Gregoire has worked in the recycling industry for over ten years. It was during a career in corporate real estate that he noticed gaps in the commercial sector. He then went on to found GeneraCycle in 2009 to help clients become more aware of their recycling practices. Recently GeneraCycle was selected for a U.S. Federal Aviation Administration (FAA) funded project to lead global research on the topic of recycling in the airline industry. After completing the study, he went on to found the International Aviation Waste Management Association (IAWMA.org) to help address systemic issues around waste recovery in the aviation industry. The IAWMA aims to advance evidence-based circular economy knowledge and adoption in global aviation. In its secondary role as a non-profit, the IAWMA is working to create and develop standards for the harmonized procurement and collection of single-use items.

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