From his days as a youngster surfing in California’s polluted Santa Monica Bay, Paul Polizzotto become interested in urban runoff issues, which segued into a desire to look at climate change and cities’ climate action plans. He knew he needed the help of all forms of media — television, radio and more — to help spread awareness on these topics and partnered with CBS to create EcoMedia. Now, EcoMedia is essentially a multimedia ad model that helps fund nonprofits that are taking on the most urgent social issues — the environment, human health and education — of our time. “You can harness human energy,” Polizzotto says. “You can harness human communication — in this case advertising — in a way that fundamentally improves the quality of people’s lives.”

Subscribe For The Latest Impact Updates

Subscribe to get the latest Impact episodes delivered right to your inbox each week!
Invalid email address
We promise not to spam you or share your information. You can unsubscribe at any time.