Gia Machlin, founder and CEO of EcoPlum, an online boutique and eco-friendly living resource specializing in “stylish, unique, eco-friendly products,” returns to Green is Good to discuss her brand’s growth over the last few years. The site offers handy green-living tips and features only the greenest beauty and fashion products that have achieved rigorous green certification approval. “We curate products that we would want for ourselves,” Machlin says of EcoPlum’s product selectivity. “We like to work with companies that specialize in handcrafted and creative designs, and usually they have a great story to tell about their path to sustainability. We want to share that story with our readers and customers.”