Allen White, co-founder of the Global Reporting Initiative, examines the global business environment to take companies’ sustainability temperatures. White admits that today’s cutthroat business world can make it difficult for some companies to truly operate on a sustainable path. So, in 2002, White co-founded GRI as a way to help measure sustainable initiatives within the businesses the program serves. “[There is] tremendous short-term pressure on companies,” White reports. “Sustainability by definition is a long-term proposition. You simply cannot operate a company on a quarterly basis, or even a yearly basis, and call yourself a ‘true sustainability leader.'” Visit the Global Reporting Initiative website. Allen White originally appeared on Green is Good on September 14, 2013.

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