Oliver is the Director of Procurement for Packaging and Packaging Engineering at Dell. His global organization bridges packaging design, branding, strategic sourcing, supplier development, technology commercialization, logistics, and fulfillment.
He is responsible for creating the business and engineering framework that has driven Dell’s revolutionary packaging innovations. Materials such as bamboo and wheat straw packaging have lowered costs, enhanced the Dell brand, and promoted a healthier supply chain. By building an innovation pipeline Dell has become a world leader in sustainable packaging, reducing its packaging materials by over 18 million pounds, green savings over $20 million, and since 2009 landing in Newsweek’s top five greenest American companies, and in Interbrands’ Top 10 greenest global brands since 2011. His goal is to make it easier for Dell customers to be green.
His accomplishments have been recognized through the 2013 Packaging Visionary Award –Inaugural Gold Medal Winner; the 2011 World Economic Council Low Carbon Award; and the 2010 & 2013 CHaINA Green Supply Chain Award among others. Proving that sustainable design can also look great his teams have garnered packaging awards from Communication Arts (2012,2011); HOW Design (2013); and Creativity International (2011).
He is a frequent speaker on the business drivers for innovation with TEDx and Fortune Brainstorm Green presentations and interviews in Forbes, Newsweek, The Guardian, BBC, Al-Jazeera, Fortune(China), People’s Daily, China Daily, Modern Lifestyle(China), and China Central Television. Memberships include Packaging Digest’ Editorial Advisory Board and Dell’s Corporate Sustainability Council.
Mr. Campbell holds Bachelor and Master degrees in Agricultural and Biological Engineering from Cornell University with an MBA from The University of Texas, Austin. You can follow him on twitter @Oliver_Campbell where he comments on packaging, technology commercialization, the environment, and management. He also loves competing in triathlons.
June 23, 2014
New plant-based packaging had helped Dell conserve across its product line.