Boris Mordkovich co-founded EVELO Electric Bicycles for commuters interested in cleaner alternative transportation who may have qualms about a regular bicycle’s disadvantages. Built with an electronic-assist motor, EVELO bikes eliminate the stresses of riding a regular bike, like strenuous hill climbing and strong headwinds. The resulting product is a vehicle for the nontraditional biker.
“It’s a bike for somebody who typically would not be riding a regular bicycle,” Mordkovich explains. “Because [an EVELO bike] makes it easier to pedal, it makes cycling more accessible to a wider range of the population.