What transforms ordinary, aimless web surfers into dedicated e-activists — a bite from a radioactive spider? A superpower transmitted from the sun’s rays? Lauren Meling has dedicated her career to finding what exactly it takes to make people take action online to serve a cause.

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As the Senior Digital Manager at The Climate Reality Project, Lauren uses her digital strategy experience and skillset combining email marketing, social media, search engine marketing, website optimization, and content creation to engage online communities in meaningful action to confront some of the most challenging crises humanity faces today. She may not be a superhero, but she plays one on the internet.