Glad’s Marketing Manager Cheryl Hagedorn, who holds a 10-year history with parent company Clorox, is excited to announce her newest focus, Glad Green, and its very important mission: setting a vision and strategy for greening the trash business. Glad’s newest campaign, “Glad to Waste Less,” helps to teach consumers how easily small changes can really add up. It all begins with resource management.
Typically, consumers equate a trash bag’s strength with its thickness. The thicker the bag, the more resources are needed to produce it. Yet, Glad has just introduced its newest bag, which is stronger and made with less plastic than ever before. In total, Glad expects to save 6.5 million pounds of plastics per year — the equivalent of 140 million trash bags.
“At Glad, we’ve always been really focused on working hard against waste with strong, reliable trash bags,” Hagedorn says. “We’re really starting to challenge the old paradigm and say, ‘There’s a smarter way of doing this.’”
November 16, 2011
Glad's newest campaign, "Glad to Waste Less," helps to teach consumers how easily small changes can really add up.