Sam Dennigan is the 34 year old founder of Strong Roots, the UK’s fastest growing plant-based brand – currently expanding across the US, in already 5000 stores like Whole Foods and Erewhon and just recently rolled out products in over 2000 Walmart stores in September. Sam is interested in building a global brand, CEO, leadership and all things food – how Big Food has failed to innovate over the past 30 years and why consumers are coming back to the freezer aisle.