About
As Senior Vice President of Retail Merchandising, Brian brings 30 years of retail experience and over 10 years of international experience and a passion for innovative problem-solving to his role. Leading Merchandising and Retail Store Transformation in US stores, his focus is on enhancing the customer experience and optimizing space productivity.
In addition to his responsibilities in Merchandising, Brian spearheads Innovation in identifying new customer and growth opportunities.
Brian’s journey began at Staples in 1994, spanning diverse roles across Canadian locations before transitioning to operations, marketing, and merchandising in the US. His received his Master’s in Innovation Management from Schulich Business School, reflecting his dedication to innovation.
Prior to his tenure at Staples, Brian contributed his expertise to Loblaws, Canada’s largest retailer. His career trajectory includes senior positions in retail marketing, customer loyalty, customer research, Innovation and Merchandising showcasing his multifaceted approach to enhancing retail experiences with a particular passion for sustainability efforts.Episodes
-
April 9, 2024
Innovating and Simplifying the Recycling Process with Brian Coupland of Staples
As Senior Vice President of Retail Merchandising, Brian brings 30 years of retail experience and over 10 years of international experience and a passion for innovative problem-solving to his role. Leading Merchandising and Retail Store Transformation in US stores, his focus is on enhancing the customer experience and optimizing space productivity. In addition to his […]