About
Adam Blumenfeld is Chief Executive Officer of Varsity Brands, a leading company in the school spirit industry, encompassing two key divisions: BSN SPORTS and Varsity Spirit. The company provides various products and services, including sports apparel, cheerleading uniforms, and graduation essentials for students nationwide. Prior to being named CEO in 2017, Adam served in the same role at BSN SPORTS beginning in 2007 and guided the brand to its current position as the nation’s largest provider of highly customized sports goods and apparel. Before joining BSN SPORTS, he served in several roles at Sport Supply Group, including as its President. Blumenfeld holds a B.A. in English from Tulane University. As CEO, Adam is responsible for setting Varsity Brands’ strategic direction and leading the development of the organization’s long- and short-term strategies.
Episodes
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March 11, 2025
Inspiring and Supporting Young Athletes with Adam Blumenfeld of Varsity Brands
Adam Blumenfeld is Chief Executive Officer of Varsity Brands, a leading company in the school spirit industry, encompassing two key divisions: BSN SPORTS and Varsity Spirit. The company provides various products and services, including sports apparel, cheerleading uniforms, and graduation essentials for students nationwide. Prior to being named CEO in 2017, Adam served in the […]