About
Beth Trask is a key player in the Environmental Defense Fund’s growth and influence across California. Trask, who specializes in corporate partnerships, is an expert on suiting companies with proven best practices to help them achieve a smaller environmental footprint. Trask is particularly well versed in marketing sustainability initiatives throughout companies, from employees to consumers. The Environmental Defense Fund “takes on the most urgent environmental threats to the climate, oceans, ecosystems and people’s health” using science, economics and law to back up its reasoning, achieving four-plus decades of results. “[The EDF’s] role is expanding beyond the Fortune 500 and getting to what we like to call the ‘Next 5,000,'” Trask says of EDF’s mission to help small businesses grow sustainably. “It’s really about transforming businesses.”Episodes
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September 12, 2011
Marketing Sustainability Initiatives Through Companies with Environmental Defense Fund’s Beth Trask
The Environmental Defense Fund takes on the most urgent environmental threats to the climate, oceans, ecosystems and people's health.