Monarch Tractor’s Carlo Mondavi is a fourth-generation winegrower who has dedicated his life to permaculture, biodynamic and regenerative farming practices, along with a hands-off winemaking approach in the cellar. In 2016, Carlo founded the Monarch Challenge, an effort focused on elevating farming by eliminating herbicides and powerful chemicals from farms in Sonoma, Napa and beyond. The Monarch Challenge led Carlo to meeting his fellow co-founders; it is the origin and namesake behind Monarch Tractor.

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