About
As the Chief Marketing Officer, Amy Choyne oversees all of the USTA’s marketing efforts across each of its divisions, including community tennis and its emphasis on driving the USTA mission and overall tennis participation in this country, as well as all aspects of the USTA’s professional tennis interests, most notably the US Open, which is owned and operated by the USTA. Choyne joined the USTA from a multi-faceted retailer marketing career that included the lead senior positions at a variety of international brands, including Aeropostale, Kenneth Cole Productions, Anthropologie and Barneys New York. Her responsibilities have run through the entire marketing spectrum, from creative campaign development to strategic branding and brand imaging, as well as digital marketing development and database management. Other major brands for which Choyne served in senior marketing roles include Limited Brands, Giorgio Armani and A|X Armani Exchange.
Episodes
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July 20, 2021
I’d Rather Be Playing Tennis with Amy Choyne
As the Chief Marketing Officer, Amy Choyne oversees all of the USTA’s marketing efforts across each of its divisions, including community tennis and its emphasis on driving the USTA mission and overall tennis participation in this country, as well as all aspects of the USTA’s professional tennis interests, most notably the US Open, which is […]