P.J. Simmons, Chair of the Corporate Eco Forum and co-author of The Green to Gold Business Playbook, returns to the show to discuss the mainstreaming of sustainability in large U.S. companies. Simmons claims that nearly two-thirds of U.S. companies have a sustainability program in place — a figure that is up from only 38% in 2011.
“The conversation is changing among senior executives,” Simmons explains. “This is about benefits; it’s about cost reduction, risk reduction, growing revenues, innovating, protecting your brand, protecting your supply chain over time [and] protecting your business model over time. Over 80% of executives see sustainability as consistent with their profit mission.”
July 24, 2013
'The Green to Gold Business Playbook' co-author says that nearly two-thirds of U.S. companies have a sustainability program in place — a figure up from 38% in 2011.
July 13, 2011
The book makes a compelling case as to why companies should consider the environment at the forefront of their business strategies.