Lillian Johnson is the President and Owner of Friendly Fundraising. Founded six years ago, it was only recently went live, aiming to help schools and organizations raise money in a more eco-friendly manner – saying farewell to the door-to-door experience.. Inspired by her four children and helping them participate in fundraisers as they went through school, Friendly Fundraising helps cut down on paper waste while selling eco-friendly products, from laundry detergent to makeup, through an online platform.