The union between telephone and data giant Verizon Wireless and Consert, a smart-grid technology company, is a meeting of high-end technology and green energy conservation. The two companies have created a model partnership that is changing the way we utilize electronics. Verizon Wireless ‘s Vice President of Sales, Mike Brander, and Consert’s CEO and President, Jack Roberts, speak on this strategic pairing. For Verizon Wireless, launching its 4G LTE wireless system is transforming the company into the next generation of technological greatness, at a cost of $6 billion per year. Consert joins Verizon to make going green a bit easier and more cost effective. “The problem with the electric utility is that it is the only utility that has to function without storage,” Roberts says. “There is no mass storage of electricity. [Consert offers] the ability to give energy conservation many of the attributes of generation.” “[Verizon Wireless and Consert together] are able to offer a solution to the utility sector as well as consumers that can help manage their energy usage and provide demand response,” Brander explains. In short: by using less energy, Verizon Wireless’s customers will end up saving money.

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