Keep America Beautiful’s new “I Want to be Recycled” campaign aims to empower consumers by teaching them that by recycling they can help create new products and strengthen their local economy. Brenda Pulley, Senior Vice President, Recycling, at Keep America Beautiful, understands that many feel like recycling is a burden, but in their hearts they truly want to do the right thing. If any organization can pull off a successful recycling campaign, it’s Keep America Beautiful. The organization has 60 years of experience as a leader in anti-litter campaigns. “People really do not want to be wasteful,” Pulley reveals. “They need to be encouraged to recycle with the right message and need to have easily accessible recycling information on what, when and where to recycle.”