No one needs to tell Laurel Moffat, Senior Communication Specialist at Southwest Airlines, how hard it is for the airline industry to be green. Just last year, Southwest used nearly 2 billion gallons of fuel to operate its fleet. But, that same year, the company invested nearly $400 million to increase its fuel efficiency and reduce emissions. Another innovation the airline is touting is its satellite-based navigation system, which guides pilots on the most efficient routes possible.

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“[Green operations] are the right thing to do, and it makes good business sense,” Moffat says. “When we’re more efficient as an airline it helps our bottom line as well, which translates into being able to offer our customers low fares and our employees great benefits.”