Mike Bellamente is the Director of Climate Counts, a national nonprofit aimed at bringing consumers and corporations together. The organization rates companies on their commitment to cut greenhouse gases and reduce their carbon footprints.
Bellamente explains the origins of the nonprofit perfectly: “The average Joe on the street doesn’t know how to weed out the green marketing that goes on,” he explains. “Wouldn’t it be cool if we developed a report card that boils down all the things that companies are doing into one score?”
July 3, 2013
Mike Bellamente wants to show the average consumer how to see through all of the greenwashing in today's marketplace.