About
From his days as a youngster surfing in California’s polluted Santa Monica Bay, Paul Polizzotto become interested in urban runoff issues, which segued into a desire to look at climate change and cities’ climate action plans. He knew he needed the help of all forms of media — television, radio and more — to help spread awareness on these topics and partnered with CBS to create EcoMedia. Now, EcoMedia is essentially a multimedia ad model that helps fund nonprofits that are taking on the most urgent social issues — the environment, human health and education — of our time. “You can harness human energy,” Polizzotto says. “You can harness human communication — in this case advertising — in a way that fundamentally improves the quality of people’s lives.”Episodes
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October 25, 2013
Helping Nonprofits Tackle Social Issues with CBS EcoMedia’s Paul Polizzotto
CBS EcoMedia is a multimedia ad model that helps fund nonprofits that are taking on the most urgent social issues — the environment, human health and education — of our time.