Amy Cotteleer founded A Squared Group as an advocacy marketing group — one that connects businesses with consumers in a live space with genuine interaction. A Squared Group looks at channels green businesses can use (or examines those they are already using) to see how they can best reach the most passionate, informed consumers. “We live in a world where a recommendation is more important than anything you could read online or in the paper,” Cotteleer says. “[Interacting] one on one with consumers is so important when you have a product with a green message. You need a point of differentiation, and the best way to do that is face to face.”