known too much about politics and kind of how the system works. So that was interesting because that lad I reported to the governor and we covered water policy in California. In Southern California, 75% of the water comes from the Colorado River. So it was my job to make sure we got our fair share of the Colorado River and then split up evenly between municipalities and you know, farms and everything in California. So that was kind of my exposure that you know, I told the people that appointments I have no experience in governor in politics. They said, “That is okay. That is perfect.” So I was working for people soon. It was interesting, it went over to Gray Davis, he was governor.

John: Right.

Leonard: And he just kept their point looked. He says, “Okay.”. Once you know, gave me thumbs up said “Okay, keep on doing”. Okay, I can do that and then you know I went on to working for Governor Arnold Schwarzenegger with the California Environmental Protection Agency and that carried over to Jerry Brown. You know, I was kind of a political and that might have been a key there. But it is just, I wanted to get engaged, I wanted to make a difference, and again, I did not find these things, they kind of found me and what I made myself available. That is the key, always putting, you know, never be afraid to put yourself out there. If you make a mistake you go, “Okay, my bad.” and you move on. You keep trying to get better. It is only failure when you do not try. So that is just a shout out for people, get active!

John: It is so true and I know that about your life because you have done so much interesting and important work. You know, talk a little bit about your podcast. You know, I know you have the Enviro Bro podcast. I know you love it. Share a little bit with about when you started it, and how its evolved over the years.

Leonard: Well first, it started actually when I was in Southern California, it was called the Leonard Robinson show. I named it that so I would not forget the name of it at the end of a long day. And I did politics, mainly politics, but then somebody said came on the show my producers that, ” you got to get people to listen. You are trying to get people to like you. Try to get people to listen.” So somebody called from one of the environmental groups and said, “Are you an environmentalist?” I said, “Yeah.” They said, “What do you think about the spotted owl in California?” and I said “It taste like chicken.” Well that got me a lot of listeners because people were pissed off, but you know I did not care if they like me but I got a lot of listeners about that. Now I was you know, kind of you know doing it from humorous point of view, some people get it more like you laughed at it was funny, but it got people’s attention. And so I moved on to the going green with Enviro Bro show that was happening in Sacramento. The governor gave me permission to one hour per week on the show like on my lunch break, and I did a radio show, and I talked about, you know, the green economy. I talked about sustainability, and the beginning of circular economy. And so that went fine and then I moved out to Washington DC area and I did a show called Green and sexy. Now if I just called a green I would get all the I would be preaching to the choir, but when you add sexy to stuff that gets people’s attention, so I did you know, I did that in Washington DC area and it was very good show, all kind of interesting listeners. I even got the guy who has the job that I want. It is the sustainability director for the NFL. He was one of the people that had interviewed. That is how much fun it was.

John: Wow!

Leonard: Then I team up to Atlanta and I am you know, with WRFG 89.3 FM, I would do a show, you know periodically about sustainability. I was getting so busy I could not commit. But now with the Archdiocese of Atlanta, we are getting ready to have a podcast. It is going to probably be called the Laudato si’ podcast. Loudato si’ was the Pope’s encyclical letter that talks about climate change, talks about hearing the cry of the poor and the cry of the earth. We are going to start that and that is very exciting. Of course, one of my favorite shows ever did was Green is Good. I still have the shirt, John. When I did the show when I was working.

John: Thank You.

Leonard: in Cali and PA that was one of my favorite shows to do.

John: It was one of mine also. And that is we go back a long way and I am so glad you are going to bring your voice back to Atlanta with the Archdiocese. That is going to be great! Talk a little bit about and I am on the website right now and it is a gorgeous website, the Archdiocese of Atlanta. It is www.archatl.com.

Leonard: Yep!

John: Talk a little bit about your sustainability plan. How you even got hired by them and what is your mission? What is your path forward in your vision to do with the Archdiocese of Atlanta.

Leonard: Well, I am Catholic and years ago, five years ago, the pope wrote his encyclical letter and I supply the he talks about climate change. Then I happen to be in Europe. And at the time there was a climate change workshop at the Vatican, and I got invited to attend, you know participate in that. You know, I was on vacation but I heard about it. And again, if you do not ask, you do not get. So I said, “May I attend ?” They said, “Sure!” So I flew where would vacation in Sicily was flown to Rome, where this dark car picked me up and took me fifty miles to the Vatican.

John: Wow!

Leonard: And we went through a bunch of security and we talked about climate change. That inspired, I said, “Wow!” Spiritually and environmentally I can get engaged. So this was when I was living in DC move out to Atlanta, get in, you know, get involved in a few community groups and activism. And I got a call from the Archdiocese of Atlanta and they said, “Hey, we have got a position for sustainability coordinator for the Archdiocese. We are interested in putting together a sustainability plan.” Well, Archdiocese of Atlanta was already acknowledged leader of all the catholic family and sustainability and they wanted to go to the next step, so they brought they brought me on board. And you know me, I bring a lot of experience. And so they said, “Here is what we want you to do. We want you to create a vision. We want you to create a mission. We want you to describe it, and we want you to give us goals for a program, instill the Laudato si’ action plan in Atlanta.” So that is what I am in the middle of doing. I am working with some great people, working with Kath De Olle. She is a director, you know, she is the director there and then another consultant his name is Brian Savoie. So we are putting together this program and it just really exciting to put a pull it all together, and we are getting great support, and one of the things we want to do. And I want to thank you so much John, for letting allow me to talk about.

John: Yeah.

Leonard: What we call the Laudato si’ initiative for the sustainability. In the Archdiocese of Atlanta, we have got one point two million Catholics a hundred and eight pair shoes, 18 schools,and Ministries and everything and this is the group that we have to work with. The Archdiocese of Atlanta covers half of Georgia, the northern half of Georgia, fifty nine counties. You know, pretty large, pretty daunting but I am up for it. All of us are up for it. You know, to go forward with it, it is beautiful because it is about sustainability, it is about my faith, and I get the best of both worlds.

John: I just love that.

Leonard: We have got the mission, we have got the vision, we have got the goals. And you know, right now, we are just building up partners to partner in the Laudato si’ initiative.

John: And for those who want to connect with you to partner, they can go to [email protected] to reach you. [email protected] and also to find the Archdiocese of Atlanta, please go to www.archatl.com. I am on the site now, it is a gorgeous sight. Leonard forgive my ignorance, but when you told me what you are doing I was so fascinated, and I see the marriage and the importance of your leadership there as paramount as wise as you are with all the experience that you have, take me through this though. Do all archdiocese across America or at least in the bigger cities have sustainability strategists on board like you? Helping them navigate these issues? Or is this a new paradigm that you are creating with the Archdiocese of Atlanta that is going to then get replicated once you pave the way, and leave the footprints in the sand.

Leonard: It is going to be the latter, you know.

John: Wow:

Leonard: One of the things we want to do, one of our goals is we want to develop a shareable and applicable model sustainability for others. For other archdiocese, the other diocese, other faiths and communities, cities, counties. So we are going to do a program and say, “Hey this is what we did. Here it is, it is for free, join us on this journey.” So again the Archdiocese of Atlanta, even when I was in DC, I heard about the Archdiocese of Atlanta being a national leader in sustainability and they put together it was a group from the University of Georgia and other groups have put together what was called the Laudato si’ action plan. And what they needed was just a way to implement it into, you know, into make the action plan actionable. Well, that is where I came in because I read it four times and wanted to see you know, we really need to do this. And moving out to Atlanta made it a perfect fit. I mean, you know again the thing about having spirituality and a religious and faith belief in your life. You know that God is in control of these things. So all you have to do is just be obedient. Again, I do not find things, things seem to find me. I just happen to be at the right place, the right time. Maybe it helps me and all. I do not know.

John: And I am on the but, I press the button with regards to the Laudato si’ action plan and it is fascinating. For our listeners out there, when you are on the Archdiocese of Atlanta’s website, which I have given out a couple times, click on the button Laudato si’, there is tons of information there. You could download it. It is an English and Spanish and it is wonderful. So it is all there for you. And I am sure Leonard, you are going to add a lot more bullet points and downloadable information in the months and years ahead. So this is fascinating. As usual with you, as usual. But I have learned to know and love about you is you are the first. You are really paving the way here. For a replicable paradigm for other archdiocese to follow. So really, truly, all eyes are on you and that is just wonderful and I know you like that position because you are a great leader. And that is really really fascinating stuff though. This is just really wonderful. And again, it is so exciting to have you on the show today to be even discussing that. Talk a little bit, you know Leonard, we are still living through this tragic Covid-19 period that is now affecting Atlanta, and California, and the United States put the whole entire world. How does that affect your sustainability goals at the archdiocese?

Leonard: Well, if the key to making a program work is you have got to integrate it into everything things. One thing you do not want to do is make it something extra since somebody has to do, but it is a total integration. Now the Covid 19, it is bad and I am optimistic. I am always trying to be optimistic. I am like that little kid walking around in a barn full of manure. I know somewhere there is a pony, so I kept telling them, “Find the pony in this.” Well the Covid-19 is kind of like a stressor, you know, like when you go to the doctor and they put some stress in your heart to see if your hearts working okay. Well, this Covid-19 is a stressor on society and a lot of things popped out issues with racism, you know, all kinds of you know, racism all kinds of, you know crime in a whole bunch of things. So put a stressor saying, “Okay, these are the areas where we need to address.” Now another thing is, one thing about sustainability and environmental they what they say is, “Hey get out of your car at use public transportation.”, “Only go out when you need to go out.”, “Be careful.”, “Wash your hands.”, and things like that plus a lot of activities have been curtailed and it has cut down on the greenhouse gases that are being put up. So good program, is resilient. It stands the test of time, it stands the test of different challenges. Like, “Hey you know, this is my first pandemic ever been through.” If we really do this right, it is going to stand that challenge.

John: I love it. I agree with you and I know you are going to do right. I mean everything you have touched, you left an important mark on Leonard, and I know that for a fact. Talk a little bit about your forty five year career in sustainability. Share some highlights besides all the fun and exciting and work with these governors. Share some other moments with our listeners that thought your career that are memorable, and that are worth you mentioning today.

Leonard: Well you know, a couple one was when I was at the steel mill, we started recycling used oil filters. Oil filters had been tossed in the landfills and it get into the water. The oil is get into the water table.

John: Right.

Leonard: Well, I found that you know, you have to create a market condition. So we started paying people if they would drain the oil filters and get all the oil up, we would pay them for the crushed and condensed steel. Now we need that clean up the environment but it put a market condition on it. I am really happy about that. One of my favorite programs was Project Isaiah. That was where we were taking Alpha skated firearms from Southern California law enforced made and melting them down making it into rebar. If you have ever gone to the Staples Center in Los Angeles where the Lakers and Clippers, play that was built with rebar made out of guns. That is why the Lakers win those championships because they had the firepower from the karma ,from the rebar that is made out of guns. But anyway, you seriously, the Staples Center was built with it. So that was really big and we called it project Isaiah from the scripture. They should read there, “Swords into plowshares and spears into pruning hooks.” in Isaiah 4:13. So that was a lot of satisfaction. But another part is, you know, having that type of stage. I was able to meet, great people like yourself, you know, you and I met during those days and then it just carried on when I went to the office. I got a chance. I mean, I appreciate all the kind things that you said, but I am only you know, I am only a realization of the people I meet, you know. I always hang around people smarter than me. If you are the sharp and one in the bunch. It is time to get a new bunch and I always hang around people that are smarter than me, like yourself and you know all the things that you have done, and the difference that you made, you know, with recycle electronics and information security in those things. So that was a lot of fun and then I’m sitting at my desk at Tamko trying to figure out, “Okay what next I have worked for two governor’s at the time. What is next?” Well, I get a call from Governor Arnold Schwarzenegger, became Governor I get a call from his office and they said, “Hey, how would you like to come work for Cal EPA?” And I thought it was a prank, I thought I was crazy David.” He said, “I do not know a crazy David sir. This is the office of Governor Arnold Schwarzenegger, and we would like you to come up to Sacramento.” and I said, “I have no experience in bureaucracy.” he said, “you are perfect because he says any bureaucrats and he gets will be terminated.” So if the governor said you will be terminated, you got quit that stuff, seriously. Another challenge is when I went up to Sacramento and I remember one of the program’s I did up here recycling electronics from the catholic state capital. You know, you were there.

John: Right.

Leonard: Union group were there. So those are some of the highlights that I had and there is a lot more, but those are the ones that you know, kind of stick out amongst others, you know, because again.

John: Yeah.

Leonard: I have children, both my children were my reason why I did what I did. And that just gives me more verification of why I do what I do.

John: Well…

Leonard: Retirements overrated.

John: Leonard, I just had the blessing of becoming a grandfather for the first time on May 25th. And it is just a blessing times fifty and it is unlike anything else I have ever been involved with the my life and it is changed my life for the better. Talk a little bit about your journey as a grandfather and what kind of perspective has it brought to your life.

Leonard: It is just you know, I have three grandsons and I have about seven inherited grandkids.

John: Wow.

Leonard: Young kids that I just brought on as grandkids. But being a grandfather, you look at it first you think, “Wow, you hear somebody call you Grandpa and you keep looking around for some old guys.” I can not be a grandparent, I dance on soul train.Once you look at them and you hang around them and everything, and you start to see yourself in them and you think, “Okay, I have lived my life. What am I leaving? What kind of legacy am I leaving for my grandchildren?” Of course we want to leave money and stuff, but I think you know in improving environments probably the best gift, you know, the things that you do to improve the environment the things that I do to help improve in our small way. We are leaving that legacy for our grandkids. So it is a great feel of once you get over, you know, being called grandpa or grand in front of it. You think, “Okay, I can deal with this.” So it is again life-changing as it was for you. And as you get more grandkids, it is going to be more life-changing.

John: I agree with you Leonard, and I just wanted to say thank you for being my friend. Thank you for always being an inspiration for our listeners out there to find all the great work that Leonard’s doing right now at the Archdiocese of Atlanta. You could go to www.archatl.com and also you could reach Leonard directly to [email protected]. His website is [email protected]. Leonard Robinson, you are a blessing in my life. You are a blessing to this planet, you make a great impact in everything you do, and you definitely make the world a better place. Thank you for being on the impact podcast today. I ca not wait to have you back on Monday.

Leonard: Okay. Thank you so much John and thank you for all that you do as well.

Providing Youth with Technology with Andrea Wood

Andrea Wood is the Vice President of Social Impact at Best Buy. In this role, she leads Best Buy’s social impact initiatives focused on helping teens from underserved areas prepare for the tech-reliant jobs of the future.

Prior to coming to Best Buy, Andrea served in a similar role on the Community Relations team at Target. She has also served in various corporate communications leadership roles at Target and Travelers Insurance and has more than a decade of experience in program management and fundraising for local Twin Cities nonprofit organizations.

Andrea holds a Master’s Degree in Public Policy and Nonprofit Management from the University of Minnesota’s Humphrey School of Public Affairs, and a B.A. in English Literature from Kalamazoo College. She currently serves on the Board of Directors for The Clubhouse Network in Boston, the YWCA in Minneapolis, and the Advisory Board for the Humphrey School of Public Affairs.

A native of Washington, D.C., Andrea has lived in Minneapolis for the past 25 years. She has two children and a husband who loves to take adventurous vacations. For fun, she teaches group fitness classes at Lifetime Fitness and enjoys outings with her all-women’s Cycle and Ski Club.

John Shegerian: This edition of the Impact podcast is brought to you by ERI. ERI has a mission to protect people, the planet and your privacy. And it is the largest fully integrated IT and Electronics asset disposition provider and cybersecurity-focused hardware destruction company in the United States, and maybe even the world. For more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com.

John: Welcome to another edition of Impact podcast. I am John Shegerian. I am so excited to have my good friend with us today. She is Andrea Wood, she is the vice president of social impact at Best Buy. Welcome to the impact podcast, Andrea.

Andrea Wood: Thanks for having me.

John: Hey, listen. Before we get talking about all the great work you are doing at Best Buy, great and important work, share a little bit about your journey leading up to becoming the Vice President of social impact there.

Andrea: Yeah. Well, I guess I will start. It was my move to Minneapolis many years ago. I actually grew up in Washington DC, and moved to Minneapolis to go to the Humphrey Institute, The School of Public Affairs at the University of Minnesota. And, I actually wanted to be a non-profit leader, that was my career journey from the beginning. And ended up being a leader at a small Rape Crisis Center in Minneapolis for many many years before I moved into the corporate environment. And what I appreciate about that experience is that I have a lot of understanding and empathy for the nonprofit partners that Best Buy works with. Because I have been on the inside and understand how difficult it is to be a non-profit. Particularly, I would say right now, in the era of COVID and funding and decreases and everything that is happening financially across the US, I know our nonprofit partners are really struggling. But so, I did that for almost a decade in the first part of my career. And then moved into corporate communications role that travelers target that works for Target for about six years and also in community relations there. And then moved to Best Buy.

Andrea: I have been with Best Buy for almost nine years. It feels like I just got here. But it has been a great journey. And in my role at Best Buy, I lead the social impact team, so we are really focused on how do we leverage the resources, the expertise, the assets, you know, the purpose of Best Buy. Basically, to make an impact and making the world a better place, and driving our purpose as a company as enriching lives through technology.

John: You know, Andrea, you are the exact reason that I do this show. Great people like you, working with iconic and big brands like Best Buy that truly care about the communities they serve, make an impact everyday in those communities. And as you just said, make the world a better place. Just for truth in advertising, of course, I am friends with you, very good friends with you. I am very good friends with your colleagues at Best Buy. Best Buy is a client of our company ERI, but I have become very close for a reason. I have fallen in love with your brand over the last fourteen years that I have had the honor to work with all of you. And this is your DNA. This is your culture. This is what I know you all represent. And so, it is just an honor to have you on today to be able to platform this very important topic of knowledge–social impact–more particularly the issue about Teen Tech Centers, which we are going to be talking about today. But thank you again for taking the time to join us because these are the kind of issues that we are just really humbled to be able to platform and grateful for great people like you, so thank you for your time today.

Andrea: Yeah. Thanks for giving us the opportunity to tell our story.

John: Yeah, so these Teen Tech Centers are very unique. And you have been working to help young people–America’s youth–who are typically in more marginalized or disinvested communities, prepare for tech jobs, since tech is what you sell at Best Buy. Tell us a little bit about this whole journey of Teen Tech Centers. When it started, how it started at Best Buy, the first steps of launching it and where you are today.

Andrea: Yeah. Well, since I have been at Best Buy for nine years, I am proud to say that I was part of a very small group of people who came up with this idea around the Teen Tech Center. It was about eight years ago, actually. We were all sitting in a room and a big whiteboard, and we just said, ‘You know, what is it that Best Buy can uniquely do to make the world a better place?’ And you know some kind, it started from that big picture and we wanted to focus on youth. It is because the company has always focused on youth and we wanted to see what we could do. So, that was really the Genesis of the Teen Tech Center idea.

Andrea: People do not know what they are. They are free after-school VR Tech Programs for youth, middle school and high school we have been on. I have mentioned, we put them in disinvested communities, communities where there is a high degree of low income families. And they are not just computer labs. So they are like big tech playgrounds you go in and there is a full-blown sound studio with the Adobe Pro software. There are 3D printers, there are robotics, there is high-end computing. There is graphic design, you name it, there is everything. And really, they are meant to be a place where teens explore their passions and build tech skills, but they build tech skills in a way that they do not even realize they are learning. So, as an example, if they wanted to create a music video. Well, then I have got to learn how to use all the technology in the sound studio and we make them learn professional software. It is not just kids software, these are the things that the professionals use. If they want to learn how to do something in 3D printer, they have to learn the software to be able to create it. So they are learning all of these skills without even realizing it by coming in.

Andrea: I think the genius of the Teen Tech Center is that we have a really incredible national partner that helps us develop this program, train the staff, provide ongoing support for the learning model and ask them. They are called The Clubhouse Network. They are based out of Boston. They started twenty-five years ago in collaboration with the MIT Media Lab and they have been doing this kind of work for more than twenty-five years now. So we found a good partner, we said, ‘Help us develop this program’ and they were ready to go with us. And that was really key to the success of the program. So, we have about thirty-five of them open across the US right now. But we have recently come out with a commitment that we are going to do more than a hundred, probably closer to a hundred and fifty, if that is where we are done. I do not know, maybe we will never be done. Yup, a big commitment here. And that was really, to be honest, that commitment came out of the George Floyd incident, the killing and Minneapolis and the resulting protests, realizing that we needed to do more. And part of doing more is looking at youth coming up to the pipeline and deciding that these Teen Tech Centers can be places where we can help nurture and develop a diverse talent pipeline, not just for Best Buy but for all of our partner companies like ERI, right?

John: Right.

Andrea: I am proud to say you all opened at Teen Tech Center with us last year in Brooklyn. We have been doing this with our partner companies because we also know that collectively, if we pool our resources and pull our expertise, we can do more for kids than just Best Buy can do on its own. So we have been really excited to be able to partner with you all and with other companies like Sony and Google and Samsung and others, to do this program. I mean, the beauty of that as well is that our goal is with these teens coming through this program, most of them, about 98% or graduating from high school, which is no small feat given that they are coming from high schools where the graduation rates are much lower, we want to make sure that they are set up for path to success. So whether that is going right into the job market, can we help them get placed in the job that is leading to something that has upward mobility and is using their skills. Or if they are going into post-secondary education, let’s help them apply, get in and persist through their post-secondary education journey so that we make sure that they are set up for success there as well.

Andrea: And then you know, this is another thing that is probably done incidentally. We did not plan this at the start of the program, but we are getting a lot of young entrepreneurs coming out of the Teen Tech Centers. Teens who are starting their own businesses, because the Teen Tech Centers gives out the mentoring, the coaching, and the tools and resources to be able to do that. So, everything from photography, businesses to graphic design businesses to even a cosmetics business that started out of one of our Minneapolis sites. So, you know, that is also really exciting to see, that what youth need is just some support from coaching and the resources and then they are off on their own and incredibly successful. So we are excited to see that as well.

John: So, wait a second. First thing, there is so much to unwrap and I really want you to share some more specifics. But before we get there, I just want to say this for our listeners before the tragic George Floyd incident. This was already being rolled out, and like you said, you already had thirty-five or so open and many many many more on the planning board. I have seen the planning board and your work is just–on both, your energy level and your tireless commitment to this is like nobody else has. And your colleagues at Best Buy are all similarly situated and very invested in the success of these Teen Tech Centers. So, I do want to say as opposed to other brands who have made appropriate and great responses to the tragedy that transpired in Minneapolis, you were already head of this. This is a culture on DNA issue at Best Buy that I have seen forever since I have been involved with Best Buy and it is such an attractive quality about your brand, that the leadership there truly does care on every level. And the fact that you started planning this eight or so years ago. When did you launch that first one again? And where was that?

Andrea: Yeah, so we started as four and it was probably six years ago that we opened our first group of four in Minneapolis, which is our hometown. And then, San Antonio, Chicago, and Washington DC, those are our first four sites. And we have learned a lot, obviously if you know when you start a new program, you learn a lot about how to do things and you know what to avoid, that sort of thing. So over the last few years we have perfected this. Well, I would not say ‘perfected it,’ but it certainly got a lot easier to open new sites. And that is why we are trying to move so quickly because we know that the need is great. And I think particularly with what has brought out, there’s so many issues. We could unpack around the George Floyd killing but for us in Minneapolis, I mean, we have the unfortunate status of being number forty-nine of fifty in states that have the largest educational disparities between youth of color and white kids. And that is something that we have known for a long time, that this has been a big issue, in the Twin Cities in particular. But you see, just the desperation and the lack of hope, the frustration based of color in our backyard. And because we have been talking about this for a long time, but we really, to be honest, have not seen a lot of movement in terms of progress and addressing the educational disparities.

Andrea: And not just educational disparities, I would say opportunity disparities, right? So, you know the kids of color just do not have the same opportunities, the same ability to be able to access a good job. And so, we knew that we had to start early, we need to start providing resources and coaching and mentoring and bidding and all of that. So that the youth from these neighborhoods that are lacking resources, we can invest in them. Provide investment that will allow them to see upward economic mobility and that is really the goal of this.

John: You know, when you have been kind enough to take me to some of your Teen Tech Centers, one of the things that was so amazing about them and fascinating in terms of finding real estate for them, is that many of them are housed including the one that we collaborated with you on and we are honored to do so in libraries. And it is such a fascinating reuse and re-purposing of a library because these beautiful structures were set up to have access to cities and the mass transit systems and lots of ingress and egress, so they could really be accessible to more people. And to see them being re-birthed again, for lack of better terms, not only as a library anymore, which they still are, but then also to serve as a Teen Tech Center, is just a wonderful experience because everyone wrote off libraries as Google became the dominant force for us to all gain information and other search engines like Google, somehow libraries were written off. But your Teen Tech Centers have seem to have breathed a new life into these wonderful structures across the United States.

Andrea: Yeah, up to date, libraries have been great partners for us. And I think, six or seven of our Teen Tech Centers are in libraries right now, and I am sure that number will grow. What is interesting about libraries is they really are changing–this is not your grandmother’s library, right? You know, they are changing their mission. Even the staff that libraries are hiring right now have much more of the kind of Social Service background. Thinking about how do we how do we turn this into a full-fledged community center? Because if you look at the digital divide, I mean we are seeing this right now with COVID, right, that it is the haves and have not, in terms of the high-speed internet at home. Do you have a device at home? And it has been really tragic with the COVID because libraries have closed too, right?

Andrea: Libraries are sort of the last frontier. If you did not have that at home, you could go to the library and at least get access there. So this digital divide is becoming much greater, given the have and the have nots within COVID. And then incidentally, that is one of the first things we did to respond to COVID as a company. We reached out to all of our Teen Tech Center youth members and said, ‘We are going to get you high speed internet at home and we are going to get you a device’ so that at least, at a minimum, you can continue schooling if you do not. And you know, the majority of them did not have internet and did not have devices at home. So that was really important for us to do that. But we are seeing that more and more, the kids who do not have access to technology and the internet should be a utility. I mean, I have put that out there. I believe strongly who do not have are at such a disadvantage to the kids that do school. Which is why programs like the Teen Tech Centers are so very important to make sure that we are providing those resources for those kids and families.

John: Since you are the Vice President of Social Impact and the George Floyd tragedy happened right in your hometown… how challenging has it been between that tragedy, COVID-19, social unrest, and protest for Best Buy to reach out in all the communities it serves and make a difference? How has that altered the social impacts that you make? And what else are you looking to do besides Teen Tech Centers as we move forward?

Andrea: Yeah, I am not going to lie, it has been a challenging six months now– [laughs]

John: Yeah, sure.

Andrea: –with what is going on. I am going to be an optimist here, because I do feel like with the crisis and social unrest can come positive change, right?

John: Yup.

Andrea: You know, what is that old saying, “What a good crisis go to waste.” Right?

John: Right.

Andrea: So from that perspective, I am seeing some positive signs. I would say, particularly here in the Twin Cities, I talked about how far down we are in terms of educational disparities. Well, this is an opportunity for the companies here. We have a lot of big companies on the Twin Cities, from Target to 3M to General Mills to Medtronic and huge corporate community here. We are all coming together now. I have actually form this coalition to say we have to start working together on this. Like we cannot just keep working in our silos and doing our own little programs. But with this is a huge issue and we have to address it together. And so, this coalition just formed and I am on the kind of social impact side of it, but there is also, which is also very exciting, there is a policy side of this. So there are corporate government affairs leaders including Best Buy who are looking at this from a policy lands and saying, ‘How can we leverage the power of the business community here to effect change?’ To lobby for legislation, both at the state level and on the federal level, to address these issues around in equity and education and economic opportunity. So I think that is the positive piece. The challenge obviously is that these are big huge issues, right? And it is hard to move quickly. We are trying to move as quickly as we can on some kind of early wins, but we know.

Andrea: I mean, I do think that George Floyd like killing and the resulting protest really just brought it to the forefront for every company here in the Twin Cities, to say and I would say I hear every company across the US, right? Like, okay, we have to address this. We have to think about the power of the business community and it come together to affect change and really make a difference.

John: For our listeners out there who have just joined us, we are so honored to have with us today. Andrea Wood, she is the Vice President of social impact at Best Buy, to learn more about all the great things that Best Buy is doing in our United States and in the world and making the world a better place. You could go to bestbuy.com. What is the click? What link do they click on to, Andrea, to see all the great work you guys are doing on the social side?

Andrea: If you see corporate.bestbuy.com, you will see the community section there, and lots of information, good stories and all of that.

John: Corporate.bestbuy.com. That is great. You know, over the front door of our ERI offices in and plant is Martin Luther King’s word. “Everyone can be great because everyone can serve.” And that is what we have had up here since we launched this company about almost seventeen years ago. How do other businesses get involved and help collaborate with you. If they are listening to this and they want join in and support your efforts at the Teen Tech Center, how can they do that? And what are you looking for right now?

Andrea: The good news is there is lots of opportunity for partnership. And John, I know you know this, we have been very intentional about trying to collaborate with other partners into this work. Saying that this is not just the Best Buy programming, this is something that any business, any organization can get involved in. It runs the gamut all the way from, you want to open a Teen Tech Center with us, co-invest like ERI has done in Brooklyn. And let us go in on this together and have our employees be involved and bring the resources of two companies to bear to make the program better to career programming, host some interns at your business over the summer. Or can you do a career panel? Or can your employees volunteer? Or could you sponsor a career program? One of the things that we started a couple years ago is a career structured program in the Teen Tech Centers for the older teens. So they basically study for nine months and they study technology topics like multimedia production or cybersecurity, but they also get trained on workforce readiness skills to getting ready to go into the workplace. And then any team that completes that program gets a paid internship in the summer at a variety of different locations including Best Buy.

Andrea: So there are so many ways for other organizations, other companies, to get involved. And really, you can reach out to me directly. You could email our regular email page. I can get you that information, John. But we are you know, we are always looking for folks to to work with us on this because we know that Best Buy cannot do this alone.

John: Well, I figured if you would be going from thirty-five to, let us just say for this discussion as of today, a hundred and fifty, you are really only in the top second inning or so of this whole journey, right?

Andrea: Exactly, exactly.

John: How about alumni? You mentioned earlier at the top of the show that so many of your alumni now are becoming entrepreneurs or looking to get placed at companies that need their skill sets. How can our listeners connect with some of your alumni if they want to be part of the process of giving them opportunities and hiring them or backing them in their entrepreneurial ventures?

Andrea: Yeah, so we are working on having a better system obviously, to stay in touch with our alumni and making sure that we are supporting them throughout the journey. But I would say, if you are interested either, and hiring one of our team’s bird internships or whatever opportunity you have or alumni just to reach out to us, and we can find out where you are located if we have got some folks in that area. But I am sure they would appreciate the opportunity. I mean, one of the things that we are finding with, the families that were serving, the youth that we are serving is that we all understand that opportunity is about networking. Sponsoring you and taking you on and saying, ‘Hey, I am going to help you make the connections that you need to make to be successful.’ That is true for any business start-up, but it is also true just getting into the workplace.

Andrea: So any sort of connections we can make with our youth, with the local employers or leaders is really helpful because they are not coming from communities where they have those connections that can open doors for them. And that is one of the things we are trying to do. It is like, ‘How do we open doors for them?’

John: Gotcha. I am ready to ask you for any last final thoughts or any shameless plugs because I am so in love with your Teen Tech Centers. And I love the work that you do. And I am just so proud to be partnered with you. Anything you want to say before we have to sign off for today.

Andrea: What I was saying, if you want to work with us, we would love to talk to you. We would love to find out how we could collaborate and coordinate together. And if we do not have a Teen Tech Center in your community given our growth plan, we probably will soon. So let us talk about that if you want to work with us on bringing one to your community.

John: Awesome. And for our listeners out there, to learn more about Best Buy in all the social impacts they are making and making the world a better place, please go to corporate.bestbuy.com. I am on the page now, and it goes way beyond Teen Tech Centers. Andrea is very humble. But this is full of all sorts of information and programs that Best Buy is doing to make the world a better place. We are just so honored to have you on the show today and honored to be able to partner with Best Buy and all of your colleagues. Thank you for making the impacts that you make, Andrea Wood, and thank you for making the world a better place.

Andrea: Thank you so much John. I appreciate the ability to tell our story, and looking forward to doing more with you all.

Fixing It with Kyle Wiens

Kyle Wiens is the CEO of iFixit, the free repair manual. He’s dedicated his life to defeating the second law of thermodynamics, a battle fought in the courtroom as often as in the workshop. The Right to Repair campaign has, so far, successfully legalized cell phone unlocking and tractor repair.

A dropped laptop in a college dorm room — and a subsequent failed online search for repair directions — was the inspiration for Kyle Wiens to co-found iFixit.com, an online database of user-generated digital repair manuals. Eleven years later, iFixit.com is the world’s largest online repair manual, with more than 3 million users a month fixing up their products for free on the site. “We’ve kind of forgotten how things work,” Wiens admits. “The moment you open any kind of electronic is challenging — it takes you out of your comfort zone. If you have a repair guide to walk you through the process, it’s really impressive what people can do.”

John Shegerian: This edition of the Impact podcast is brought to you by ERI. ERI has a mission to protect the people, the planet, and your privacy and is the largest fully integrated IT and electronics asset disposition provider, and cybersecurity-focused hardware destruction company in the United States and maybe even the world. For more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com.

John: Welcome to another edition of the Impact podcast. I am so excited to have with me back again my good friend, Kyle Wiens. He is the CEO and founder of iFixit. Welcome back to Impact Kyle. How are you today?

Kyle: Oh I’m doing great. Thanks for having me on, I am really looking forward to this.

John: It is an honor to have you on. You are one of the great entrepreneurs that I have in my life as a friend, your friend before anything else, and your website what you have created has made one of the biggest impacts around the world in terms of the environment, and in terms of making life better, and easier for everyone who uses your website. So to me, it is just fascinating, before we get talking about iFixit and all the other great things you are working on. I want you to share a little bit you, the Kyle journey leading up to becoming a world-class entrepreneur who is an entrepreneur in technology because you have a website but you are also that is all around technology your websites and the impact that you made. So share a little bit of the journey of growing up and then dreaming up this very, very important iFixit website.

Kyle: Well, you have to fail first. [laughs]

John: [laughs] Yes.

Kyle: There are do things that do not work.

John: Right.

Kyle: Yes., I mean I worked it when I was in high school. I worked at the Apple-authorized service center doing a repair. I remember the original iMac getting those in and that was really fun working on when Steve Jobs came back to Apple in 98.

John: Right.

Kyle: Dating myself a little bit and then when I got to school, I started a web development company. I was building websites for other people and I realized that I hated it. I like to build the building website part what I hated was that they would not pay me to spend as much time to make it as good as I wanted it to be. I am kind of a perfectionist and I realize it when you are doing work for other people, they are always going to cut you off at some point and say that is good enough and I wanted to be able to keep working until it was good enough for me.

John: Right, right, right, right. So after that what happened?

Kyle: So after that, I kind of fired my first clients and we had figured out that well, I had been trying to take part my iBook because I was in the dorms at university and I drop my iBook on the power plug which I imagine this happened to a lot of us. And if you wiggled the connector just right, I can get the computer to charge and so I knew it was just a loose connection inside it. I started trying to take it apart and very quickly I realized I was in over my head like this thing was hard. I Googled it like anybody else would do trying to find the serviceman of this thing and I could not find the serviceman anywhere. I fumbled my way through the rest of the repair but afterward, I was like no one else should have to suffer if I just suffered like there ought to be information online about how to fix this. The first thing we take anything apart is the hard part, the second time we do it is easy. So I took it apart again. I took pictures and put them up online and that was the beginning of iFixit.

John: And what year was that?

Kyle: That was in 2003.

John: Unbelievable. So 17 years, even though that was only 17 years ago of 17 years ago in the world of technology is many times over a generation ago. How much has it grown? I mean, I love your website. Obviously, we have done a lot of business together and that more important you are a great friend and an inspiration to me all the time with your massive success. How much has the website iFixit? For our listeners out there, it is www.ifixit, F-I-X dot com, ifixit.com. How much is it grown over those 17 years?

Kyle: I mean, it is significantly. It is to the point now where over a hundred million people around the world use iFixit every year to learn how to fix something. I am here in California and then the last 12 months, one in five Californians used iFixit to learn how to repair something.

John: Unreal, unreal. One in five.

Kyle: This is the amazing thing about open source, right. All of our information is free, we give it all away. We have no idea what the impact of it is. We just put the information online and make it available for people to use and then they do with it what they want.

John: It is incredible. But you have demystified electronics. The meaning for me, I mean that business you have demystified electronics because you are always the first to publish how do we repair and what goes into any new electronics that come out. You first to market always. Unbelievable.

Kyle: Yes, what we have realized is that people are just afraid. It is not something that we are taught when we grow up how to take things apart and so if you have said a smartphone, smartphones need a new battery every eighteen months to two years.

John: Right.

Kyle: But the company is when you buy your phone, they do not give you information on how to get the battery change or how the change at yourself. You just kind of on your own. So we give people permission to believe in themselves. We show you ahead of time what is going to be inside and we make as soon as this possible for people who have never done electronics repair themselves to do it, and that is really cool.

John: Wow. Let us say is I can not even one in five Californians is approximately 40 million Californians. That is just an incredible number, a hundred million people every year on your website. I mean it just exploded. It is fascinating. Talk about what do you want to do like, what do you want to go from here as an entrepreneur? I mean, 17 years you are doing this and you are growing every year. I am always fascinated by you. I am always inspired by you. I go to conferences with you. I hear you speak. You have come to the show numerous times. What is next as an entrepreneur? What do you have your sights on? What are you working on next? Your brain is always working. I am fascinated by always where you want to take things next.

Kyle: But we are always trying to identify what are the obstacles to repair and how can we help facilitate that. This year, when I will set my team working on was hospital equipment, how can we help medical professionals maintain the equipment that they have. The technicians at hospitals who do repairs, every hospital has in house repair technicians, they are called bio-medical technicians or biomedical engineers and they usually live in the basement of the hospital, and every piece of equipment that breaks if the nurse knocks over a vital sign monitor, they take it down to the basement, they fix it and they have it back in the hospital running next day. We have learned that they have the same problems that I had back in the day that they have challenges getting access to service documentation. So all of these ventilators that hospital has been pressing in the service from the national ventilator stockpile and elsewhere, they are not coming with the repair manuals that they need. And so We have spent, I pulled on a lot of my stuff off at their normal jobs and we spent most of this year building an open public service manual database for hospital equipment.

John: So amazing.

Kyle: Which has been this crazy learning curve because there is all of these machines everything from some of them has overlap with the electronics world like they use ultrasonic cleaners. We use those in cell phone repair. But there are many other machines that I had never heard of. I did not know how complicated the hospital bed was. But they are many robots, they go up and down. They articulate in seven different ways and they break regularly, and it is up to the bio-meds to fix them.

John: But Kyle, we will see, help me out here. Where is the disconnect in just proper and appropriate business that they are not coming with manuals and fix it? And with the right kind of documentation, I do not understand that. These things are costing a lot of money to these health care agencies.

Kyle: Well, if you are a medical device manufacturer would not you like to charge the hospitals again after you sell the product? So what they do is they sell service contracts. You will buy an x-ray machine for say half a million dollars and then they will want another $50,000 a year for a service contract to come out and maintain the product.

John: And those are typically even more profitable than the product themselves.

Kyle: They are vastly more profitable than the product and so the medical device manufacturers are starting to see the hospital repair technicians is there competition because if the hospital can fix it, they do not have to get a service contract. And this is intensively being fought, you have Phillips, the x-ray, they make x-ray machines. They are suing third party maintenance companies for helping hospitals do repairs, Meanwhile hospitals are afraid of these technicians traveling around the country, and coming into the hospital is limiting who has access to the machinery. So this pandemic has sort of brought this problem to the fore and we said, “Well, we can maybe help by at least sharing the information. I can not go into the hospital to help these techs physically but I can help them digitally.”

John: Wow. So wait a second now. So now you have taken your some of your people off of their typical work and they have now done what they did for small electronics now to hospital equipment and that is up on ifixit.com now?

Kyle: Yes, so you go on iFixit.com and look for anesthesia machines or ventilators or any other COVID support equipment, physical therapy equipment. Yes, and it is been a massive project now, we are doing this differently than we do our other information where traditionally iFixit we create new manuals. What we are doing here is we are organizing existing manuals and it was bigger than our staff could handle so we recruited a network of about 200 volunteer librarians, and they helped us organize it and get it all into tip-top shape. So now it is the largest single place for iFixit is the largest single place for medical repair information on the world which is cool and I was not expecting. If you ask me in January what we were working on this year, I would not have said this.

John: This is incredible. This is just super incredible and what a great impact you are making a positive impact during this crisis to help healthcare workers, our frontline workers keep their stuff in working order which is critical to help to keep people alive right now.

Kyle: Right.

John: Unbelievable.

Kyle: It is surprising that this is needed, right. You would expect that when you buy a machine that would come with a service manual but this is a fight that is been happening behind the scenes for a while and I knew about it because we have been lobbying with no working on right to repair legislation. We had hospital show up testifying in favor of the legislation alongside us we are like, wait for a second, we did not know this is a problem in medical equipment. So that has been the last couple of years to the hospitals had been educating me that they have the same problem repairing medical equipment that we have repairing iPhones and I was huh.

John: That is how you got tipped off to their problem.

Kyle: Exactly, yes.

John: And then you solved it.

Kyle: Well, I would not say we have completely solved it. We have to put a down payment towards solving it.

John: Well, sounds like you have done one heck of a job lot more than others. So thank you for that and living through this COVID-19 crisis, it is just all the gaps that this crisis and tragedy is exposed in healthcare across America has been fascinating and shocking at the same time and now you have just exposed another one, and I am so glad that you have helped fill that void because I am sure it is saved scores of life. So thank you from all of us, Kyle, that is just great stuff. Talk a little bit about, let us go into that very important topic that I know you want to share with our listeners, the right to repair and that is something that is really near and dear to your heart and that you have been working on for many years now. Share a little bit about that journey when you started when you decided to take up that mantle and how that is been going.

Kyle: Absolutely. So if you think about the car, if your car breaks you have a few options, you can call the dealer. So if you have got a Ford, I have been a Ford, F-150. It is a great truck. I can take it down to the Ford dealership or if I want I can go to my local mechanic and he can work on it or I can work out myself. I have these options and I can go to AutoZone and I can get parts. I can go to the Ford dealership and get parts. There is a whole ecosystem that is thriving and works well. In general, in America, we do not have problems getting cars fixed and we have affordable alternatives. We got a spectrum of options. So that is working well now. What if I told you it does not work that way in any other industry that car repair is special and that repair of tractors does not work that way, repair of medical equipment does not work that way, repair of iPhones does not work that way. Then every industry except automotive, manufacturers has set up barriers to prevent other people from competing with them and they have been able to like the medical device manufacturers, it been able to monopolize certain kinds of service.

John: Let me just back up. You shocked me in the tractor, the tractor seems more like an automobile than an iPhone. Why is not the tractor covered under what are typical standard operating procedures in the automobile industry?

Kyle: And so a buddy of mine Bryan Talley runs a family a farm. It is a moderate-sized family farm here in San Luis Obispo and his big enough farm that he has a full-time mechanic that works for him at the shop and you go into the shop and he will say, “Hey, you see that F-150. If the transformation goes up in that F-150, I can swap it out, I can fix it myself. Now, you see that John Deere tractor right there if the transmission goes out in that I physically can change the transmission but I do not have the software in the diagnostic tool to make the tractor see the new transmission.” And so they are not able to do repairs on farm equipment that they can with cars and the reason we see and why in the world is it different? The reason is that the United States has going back to the 1970s passed the right to repair laws that require the car companies to support local mechanics. We do not have those laws. Those laws are very narrow. They only apply to motor vehicles but they do not apply to anything else. It does not apply electronics. It does not apply the farm equipment. It does not apply the road equipment, boats, airplanes, you name it. Cars are special. It is a really interesting contrast where we can look and see, well, how does the automotive economy work and overall it works pretty well. Cars retain their value as well. It does not matter how small a town is in rural America you have got a local auto mechanic, right, but that same small town does not have a cell phone mechanic and part of the reason for that is that Apple is doing everything they can to prevent the local independent folks from being able to perform repairs at the same quality that Apple can.

John: Right, right, right, right.

Kyle: So I will give you an example, let us say that the home button in your iPhone stops working.

John: Right.

Kyle: I get a new button. I could even take a button from another iPhone. I can put it in your phone. I cannot make that button work. If you go to the Apple Store, they have special software. They plug in, they hit the button and it makes your home button work. I cannot do that no matter how talented or smart I am. I do not have a magic software.

John: So tell me you now realize tractors and small electronics. So when did you start lobbying for the right to repair?

Kyle: We started probably back around 2011 and the first bill that we were worked on was not right to repair, it was around cell phone unlocking and those who were really on behalf of recyclers like you guys where if you have a cell phone and it is locked to AT&T if it is an older phone maybe there is no market in the United States for it. But you want to sell it overseas in order to do that, you have to unlock it first. And the United States due to complicated silly reasons was the only country in the world where it was illegal to unlock a cell phone. And so we got a law through congress with I think your help and some other folks help that making cell phone unlocking legal again and it has been legal ever since. So that was a wonderful kind of the first accomplishment. And then after that, we said, all right, now let us work on the right to repair.

John: Got it. And how is that going now?

Kyle: I feel some times a little bit like Don Quixote, we have been tiltings at this windmill for a while. We have had the bill introduced every year in the last several years a number of states. So far this year in 2020, twenty different US states have introduced the right to repair legislation but it has not passed anywhere yet. And the reason that it has not passed is the Apple, and their friends are pulling out all of the stops they possibly can to prevent it.

John: And this is that means all the OEMs is it typically pushed back against by all the OEMs?

Kyle: It really not a lot of the OEMs do not mind it. Some companies like Dell, HP, and Lenovo already do everything that the right to repair law would require so it has not really been. It really seems like Apple has been the ringleader opposing it. The other main opponents to right to repair laws have been John Deere.

John: Right, the Tractor Company.

Kyle: Tractor Company, yes.

John: [laughs]

Kyle: And also Medtronic of medical side. So in New York state the right to repair bill has– they have to register who is lobbying against certain bills and we have 2.5 trillion dollars in market cap registered to lobby against the right to repair in New York. So it is a large hill that we have to climb but what is cool about this issue is that pretty much all humans are on our side. No one is out there saying I wish I did not have options to get my car fixed or myself on fixed. It really is only these large corporations with their interests and so they do not have very good arguments against the bill aside from it to something they wish would not happen so they could continue their monopoly.

John: Got it. Got it. Got it. Where do you think the legislation goes at post COVID? We are going to get through this tragic period in world history.

Kyle: Right.

John: Vaccinations will come out, God willing. It would not be a super bowl and would not be one winner. They will be like third grade or probably be what, five, seven, eight, nine vaccine winners out of a hundred and twenty that are in testing now. And we will be able to get a vaccine and go back to some sort of normal, whatever that means, I do not even want to say the word new normal. I hate that. I just want to say you know. So even though guys like you and me we were chatting before we got on the show today that we both do not miss planes, that is for sure. We do not miss travel. We do not miss the airports. Where does the legislation go from here in the years ahead? What is your vision? Because you are so smart on these things and you have a way of navigating some of the toughest waters out there.

Kyle: Right, we anticipate that this is going to get right back up as soon as the legislature goes back to business as normal and they start working on non-emergency legislation. This is one of the top priorities. They are hearing it consistently from their constituents that people want this. It is a very popular legislation. We have in the state of Massachusetts over half of the House and Senate have co-sponsored the bill. So if we could get a floor vote it would pass.

John: Got it.

Kyle: I mean, do you want to be on the record building against the right to repair? It is not a very politically savvy perspective and this is a bipartisan issue. We have many Republican states introducing the bill and other places Democrats are introducing this. It is really all about supporting local small businesses and both these are hugely in favor of that.

John: Right, right, right.

Kyle: So an optimistic, we are going to get this done. It just got delayed maybe by year.

John: Got it. Got it. And what happens? This happens and lets us say best-case planning. Your back on the show in 2 years and we are talking about this, and it is passed in the majority of states that the legislation is pending right now. How do things improve? Just how tells our listeners or share with the listeners the likely outcomes if this legislation passes.

Kyle: Well, one thing that is cool about this bill is that we do not have to pass this in every state. We only have to pass it in one maybe two. Because the bill says that if you are going to sell a product in our state, you have to make public service information and tools available and so it is really they are going to make it available online. Massachusetts is the last state that passed on the right to repair bill and after they passed that all the makers agreed to apply the Massachusetts bill nationwide.

John: I see, I see.

Kyle: So even though we are working on a national multi-state effort. It is really whichever is the first state to get this across the finish line is going to change things dramatically.

John: Got it. Understood.

Kyle: So what this means for consumers? Well, it would mean that if you buy a thing that the manufacturer would have to support it with parts and information.

John: Got it.

Kyle: And that is really essential. You think about buying an expensive smartphone. Smartphones have batteries. The batteries wear out after about 18 months. That is normally when those people start to see degradation and they need a new battery. But there is only one smartphone company that will sell you a battery and that is Motorola. No other company, Samsung would not sell you a battery. Motorola would not sell you a battery, I am sorry, sorry, Apple would not sell you a battery. Google would not sell you a battery. So this is the equivalent of having a car that comes with special Ford tires that Ford would not sell you, and they say when your tires were out just buy a new car.

John: Oh God. Got it.

Kyle: They would never put up with that and yet, that is the status quo for smartphones. It makes absolutely no sense.

John: Are they farmers on your side like, do our farmers lobby with you on this also?

Kyle: Yes, absolutely. And so this is one of those interesting fun issues were on our side we have hospitals and farmers and environmental groups.

John: Right.

Kyle: And on the other side, we have got some of the largest corporations in the world.

John: Wow. So interesting.

Kyle: This is why I am saying is like humans versus the corporation.

John: [laughs] Wow, that is fascinating. I had no idea about hospitals obviously before this conversation today and no idea about the farmers and the tractors as well. Wow. Well anyway, that sounds, the journey sounds like you are making progress is obviously things the whole world is taking a pause now to get us through this COVID-19 crisis.

Kyle: Right.

John: But when it comes back, it looks like you are going to continue to make progress on this very important legislation.

Kyle: Absolutely. What I have to say while we are waiting for a right to repair, the partnership that we have with you guys with ERI has been an escape valve for the right to repair. For example, Amazon will not sell us screens for Kindles, but we have been able to through the electronics recycling parts harvesting.

John: Right.

Kyle: Rescued a Kindle from the shredder will take the screen out will recycle the rest of it and then the screen can go and give another Kindle a new life.

John: That is awesome. Yes, we are proud to partner with you. You do great work. You are just an amazing entrepreneur and partnering with you is one of the best decisions we ever made with the parts harvesting concept which you were the one who brought that to our attention years ago and you have predicted parts just like in the car industry became a very big and viable part of the car repair industry, just like that. Its also become a very big and very important part of the small electronic industry and we are grateful for your wisdom and your leadership on that. And it is been very viable and growing every year for us, and that is thanks to you, Kyle, so we are grateful for that. How big is your website going to get? I have always fascinated by iFixit and it still had a hundred million, a hundred million puts you in such where eras as a dot com where do you grow from here, I mean really, I mean, is it 10% growth a year? 20% growth a year? Where do you grow next year?

Kyle: It is really just limited by our community in what people are interested in. iFixit as Wiki so anyone can contribute. So if you know how to fix something that I do not know how to do then you can post step by step photos online. And so people put coffee machines, a lot of our folks in Europe are interest in espresso machine repair and so that is been popular. We have been tinkering with power tool repair. One thing that is hard about electronics is they get smaller that sometimes it is harder to work on some of these really small things like an Apple Watch is small enough that they are a little bit challenging to work on. Were with power tools, they are all designed to be repaired and everybody is got the power tools so no one should ever throw away a power tool that is not working. They can all be fixed. The manufactures support them with spare parts. So if you have got a trigger a clutch on a drill, that is not working, you should look into getting a new one. We have now on iFixit, we have got thousands of exploding diagrams so you can look up exactly the part that you need.

John: Got it. Got it.

Kyle: I mean you think about how many power tools are out there. I am a big power tool junkie. I am a big Makita fan. I have lots of tools and it is nice to– I mean, like my grandfather all his power tools, he passed them on to the grandkids and he sort of dug them up and everybody got a claim which ones that they got.

John: Oh, come on. And what brand were they? What brand were your grandpa is?

Kyle: So he used was Makita and that was I got Makita, yes.

John: Really?

Kyle: But I have got like one of his original skill brand electric drills. Yes, super bowl.

John: So you get the whole tinker bug, that is in the DNA from your grandpa.

Kyle: It is contagious, yes, it is [inaudible]. Absolutely.

John: Wow. All right, that is so awesome. When people out there thinking about the electronics besides power tools and obviously small electronics. Are there any other electronics people are not thinking about? And now, you have also brought to everyone is attention, hospital and healthcare type of electronics ventilators, power beds, and things of that such. Any other things that our listeners out there should be coming to iFixit.com to see what they could fix instead of throwing it away and having to buy new.

Kyle: Yes, I think you think about the last thing that broke and maybe hang on to it, give yourself a little bit of time to tinker with it. I had my refrigerator stopped working and I was like, “Oh, man, this is going to be a pain. I have got all the food in it, you know that expensive.” And then this the process of getting rid of a refrigerator and then having to go again, I guess is a pain in the neck in the refrigerator. And I did a little bit of Googling, I learned that there is the compressor. That is the big expensive thing that makes it cold and on that compressor is a capacitor. It is a start-up capacity to help it get going and it is a $10 part, and it just unplugs and plugs on and turns out that was the problem. I saved myself from having to get a refrigerator and it was literally 30 seconds to unclip the old one and clip the new one on. It was vastly easier. I would have said I could never fix a refrigerator and I have no idea how to do it. Ah, boy, that was easy. So you wonder how many things are like that in our lives where if you just do a little bit of research you can save yourself a lot of money.

John: I love it and for our listeners out there to find Kyle and his great work at iFixit, you could go to www.ifixit.com also, you can go to facebook.com/ifixit or Twitter, ifixittwitter.com/kylewiens, W-I-E-N-S.

Kyle: K-E Wiens.

John: K Wiens, sorry. Kyle K Wiens, sorry about that. So Twitter, Facebook, and of course on the world wide web. Kyle, any final thoughts before we say goodbye to our listeners today and have you back on to continue to talk about the March ahead after we get through COVID. Anything else that you want to share with our listeners today.

Kyle: When we talk with people that have never done a fixed before. They are intimidated and they say to themselves, I could never do this. Go online, look at the instructions. Look step by step and say can I follow instructions? If you have ever built a piece of IKEA furniture, you can fix a cell phone. But you have to do it yourself and even say to you the whole interview saying this guy is good at fixing things, but I could never do that. You can, you absolutely can do this. You just have to believe in yourself.

John: I love that. I love that. So it is for goofballs like me that do not know what they are doing, I could use it and fix something using your website. I love it.

Kyle: The biggest obstacle is your mental block. Once you get past that, once you pick up their screwdriver remove the first screw, you are going to succeed.

John: Listen a hundred million people can not be wrong. Go to www.ifixit.com and fix the stuff you have instead of throwing it away. It is a great website. Kyle is one of the world-class entrepreneurs. I have a friend as a friend in my life and I am telling you right now I am on his website right now. It is literally one of the most visually gorgeous websites out there but it also has some How-Tos on everything whether it is thermal fuses or strip screws or it is literally how to fix everything you have in around your house or your business. There are no excuses except as Kyle said people like me mental block of saying I can not do that. I got to hire someone to do that or I got to throw this stuff away. So hundred million people, right, go there. Next time we talk to Kyle probably a hundred and fifty million people, www.ifixit.com. Kyle, listen, I just think you are the greatest. You always inspire me and you are the reason I do this show. People like you were making such a positive impact on this planet. I am so grateful for you making the world a better place and inventing something that has made the world, for sure better place. Thanks again for being a guest today on the Impact podcast.

Kyle: Absolutely. Thanks for having me on.

Menu