A career that began as a corporate sustainability writer transformed Bill Baue into one of the foremost corporate sustainability architects in the world. In 2007, Baue wrote Walmart’s first corporate sustainability report and launched a consultancy career looking into the eco-initiatives major companies should be endeavoring upon. In 2012, Baue co-founded the Sustainability Context Group. “Sustainability is just a starting point,” Baue explains. “Once we have achieved sustainability, then we can go into true thriving — thriving without having negative impact.”