About

Ginneh Baugh serves as the Chief Impact Officer at Big Brothers Big Sisters of America (BBBSA), where she leads the Program & Impact team and drives national efforts to expand reach and grow access to mentoring. She provides strategic direction across the organization’s programs, research, and outcomes—ensuring that every young person, no matter their ZIP code or background, has the opportunity to experience the power of mentorship.

A self-described data maven and storyteller, Ginneh connects analytics with heart—helping others see the human stories behind the numbers. With more than two decades in the nonprofit and philanthropic sectors, she has led national evaluation, data storytelling, and capacity-building initiatives that bridge research and real-world results.

Before joining BBBSA, Ginneh served as Vice President for Strategic Impact at United Way of Greater Atlanta, where she was a driving force behind the creation of the Child Well-Being Index. Her leadership helped the organization use data as a catalyst for community investment and engagement, inspiring more impact-driven donors and volunteers.

Ginneh holds a master’s degree in public policy from The Johns Hopkins University, and a bachelor’s degree from The University of Georgia. Ginneh is a southern girl, wife and mom of four who also loves delighting friends with sweet treats and unwinding with a good crime drama.