Kevin Kramer joined Alcoa seven years ago after a 21-year run at Goodyear Tire and Rubber Company. He came on as President of the Wheel and Structure Division before becoming President of Growth Initiatives in 2009. Kramer’s duties are many, with an overarching goal to “develop the language of growth [for Alcoa], but just as importantly, work with the business units and make sure we’re driving organic growth and tying together the great story of sustainability,” he says. “What we’re really trying to do is find great, innovative ways to drive sustainable growth for Alcoa globally.” Kramer has examined aluminum’s application on commercial properties and how Alcoa can continue to reduce greenhouse gas emissions — studies have shown that aluminum-intensive building can reduce those emissions by more than 20%. He also cites driving cradle-to-cradle methodology to aluminum application, noting that aluminum is infinitely recyclable without losing luster or strength. Alcoa’s sustainable growth lends itself to continued green innovation. Kramer proudly mentions EcoClean, Alcoa’s coil-coated aluminum architectural panel that remarkably cleans itself and the air around it. Additionally, Alcoa is working with automotive companies all around the world to develop lightweight aluminum vehicle frames using less resources, while also pairing up with Airbus to develop aluminum technologies that will save valuable fuel for airlines.