Erik Rhyne took his passion for eco-friendly living and his experience as a technician for BMW to start an Honest-1 Auto Care franchise in Greensboro, NC. At Rhyne’s shop, small touches like paperless billing, a store-side garden and complete parts recycling add up to big green savings. “The automotive world is inherently a dirty world,” Rhyne admits. “In a lot of ways, that has just become a part of people’s mind frame — cars are dirty and that’s just how it is. That doesn’t mean we can’t be conscious of what we’re doing.”