TerraCycle’s unique recycling programs collect countless materials not typically accepted by municipal programs and turn them into desirable, usable upcycled products. Albe Zakes, Global Vice President of Communication at TerraCycle, talks about the brand’s “belly of the beast” business theory: It is necessary to work with major retailers and big-box brands to positively shift their sustainable practices and inflict major environmental change. Today, Walmart is one of the company’s premier partners.
“There is so much waste being created in modern society,” Zakes admits. “Garbage is an incredible issue — there has been an incredible blossoming of packaging. One-third of solid waste is packaging waste. It’s important that we find a way to reuse, recycle, repurpose and upcycle this material.”
September 6, 2013
TerraCycle's unique recycling programs collect countless materials not typically accepted by municipal programs.