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When Nestlé Waters of America President and CEO Kim Jeffery started at the company three decades ago, the bottled water industry generated about $250 million per year. These days, it generates approximately $11 billion annually. As bottled beverages’ popularity increased in a society increasingly on the go, sustainability quickly became an issue. That has not since wavered. Jeffery points to the company’s initial brand acquisition, Poland Spring, as the moment when he knew sustainability would be integral in the company’s lasting profitability: “From the very first day, the future success of that business is totally dependent on managing the resource [Poland Springs’ watershed] for quality and sustainability,” he recalls. “We became environmental stewards the day we bought that business. It’s really in our DNA to think from an environmental standpoint first.” Today, Nestlé Waters has blossomed into a mutibrand company with 10 LEED-certified facilities — nine either Silver or Gold certified. Perhaps more importantly, over the past six years, Nestlé Waters has reduced its packaging by more than 40% — approximately a 20% reduction in the company’s overall carbon footprint. Visit the Nestlé Waters website. Kim Jeffery appeared on Green is Good on October 22, 2011.

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