After being inspired by hearing a story about a cross-country drive using biodiesel fuel, Shaun Stenshol came up with the perfect business model: provide high-demand rental cars to tourists in his local Maui, HI, and make them all run on biodiesel. Bio-Beetle Eco Rental Cars was born. “Our focus is being the greenest car rental company on the planet,” Stenshol says. “Cars are not green by their nature. So, with Bio-Beetle we have the cars that run on used cooking oil, and we also use natural cleaners when cleaning our cars. We offer for free reusable shopping bags and boogie boards — things that they can borrow and not toss away when they leave.”

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