About

Jason Metnick’s passion for the environment and his studies receiving a B.S. in Forestry at Northern Arizona University led him to the Sustainable Forestry Initiative, where he is the Vice President for Customer Affairs. An independent, nonprofit, voluntary third-party certification standard, SFI promotes sustainable forestry and the responsible purchasing of forest products. As Metnick states, SFI’s purpose is twofold: to preserve the health of forests for generations to come, as well as to support those communities that rely on forest resources. “The sustainable use of forest products is really the core of the SFI program,” Metnick explains. “That is how we go about accomplishing the assurances to consumers that the products they are buying are coming from responsibly managed forests.”

Episodes